Institut Für Sportwissenschaft

What Institut Für Sportwissenschaft does

The Institut Für Sportwissenschaft, operating as BaySpo – Bayreuth Center of Sport Science, is a public academic department within the University of Bayreuth in Bavaria, Germany, established in 1975 with its flagship interdisciplinary Sport Economics (Sportökonomie) programme founded in 1985. It comprises ten interdisciplinary working areas spanning sport science, economics, and engineering, including Neuromotorics and Movement, Sport Governance and Event Management, Exercise Physiology and Metabolism, Biomechanics, Sport Ecology, Marketing & Sport Management, and Social and Health Sciences in Sport, supported by 5 administrative staff and multiple professors.

Its core academic offering consists of four primary degree programmes — the B.Sc. and M.Sc. in Sport, Business & Law (Sportökonomie), the M.Sc. in Sports Technology (Sporttechnologie), and teacher-education programmes for Realschulen, Berufliche Schulen, and Gymnasien — delivered in German and English. These are supplemented by university certificates including the European Degree in Sport Management, Club and Association Management, and Health and Fitness, plus ZPP-certified prevention-course instructor credentials tied to §20 SGB V in the German healthcare system. The institute also provides University Sports (Hochschulsport) services to the broader university community.

Its revenue model is that of a German public university: state allocations from the Bavarian Ministry of Science and the Arts, augmented by third-party research grants, with effectively tuition-free education for students. Distribution occurs through the standard German university admissions system (Hochschulzulassung) domestically and through ERASMUS exchange with over 100 European partner universities internationally. Research focus is concentrated on basic, applied, and evaluative work in sport science and sport economics, with priority themes of talent development, health promotion, and doping studies.

Name

Institut Für Sportwissenschaft

Legal name

Universität Bayreuth

Website

https://sport.uni-bayreuth.de

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

BaySpo – Bayreuth Center of Sport Science is an academic department at the University of Bayreuth delivering degree programmes and certificates in sport economics, sport technology, and teacher education, serving undergraduate, graduate, and international exchange students through German and English instruction.

Ownership category

akta.pro rank

Product category

Higher Education (Sport Science)

NAICS

Colleges, Universities, and Professional Schools (6113), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industries

College/University Athletic Departments & Varsity Programs (MPAKACAB), Media, Entertainment & Sports (EDABALAS), Club Sports Programs (EDALAIAB)

Keywords

• Sport science education
• Higher education programmes
• Academic research
• Sport management studies
• Teacher education sport

Headquarters

HQ city

Bayreuth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Public University Education: As part of the University of Bayreuth, the institution operates under the German public higher education system, which is largely funded by government subsidies rather than direct tuition fees from students.
2. Research Grants and Third-Party Funding: Research activities funded through third-party grants and collaborative research projects. The institution is involved in various research projects including talent development, health promotion, and doping studies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BaySpo - Bayreuth Center of Sport Science delivers university degree programmes (Bachelor Sport, Business & Law; Master Sport, Business & Law; Master Sports Technology; Teacher Education in Sport) and supplementary university certificates (European Degree in Sport Management, Club and Association Management, Health and Fitness). It also operates University Sports (Hochschulsport) services and conducts interdisciplinary research across ten working areas spanning sport science, economics, and engineering.

Product overview

BaySpo - Bayreuth Center of Sport Science is an academic institution offering a portfolio of degree programmes and certificate offerings in sports science. The core academic programmes include the B.Sc. and M.Sc. Sport, Business & Law (Sportökonomie), the Master's Programme in Sports Technology, and Teacher Education Programmes in Sport. These are supplemented by university certificates in European Sport Management, Club and Association Management, and Health and Fitness, including European Degrees for students who complete related coursework abroad. The institution also provides University Sports services and conducts interdisciplinary research.

