Sport and Spine Physical Therapy of Greenwood
Sport & Spine Clinic of Greenwood is a single-location outpatient physical therapy and rehabilitation practice in Greenwood, Wisconsin, offering orthopedic, sports medicine, worker's compensation, and specialty rehabilitation services (including cash-pay Anatomy Trains Structural Integration) to individual patients in central Wisconsin.
- Company typePrivate
- Founded-
- HeadquartersGreenwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sport and Spine Physical Therapy of Greenwood does
Sport & Spine Clinic of Greenwood is an outpatient physical therapy and rehabilitation practice located at 133 South Main Street in Greenwood, Wisconsin, operating as part of the dual-location Sport & Spine Clinic of Colby and Greenwood network. The clinic specializes in orthopedic and sports injury rehabilitation, combining hands-on manual treatment techniques with modern medical equipment, and offers a broad service portfolio that includes orthopedic care, sports medicine, worker's compensation rehabilitation, and hand therapy, alongside specialty programs such as Anatomy Trains Structural Integration (ATSI), vestibular rehabilitation, balance/fall prevention, women's health, TMJ dysfunction, therapeutic massage, deep soft tissue mobilization, nutrition education, and custom orthotic evaluation and fabrication.
The clinic is staffed by a small clinical team led by founder Chad, who holds a Master's in Physical Therapy (College of St. Scholastica, 1998), a Fellow of Applied Functional Science designation (Gray Institute, 2010), and board certification in Structural Integration through Anatomy Trains (2022), and by Judy Larson, PT (BS in Physical Therapy from UW–Madison, 1976; MPH from University of Minnesota, 1991), who joined the Greenwood location in fall 2014. The practice is a member of the Central Wisconsin Therapy Alliance and partners with PT&Me and Fit2Wrk educational platforms to support patient education and worker injury outreach.
Sport & Spine generates revenue primarily through insurance-billed physical therapy services covering Medicare, Worker's Compensation, and most major health plans, with claims filed on patients' behalf, and secondarily through the cash-pay ATSI program priced at $160 per session that does not require a referral and accepts HSA/FSA payment. Patient acquisition is driven principally by physician referrals and community word-of-mouth, supplemented by Wisconsin's direct-access self-referral framework and educational content partnerships. The company is privately held, with no disclosed funding, no app or digital product surface, and no AI/ML capabilities — its competitive position rests on therapist credentials, personal patient relationships, and reputation within the central Wisconsin market.
Sport and Spine Physical Therapy of Greenwood firmographics
Firmographics- Name
- Sport and Spine Physical Therapy of Greenwood
- Legal name
- Sport & Spine Clinic of Colby and Greenwood
- Website
- https://sportspineclinic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sport & Spine Clinic of Greenwood is a single-location outpatient physical therapy and rehabilitation practice in Greenwood, Wisconsin, offering orthopedic, sports medicine, worker's compensation, and specialty rehabilitation services (including cash-pay Anatomy Trains Structural Integration) to individual patients in central Wisconsin.
- Ownership category
- akta.pro rank
Sport and Spine Physical Therapy of Greenwood industry classification
Industry- Product category
- Outpatient Physical Therapy & Rehabilitation
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro industry
- Orthopedic & Sports Rehabilitation CentersHealthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation FacilitiesHand & Upper Extremity Therapy (OT/CHT)Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective ExerciseOrthopedic Physical Therapy & Post-Op RehabHome & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective ExerciseSports Medicine, Athletic Training & Rehabilitation Services
Keywords
Where Sport and Spine Physical Therapy of Greenwood is headquartered
LocationHeadquarters
- HQ city
- Greenwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sport and Spine Physical Therapy of Greenwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Insurance-Based Physical Therapy Services: The clinic accepts most major health insurance plans including Medicare and Worker's Compensation. Claims are filed on behalf of patients. Services typically covered include orthopedic care, sports medicine, hand therapy, worker's compensation rehabilitation, and specialty programs.
