SPORTMEC
SPORTMEC is a Guatemalan fitness equipment retailer and authorized distributor of premium brands (Precor, Body Solid, Therabody), selling home and commercial gym equipment plus design, maintenance, and software services to consumers, hotels, fitness centers, and residential complexes across Guatemala and El Salvador.
- Company typePrivate
- Founded-
- HeadquartersGuatemala City, Guatemala
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SPORTMEC does
SPORTMEC is a Guatemala-based fitness equipment retailer and gym solution provider founded in 2000, operating under the legal name Sportmec Guatemala from a headquarters and central warehouse at Calzada La Paz 18-40, Zona 5, Guatemala City, with a second retail/showroom in the Sixtino mall in Zona 10. The company runs a hybrid distribution model combining direct e-commerce (sportmec.com), physical retail, WhatsApp-based inside sales, and project-based commercial installations covering Guatemala and El Salvador (sportmec.com.sv). Its product portfolio spans home equipment (treadmills, ellipticals, bikes, benches, walking pads), industrial/commercial equipment (high-HP treadmills, spinning bikes, recumbent bikes, ellipticals, hip and sissy squat machines), free weights, accessories, yoga and Pilates equipment, gym flooring, golf accessories, medicine balls, and spare parts — sold both under its own Sportmec brand and as authorized distributor for international labels including Precor, Body Solid, True Fitness, Therabody, Power Plate, Wahoo Fitness, and Echelon.
The business operates a two-pronged go-to-market. The B2C side targets individual consumers through the online store, two physical locations, and WhatsApp ordering, with home-tier pricing ranging from approximately Q1,250 to Q13,167 (Guatemalan Quetzales) and accessories from Q46 to Q2,400. The B2B side targets hotels, fitness centers, residential complexes, and corporate clients through direct project sales, offering professional gym design consulting, custom gym-management software, scheduled maintenance contracts (monthly to quarterly), spare-parts supply and installation, and factory warranty support. Documented commercial clients include Four Seasons, Hilton, Marriott, IHG, Ritz, and Equinox for hospitality and premium fitness, plus residential developments such as Villa Capelo, Itaca, Niko 10, Nagano 16, Sekeei, and Adrano.
The revenue model combines hardware sales (consumer and commercial units priced per piece, often promoted at 15–35% discounts) with recurring professional services revenue from maintenance contracts and spare parts. The company employs 11 people, owns no disclosed subsidiaries, has no parent company, no public listing, and no external funding rounds on record, indicating a privately held, founder-/family-operated specialty retailer with an emphasis on project execution and brand-portfolio distribution in the Central American market.
SPORTMEC firmographics
Firmographics- Name
- SPORTMEC
- Legal name
- Sportmec Guatemala
- Website
- https://sportmec.com
- Company type
- Private
- Operating status
- Operating
- Short description
- SPORTMEC is a Guatemalan fitness equipment retailer and authorized distributor of premium brands (Precor, Body Solid, Therabody), selling home and commercial gym equipment plus design, maintenance, and software services to consumers, hotels, fitness centers, and residential complexes across Guatemala and El Salvador.
- Ownership category
- akta.pro rank
SPORTMEC industry classification
Industry- Product category
- Fitness Equipment Retail and Distribution
- NAICS
- Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industries
- Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where SPORTMEC is headquartered
LocationHeadquarters
- HQ city
- Guatemala City
- HQ country
- Guatemala
- HQ region
- Latin America
Offices3 records
Markets served
SPORTMEC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Equipment Sales: Direct sales of fitness equipment including treadmills, ellipticals, benches, weights, and accessories to both consumers and commercial clients. Revenue generated through retail pricing in Guatemalan Quetzales.
- Professional Services: Advisory services for gym planning and design, custom software solutions, maintenance contracts, and spare parts installation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Equipment - Consumer-grade fitness products for residential use |
| Unit Pricing | Pay-as-you-go | Industrial/Commercial Equipment - Heavy-duty gym equipment |
| Unit Pricing | Pay-as-you-go | Accessories - Bands, weights, balls, and fitness accessories |
| Unit Pricing | Pay-as-you-go | Yoga and Pilates Equipment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
SPORTMEC product offering
Product offeringCore offering
SPORTMEC is a Guatemalan fitness equipment retailer and distributor that sells home and commercial-grade fitness equipment (treadmills, ellipticals, bikes, benches, weights, accessories, gym flooring) under both its own Sportmec brand and as an authorized distributor of premium brands including Precor, Body Solid, True, Therabody, Wahoo Fitness, Echelon, and Power Plate. The company complements its equipment portfolio with professional services including gym design consulting, custom gym management software, scheduled maintenance contracts, and spare parts sales and installation.
