What Sports Bar & Grill does

Sports Bar & Grill operates as a pub venue brand within Stonegate Group's Social Pub & Kitchen portfolio, with the broader estate comprising 125+ UK venues across cities including London, Manchester, Birmingham, Leeds, Edinburgh, Glasgow, and York. The venues deliver a unified product combining food and beverage (stone-baked pizzas, smash burgers, wings, craft beer, cask ales, cocktails with daily 2-for-1 deals, and bottomless brunch packages) with live sport broadcasting (Sky Sports, TNT Sports, Viaplay covering Premier League, Champions League, Six Nations, F1, boxing, tennis, and other sports) on HD screens, alongside private hire for corporate events, hen/stag parties, birthdays and Christmas celebrations. The underlying technology stack includes the MiXR Rewards loyalty app with Bink card-linked open banking integration, a Design My Night-powered booking system, an Order & Pay mobile ordering platform, a CashStar-powered digital gift card programme issued via Blackhawk Network, and analytics via Google Analytics and Microsoft Clarity.

The company is a wholly-owned brand of Stonegate Pub Company Limited (incorporated in the Cayman Islands, UK establishment), itself a subsidiary of Stonegate Group. Revenue is generated transactionally through on-site food and drink sales, package-based private hire and bottomless brunch, and gift card purchases, with no subscription or SaaS component. Distribution is exclusively through owned UK venues plus owned digital channels (website booking, Order & Pay, gift cards) with no franchise or third-party distribution. Customer segments are diversified across sports fans, young adults/social groups, corporate events, celebration groups, dog owners, and students, served primarily through a direct-to-consumer go-to-market motion with multi-channel marketing (organic social, email, sports content marketing, student discount programmes, gift card campaigns). The reported headcount of 52 appears inconsistent with operating 125+ venues and likely reflects only a narrow HQ or management subset.

Name

Sports Bar & Grill

Legal name

Stonegate Pub Company Limited

Website

https://sportsbarandgrill.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Bar & Grill is a UK pub venue brand within Stonegate Group's Social Pub & Kitchen portfolio, operating 125+ pubs serving food, craft beer, cocktails, bottomless brunch, and live sport broadcasting to walk-in and pre-booked consumer customers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Pub and Bar Hospitality

NAICS

Food Services and Drinking Places (722)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Pub restaurant chain
• Live sports venues
• Bottomless brunch
• Craft beer pub
• Private event hire

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food & Drink Sales: On-site food and beverage sales at 125+ UK pub venues including craft beer, cocktails, wines, spirits, stone-baked pizzas, burgers, wings, and pub classics.
2. Private Event Hire: Revenue from hiring function rooms and spaces for Christmas parties, corporate events, hen parties, stag dos, birthday parties with pre-bookable food and drinks packages.
3. Bottomless Brunch: Pre-booked bottomless brunch packages with set time limits (typically 2 hours) featuring unlimited drinks and food items.
4. Gift Cards: Digital gift cards sold online through CashStar platform, valid for 12 months at any Social Pub & Kitchen venue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sports Bar & Grill operates as part of Social Pub & Kitchen, a UK pub chain with 125+ venues serving food and beverages including stone-baked pizzas, smash burgers, wings, craft beers and cocktails, alongside live sport screenings on HD screens. The business offers bookable packages such as bottomless brunch, private hire for events and celebrations, and operates a loyalty app (MiXR Rewards) for repeat customers.

Product overview

Social Pub & Kitchen is a UK pub chain operated by Stonegate Group, comprising 125+ venues across the country. The offering is a unified pub brand combining traditional hospitality with modern amenities. The core product is the pub venue network, supplemented by the MiXR Rewards App for customer loyalty, a comprehensive food and drinks programme featuring stone-baked pizzas, smash burgers, cocktails (with 2-for-1 daily deals), and craft beer, live sport screening on HD screens, and the Bottomless Brunch experience. Additional services include private hire and events for occasions ranging from corporate events to birthday parties and Christmas celebrations, gift cards, and mobile Order & Pay functionality. The venues also feature beer gardens and are dog-friendly.

Differentiator

Problem solved

Functional benefit

Brands

• MiXR Rewards App: Loyalty rewards application for Social Pub & Kitchen customers.