- Cash-Pay / Self-Pay Services: Anatomy Trains Structural Integration (ATSI) is offered as a cash-based service at $160 per session, paid at time of service. Accepts HSA and FSA accounts per individual policies. Not covered by insurance. No referral required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anatomy Trains Structural Integration (ATSI) - Cash-Based Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sport and Spine Physical Therapy of Greenwood product offering
Product offeringCore offering
Sport & Spine Clinic of Greenwood is a single-location outpatient physical therapy and rehabilitation practice in Greenwood, Wisconsin. It delivers hands-on orthopedic care, sports medicine, hand therapy, worker's compensation rehabilitation, and the cash-based Anatomy Trains Structural Integration (ATSI) program, supplemented by specialty programs such as balance/fall prevention, therapeutic massage, vestibular rehabilitation, women's health, TMJ treatment, nutrition education, deep soft tissue mobilization, and orthotic evaluation/fabrication. Services are billed primarily through insurance (including Medicare and Worker's Compensation), with the ATSI program offered as a $160 self-pay session.
Product overview
Sport & Spine Clinic of Greenwood is an outpatient physical therapy and rehabilitation practice that offers a comprehensive suite of services organized around orthopedic and sports medicine care. The clinic's core offerings include Orthopedic Care and Sports Medicine, supplemented by specialty programs such as Anatomy Trains Structural Integration (ATSI), Hand Therapy, Worker's Compensation/Rehabilitation, and various rehabilitation modalities including Balance/Fall Prevention, Therapeutic Massage, Vestibular Rehabilitation, Women's Health, TMJ Dysfunction, Nutrition Education, Deep Soft Tissue Mobilization, and Orthotic Evaluation and Fabrication. The practice operates as a single-location clinic providing hands-on care combined with modern equipment and state-of-the-art medical technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Anatomy Trains Structural Integration (ATSI)
- Orthopedic Care
- Sports Medicine
- Worker's Compensation Rehabilitation
Quantifiable outcome
- Initial evaluations completed within 24-48 hours
- +1 more outcomes
Companies that use Sport and Spine Physical Therapy of Greenwood
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Sport and Spine Physical Therapy of Greenwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Sport and Spine Physical Therapy of Greenwood partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Wisconsin Therapy AlliancecoreSport & Spine Clinic of Greenwood is a proud member of the Central Wisconsin Therapy Alliance, a professional network joining together to bring the best care in central and northern Wisconsin. This alliance provides referral pathways, shared clinical standards, and collaborative care coordination across member therapy practices in the region.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Sport and Spine Physical Therapy of Greenwood competitors and assessment
Company assessmentBroad incumbents
- ATI Physical Therapy: One of the largest U.S. outpatient physical therapy chains offering orthopedic, sports medicine, hand therapy, worker's comp, and specialty programs across hundreds of clinics. A broad incumbent that competes for the same patient referrals, payer contracts, and clinician talent as Sport & Spine.
- US Physical Therapy: Public operator of outpatient PT clinics with a partner-ownership model emphasizing clinician autonomy. Many of its clinics are independent-format practices offering orthopedic and sports rehab in smaller communities — directly comparable in scale and operating philosophy to Sport & Spine.
- Select Physical Therapy (Select Medical): Large outpatient rehabilitation network offering orthopedic PT, sports medicine, hand therapy, vestibular rehab, and worker's compensation programs. Directly overlaps Sport & Spine's service lines and represents the typical large-chain competitive threat in regional markets.
- Pivot Physical Therapy: Multi-state outpatient PT operator providing orthopedic, sports, hand, and industrial rehabilitation services. Comparable in service mix and target patient populations to Sport & Spine, though at significantly larger scale.
- Athletico Physical Therapy (now part of BAYADA): National outpatient PT chain delivering orthopedic, sports, hand, vestibular, and work-related rehab across hundreds of locations. Operates with similar service breadth as Sport & Spine but at vastly greater scale, frequently entering smaller Midwest markets.
Regional players
- Aspen Valley Hospital / Aspirus Outpatient Therapy (Aspirus Health): Regional Wisconsin-based health system offering outpatient physical therapy services including orthopedics, sports medicine, hand therapy, and vestibular rehab in central and northern Wisconsin — the same geography Sport & Spine serves, and a likely referral and patient-share competitor.