Product overview
SPORTMEC is a Guatemalan fitness equipment retailer and gym solution provider offering a comprehensive portfolio of both its own branded products and internationally distributed brands (PRECOR, Body Solid, True, Therabody, Wahoo Fitness, Echelon, Power Plate). The core product range spans home and commercial cardio equipment (treadmills, ellipticals, bikes, recumbent bikes), strength training machines (benches, multifunctional stations, hip machines), free weights (dumbbells, kettlebells), accessories (resistance bands, bars, boxing gear), yoga/Pilates equipment, gym flooring, golf accessories, and medicine balls. The portfolio is complemented by professional services including gym consulting and design, custom gym management software, equipment maintenance, spare parts sales and installation, and factory warranties. The company operates physical retail stores in Guatemala City and serves customers via its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Thousands of clients served across Guatemala and El Salvador
Companies that use SPORTMEC
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
SPORTMEC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SPORTMEC partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- PrecorcoreAuthorized distributor of Precor fitness equipment in Guatemala, including commercial cardio equipment, treadmills, ellipticals, and fitness accessories
- TherabodycoreAuthorized distributor of Therabody products including Theragun percussion massage devices and recovery solutions
- True FitnesscoreAuthorized distributor of True Fitness commercial and residential fitness equipment
- Body SolidcoreAuthorized distributor of Body Solid strength training equipment, benches, racks, and accessories
- Power PlatemajorAuthorized distributor of Power Plate vibration training equipment
- Wahoo FitnessmajorAuthorized distributor of Wahoo Fitness connected fitness devices including smart trainers, cycling computers, and fitness trackers
- EchelonmajorAuthorized distributor of Echelon fitness equipment including connected bikes and fitness products
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SPORTMEC competitors and assessment
Company assessmentDirect peers
- Fitness Depot: Canadian fitness equipment retailer operating both brick-and-mortar showrooms and e-commerce, selling home and commercial cardio, strength equipment, and accessories from multiple premium brands. Closest direct analog to SPORTMEC's hybrid retail + commercial distribution model, just in a larger market.
- 2nd Wind Exercise Equipment: US-based fitness equipment retailer with physical stores and online sales of new and refurbished commercial and home fitness equipment. Directly comparable product mix, multi-channel GTM, and commercial project services to SPORTMEC.
- Rogue Fitness: US-based fitness equipment manufacturer and direct-to-consumer retailer with strong strength training and accessory product lines. Comparable home/commercial product breadth and direct e-commerce GTM, though with a stronger manufacturer-led brand.
Broad incumbents
- Life Fitness: Global premium commercial fitness equipment manufacturer whose products are often delivered to hotels, health clubs, and residential complexes via local distributors like SPORTMEC. Broader incumbent spanning the same end markets but serving them as a manufacturer, not a regional retailer.
- Technogym: Premium Italian-origin commercial and home fitness equipment brand with a strong presence in hospitality and luxury residential gyms. Comparable end customers (Four Seasons, Ritz, Equinox-type facilities) and overlapping product categories with SPORTMEC's distributed portfolio.
- Johnson Health Tech / Matrix Fitness: Global fitness equipment manufacturer (Matrix, Horizon, Vision brands) selling commercial cardio and strength equipment to hotels, clubs, and multi-site operators. Comparable B2B channel through regional distributors and similar commercial customer base to SPORTMEC.
- Nautilus, Inc. (Bowflex, Schwinn): Home fitness equipment brand owner (Bowflex, Schwinn, JRNY) selling direct and through retailers. Comparable home equipment merchandising and connected fitness product overlap with SPORTMEC's home treadmills, bikes, and Walkingpad categories.
- Academy Sports + Outdoors: Large US sporting goods and fitness equipment retailer with omnichannel sales. Broad incumbent offering overlapping home fitness and accessory categories that SPORTMEC stocks, illustrating the multi-format competition SPORTMEC faces.
Others
- Precor: Premium commercial fitness equipment brand (part of Amer Sports) that SPORTMEC distributes in Guatemala. Included as a peer because it defines part of SPORTMEC's catalog and customer value proposition, even though the commercial relationship is upstream of SPORTMEC rather than direct competition.
Regional players
- Total Fitness México: Mexican fitness equipment retailer and distributor serving both consumer and commercial channels across Mexico. Closest Latin American regional analog in terms of model (retail + commercial distribution + own-brand offerings), though operating in a different geography than SPORTMEC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
SPORTMEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPORTMEC leadership team
Management profileNumber of profiles
SPORTMEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPORTMEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPORTMEC
What does SPORTMEC do?
SPORTMEC is a Guatemalan fitness equipment retailer and distributor that sells home and commercial-grade fitness equipment (treadmills, ellipticals, bikes, benches, weights, accessories, gym flooring) under both its own Sportmec brand and as an authorized distributor of premium brands including Precor, Body Solid, True, Therabody, Wahoo Fitness, Echelon, and Power Plate. The company complements its equipment portfolio with professional services including gym design consulting, custom gym management software, scheduled maintenance contracts, and spare parts sales and installation.
Is SPORTMEC a public or private company?
SPORTMEC is a private company. It is classified as unknown and is currently operating.
When was SPORTMEC founded?
SPORTMEC was founded in -1.
Where is SPORTMEC based?
SPORTMEC is headquartered in Guatemala City, Guatemala, in the Latin America region.
How does SPORTMEC make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are professional Services.
Who are SPORTMEC's main competitors?
Direct peers on record are Fitness Depot, 2nd Wind Exercise Equipment and Rogue Fitness. Broad incumbents are Life Fitness, Technogym, Johnson Health Tech / Matrix Fitness, Nautilus, Inc. (Bowflex, Schwinn) and Academy Sports + Outdoors. Precor is listed as an others. Total Fitness México is listed as a regional player.
Does SPORTMEC have an API?
No public API is recorded for SPORTMEC.
What industry is SPORTMEC in?
SPORTMEC's product category is Fitness Equipment Retail and Distribution. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRAOAJAG, Fitness, Exercise & Gym Equipment Distribution. Its NAICS code is 45911 and its SIC code is 3949.