What Sportordination does

Sportordination is a privately-held interdisciplinary sports medicine practice founded in 2008 by Dr. Robert Fritz and headquartered in Vienna, Austria. The practice operates four locations clustered around the Alser Spitz area and is organized into three integrated service divisions: Sportmedizin & Training (sports medicine and performance diagnostics), Physiotherapie (with two sub-locations branded Physio im Hof and Physiotherapie Lederergasse), and the Sportambulatorium Wien orthopedic and sports traumatology center. Services span performance diagnostics (lactate step tests, spiroergometry, ergometry, HRV, field tests, body composition via BIA and indirect calorimetry), preventive medicine and executive check-ups, individualized training plans and personal coaching for endurance athletes, a broad physiotherapy menu including manual therapy, shockwave, osteopathy, FDM, trigger point therapy, real-time ultrasound-guided deep stabilization training, pelvic floor rehabilitation and blood flow restriction training, plus post-surgical rehabilitation and corporate health programs under the BGF (Betriebliche Gesundheitsförderung) banner.

The underlying technology stack is built around conventional clinical sports medicine equipment rather than software platforms: lactate analyzers, cardiopulmonary exercise testing systems, bioelectrical impedance body composition, and real-time ultrasound for neuromuscular retraining of deep stabilizers are highlighted as service differentiators. Customer-facing technology is limited to the Latido online booking system, a WordPress-based website with a Google services stack (Maps, Fonts, Analytics, AdWords, YouTube), and an on-site Peeroton retail store for sports nutrition products. Training camps delivered annually at Hotel Playitas Resort in Fuerteventura (swim, running and triathlon camps priced at €1,337-€2,520 per participant) are organized through travel partner Ruefa GmbH and co-branded with Orthomol and MFT Bodyteamwork.

The business model is a private pay-per-service medical practice (Privatordination ohne Kassen) with no public health insurance contracts; all services are billed directly to patients on a pay-as-you-go basis. Revenue streams include medical consultation and diagnostics, physiotherapy and rehabilitation, training plans and personal training, corporate BGF contracts, training camps and on-site retail of Peeroton supplements. Customer segments span performance and competitive athletes, health-conscious individuals, corporate clients, rehabilitation patients, professional dancers and recreational athletes. The practice has served marquee accounts including the Wiener Staatsballett, the Austrian Karate National Team (since 2018) and the Austrian Sailing National Team, and self-describes as the largest private Austrian sports medicine institute with over 1,000 performance diagnostics conducted annually.

Name

Sportordination

Legal name

Dr. Robert Fritz

Website

https://sportordination.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportordination is a privately-held interdisciplinary sports medicine practice in Vienna offering performance diagnostics, physiotherapy, orthopedics, training coaching, corporate health programs and training camps to athletes, corporate clients and health-conscious individuals since 2008.

Ownership category

akta.pro rank

Product category

Sports Medicine Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Shoulder & Elbow (HLAKALAI)

Keywords

• Sports medicine services
• Performance diagnostics
• Physiotherapy treatments
• Sports rehabilitation
• Preventive health examinations

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Consultation and Diagnostic Services: Revenue from sports medical examinations, performance diagnostics (lactate testing, spiroergometry), preventive health check-ups, and medical certifications. Services are provided at multiple Vienna locations.
2. Physiotherapy and Rehabilitation Services: Revenue from physiotherapy treatments, osteopathy, sports massage, manual therapy, and specialized therapies (shockwave, BFR training, visceral therapy).
3. Training Camps and Travel Services: Revenue from organized training camps to Fuerteventura (Hotel Playitas Resort) including swim camps, running camps, and triathlon camps with accommodation, flights, and coaching.
4. Corporate Health Programs (BGF): Corporate health management services for businesses including prevention programs, ergonomic assessments, and employee wellness programs.
5. Training Plans and Coaching: Individual training plans, personal training, and nutrition counseling services.
6. Supplement Sales (Peeroton Products): On-site retail of sports nutrition products with tiered discounts (5-15% based on purchase amount).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sportordination is a private interdisciplinary sports medicine practice in Vienna, Austria, offering sports medicine diagnostics (lactate testing, spiroergometry, ergometry), physiotherapy and rehabilitation therapies, personalized training plans, preventive health check-ups, nutritional counseling, and orthopedic care through its affiliated Sportambulatorium Wien. Services are delivered across multiple Vienna locations and supplemented by organized training camps in Fuerteventura, operating as a private practice (Privatordination) without public health insurance coverage.

