UWA Sport

University Sport & Recreation Servicessport.uwa.edu.au

UWA Sport is the sports and recreation division of The University of Western Australia, delivering gym memberships (including UniPass for students), aquatic programs, social and competitive sport, and heritage campus venue hire to UWA students, staff, and external event customers.

Company typePublic
Founded1911
HeadquartersPerth, Australia
Headcount101–250
GTM typeB2B and B2C
OfferingServices

UWA Sport firmographics

Firmographics

Name: UWA Sport
Legal name: The University of Western Australia
Website: https://sport.uwa.edu.au
Company type: Public
Founded year: 1911
Operating status: Operating
Headcount range: 101–250 employees
Short description: UWA Sport is the sports and recreation division of The University of Western Australia, delivering gym memberships (including UniPass for students), aquatic programs, social and competitive sport, and heritage campus venue hire to UWA students, staff, and external event customers.
Ownership category
akta.pro rank

UWA Sport industry classification

Industry

Product category: University Sport & Recreation Services
NAICS: Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Club Sports Programs (EDALAIAB)
akta.pro secondary industries: Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

University sport services
Campus recreation programs
Aquatic fitness programs
Competitive university sport
Venue hire services

Where UWA Sport is headquartered

Location

Headquarters

HQ city: Perth
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

UWA Sport business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

Sport Memberships: Gym memberships (UniPass for students), swim memberships, and related fitness program fees charged to UWA students, staff, and community members.
Venue Hire: Rental of campus venues including Neil Donaldson Pavilion, Octagon Theatre, Winthrop Hall, Dolphin Theatre, Somerville Auditorium, Sunken Garden, Tropical Grove, and Undercroft for events, performances, weddings, filming, and photography.
Event Ticketing: Ticketing services through TicketsWA for performances, films, and campus events with fixed pricing per ticket sold.
Program Fees: Fees for programs including personal training, Pilates Reformer Studio classes, aqua aerobics, swim lessons for children and adults, swim squads, holiday sports clinics, and social sports competitions.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	UniPass - Best value gym membership for UWA students
Other	Multi-year contract	Venue hire - Campus venue rental for events
Transaction based/ take rate	Pay-as-you-go	Event ticketing - Fixed per-ticket pricing
Subscription	Monthly	Pilates Reformer Studio - Group fitness classes

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

UWA Sport product offering

Product offering

Core offering

UWA Sport operates the sport, fitness, and recreation services of The University of Western Australia, selling gym and aquatic memberships, swim lessons and squads, social and competitive sport programs, Pilates Reformer, personal training, school holiday clinics, and venue hire at Neil Donaldson Pavilion to UWA students, staff, alumni and the wider Perth community.

Product overview

UWA Sport is a comprehensive university sports and fitness service offering a unified platform with multiple integrated modules. The core offerings include gym facilities with membership options (UniPass for students), aquatic programs through the UWA Aquatic Centre, and competitive/soci al sports competitions. Supporting modules include the Pilates Reformer Studio, personal training, swim lessons for all ages, venue hire (including Neil Donaldson Pavilion), and special programs like Holiday Sports Clinics and Inclusive Play. The service uses PerfectGym for membership management and offers various membership tiers and free trials to serve the university community.

Differentiator

Problem solved

Functional benefit

Products and services

Gym Membership (with UniPass tier)

Quantifiable outcome

Over 500 Indigenous students have completed degrees at UWA (indicator of inclusion program success)

Companies that use UWA Sport

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

UWA Sport technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

UWA Sport partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Noongar Elder Dr Richard WalleycoreStrategic or Co-development Partner · 1 January 2017Noongar Elder Dr Richard Walley consulted on the design of Bilya Marlee building, ensuring cultural connection to place, Noongar plants and animals. The building design reflects Noongar cultural values and heritage.
Kimberley Aboriginal Medical ServicecoreStrategic or Co-development Partner · 1 January 2017Co-hosted regional roundtable on Indigenous suicide prevention in Broome, Kimberley region, as part of ATSISPEP community consultation program.
The Kids Research InstitutecoreStrategic or Co-development Partner · 1 January 2015Collaborated with School of Indigenous Studies on ATSISPEP (Aboriginal and Torres Strait Islander Suicide Prevention Evaluation Project) 2015-2017, providing expertise in research and evaluation activities including systematic reviews, data analysis, and developing evaluation frameworks.
The Healing FoundationcoreStrategic or Co-development Partner · 1 January 2015Partnered on ATSISPEP project, providing in-kind and financial support, hosting national thematic roundtables in Canberra, and supporting community consultations on Indigenous suicide prevention.
International Study Exchange PartnersminorStrategic or Co-development Partner · 1 January 2014Indigenous mobility programs offering study exchanges to Valparaiso and Temuco (Chile), Washington DC (USA), Bali (Indonesia), Otago (New Zealand), Connecticut (USA), and Ontario (Canada).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

UWA Sport competitors and assessment

Company assessment

Direct peers

Monash Sport: Sport division of Monash University serving students, staff and community across multiple Melbourne campuses with gym, aquatic, social sport, competitive sport and venue hire. Direct analogue to UWA Sport in product mix, customer base (university community), and community-led GTM motion.
Griffith Sport: Griffith University's sport and recreation division in Queensland with gyms, aquatic centre, social and competitive sport. Comparable as an Australian public university sport division with similar revenue mix (memberships, programs, venue hire).
UNSW Sport: University of New South Wales sport division offering gym, swim, social sport, competitive sport and venue hire across UNSW campuses. Closely comparable in product catalogue, university-led GTM, and target demographic of students, staff and broader community.
QUT Sport: Queensland University of Technology's sport service offering memberships, fitness classes, aquatics, social sport and competitive programs. Direct peer in product set, customer segments and community-led campus GTM.
University of Melbourne Sport (UoM Sport): University of Melbourne's sport and recreation arm offering gym, group fitness, social sport, competitive programs and venue hire on Parkville campus. Comparable as a Go8 university sport division with overlapping program catalogue and similar institutional brand positioning.
Sydney Uni Sport: Sport and fitness arm of the University of Sydney, providing memberships, aquatics, competitive sport (including UniSport Nationals representation), and venue hire on campus. Comparable in scale, program breadth and member mix (students, staff, alumni, community).

Broad incumbents

Belgravia Leisure: Australian leisure facility manager operating aquatic, fitness and recreation centres on behalf of councils and universities. Compares on managed facility operations, swim school programs and community recreation, making it relevant as a potential outsourced operating model for university sport assets.
Goodlife Health Clubs: Large Australian fitness chain operating multiple Perth locations, competing with UWA Sport for staff and community memberships. Compares on core gym and group fitness offerings but lacks the university-specific competitive sport and venue-hire verticals.
Fitness First Australia: Major commercial premium gym chain in Australia competing for UWA's staff and community members outside the exclusive UniPass student tier. Overlaps on gym, group fitness and personal training but does not offer social sport leagues, competitive university representation or heritage venue hire.
YMCA Australia: Not-for-profit community recreation operator running aquatic centres, swim lessons, gym and youth programs across Australia. Closely comparable on aquatics, swim squads, holiday sports clinics and inclusive/community programming that overlaps with UWA Sport's social impact mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

UWA Sport compliance and trust

Trust signal

Compliance5 records

UWA Sport financial estimates

Financial estimate

Revenue estimate

Valuation estimate

UWA Sport leadership team

Management profile

Number of profiles

UWA Sport subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

UWA Sport funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

UWA Sport M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UWA Sport

What does UWA Sport do?

Is UWA Sport a public or private company?

UWA Sport is a public company. It is classified as state government owned and is currently operating.

When was UWA Sport founded?

UWA Sport was founded in 1911. It employs 101 to 250 people.

Where is UWA Sport based?

UWA Sport is headquartered in Perth, Australia, in the Oceania region.

How does UWA Sport make money?

Four revenue lines are on record. Sport Memberships are the primary driver. The others are venue Hire, event Ticketing and program Fees.

Who are UWA Sport's main competitors?

Direct peers on record are Monash Sport, Griffith Sport, UNSW Sport, QUT Sport, University of Melbourne Sport (UoM Sport) and Sydney Uni Sport. Broad incumbents are Belgravia Leisure, Goodlife Health Clubs, Fitness First Australia and YMCA Australia.

Does UWA Sport have an API?

No public API is recorded for UWA Sport.

What industry is UWA Sport in?

UWA Sport's product category is University Sport & Recreation Services. Its primary akta.pro industry code is EDALAIAB, Club Sports Programs, with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 71394 and its SIC code is 7997.