- Marshfield Clinic Health System Rehabilitation Services: Integrated Wisconsin health system providing outpatient orthopedic, sports, hand, and worker's comp physical therapy across central Wisconsin. Competes for the same physician-referred patient population as Sport & Spine within its service region.
Direct peers
- Sport & Spine Clinic of Colby: The sister clinic within the same Sport & Spine network operating in Colby, Wisconsin under the joint DBA 'Sport & Spine Clinic of Colby and Greenwood'. Same brand, service mix, and ownership, and a directly comparable outpatient orthopedic/sports PT operation.
Emerging players
- Structural Integration / Anatomy Trains practitioners (e.g., Tom Myers / Kinesis Myofascial Integration network): Network of independent Anatomy Trains-certified Structural Integration practitioners offering the same cash-pay ATSI service that differentiates Sport & Spine. Represents the closest direct comparable for the clinic's highest-margin specialty offering.
Others
- Independent rural Wisconsin outpatient PT practices: Other small, independently owned outpatient physical therapy clinics serving rural central Wisconsin communities — same payer mix, service scope, and operational constraints as Sport & Spine, and the most direct comparables on clinic size and economics, even if not individually branded.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sport and Spine Physical Therapy of Greenwood social profiles
Digital presenceSport and Spine Physical Therapy of Greenwood compliance and trust
Trust signalCompliance1 record
Sport and Spine Physical Therapy of Greenwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport and Spine Physical Therapy of Greenwood leadership team
Management profileNumber of profiles
Profiles2 records
Sport and Spine Physical Therapy of Greenwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport and Spine Physical Therapy of Greenwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport and Spine Physical Therapy of Greenwood
What does Sport and Spine Physical Therapy of Greenwood do?
Sport & Spine Clinic of Greenwood is a single-location outpatient physical therapy and rehabilitation practice in Greenwood, Wisconsin. It delivers hands-on orthopedic care, sports medicine, hand therapy, worker's compensation rehabilitation, and the cash-based Anatomy Trains Structural Integration (ATSI) program, supplemented by specialty programs such as balance/fall prevention, therapeutic massage, vestibular rehabilitation, women's health, TMJ treatment, nutrition education, deep soft tissue mobilization, and orthotic evaluation/fabrication. Services are billed primarily through insurance (including Medicare and Worker's Compensation), with the ATSI program offered as a $160 self-pay session.
Is Sport and Spine Physical Therapy of Greenwood a public or private company?
Sport and Spine Physical Therapy of Greenwood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sport and Spine Physical Therapy of Greenwood founded?
Sport and Spine Physical Therapy of Greenwood was founded in -1. It employs 11 to 50 people.
Where is Sport and Spine Physical Therapy of Greenwood based?
Sport and Spine Physical Therapy of Greenwood is headquartered in Greenwood, United States, in the North America region.
How does Sport and Spine Physical Therapy of Greenwood make money?
Two revenue lines are on record. Insurance-Based Physical Therapy Services are the primary driver. The others are cash-Pay / Self-Pay Services.
Who are Sport and Spine Physical Therapy of Greenwood's main competitors?
Broad incumbents on record are ATI Physical Therapy, US Physical Therapy, Select Physical Therapy (Select Medical), Pivot Physical Therapy and Athletico Physical Therapy (now part of BAYADA). Regional players are Aspen Valley Hospital / Aspirus Outpatient Therapy (Aspirus Health) and Marshfield Clinic Health System Rehabilitation Services. Sport & Spine Clinic of Colby is listed as a direct peer. Structural Integration / Anatomy Trains practitioners (e.g., Tom Myers / Kinesis Myofascial Integration network) is listed as an emerging player. Independent rural Wisconsin outpatient PT practices is listed as an others.
Does Sport and Spine Physical Therapy of Greenwood have an API?
No public API is recorded for Sport and Spine Physical Therapy of Greenwood.
What industry is Sport and Spine Physical Therapy of Greenwood in?
Sport and Spine Physical Therapy of Greenwood's product category is Outpatient Physical Therapy & Rehabilitation. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HSADAIAH, Hand & Upper Extremity Therapy (OT/CHT). Its NAICS code is 621340 and its SIC code is 8093.