Product overview

Sportordination is an interdisciplinary sports medicine practice offering a comprehensive suite of services organized into three core divisions: Sportmedizin & Training (sports medicine and training), Physiotherapie (physiotherapy), and Sportambulatorium Wien (sports outpatient clinic). The Sportmedizin & Training division provides performance diagnostics (lactate testing, spiroergometry, ergometry, HRV analysis), personalized training programs (personal training, triathlon, running technique, strength), preventive health services (check-ups, blood analysis, nutritional counseling), and educational workshops. The Physiotherapie division offers therapeutic treatments including manual therapy, shockwave therapy, osteopathy, sports physiotherapy, and specialized services like blood flow restriction training and real-time ultrasound-guided stabilization training. The Sportambulatorium provides orthopedic and sports traumatology care. Services are delivered at multiple locations around Alser Spitz in Vienna, with facilities including examination rooms, training spaces, and therapy areas.

Differentiator

Problem solved

Functional benefit

Brands

• Sportambulatorium Wien: Center for Orthopedics and Sports Traumatology, operating at Alser Straße 28/12, 1090 Wien
• Physio im Hof
• Physiotherapie Lederergasse
• Team Sportordination

Products and services

• Sportmedizinische Leistungsdiagnostik (Sports Medicine Performance Diagnostics) Comprehensive sports medicine performance diagnostics including lactate testing, spiroergometry, ergometry, and cardiopulmonary exercise testing to evaluate athletic capacity and health status. The Classic Plus package (€410) includes intracellular blood analysis, body composition, stress ECG, lactate/glucose testing, individual training heart rate zones, and training recommendations.
• Physiotherapy and Rehabilitation Services Comprehensive physiotherapy services including manual therapy, sports physiotherapy, post-surgical rehabilitation, osteopathy, radial shockwave therapy, trigger point therapy, FDM (Fascial Distortion Model), kinesiotaping, podotherapy, golf physiotherapy, classic and sports massage, lymphatic drainage, pelvic floor rehabilitation, visceral therapy, and blood flow restriction (BFR) training.
• Real-time Ultrasound-Guided Deep Stabilization Training Specialized training using real-time ultrasound imaging to visualize and train deep muscle layers that cannot be palpated externally, providing direct visual feedback on whether exercises correctly activate deep stabilizers. Used for spinal stabilization and pelvic floor rehabilitation.
• Training Camps (Fuerteventura) Organized training camps at Hotel Playitas Resort in Fuerteventura including swim camps, running and trail running camps, triathlon camps, and combination camps. Packages include flights, accommodation, ground transfers, and sport-specific coaching. 7-night camps from €1,337; 14-night camps from €2,002, with optional sport package add-ons.
• Sportmedizinischer Check-up (Sports Medicine Check-up) Annual preventive health examination including blood and urine tests, family history, findings discussion, resting ECG, and risk factor assessment. Includes full blood analysis (€120-150, or €90 when combined with preventive examination) covering anamnesis, mineral and trace element assessment, vitamin levels, with optional HS-Omega 3-Index.
• Manager Check-up (Executive Health Program) Executive health program providing comprehensive medical assessment and preventive recommendations for corporate clients and senior executives, combining clinical examination, diagnostics, and lifestyle recommendations.
• Personal Training and Training Plans One-on-one coaching for running, cycling, and swimming with individualized programming and technique instruction. Includes periodized training plans, individualized training plans, triathlon training, running technique coaching, athletic training, neuroathletics training, and swimming technique training with video analysis.
• Ergometry (Cardiovascular Stress Testing) Cardiovascular stress testing on bicycle ergometer (€220) to detect rhythm disorders and circulatory disturbances, determining maximum performance capacity and heart rate. Includes comprehensive consultation, resting ECG, cardiopulmonary examination, stress ECG with lactate/glucose measurement, and laboratory analysis of preventive medicine parameters.
• Corporate Health Programs (BGF – Betriebliche Gesundheitsförderung) Corporate health management services for businesses including prevention programs, ergonomic assessments, and employee wellness programs delivered through the BGF (Betriebliche Gesundheitsförderung) scheme. Targets companies seeking employee health and wellness programs.
• Work-Life-Balance Online Course Live online course (€90, regular price €120) including 4 hours (2 sessions) of scientific foundations and practical tools for work-life balance. Available for individual bookings and corporate clients.
• Nutritional Counseling Services Nutritional counseling including sports nutrition, weight management, body composition analysis (BIA), metabolic rate measurement via indirect calorimetry, and weight reduction programs combining nutritional guidance with exercise prescription.
• Sportambulatorium Wien (Orthopedics and Sports Traumatology) Orthopedic and sports traumatology center providing specialist care including knee specialist, shoulder specialist, and stem cell therapy. Operates as the affiliated third division of Sportordination's interdisciplinary network.
• Peeroton Sports Nutrition Products Sports nutrition products (Peeroton brand) sold on-site at the main Sportordination location with tiered discount system: 5% discount for purchases up to €100, 10% for €101-150, and 15% above €151. Open Monday through Thursday 10:00-18:00.

