Sports Hub

What Sports Hub does

SportsHub Trading and Services LLC is an Abu Dhabi-based sports services company that operates a dedicated 7-court badminton complex in Mussafah under the SportsHub brand. The company delivers a multi-vertical sports platform combining facility rentals (AED 40-50 per hour, off-peak and peak), tiered club memberships (AED 1,000 for three months and AED 1,600 for six months, weekday-restricted with bundled stringing, apparel discounts, and coaching perks), tournament organization (SportsHub Badminton Championships, Smash for Diabetes Season 9, 1st ADMSC Dragon Boat Regatta 2025), personal and group coaching, and an online store for rackets, shuttlecocks, and sportswear. Customer segments include individual recreational players, corporate clients (sports days, team-building), schools (training programs), and other sports clubs and facilities (facility management contracting).

Name

Sports Hub

Legal name

SportsHub Trading and Services LLC

Website

https://sportshub.ae

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SportsHub is an Abu Dhabi sports services company operating a 7-court badminton complex, offering court rentals, memberships, tournament organization, coaching, and an online equipment store to individuals, corporates, schools, and sports clubs.

Ownership category

akta.pro rank

Product category

Sports Facility Management & Services

NAICS

Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Badminton Equipment & Accessories Retail (CRAMAFAC)

Keywords

• Sports facility management
• Badminton court rental
• Sports event management
• Fitness coaching services
• Sports equipment retail

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Club membership plans offered at AED 1000 for 3 months and AED 1600 for 6 months, including stringing services, apparel discounts, and free coaching sessions.
2. Court Rental: Hourly court rental revenue with off-peak rates at 40 AED and peak hours at 50 AED. Facility open from 5 AM to 11 PM daily.
3. Event Entry Fees: Revenue from organizing and hosting sports tournaments including badminton championships and community events. Tournament fees such as AED 100 for Smash for Diabetes.
4. Sports Equipment Sales: Online store selling badminton rackets, shuttlecocks, sportswear, and accessories for athletes of all levels.
5. Training and Coaching Services: Personal training sessions, small group training, sports coaching for skill development and performance enhancement, and specialized fitness programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

SportsHub Trading and Services LLC operates the SportsHub Badminton Complex in Abu Dhabi, a facility with 7 standard badminton courts, and provides a comprehensive suite of sports-related services including hourly court rentals, club memberships, sports event management (tournaments, championships, regattas), a fitness and sports academy with personal training and coaching, and an e-commerce store selling badminton equipment and sportswear. The company also offers club and recreation facility management, sports services contracting, and equipment supply to corporate, community, and individual clients across the UAE and MENA region.

Product overview

SportsHub Trading and Services LLC is a sports services company based in Abu Dhabi, UAE offering a comprehensive suite of sports-related services. The core offering is the SportsHub Badminton Complex, a facility with 7 standard badminton courts available for rental and hosting tournaments. The company operates on a platform-plus-services model combining facility management (court rentals, membership plans), event management services (tournament planning, execution), training academy programs (personal training, sports coaching, specialized fitness), and an online sports equipment store. Key products include the SportsHub Badminton Complex, Court Rental Services with tiered pricing, Club Membership Plans (3-month and 6-month options), Sports Event Management, Fitness and Sports Academy, Club and Recreation Facility Management, Sports Services Contracting, Online Sports Store, and Online Booking System. The company serves corporate clients, community organizations, and individual athletes across the UAE and MENA region.

Differentiator

Problem solved

Functional benefit

Products and services

• SportsHub Badminton Complex Prime sports facility featuring 7 standard badminton courts with professional-grade flooring, advanced lighting systems, and climate-controlled environments designed to enhance player performance and spectator enjoyment. Caters to corporate, community, and individual requirements for badminton events in Abu Dhabi.
• Court Rental Services Hourly court rental for badminton with off-peak (40 AED, Monday-Friday 5 AM-4 PM) and peak hours (50 AED, weekdays 4 PM-12 AM, weekends and holidays all day) pricing. Facility open from 5 AM to 11 PM daily.
• Club Membership Plans Recurring membership plans: 3-month at AED 1,000 (weekdays 5 AM-6 PM, includes free stringing for 4 rackets, 25% apparel discount, 3 free coaching sessions) and 6-month at AED 1,600 with full-day access.
• Sports Event Management Comprehensive sports event planning and execution services including feasibility studies, market research, innovative registration systems, and marketing proposals for tournaments and competitions, delivered to corporate and institutional clients.
• Club and Recreation Facility Management Complete management solutions for sports and recreational facilities including facility preparation and renting, event organization, brand marketing, consultation services, certified manpower supply, equipment supply, security and monitoring devices, and registration and accounting systems. Serves clubs and facilities across the MENA region.
• Sports Services Contracting Specialized contracting services for clubs and sports facilities including arranging certified coaches, organizing local and international championships, arranging contracts with sports federations and international teams, and providing fitness and sports academy programs.
• Fitness and Sports Academy Training programs including personal training (individual and small group sessions), sports coaching (skill development, performance enhancement, team coaching), specialized fitness programs (athletic conditioning, rehabilitation fitness, functional training), workshops and seminars, and virtual/online classes.
• Online Sports Store E-commerce platform offering premium sportswear, badminton rackets, shuttlecocks, and accessories for athletes of all levels.

Quantifiable outcome

• Organizing events with 1,000+ spectators (Dragon Boat Regatta)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

One partnership is on record.

• Abu Dhabi Marine Sports ClubcoreStrategic or Co-development Partner · 22 February 2025SportsHub organizing committee partnered with Abu Dhabi Marine Sports Club to host the inaugural 1ST ADMSC Dragon Boat Regatta 2025. The event welcomed over 1,000 spectators and featured competitive dragon boat racing across two days. All UAE dragon boat teams were invited regardless of affiliation, nationality, or background.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Abu Dhabi Country Club: Established Abu Dhabi sports and recreation complex offering multi-sport facilities, memberships, and coaching. Broader portfolio than SportsHub but directly comparable on membership-based sports-club model in the same city.
• Fitness Time: Large GCC fitness chain with UAE presence operating subscription-based fitness centers with coaching and group programming. Comparable on subscription sports/facility operating model, broader in scope.
• Decathlon UAE: Global sporting-goods retailer with UAE stores and e-commerce selling rackets, shuttlecocks, apparel, and accessories. Direct overlap with SportsHub's online sports store in the same geography.
• Fitness First Middle East: Regional fitness chain with UAE locations offering memberships, group classes, and personal training. Comparable on subscription-based recreational sports/fitness operating model in the same geography.

Direct peers

• PadelX (formerly PADEL 22): Dubai-headquartered padel court operator with multiple venues across the UAE offering court rental, coaching, leagues, and events. Closest direct peer in the Gulf racquet-sports facility category.
• Top Spin Tennis Academy: UAE-based racquet-sports academy offering coaching, court access, and tournament programs. Overlaps SportsHub on the coaching/academy side and shared racquet-sports customer base.
• Just Padel: UAE-based padel club chain operating multi-court racquet-sports facilities with memberships, coaching, and tournaments. Direct comparable on facility-based racquet sports business model in the same geography.

Others

• Playtomic: Sports court-booking SaaS platform widely used by padel, tennis, and badminton facilities globally. Not a competitor to SportsHub's facility but increasingly a customer/partner expectation that defines booking UX in the category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sportshub.auh
• Instagraminstagram.com/sportshub.auh
• TikToktiktok.com/@sportshub.auh
• LinkedInlinkedin.com/company/sports-hub-uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Hub