Sport Manitoba
Sport Manitoba is a Manitoba non-profit provincial sport body that delivers integrated amateur sport services — fitness, medical, performance, coaching, officials, and the Manitoba Sports Hall of Fame — to athletes, coaches, officials, and 75+ Provincial Sport Organizations across Manitoba.
- Company typePrivate
- Founded1970
- HeadquartersWinnipeg, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Sport Manitoba does
Sport Manitoba Inc. is a Manitoba-incorporated not-for-profit provincial sport body headquartered at 145 Pacific Avenue in Winnipeg, with a satellite performance location in Brandon. It succeeded the Manitoba Sports Federation and operates as the legislatively designated body for amateur sport development and governance in Manitoba, supporting 75+ Provincial Sport Organizations and administering the National Coaching Certification Program (NCCP). Its core service lines are concentrated at the Winnipeg headquarters: a Fitness Centre (Level 4), a Medical Clinic with physicians, therapists, and specialists (Level 2), a Performance Centre offering individualized training and the Performance Hockey Program (Level 3), and the Manitoba Sports Hall of Fame & Museum on the main level. The organization also operates an 80-stall indoor heated parkade, a 3,000 sq ft Hall of Fame gallery available for event rental, and a parking facility offering monthly passes at $225.
The organization's revenue is derived from multiple streams: government funding from the Manitoba Government, core sponsorships (Manitoba Hydro for Manitoba Games, Manitoba Liquor & Lotteries for Night of Champions and officials training, plus Qualico, Canada Life, and Bison Transport), fitness centre memberships, parking fees, facility rental and event bookings, donations across programs including Sport Fund, KidSport Manitoba, and the Victory Vault Sweepstakes. Pricing is publicly disclosed for parking (hourly $2.50 first hour, $1.25 each additional half hour, $18 daily maximum, $225 monthly) and Hall of Fame event rentals ($60-$110/hr depending on PSO or general public rate, with a 3-hour minimum), while fitness memberships are described as flexible with inclusive pricing.
Sport Manitoba delivers programs across the full athlete lifecycle: Fit Kids Healthy Kids physical literacy (700+ activities), coaching certification and the Responsible Coaching Movement, officials training and financial aid, KidSport Manitoba grants removing financial barriers for youth participation, Manitoba Games (biennial), Team Manitoba at the Canada Games (2025 St. John's Summer Games, 2026 Winter Games), and Safe Sport reporting infrastructure including the Safe Sport Line and Independent Third Party intake. The organization employs approximately 103 staff and has previously been known as the Manitoba Sports Federation.
Sport Manitoba firmographics
Firmographics- Name
- Sport Manitoba
- Legal name
- Sport Manitoba Inc.
- Website
- https://sportmanitoba.ca
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sport Manitoba is a Manitoba non-profit provincial sport body that delivers integrated amateur sport services — fitness, medical, performance, coaching, officials, and the Manitoba Sports Hall of Fame — to athletes, coaches, officials, and 75+ Provincial Sport Organizations across Manitoba.
- Ownership category
- akta.pro rank
Sport Manitoba industry classification
Industry- Product category
- Sport Development and Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industries
- Youth & Amateur Sports Tournaments (MPAGAMAF), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Sport Manitoba is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Sport Manitoba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Fitness Centre Memberships: Sport Manitoba generates revenue through flexible fitness centre memberships offered at its world-class facilities, with inclusive pricing and expert guidance from staff.
- Facility Rental and Space Booking: Revenue is generated through booking of facilities, spaces, and rentals, including the Manitoba Sports Hall of Fame gallery which hosts corporate events, receptions, ceremonies, workshops and press conferences.
- Government Funding and Grants: Sport Manitoba, as a provincial sport body, receives government funding to support amateur sport development across Manitoba, distributing grants to athletes, coaches, officials, and sport organizations.
- Donations and Fundraising: The organization raises funds through donations supporting programs including Sport Fund, Manitoba Sports Hall of Fame, KidSport Manitoba, and Victory Vault Sweepstakes.
- Parking Revenue: Indoor heated parkade generates revenue with hourly rates ($2.50 first hour, $1.25 each additional half hour), daily maximum of $18, and monthly passes at $225/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fitness Centre Memberships |
| Unit Pricing | Pay-as-you-go | Indoor Parkade Hourly Rates |
| Subscription | Monthly | Monthly Parking Pass |
| Unit Pricing | Pay-as-you-go | Manitoba Sports Hall of Fame - General Public Event Daytime |
| Unit Pricing | Pay-as-you-go | Manitoba Sports Hall of Fame - PSO Event Rate |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels9 records
Sport Manitoba product offering
Product offeringCore offering
Sport Manitoba is a provincial not-for-profit sport body that supports and plans amateur sport programs to develop vibrant citizens, athletes, and communities in Manitoba. Its core offering is an integrated amateur sport hub combining a fitness centre, sport medicine clinic, performance training, coaching certification (NCCP), officials training and advocacy, grants, the Manitoba Sports Hall of Fame museum, and Safe Sport reporting, all delivered from its Winnipeg headquarters and a Brandon satellite, in partnership with 75+ provincial sport organizations.
