Sportiva | Esporte corporativo

What Sportiva | Esporte corporativo does

Sportiva Marketing e Eventos, operating as Sportiva, is a Brazilian corporate sports consultancy founded in 2008 and headquartered in São Paulo. The company delivers four interconnected service lines to corporate clients: full-service championship organization (planning, venue rental, official refereeing, visual identity, hotsite, photography, video, medical support, awards ceremonies), street running training and race-day support, workplace gymnastics (Ginástica Laboral / Blitz Postural), and monthly football activity management including court rental and equipment administration. Services span the full event lifecycle from planning through execution and are priced on a custom quote basis with multi-year contract billing cadence. The company reports having organized over 120 corporate championships and operates nationwide across all regions of Brazil.

The business is B2B and go-to-market is enterprise field sales, with direct outreach to corporate HR, marketing, and leadership functions. The company emphasizes human contact over automated systems in client interactions and maintains a multi-channel marketing presence including Facebook, Instagram, YouTube, and LinkedIn, alongside its website and client logo showcases. A differentiator is the ability to secure event sponsors, allowing championships to be delivered with minimal or no client budget. The team comprises professionals in physical education, physiotherapy, medicine, and nutrition, with founders Luis Henrique Sperb and Rogério Cunha holding specialized credentials from San Diego State University and UCSB. The company holds professional affiliations with CREF-SP (regional) and CONFEF (federal) Brazilian physical education councils.

Sportiva operates as a privately-held, founder-led consultancy with 1-10 employees, no disclosed external funding, no subsidiaries, and no documented M&A activity. Revenue figures, customer counts, and contract values are not publicly disclosed. The core technology is described as not applicable, as the offering is delivered as professional services rather than technology products. The competitive landscape consists of other corporate event organizers and sports consultancies in Brazil, with differentiation driven by 16 years of operating history, nationwide vendor network, and end-to-end service bundling.

Name

Sportiva | Esporte corporativo

Legal name

Sportiva Marketing e Eventos

Website

https://sportiva.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportiva Marketing e Eventos is a Brazilian corporate sports consultancy founded in 2008 that organizes corporate championships, street running events, workplace gymnastics, and football management services for HR, marketing, and leadership teams at enterprises across Brazil.

Ownership category

akta.pro rank

Product category

Corporate Sports Events Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAKAC

Sports Event Promotion & Tournament Operations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

Keywords

• Corporate sports events
• Championship organization services
• Workplace wellness programs
• Employee engagement events
• Corporate fitness services

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Championship Organization Services: Full-service corporate championship organization including planning, execution, venue rental, official refereeing, visual identity, hotsite creation, photography, video, interviews, first aid, awards ceremony with live music. Revenue generated through professional service fees for event management.
2. Street Running Services: Training (in-person, hybrid, or online) and race day support including tent setup, changing area, luggage storage, beverages, fruits, snacks, and kit pickup/delivery. Services tailored to corporate teams participating in road races.
3. Workplace Gymnastics Services: Labor gymnastics services performed respecting workplace characteristics, employee profile, and necessary frequency in a relaxed atmosphere with focus on results.
4. Monthly Football Management: Assistance in managing weekly football activities including court rental, sports equipment administration (balls, vests, laundry), applicable for both employees and clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sportiva is a corporate sports events consultancy that organizes end-to-end championships, street running training and race day support, workplace gymnastics, and monthly football management for Brazilian companies. Each service covers planning, execution, vendor coordination (referees, venues, medical staff, caterers, musicians), visual identity, photography, and video production. The company also leverages sponsor relationships to enable events with minimal or no client budget.

Product overview

Sportiva is a corporate sports events company operating since 2008 as a sports advisory and marketing agency specializing in using sports as tools for corporate marketing and internal communications. The company offers four interconnected service pillars: Campeonatos (corporate championship organization), Corrida de Rua (street running training and race support), Ginástica Laboral (workplace gymnastics), and Gestão de Futebol Mensal (monthly football management). Services span the full event lifecycle from planning and execution to post-event activities, serving corporate clients throughout Brazil with options for sponsor-funded events with minimal client budget requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Campeonatos (Championships) Full-service corporate sports championship organization covering planning, venue rental, official refereeing, custom visual identity with banners and flags, hotsite creation, photography, video production, interviews, on-site medical support with ambulance, and awards ceremony with barbecue and live music bands. Targeted at corporate HR, marketing, and leadership teams seeking turnkey employee engagement events.
• Corrida de Rua (Street Running) Corporate street running training (in-person, hybrid, or online) and race day support including tent setup, changing area, baggage check, beverages, fruits, snacks, and race kit pickup and delivery services. Designed for corporate teams participating in road races.
• Ginástica Laboral / Blitz Postural (Workplace Gymnastics) Workplace gymnastics services tailored to the work environment characteristics, employee profile, and necessary frequency, conducted in a relaxed atmosphere while aiming for measurable results. Targeted at corporate clients seeking employee wellness programs.
• Gestão de Futebol Mensal (Monthly Football Management) Coordination and management of weekly corporate football activities including court rental and administration of sports materials (balls, vests, laundry), with options for client participation. Designed for companies seeking ongoing recreational football programming for employees.

Quantifiable outcome

• Over 120 corporate championships successfully organized
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Hype Sports Innovation: Global sports marketing and innovation agency focused on connecting brands with sports properties and corporate engagement programs. Comparable to Sportiva in the corporate sports marketing use case, though it operates at a more technology/consulting-oriented layer.

Broad incumbents

• T4F (Time for Fun): Brazilian live entertainment and sports event company producing tournaments, races and corporate experiences. Comparable to Sportiva as a Brazil-based sports event operator, though T4F is significantly larger and oriented toward consumer/ticketed events rather than purely corporate endomarketing.
• Octagon: Global sports marketing and event agency (part of IPG) that designs and executes sports-driven brand experiences and corporate engagement programs. Highly comparable to Sportiva because both sell sports as a marketing/endomarketing tool to corporate clients, though Octagon operates at a far larger scale and internationally.
• Burson Sports & Entertainment (BCW): Global PR and communications group with a dedicated sports practice offering sponsorship activation and corporate sports programs. Comparable to Sportiva as an incumbent addressing the same corporate sports marketing buyer, but as part of a much broader portfolio of services.

Direct peers

• Live Marketing: Brazilian corporate events and experiential marketing agency serving enterprise clients with activations, championships and live experiences. Direct peer to Sportiva because both are Brazil-based B2B event organizers competing for the same corporate HR/marketing budget.
• Brasil Eventos: Brazilian corporate events agency offering corporate championships, races and team-building programs to enterprise clients. Direct peer to Sportiva, competing in the same niche of corporate sports event organization within Brazil.

Regional players

• Traffic Sports: Brazilian sports marketing and event agency active in football, sponsorships and corporate activations. Highly relevant regional peer to Sportiva because one of Sportiva's founders previously coordinated at Traffic, indicating direct overlap in clients and category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/sportivame
• Facebookfacebook.com/SportivaMarketingEventos
• LinkedInlinkedin.com/company/sportivamkt
• Instagraminstagram.com/sportivamkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportiva | Esporte corporativo