Sport Uno

What Sport Uno does

Sport Uno GBR is a privately held German sports apparel retailer and textile customization service founded in 2018 and headquartered at Engelstraße 68 in Münster, North Rhine-Westphalia. The company operates as a Gesellschaft bürgerlichen Rechts (GBR) under the responsibility of Ivica Kolobaric, with a headcount of approximately 5 employees. Its core technology is conventional textile customization, specifically Beflockung (flocking) and Textildruck (printing), offered with same-day turnaround for early orders.

The company's product and service portfolio spans retail sale of branded sports apparel and equipment (Puma, ERIMA, and Joma), catalogue distribution (Puma Vereinskatalog 2026, Puma Running Teamwear 2025-2028, ERIMA Teamsport Katalog 2026), and on-demand textile customization. It sells primarily to German amateur sports clubs (Vereine) — 35+ named clubs across football, athletics, gymnastics, trampoline, karate, badminton, fencing, handball, lifesaving, and fan clubs — with a secondary segment of individual consumers purchasing football apparel for men and children. Distribution runs through a physical Münster storefront (Mo-Fr 10:00-18:00, Sa 10:00-14:00) and a dedicated e-commerce site at sport-uno-shop.de.

Sport Uno's revenue model is transactional and dual-stream: one-time retail sales of branded sports apparel at discounts of up to 60% (and up to 46% on Puma football sets), alongside professional-services revenue from textile flocking and printing. Pricing is retail-style pay-as-you-go with no minimum order quantity, prices inclusive of 19% VAT, and payment via cash on delivery or bank transfer. Customer acquisition is driven by email outreach, downloadable catalog lead magnets, and a Facebook presence, with deeper retention through the optional free club-specific catalog service bundled into orders.

Name

Sport Uno

Legal name

Sport Uno GBR

Website

https://sport-uno.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Uno is a Münster-based German sports apparel retailer and textile customization service that sells discounted Puma, ERIMA, and Joma teamwear, plus flocking and printing, to 35+ amateur sports clubs and individual consumers via a physical store and online shop.

Ownership category

akta.pro rank

Product category

Sports Apparel Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Athletic Footwear & Sport Apparel Retail (CRAMABAC), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sports apparel retail
• Team sportswear
• Textile customization
• Club merchandise
• Team uniform supplier

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Apparel Sales: Retail sale of sports apparel and equipment including Puma, ERIMA, and Joma branded products. Sells football sets, teamwear, running gear, and general sports clothing to clubs and individuals.
2. Textile Customization Services: Provides textile flocking (Beflockung) and printing (Textildruck) services for sports apparel. Offers same-day flocking for early orders and custom club catalogs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sport Uno is a German sports apparel retailer based in Münster that sells discounted branded teamwear (Puma, ERIMA, Joma) to sports clubs and individual consumers. In addition to apparel retail, the company offers same-day textile printing (Textildruck) and flocking (Beflockung) customization services, and provides free optional club-specific catalogs included with package orders.

Product overview

Sport Uno is a sports apparel retailer based in Münster, Germany operating primarily as a business-to-business supplier for sports clubs. The company functions as a dealer for major sportswear brands including Puma, ERIMA, and Joma. Their core offering centers on team sports apparel and merchandise, with customization services including textile printing and flocking. They provide free club-specific catalogs as part of their service packages and offer discounts of up to 50% on branded articles. The company operates both a physical retail location and an online shop, with delivery of in-stock items within 5 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Textildruck und Beflockung (Textile Printing and Flocking)

Quantifiable outcome

• Up to 60% discount on Puma, ERIMA, and Joma articles
• +1 more outcomes

Named customers36 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PumacoreStrategic or Co-development Partner · 1 January 2026Sport Uno collaborates with Puma as an exclusive partner for team sport catalogs and promotional product sets. The company offers a 6-piece Puma football set in cooperation with Sport Uno, with discounts up to 46% during special promotions. Puma Vereinskatalog 2026 is distributed through Sport Uno for German sports clubs.
• ERIMAcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Sport Uno is an authorized dealer of ERIMA team sport products. The company distributes ERIMA's team sport catalog 2026 and offers ERIMA articles with discounts up to 60% to customers.
• Puma Running TeamwearminorChannel Partner/ Reseller/ Distributor · 1 January 2025Distribution partnership for Puma Running Teamwear 2025-2028 catalog covering DACH region (Germany, Austria, Switzerland).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Kickz: Germany-based specialist retailer focused on athletic footwear and basketball/sports apparel; overlaps with Sport Uno's individual consumer segment rather than its Vereine business.

Broad incumbents

• SportScheck: Major German multichannel sporting goods retailer offering apparel, footwear, and team sports equipment to consumers and clubs across Germany.
• Intersport Deutschland: German sporting goods cooperative with a national network of stores and online presence; serves both individual athletes and clubs, overlapping with Sport Uno across team sports apparel and equipment.
• Decathlon: Global mass-market sporting goods retailer with a strong German store and online footprint; overlaps with Sport Uno's sporting apparel and equipment lines but at much broader scale and assortment.

Direct peers

• Stanno: Dutch team sports brand supplying kits, training wear, and equipment to European clubs — competes in the same team sports apparel category as Sport Uno's Joma/ERIMA/Puma range.
• JAKO: German team sports apparel brand and direct-to-club supplier with deep penetration into amateur Vereine — competes for the same club procurement budgets that Sport Uno serves.
• ERIMA: German team sports brand that Sport Uno is already an authorized dealer of; ERIMA also sells direct to clubs, making it both supplier and competitor for teamwear orders.
• Capelli Sport: International team sports apparel brand competing for club and league contracts across Europe, with comparable custom teamwear offerings to Sport Uno.
• 11teamsports: Leading European online retailer specializing in team sports apparel, equipment, and customization for clubs across football, handball, and other team sports — directly comparable business model and target customer (Vereine) to Sport Uno.
• Macron: European team sports apparel manufacturer and club supplier with strong presence in amateur and semi-professional clubs, overlapping directly with Sport Uno's teamwear proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sport-uno

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Uno