狮迈(上海)贸易有限公司
狮迈(上海)贸易有限公司 (Sportmaster Shanghai Trading) is the China subsidiary of Sportmaster, an international sporting goods retailer operating 510+ stores across five countries and serving 200+ million annual visitors with 300+ brands.
- Company typePrivate
- Founded-
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 狮迈(上海)贸易有限公司 does
狮迈(上海)贸易有限公司 (Sportmaster Shanghai Trading Co., Ltd.) is the registered China trading subsidiary of the international Sportmaster sporting goods retail brand. The broader Sportmaster brand operates a chain of more than 510 physical retail stores across over 230 cities in five countries — Russia, Belarus, Kazakhstan, China, and one additional market — serving over 200 million visitors annually and carrying more than 300 sporting goods and outdoor equipment brands. The brand holds exclusive long-term distribution agreements with major manufacturers including Columbia Sportswear, Kettler, and Merrell, supporting a differentiated multi-brand assortment.
The business model is a traditional physical retail sales operation targeting mass-market consumers. Revenue is generated through direct consumer purchases of sports equipment, apparel, and outdoor gear at company-owned storefronts. The underlying technology stack is not disclosed in the source data; no e-commerce, digital platform, proprietary technology, or AI/ML capability is described. The Shanghai-registered entity (23 employees per firmographic data) functions as the China trading/distribution arm supporting the China portion of the brand's multi-country retail footprint.
Corporate ownership is held via Sport & Fashion Management, Pte. Ltd., a Singapore-incorporated private limited company that owns the Sportmaster brand. The company is privately held, with no disclosed venture capital, private equity investment, public listing, or acquisition activity in the source data. As of the 2018 ranking, Sportmaster was positioned as the #3 sporting goods retailer in Europe and #17 globally, indicating a top-tier multinational retail platform operating in CIS and East Asian markets.
狮迈(上海)贸易有限公司 firmographics
Firmographics- Name
- 狮迈(上海)贸易有限公司
- Legal name
- Sport & Fashion Management, Pte. Ltd.
- Website
- https://sportmaster.cn
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 狮迈(上海)贸易有限公司 (Sportmaster Shanghai Trading) is the China subsidiary of Sportmaster, an international sporting goods retailer operating 510+ stores across five countries and serving 200+ million annual visitors with 300+ brands.
- Ownership category
- akta.pro rank
狮迈(上海)贸易有限公司 industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where 狮迈(上海)贸易有限公司 is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices4 records
Markets served
狮迈(上海)贸易有限公司 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sporting Goods Retail Sales: Physical retail sale of sporting goods and outdoor equipment through a chain of more than 510 stores across 4 countries. Revenue generated through direct consumer purchases of sports equipment, apparel, and outdoor gear from the company's retail locations.
Go-to-market motion1 record
Distribution channels1 record
狮迈(上海)贸易有限公司 product offering
Product offeringCore offering
狮迈(上海)贸易有限公司 operates as the China-based trading entity for Sportmaster, a multi-brand sporting goods retail chain selling sportswear, athletic footwear, and outdoor/fitness equipment from 300+ brands through 510+ brick-and-mortar stores across Belarus, China, Kazakhstan, and Russia. The retail assortment includes exclusive partnerships with Columbia, Kettler, and Merrell, serving over 200 million in-store visitors annually.
Product overview
Sportmaster operates as a unified retail platform comprising a single chain of over 510 physical stores and an online presence, serving over 230 cities across 5 countries. The core offering is a comprehensive sporting goods and outdoor equipment retail operation, carrying more than 300 brand partnerships including exclusive long-term contracts with manufacturers such as Columbia, Kettler, and Merrell.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportmaster multi-brand sporting goods retail chain Multi-brand brick-and-mortar retail chain selling sportswear, athletic footwear, and outdoor/fitness equipment to individual consumers across Belarus, China, Kazakhstan, and Russia.
Companies that use 狮迈(上海)贸易有限公司
Customer profileSegments1 record
Ideal customer profiles1 record
狮迈(上海)贸易有限公司 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
狮迈(上海)贸易有限公司 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Columbia SportswearcoreExclusive long-term contract partnership for distribution of Columbia branded sporting goods and outdoor apparel within Sportmaster retail stores across 4 countries.
- KettlercoreExclusive long-term contract partnership for distribution of Kettler branded sporting goods and outdoor equipment within Sportmaster retail network.