Differentiator

Problem solved

Functional benefit

Products and services

• B.Sc. Sport, Business & Law (Bachelor Sportökonomie) A six-semester bachelor's degree combining business administration, sport science, and law with special references to sport management; taught in German and English for prospective undergraduate students.
• M.Sc. Sport, Business & Law (Master Sportökonomie) A consecutive master's programme designed for graduates of Sport, Business & Law or similar programmes in business administration, economics, health economics, and philosophy; taught in German and English.
• Master's Programme in Sports Technology (Master Sporttechnologie) A master's programme focused on the research and development of innovative technologies in sports, including sports articles and equipment development for the sports industry.
• Teacher Education Programmes in Sport (Lehrämter Sport) Teacher education programmes for Realschulen, Berufliche Schulen, and Gymnasien, offering Sport as a teaching subject combined with German, English, Mathematics, Economics, or Metal Technology.
• University Sports (Hochschulsport) Sports services operated by the Bayreuth Center of Sport Science offering a variety of physical activity and sports programmes for university students and staff.
• University Certificates & European Degrees (Sport Management, Club & Association Management, Health & Fitness) University certificate programmes including 'European Degree in Sport Management', 'Vereins- und Verbandsmanagement' / 'European Degree in Club and Association Management', and 'Gesundheit und Fitness (GuF)' / 'European Degree in Health and Fitness'; requires study abroad at a European partner university (≥3 months, ≥10 ECTS credits) and participation in European seminars.

Quantifiable outcome

• International student exchange programmes with over 100 European partner universities
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• European Association for Sport Management (EASM)coreStrategic or Co-development PartnerThe institution maintains significant partnership with EASM, including co-founding in 1993 by Prof. Zieschang. Prof. Zieschang served as board member 1994-1998. Joint efforts in establishing international study programmes.
• European Universities (100+)coreStrategic or Co-development PartnerOver 100 European universities participate in student and lecturer exchange programmes. Enables international study experiences and joint academic activities across Europe.
• German Universities (Bamberg, Erlangen)minorStrategic or Co-development PartnerCooperation with Universities of Bamberg and Erlangen for additional subject combinations in teacher education programmes.
• Local Schools in BayreuthminorStrategic or Co-development PartnerCooperation with local schools for practical teaching experience in teacher education programmes, allowing students to participate in sport instruction with children and young adults.
• Sportökonomie Uni Bayreuth e.V. (Alumni Association)minorStrategic or Co-development PartnerAlumni club founded 2002 by graduates, students, and professors to establish networks between alumni, students, teaching staff, and professional practitioners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutsche Sporthochschule Köln: Germany's dedicated sport university. Directly comparable as a public sport-science and sport-management degree and research institution serving the same domestic applicant pool as BaySpo.
• Universität Leipzig – Institut für Sportwissenschaft: German public-university sport-science institute offering teacher-training and sport-management oriented programmes; competes for the same domestic students and research-grant funding.
• Technische Universität München – Department of Sport and Health Sciences: Major German public university with a sport and health sciences faculty offering sport-technology and teacher-training tracks. Comparable structure: research-led public department combining engineering, sport science, and management.
• University of Lausanne – ISSUL (Institut des Sciences du Sport de l'Université de Lausanne): Swiss public-university sport-science department with strong sport-management and sport-governance research orientation. Comparable in scale, research focus, and European sport-management footprint.
• Manchester Metropolitan University – Department of Sport and Exercise: UK public university with one of Europe's largest sport-management portfolios. Direct competitor for international sport-management students and for sport-governance/health-and-fitness certification programmes.

Regional players

• Universität Wien – Institut für Sportwissenschaft: Austrian public-university sport-science institute offering teacher training and sport-science degrees. Operates an adjacent German-speaking market with overlapping curriculum and applicant pool.
• Universität des Saarlandes – Sportwissenschaftliches Institut: Another German public-university sport-science department with teacher-training and sport-science offerings; competes for the same national student pool in an adjacent regional market.

Emerging players

• Copenhagen Business School – Department of Management, Society and Communication (Sport Management): European business school with a sport-management specialisation. Comparable positioning of sport management within a broader business school, similar to BaySpo's Sport, Business & Law model.
• Johan Cruyff Institute: Private sport-management education provider offering masters, executive education, and online certificates globally. Not a direct public-university substitute but increasingly competes for the same sport-management student and executive-education demand that BaySpo targets.

Broad incumbents

• Loughborough University – School of Sport, Exercise and Health Sciences: World-leading UK sport-science and sport-management university with extensive industry links. Comparable academic product (sport management, sport tech, performance) but at significantly larger scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/unibayreuth
• Facebookfacebook.com/UniBayreuth
• Instagraminstagram.com/uni.bayreuth
• LinkedInlinkedin.com/company/institut-f%C3%BCr-sportwissenschaft

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Institut Für Sportwissenschaft