Product overview
Sport Manitoba is a provincial sport organization offering an integrated ecosystem of sports services centered around its main facility at 145 Pacific Avenue in Winnipeg. The core offering includes a Fitness Centre, Medical Clinic, and Performance training hub within the same building. Additional programs span Coaching and Officials development, the biennial Manitoba Games, the Manitoba Sports Hall of Fame museum, KidSport grants, Fit Kids Healthy Kids physical literacy, Team Manitoba for Canada Games, and Safe Sport initiatives. All services are designed to support athletes and sport organizations from grassroots participation to high-performance competition.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitness Centre Memberships Subscription-based access to world-class fitness facilities for Manitobans seeking general wellness and physical training, with flexible memberships and expert guidance.
- Sport Medicine Medical Clinic Sport medicine and recovery services providing assessment, treatment, and rehabilitation from physicians, therapists, and specialists to help athletes return to play.
- Performance Training Programs High-performance training programs including Performance Hockey, offering personalized training, performance testing, assessments, recovery sessions, nutrition support, and mental performance coaching for elite athletes.
- Coaching Certification and Development Programs Coach training, NCCP certification, professional development, mentorship, Respect in Sport training, and Responsible Coaching Movement programs for sport coaches across Manitoba.
- Officials Support Program Training, financial aid through grants, Respect in Sport training, and advocacy for fair treatment for sport officials (referees, umpires, judges) across Manitoba.
- Manitoba Games Biennial multi-sport competition event showcasing amateur athletes from across Manitoba, with Summer Games and Winter Games editions hosted in different Manitoba communities.
- Manitoba Sports Hall of Fame & Museum Museum preserving Manitoba's sport history through exhibits, artifact collections, induction ceremonies for athletes/builders/teams, and 3,000 sq ft gallery available for corporate event rentals.
- Fit Kids Healthy Kids Physical Literacy Program Free physical literacy program teaching children fundamental movement skills through 700+ activities, lesson plans, event activations, and adult leader training across Manitoba.
- Team Manitoba Canada Games Program High-performance athlete pathway program representing Manitoba at Canada Games, including mission staff, athlete preparation, and travel coordination.
- KidSport Manitoba Grants Financial assistance program covering sport registration fees so children facing financial barriers can participate in organized sports in Manitoba.
- Safe Sport Program Safe sport policies, education, Independent Third Party reporting, and the Safe Sport Line for preventing and reporting maltreatment, abuse, harassment, and discrimination in Manitoba sport.
- Facility Booking and Space Rental Services Facility and space rentals for corporate events, receptions, ceremonies, workshops, and press conferences, plus community facility bookings at Sport Manitoba headquarters.
Quantifiable outcome
- Over 75 provincial sport organizations supported and partnered with
- +4 more outcomes
Companies that use Sport Manitoba
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Sport Manitoba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sport Manitoba partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Manitoba GovernmentcoreThe Manitoba Government is the primary government partner providing operational funding and legislative authority for Sport Manitoba as a provincial sport body, including The Protecting Youth in Sports Act.
- Manitoba HydrocoreManitoba Hydro powers the Manitoba Games (Manitoba Games powered by Manitoba Hydro) and the 2026 Manitoba Winter Games in Thompson, providing major sponsorship for provincial multi-sport events.
- Manitoba Liquor & LotteriescoreManitoba Liquor & Lotteries is a key sponsor of Night of Champions coaching awards, the annual Hall of Fame induction ceremony, officials training, and Respect in Sport certification (provided free to Manitoba coaches).
- Canada LifeminorCanada Life is listed as a partner of Sport Manitoba, appearing in the partners section of the website.
- QualicominorQualico is the presenting sponsor of Summer Game Day, a free community event at Assiniboine Park featuring 20+ sport stations for families.
- KidSport CanadacoreKidSport Manitoba, part of the national KidSport Canada network, helps cover sport registration fees so that no child is left watching from the sidelines. Sport Manitoba hosts KidSport Manitoba and facilitates donations.
- Provincial Sport Organizations (75+)coreSport Manitoba supports and partners with more than 75 provincial sport-related organizations including Basketball Manitoba, Volleyball Manitoba, Athletics Manitoba, Swimming Manitoba, and others that deliver sport-specific programs across Manitoba.
- JumpStart / Winnipeg FoundationminorJumpStart (Canadian Tire JumpStart) and Winnipeg Foundation are supported partners of Fit Kids Healthy Kids, helping fund the physical literacy program for children.
- Team Manitoba / Canada GamescoreTeam Manitoba represents the province's top young athletes at the Canada Games. Sport Manitoba manages the program including mission staff, athlete preparation, and travel to national multi-sport events like the 2025 Canada Summer Games in St. John's.
