Sporty Kids

What Sporty Kids does

Sporty Kids is a privately operated, service-based children's sports education business headquartered in Charlestown, New South Wales, Australia. It delivers non-competitive sports programs for young children, with three core offerings: Mini Sports for ages 2.5-3.5 (30-35 minutes, max 6:1 coach-to-child ratio), Multi Sports for ages 3-5 (45 minutes), and Soccer for ages 3-5 (45 minutes), plus a Pre Season Program for U6-U11. Sessions run on weekday mornings during NSW school terms at Charlestown Oval, with term lengths of 6-10 weeks. The business focuses on developing gross motor skills, coordination, hand-eye coordination, and social interaction in a fun, non-competitive environment.

The underlying technology footprint is minimal. Sporty Kids has no proprietary technology platform; operations rely on a standard website (sportykids.net.au) for information and inquiries and on ClassHub as the third-party booking and registration platform. There is no mobile app, no public API, and no disclosed AI or data capabilities. Marketing and distribution are direct: the website serves as the primary information and conversion surface, free trials are used to lower enrollment friction, and the NSW Government Active Kids Voucher program (up to $50 per eligible child per calendar year) is accepted as a payment and acquisition channel.

The business model is recurring term-based, with per-session pricing of $14-$18 and per-term pricing of $84-$180, plus a one-time $45 registration fee that includes a free uniform. The customer base is B2C, targeting parents of toddlers and preschoolers in the Newcastle/Lake Macquarie region. The company has 5 employees, no disclosed funding, no parent company, and no formal franchise disclosure, although language referencing "Franchisees or Licencees" in the Privacy Policy suggests a potential franchise or licensing structure. Revenue is not publicly disclosed.

Name

Sporty Kids

Legal name

Sporty Kids

Website

https://sportykids.net.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporty Kids is a Newcastle, NSW-based children's sports education business delivering non-competitive Mini Sports, Multi Sports, and Soccer programs for ages 2-5 at Charlestown Oval, serving local parents via term-based enrollment and NSW Active Kids Vouchers.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Recreational & Intramural Sports Programs (MPAKACAG)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Children sports programs
• Early childhood fitness
• Non-competitive coaching
• Youth soccer classes
• Motor skills development

Headquarters

HQ city

Charlestown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Term-based Sports Programs: Revenue is generated through per-session fees charged for sports programs. Parents pay per session ($14-18) or per term (6-10 weeks) in advance. This is a recurring seasonal revenue model aligned with school terms.
2. Registration Fee: One-time registration fee of $45 charged when a child first enrolls. This includes a free uniform (shirt and shorts). This is a one-time revenue stream from new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sporty Kids runs term-based, non-competitive sports classes for young children aged 2.5-5 years, plus a pre-season program for U6-U11, at local Newcastle-area venues. Core programs are Mini Sports (30-35 minutes), Multi Sports and Soccer (45 minutes each), delivered by coaches at a maximum 6:1 ratio for the youngest group. Parents enroll per term (6-10 weeks) or per session, pay a one-time $45 registration fee that includes a free uniform, and can apply NSW Active Kids vouchers toward fees.

Product overview

Sporty Kids is a children's sports education business offering non-competitive sports programs for young children. The core offerings include three main programs: Mini Sports (for 2.5-3.5 year olds, 30-35 minutes), Multi Sports (for 3-5 year olds, 45 minutes), and Soccer (for 3-5 year olds, 45 minutes). Additionally, they offer a Pre Season Program for U6-U11 age groups. Programs focus on developing gross motor skills, hand-eye coordination, teamwork, and keeping children active in a fun, non-competitive environment. Registration is handled through the ClassHub booking platform, and the business participates in the NSW Active Kids Voucher program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Coach to child ratio of max 6:1 for Mini Sports program ensures individual attention

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Gymbaroo: Early childhood movement and motor development program for ages 6 weeks to 5 years, with franchised centres across Australia. Closely comparable to Sporty Kids' Mini Sports program, particularly on motor-skill development emphasis.
• Grasshopper Soccer: Children's soccer program for ages 2-12, franchised across Australia and globally. Comparable to Sporty Kids' Soccer and Pre Season Program offerings in both curriculum focus and franchise-style distribution.
• Kelly Sports: Multi-sport and soccer programs for pre-school and primary-aged children across Australia and New Zealand. Overlaps with Sporty Kids' Multi Sports and Soccer offerings, especially in Newcastle/NSW markets.
• Ready Steady Go Kids: Australia's largest multi-sport program for children aged 1.5-6, offering non-competitive sports classes across NSW and other states. Directly comparable to Sporty Kids' Multi Sports and Mini Sports offerings for the same age band.
• Little Kickers: Soccer-focused program for children aged 18 months to 7 years, operating through a franchise model across Australia. Highly comparable to Sporty Kids' Soccer and Mini Sports programs in target demographic and class structure.

Emerging players

• GoGo Tennis: Tennis program for young children using modified equipment and courts. Comparable as an early-childhood sports introduction program targeting the same 3-8 age demographic with non-competitive, skill-focused delivery.
• Milo in2Cricket: Cricket Australia's entry-level program for kids aged 5-10. Comparable to Sporty Kids' Pre Season Program as a beginner-friendly, skills-based introduction to organized sport for primary-age children.
• Aussie Hoops: Basketball Australia's introductory program for children aged 5-10. Comparable as a structured, non-competitive introductory sports program targeting early childhood and primary age groups, though focused on a single sport.

Others

• ClassHub: Booking and registration platform already integrated by Sporty Kids. Relevant as the enabling technology partner handling term bookings, with shared customer base across similar children's activity providers in Australia.

Broad incumbents

• YMCA Australia: Major community-based recreation provider running children's sports and OSHC programs across Australia. Comparable as a broad incumbent offering overlapping multi-sport and youth development programming, though not specialized in the 2.5-5 niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sporty-kids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporty Kids