- MerrellcoreExclusive long-term contract partnership for distribution of Merrell outdoor footwear and gear within Sportmaster retail stores.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
狮迈(上海)贸易有限公司 competitors and assessment
Company assessmentRegional players
- Xebio: Japan's leading sporting goods chain with broad multi-brand assortment across apparel, footwear, and equipment. Comparable regional sporting goods retailer with similar store-based model.
- Topsports International: Largest multi-brand athletic footwear and apparel retailer in China, distributor for Nike and Adidas. Directly comparable as a regional sporting goods retail peer for Sportmaster's Chinese operations.
Broad incumbents
- Academy Sports + Outdoors: US sporting goods and outdoor retailer with hundreds of stores carrying a broad multi-brand assortment. Comparable at the large-format multi-brand sporting goods retail layer.
- Foot Locker: Global multi-brand athletic footwear and apparel retailer with physical and digital channels. Comparable at the multi-brand sporting goods retail layer, though more focused on footwear than Sportmaster's broader assortment.
- Dick's Sporting Goods: Largest US sporting goods retailer operating hundreds of stores with a broad assortment of sporting and outdoor brands. Comparable as a large-scale multi-brand sporting goods omnichannel retailer.
- JD Sports: Large athletic and sports-fashion footwear/apparel retailer with a global multi-brand store network and strong digital stack. Comparable as an incumbent in sporting goods retail with broader scale than Sportmaster.
Direct peers
- Sports Direct (Frasers Group): Multi-brand sporting goods and apparel discounter with extensive physical store estate in the UK and Europe. Directly comparable business model — high-store-count multi-brand retail of sport and outdoor apparel, footwear, and equipment.
- Decathlon: World's largest multi-sport, multi-brand sporting goods retailer operating physical stores globally with a deep private-label assortment. Most direct global comparable to Sportmaster's multi-category B&M model and consumer target.
- Intersport: Global sporting goods retailer cooperative operating thousands of stores across Europe and beyond with a multi-brand, multi-category assortment. Closely mirrors Sportmaster's franchise model and exclusive brand partnerships.
Emerging players
- SNIPES: Fast-growing global sport-lifestyle and sneaker retailer with stores across the US, Europe, and emerging markets. Comparable as a younger, expanding multi-brand sporting goods retailer challenging incumbents.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
狮迈(上海)贸易有限公司 social profiles
Digital presence狮迈(上海)贸易有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
狮迈(上海)贸易有限公司 leadership team
Management profileNumber of profiles
狮迈(上海)贸易有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
狮迈(上海)贸易有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 狮迈(上海)贸易有限公司
What does 狮迈(上海)贸易有限公司 do?
狮迈(上海)贸易有限公司 operates as the China-based trading entity for Sportmaster, a multi-brand sporting goods retail chain selling sportswear, athletic footwear, and outdoor/fitness equipment from 300+ brands through 510+ brick-and-mortar stores across Belarus, China, Kazakhstan, and Russia. The retail assortment includes exclusive partnerships with Columbia, Kettler, and Merrell, serving over 200 million in-store visitors annually.
Is 狮迈(上海)贸易有限公司 a public or private company?
狮迈(上海)贸易有限公司 is a private company. It is classified as corporate owned and is currently operating.
When was 狮迈(上海)贸易有限公司 founded?
狮迈(上海)贸易有限公司 was founded in -1. It employs 11 to 50 people.
Where is 狮迈(上海)贸易有限公司 based?
狮迈(上海)贸易有限公司 is headquartered in Moscow, Russia, in the Europe region.
How does 狮迈(上海)贸易有限公司 make money?
One revenue line is on record: sporting Goods Retail Sales.
Who are 狮迈(上海)贸易有限公司's main competitors?
Regional players on record are Xebio and Topsports International. Broad incumbents are Academy Sports + Outdoors, Foot Locker, Dick's Sporting Goods and JD Sports. Direct peers are Sports Direct (Frasers Group), Decathlon and Intersport. SNIPES is listed as an emerging player.
Does 狮迈(上海)贸易有限公司 have an API?
No public API is recorded for 狮迈(上海)贸易有限公司.
What industry is 狮迈(上海)贸易有限公司 in?
狮迈(上海)贸易有限公司's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911 and its SIC code is 5399.