- Coaching Association of Canada (CAC)coreThe Coaching Association of Canada delivers the National Coaching Certification Program (NCCP), the recognized national standard for coach training. Sport Manitoba facilitates NCCP courses, Respect in Sport training, and the Responsible Coaching Movement in Manitoba.
- Shawenim AbinoojiiminorShawenim Abinoojii is an organization rooted in care, culture, and community supporting Indigenous youth and families across Manitoba. Sport Manitoba has partnered to empower Indigenous youth through culture, community, and connection.
- Bison TransportminorBison Transport sponsors the Women to Watch Grant, supporting female athletes in Manitoba including recipients in golf (Addison Kartusch) and tennis (Mariya Gedz).
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Sport Manitoba competitors and assessment
Company assessmentOthers
- Canada Games Council: The Canada Games Council operates the biennial Canada Summer and Winter Games that Sport Manitoba's Team Manitoba attends. They sit upstream as the national event host and selection authority.
- Own the Podium: Own the Podium is Canada's national high-performance sport funding body, providing investment to national sport organizations. Operates one tier above Sport Manitoba in the Canadian sport ecosystem.
- KidSport Canada: KidSport Canada is the national umbrella under which KidSport Manitoba (a Sport Manitoba-hosted program) operates. Direct strategic partner and brand parent for the financial-barrier-to-sport program.
- Coaching Association of Canada: The CAC owns the National Coaching Certification Program that Sport Manitoba delivers in the province. It is the national enabling partner, not a direct competitor, but a critical peer given the centrality of NCCP to Sport Manitoba's coaching business.
- Canadian Centre for Ethics in Sport (CCES): CCES operates the national Office of the Sport Integrity Commissioner, which Sport Manitoba's Safe Sport Line often routes complaints to. They are an adjacent peer in the safe sport and ethics domain.
Direct peers
- Sport Ontario: Sport Ontario is the recognized provincial sport body for Ontario, providing funding, coaching certification, and safe sport programs across 70+ PSOs. Closest comparable in scope and structure to Sport Manitoba.
- Sport BC: Sport BC is the provincial sport body for British Columbia, operating with an analogous mandate of supporting amateur sport, distributing government funding to PSOs, and managing provincial programs and Team BC. Directly comparable as a sister provincial sport organization.
- Sport New Brunswick / Sport PEI / Sport Nova Scotia: Atlantic Canadian provincial sport bodies with mandates analogous to Sport Manitoba: distributing funding, supporting PSOs, and managing provincial teams at Canada Games. Particularly close in scale to Manitoba.
- Sask Sport: Sask Sport is the provincial sport body for Saskatchewan, distributing lottery and government funding to member PSOs and managing Team Saskatchewan at Canada Games. Strong direct peer given geographic and population comparability.
- Alberta Sport Connection (Alberta Sport, Recreation, Parks & Wildlife Foundation): Alberta Sport Connection supports amateur sport in Alberta via provincial funding, coaching, and athlete development. Functions as the same role Sport Manitoba plays in Manitoba, making it a direct peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sport Manitoba social profiles
Digital presenceSport Manitoba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport Manitoba leadership team
Management profileNumber of profiles
Profiles4 records
Sport Manitoba subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sport Manitoba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport Manitoba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport Manitoba
What does Sport Manitoba do?
Sport Manitoba is a provincial not-for-profit sport body that supports and plans amateur sport programs to develop vibrant citizens, athletes, and communities in Manitoba. Its core offering is an integrated amateur sport hub combining a fitness centre, sport medicine clinic, performance training, coaching certification (NCCP), officials training and advocacy, grants, the Manitoba Sports Hall of Fame museum, and Safe Sport reporting, all delivered from its Winnipeg headquarters and a Brandon satellite, in partnership with 75+ provincial sport organizations.
Is Sport Manitoba a public or private company?
Sport Manitoba is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Sport Manitoba founded?
Sport Manitoba was founded in 1970. It employs 101 to 250 people.
Where is Sport Manitoba based?
Sport Manitoba is headquartered in Winnipeg, Canada, in the North America region.
How does Sport Manitoba make money?
Five revenue lines are on record. Fitness Centre Memberships are the primary driver. The others are facility Rental and Space Booking, government Funding and Grants, donations and Fundraising and parking Revenue.
Who are Sport Manitoba's main competitors?
Others on record are Canada Games Council, Own the Podium, KidSport Canada, Coaching Association of Canada and Canadian Centre for Ethics in Sport (CCES). Direct peers are Sport Ontario, Sport BC, Sport New Brunswick / Sport PEI / Sport Nova Scotia, Sask Sport and Alberta Sport Connection (Alberta Sport, Recreation, Parks & Wildlife Foundation).
Does Sport Manitoba have an API?
No public API is recorded for Sport Manitoba.
What industry is Sport Manitoba in?
Sport Manitoba's product category is Sport Development and Recreation Services. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAGAMAF, Youth & Amateur Sports Tournaments. Its NAICS code is 713940 and its SIC code is 7997.