Quantifiable outcome

• Over 1,000 performance diagnostics conducted annually
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• PeerotonminorChannel Partner/ Reseller/ Distributor · 1 October 2020Peeroton flagship store opened at Sportordination location Alserstraße 27/1/6. Full product range available with tiered discount system (5% up to €100, 10% €101-150, 15% above €151). Open Monday-Thursday 10:00-18:00.
• Österreichisches Karate Nationalteam (Austrian Karate National Team)coreStrategic or Co-development Partner · 1 January 2018Official physiotherapy care provider for national karate team. Team member Clemens Hajek has been providing care since 2018.
• Ruefa GmbHcoreChannel Partner/ Reseller/ DistributorTravel agency partner organizing training camps to Fuerteventura. Handles flights (Austrian Airlines), accommodation (Hotel Playitas Resort), and ground transfers. Sportordination provides sport-specific coaching and training programs.
• Wiener Staatsballett (Vienna State Ballet)coreStrategic or Co-development PartnerPartnership providing physiotherapy and osteopathy services to professional ballet dancers. Testimonials from principal dancers Vanessza Springl and Natalya Butchko featured in content marketing.
• OrthomolminorGTM or Marketing PartnerTriathlon Camp by Orthomol - branding partnership for triathlon training camp program.
• MFT BodyteamworkminorGTM or Marketing PartnerRunning & Trailrunning Camp by MFT Bodyteamwork - branding partnership for running camp program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kieser Training: DACH strength-training chain with medically-oriented personal training. Overlaps with Sportordination in evidence-based training and health-conscious clientele, though focused on subscription strength training rather than diagnostics or clinical care.

Broad incumbents

• Schulthess Klinik: Leading Swiss orthopedic and sports medicine hospital in Zurich. Comparable in its elite-athlete caseload, performance diagnostics, and integrated rehabilitation offering, though at substantially greater scale.
• ATOS Klinik: German private hospital group with orthopedic, sports medicine, and physiotherapy services across multiple sites. A broader incumbent that overlaps with Sportordination in elite-athlete orthopedic care and private-pay diagnostics.
• Orthopädische Klinik Markgröningen: Large German orthopedic specialty hospital with a strong sports-medicine and rehabilitation arm. Overlaps with Sportordination in sports-orthopedic surgery and rehab but operates at significantly greater scale.

Direct peers

• Sportklinik Hellersen: Specialized German orthopedic and sports medicine hospital in Lüdenscheid offering sports surgery, rehabilitation, and performance diagnostics. Comparable in its combination of elite-sports care, diagnostics, and rehabilitation under one roof.
• SPORTHOPAEDICUM: German network of sports-orthopedic and performance-medicine clinics combining surgery, sports medicine, and rehabilitation. Highly comparable to Sportordination's integrated Sportmedizin & Training + Sportambulatorium + Physiotherapy model, with similar elite-athlete clientele.
• Medicos Sportklinik: Private sports clinic in Gießen (Germany) offering sports medicine, orthopedics, physiotherapy, and performance diagnostics for athletes. Closely comparable business model to Sportordination's Vienna network.
• Hessingpark-Clinic: Private orthopedic clinic in Augsburg with a strong sports-medicine and performance-diagnostics focus, serving professional athletes. Comparable to Sportordination in its premium private-pay positioning and elite-athlete client base.
• OrthoTeam: Swiss network of private orthopedic and sports medicine practices with multiple sites, similar to Sportordination's Vienna multi-location model. Offers integrated diagnostics, conservative therapy, and surgery for active patients.

Regional players

• Move & Live Physiotherapie: Austrian physiotherapy and sports-rehabilitation practice. Comparable in service mix (manual therapy, sports rehab, training) but operates as a regional physiotherapy operator rather than a full sports-medicine institute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Team-SPORTordination-2231598997084245
• Instagraminstagram.com/teamsportordination
• LinkedInlinkedin.com/company/sportordination

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportordination