sportwetten.de

What sportwetten.de does

sportwetten.de operates a regulated online sports betting platform targeting German adult residents (18+), with operations conducted through two operating entities: sportwetten.de GmbH (HRB 83456, Düsseldorf, Germany) and NetX Betting Ltd. (Malta). The company is a subsidiary of the publicly listed pferdewetten.de AG, headquartered in Düsseldorf's Medienhafen district, and is dual-licensed under the German GGL whitelist (since 1 January 2023) and the Malta Gaming Authority (MGA/CRP/123/2005, since 2006). The proprietary in-house platform supports pre-match sports betting, live/in-play betting across 15+ sport categories, combination and system bets, cash-out functionality, and horse race wagering via both bookmaker and totalisator systems. Native iOS and Android applications extend the platform to mobile users.

The business generates revenue by taking a margin (typically 3-10%) on customer wagers, with payout ratios of 90-97% on single bets and multiplicatively lower effective payouts on combination bets. Distribution combines a direct-to-consumer online channel (desktop and mobile) with a three-digit network of franchise-operated betting intermediary shops (Wettvermittlungsstellen) across Germany, all running on the company's proprietary software, plus an affiliate and partner program offering CPA and flexible commission models. Customer acquisition relies on the strong .de domain for organic search, social media presence (Facebook, Twitter/X, LinkedIn, Instagram), email marketing via Sendinblue, and affiliate recruitment. The operating model is lean, with 18 employees supported by shared services from the listed parent.

Customer concentration is structurally low given the B2C self-serve model with no disclosed enterprise accounts, but the business is geographically 100% concentrated in Germany and subject to German regulatory constraints, including the €1,000/month default LUGAS cross-provider deposit cap. The platform integrates LUGAS for deposit monitoring, OASIS for player self-exclusion, and uses insic GmbH and SCHUFA for identity verification, supporting responsible gambling compliance under the German Interstate Treaty on Gambling. The company's competitive position is anchored by its category-defining domain, dual regulatory authorization, and proprietary software stack enabling franchise channel scalability.

Name

sportwetten.de

Legal name

sportwetten.de GmbH

Website

https://sportwetten.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

sportwetten.de is a German-licensed online sports betting platform (GGL and MGA licensed) serving German adult residents via proprietary web and mobile apps, plus a hundreds-strong franchise shop network, as a subsidiary of listed pferdewetten.de AG.

Ownership category

akta.pro rank

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Sportwetten-Einsätze (Sports Betting Wagers): The primary revenue stream comes from taking a margin on sports betting wagers placed by customers. The payout ratios for single bets typically range from 90% to 97%, with the company retaining the difference. For combination bets, the effective payout ratio decreases multiplicatively (e.g., two-leg combo at 81%, three-leg at 72.9%), increasing the house margin.
2. Pferdewetten (Horse Race Betting): Revenue generated from horse race betting via both bookmaker odds (Buchmacherwetten) and totalisator/toto systems (Totalisatorwetten), where netX Betting Ltd. acts as bookmaker bearing risk on fixed odds or as a service provider on pooled bets.
3. Livewetten (Live/In-Play Betting): In-play betting with dynamically adjusting odds during sporting events, contributing to overall betting volume and margin capture.
4. Franchise-Netzwerk / Vermittlungsstellen (Franchise Network): Revenue shared with franchise operators of betting intermediary shops (Wettvermittlungsstellen) who use the company's proprietary software to accept bets, generating network-wide turnover with franchise partners receiving a cut.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

sportwetten.de operates a regulated online sports betting platform offering pre-match and live betting on multiple sports as well as horse racing wagering for German-resident adult customers. The digital platform is delivered through the web and native iOS/Android apps and is supported by an offline franchise network of physical betting shops (Wettvermittlungsstellen) using the company's proprietary shop software.

Product overview

sportwetten.de operates a comprehensive online sports betting platform (Sportwetten) with horse racing betting (Pferdewetten) as a secondary offering. The core product is the online sports betting platform featuring pre-match and live betting with various bet types including single, combination, and system bets, plus cash-out functionality. Mobile accessibility is provided through native iOS and Android apps. The company operates a franchise-based network of physical betting shops using proprietary software. Additional offerings include an affiliate partner program for marketing partnerships and welcome bonuses for new customers. The platform is complemented by responsible gambling tools including deposit limits, loss limits, and self-exclusion options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Payout ratios (Auszahlungsquoten) of 90–97% for single bets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/sportwetten_de
• Facebookfacebook.com/sportwetten.official
• LinkedInlinkedin.com/company/sportwetten-de
• Instagraminstagram.com/sportwetten.de.official/?hl=de

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sportwetten.de