Products and services

• Social Pub & Kitchen Pub Venues A network of 125+ owned pub venues across the UK offering food, drinks, live sport viewing on HD screens, beer gardens, and flexible event spaces for walk-in and pre-booked customers.
• MiXR Rewards App Mobile loyalty application enabling customers to earn rewards, track points, and access exclusive offers across Social Pub & Kitchen venues.
• Bottomless Brunch Pre-booked all-you-can-drink brunch package featuring typically two hours of unlimited drinks paired with food items. Available daily with seasonal variations including festive editions.
• Private Hire & Events Event hosting service for corporate events, birthday parties, hen parties, stag dos, and Christmas celebrations. Includes function rooms, tailored packages, and catering options at venues across the UK.
• Gift Cards Digital eGift Cards valid at any Social Pub & Kitchen venue for food and drinks, with 12-month validity from purchase date. Sold through the CashStar-powered online platform.
• Christmas Packages Festive dining packages including Christmas set menus, seasonal spreads/buffets, festive bottomless brunch, and pre-bookable food and drinks packages for office parties and celebrations.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CashStarcoreTechnology or IntegrationProvides digital gift card platform and processing for Social Pub & Kitchen gift cards. Gift cards are digital only, valid 12 months from purchase, redeemable at any SPK venue.
• Blackhawk Network (Europe) LimitedcoreChannel Partner/ Reseller/ DistributorOperates as the agent for Social Pub & Kitchen gift cards, registered in England and Wales with office at Westside, London Road, Hemel Hempstead, Hertfordshire.
• Design My NightcoreTechnology or IntegrationProvides booking reservation service integrated with Social Pub & Kitchen website for table bookings at venues.
• Sky SportscoreOthersBroadcasting partner providing live sport content shown on HD screens across venues including Premier League, Champions League football and other sports.
• TNT SportscoreOthersBroadcasting partner showing live sport including Champions League and Europa League football at venues.
• ViaplayminorOthersBroadcasting partner showing live sport including La Liga at selected venues.
• Cask MarqueminorOthersQuality assurance certification for cask ale, indicating proper cellarmanship and beer quality.
• Stonegate GroupcoreOthersParent company owning and operating Social Pub & Kitchen brand. UK company registration FC029833, main trading address: 3 Monkspath Hall Road, Solihull, West Midlands B90 4SJ.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Boxpark: UK operator of food, drink and entertainment destinations in shipping-container formats showing live sport on large screens. Comparable on live-sport-led proposition and event-driven footfall, though operating a different physical format.

Broad incumbents

• Greene King: One of the UK's largest pub operators and brewers, operating hundreds of managed and tenanted pubs with food-led and sports-led formats. Highly comparable to Sports Bar & Grill on UK scale, food-and-drink model and reliance on live sport as a draw.
• Fuller, Smith & Turner: Historic UK pub and brewer operating managed pubs across London and the South East with strong cask ale focus. Comparable on UK pub format and food-plus-drink offering, though smaller estate than Sports Bar & Grill.
• JD Wetherspoon: National UK pub chain with ~800 venues focused on value food and drink, many of which show live sport. Comparable on estate scale, UK-only footprint and pub format, though positioned at lower price point than Sports Bar & Grill.
• Young's Pubs: Premium UK pub and hotel operator with food-led venues across London and the South East. Comparable on UK full-service pub format, food and drink focus, and live sport offering, though positioned at higher price point.
• Marston's PLC: National UK pub operator and brewer with a managed and tenanted pub estate including sports-focused formats. Directly comparable on UK geographic footprint, scale, and food-led pub model.
• Stonegate Group: Parent company of Sports Bar & Grill / Social Pub & Kitchen; the UK's largest pub operator with over 4,500 venues across multiple brands. Comparable as the broader group within which this brand sits, sharing back-office, procurement and digital infrastructure.
• Mitchells & Butlers: Operator of UK pub and restaurant brands including All Bar One, Harvester and O'Neill's (a sports-focused format). Directly comparable as a multi-brand UK pub operator with overlapping sports-pub positioning.

Direct peers

• Laine Pub Company: Independent UK pub group operating a portfolio of destination pubs with live sport, music and event-led propositions. Closely comparable on sports-pub positioning, event-driven demand and multi-venue estate.
• Hawthorn Leisure: UK pub operator with a managed pub estate focused on community and sports-led venues across multiple regions. Comparable on operating model (managed pub estate), sports-led proposition and geographic spread across the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sports-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Bar & Grill