SportsCapital

Name

SportsCapital

Legal name

SportsCapital

Website

https://sportscapital.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsCapital is a New York-based private trading firm and liquidity provider founded in 2020 that specializes in offering consistent liquidity for player props and parlays on prediction markets during live sporting events for institutional traders.

Ownership category

akta.pro rank

Product category

Prediction Market Liquidity & Trading Services

NAICS

Gambling Industries (7132), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Prediction market liquidity
• Sports trading platform
• Player props trading
• Parlay execution services
• Institutional sports trading

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Core offering

SportsCapital operates as a trading firm and liquidity provider for prediction markets, with a focus on player props and parlays during live sporting events. The firm enables institutional traders to buy and sell prediction market contracts in real time, providing improved execution quality where consistent liquidity would otherwise be unavailable.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsCapital Platform A trading platform and liquidity service for prediction markets that enables institutional traders to buy and sell contracts on player props and parlays during live sporting events with improved execution quality.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Interactive Brokers: Brokerage that has expanded access to event contracts and prediction markets for its institutional and retail clients. Comparable as a channel for prediction market trading, though its primary business is multi-asset brokerage rather than sports market making.
• Robinhood: Retail trading platform that has launched event contract / prediction market products. As a scaled consumer distribution channel into prediction markets, Robinhood represents both a potential source of flow and a competitive threat to independent liquidity providers.

Direct peers

• Smarkets: Sports betting exchange that matches peer-to-peer orders rather than taking a book, functioning as both venue and liquidity provider. Its model and focus on exchange-style sports trading is structurally analogous to SportsCapital's positioning.
• Betfair: One of the largest sports betting exchanges globally, providing peer-to-peer liquidity across sports markets. Its exchange model and focus on in-play markets make it a direct analogue for SportsCapital's market-making approach to player props and parlays.
• PredictIt: Prediction market platform for event contracts, historically academic-affiliated. Operates in the same regulated event-contract category and represents another potential venue for sports-focused liquidity provision.
• Kalshi: CFTC-regulated US prediction market exchange offering event contracts including sports markets. As a venue that requires external liquidity, Kalshi is a direct counterparty and adjacent participant in the same prediction market ecosystem that SportsCapital serves.
• Polymarket: Crypto-based prediction market platform with significant sports-related trading volume. Polymarket operates in the same prediction market category and is a natural potential source of liquidity demand for a sports-focused market maker like SportsCapital.

Others

• Jump Trading: Large quantitative trading firm with a dedicated sports betting subsidiary. Relevant as a potential competitor or counterparty in sports liquidity provision, though Jump operates across many asset classes beyond sports.

Broad incumbents

• Susquehanna International Group (SIG): Large global quantitative trading firm with deep sports betting and options market making operations. SIG is comparable as a sophisticated, well-capitalised sports market maker, but operates across many asset classes at much greater scale than SportsCapital.
• Virtu Financial: Publicly traded global market maker providing liquidity across numerous venues and asset classes. Relevant as a benchmark for institutional market making economics, though Virtu's sports exposure is incidental relative to its overall business.

Market position

Customer concentration

• LinkedInlinkedin.com/company/sportscapitalio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportsCapital