Shopping do povo
Shopping do Povo is a privately held Brazilian e-commerce retailer that operates an online Christian marketplace selling Bibles, books, clothing, music, video, magazines, and children's products to evangelical consumers across Brazil, with roots in the 1982-founded publisher Graça Editorial.
- Company typePrivate
- Founded1982
- HeadquartersRio de Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shopping do povo does
Shopping do Povo (legal name Shopping do Povo no Seu Lar, CNPJ 28.339.349/0001-71) is a privately held Brazilian e-commerce retailer headquartered in Rio de Janeiro that operates a multi-category online marketplace for Christian consumers. The company traces its origins to Graça Editorial, a Christian publishing house founded in 1982, and has since expanded into a broader online storefront aggregating Bibles (in multiple Portuguese translations and font sizes), Christian books from evangelical authors such as Joyce Meyer, Max Lucado, Billy Graham, and Kenneth E. Hagin, faith-themed clothing and accessories, music CDs, DVDs and Blu-Ray, magazines including children's titles, digital e-books, and children's products. The storefront is built on the Nuvemshop/Mitiendanube SaaS e-commerce platform, with no proprietary technology disclosed.
The business operates a direct-to-consumer, product-led model with no enterprise or B2B revenue. Customers transact via the website, a televendas phone line covering Rio de Janeiro and São Paulo area codes, and WhatsApp support. Payment is accepted through Cielo-processed credit cards (up to 6 installments), PIX, and bank deposit, with a 20% cashback program and 7-day return / 30-day warranty policies. Distribution is nationwide across Brazil via Correios and partner carriers. The company employs approximately 16 people, has no disclosed funding rounds, no parent company, and no signs of institutional investment, suggesting a founder- or family-owned SME structure. The product mix, payment infrastructure, and assisted sales channels indicate a traditional retail e-commerce operation with limited automation or AI capability.
Shopping do povo firmographics
Firmographics- Name
- Shopping do povo
- Legal name
- Shopping do Povo no Seu Lar
- Website
- https://spovo.com.br
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shopping do Povo is a privately held Brazilian e-commerce retailer that operates an online Christian marketplace selling Bibles, books, clothing, music, video, magazines, and children's products to evangelical consumers across Brazil, with roots in the 1982-founded publisher Graça Editorial.
- Ownership category
- akta.pro rank
Shopping do povo industry classification
Industry- Product category
- Christian Retail E-commerce
- NAICS
- All Other Miscellaneous Retailers (45999), General Merchandise Retailers (455)
- SIC
- Retail-Variety Stores (5331), Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
Keywords
Where Shopping do povo is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Shopping do povo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail E-commerce Sales: The company operates an online retail store selling Christian-themed products directly to consumers across Brazil. Revenue is generated through one-time product sales across multiple categories including Bibles, books, fashion, CDs, DVDs, magazines, and children's items. The store processes transactions via credit card (up to 6 installments), PIX, and bank deposit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product retail pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Shopping do povo product offering
Product offeringCore offering
Shopping do Povo (legally "Shopping do Povo no Seu Lar") is a Brazilian online retail store that sells Christian-themed products directly to consumers across Brazil. The catalog includes Bibles in multiple Portuguese translations, evangelical books from established authors, faith-based clothing, music CDs, DVDs/Blu-Ray, Christian magazines, e-books, and children's products. The platform was built on Nuvemshop/Mitiendanube and offers nationwide delivery through Correios and partner carriers.
Product overview
Shopping do Povo is a Brazilian Christian e-commerce platform that functions as an online marketplace offering a curated selection of religious and faith-based products. The product portfolio centers around the company's origins with Grça Editorial and encompasses multiple product categories: Bibles (in various translations and sizes), Christian books from established evangelical authors, themed clothing and apparel, music CDs, DVDs/Blu-Ray, magazines including children's publications, digital e-books, and children's products. The platform operates as a multi-category online store that serves as a unified shopping destination for Brazilian Christian consumers seeking items that strengthen faith and edify daily life.
Differentiator
Problem solved
Functional benefit
Products and services
- Bíblias (Bibles) Bibles available in multiple Portuguese translations (ARA, ARC, KJ, NAA, NTLH, NVI, NVT, ACF, NVA) and font sizes from normal to jumbo, including study editions, Harpa Cristã, youth, and women's editions. Targeted at Brazilian Christian consumers for personal devotion, study, and family worship.
- Livros (Christian Books) Christian books from established evangelical authors including Adam Hamilton, A.W. Tozer, Billy Graham, David Jeremiah, Joyce Meyer, Kenneth E. Hagin, Max Lucado, Derek Prince, and others, alongside Brazilian publishers such as Graça Editorial. Aimed at readers seeking religious education and spiritual growth.
- Moda/Vestuário (Christian Apparel) Christian-themed clothing including accessories, leggings, knitwear, tailored pieces (shirts, pants, dresses, blazers), and T-shirts in masculine, feminine, youth, and children's lines such as "Mulheres que Vencem" and "Homens que Vencem" collections.
- CDs (Christian Music) Christian music CDs sold through the online store for Brazilian consumers seeking faith-based audio content.
- DVDs/Blu-Ray (Christian Video) Christian video content on DVD and Blu-Ray formats offered to consumers across Brazil.
- Revistas (Christian Magazines) Christian magazines including subscriptions, the Turminha da Graça children's publication, and Show da Fé magazine, distributed to Brazilian subscribers and individual buyers.
- E-books Digital books in electronic format available for download through the online store, complementing the physical book catalog.
- Infantil (Children's Products) Children's products including the Turminha da Graça collection, children's Bibles, Christian toys, and children's books, targeted at parents raising children in the Christian faith.
Companies that use Shopping do povo
Customer profileSegments1 record
Ideal customer profiles1 record
Shopping do povo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Shopping do povo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Graça EditorialcoreGraça Editorial is the founding brand of Shopping do Povo. The company originated from Graça Editorial and expanded its operations to bring together multiple brands under one platform. Graça Editorial serves as a key publisher partner, with the company publishing books under this imprint (e.g., 'Não desanimes' published by Graça Editorial, ISBN 978-85-7343-860-4).
- Correios and Partner CarrierscoreLogistics partners including Correios (Brazilian postal service) and partner transport companies (transportadoras parceiras) used to deliver products to customers across all regions of Brazil. Various delivery timeframes and costs are offered based on customer location.
Scale indicators2 records
Recent moves7 records
Expansion highlights3 records
Shopping do povo competitors and assessment
Company assessmentEmerging players
- Kadesh Livraria: Brazilian online Christian bookstore specializing in Bibles, books, and related merchandise. Comparable to Shopping do Povo as a niche online retailer focused on Christian literature and faith products in Brazil.
- Livraria Verus: Brazilian Christian-focused online bookstore publishing and selling faith-based titles. Comparable to Shopping do Povo in offering Christian books and Bibles through a dedicated online channel.
- Gospel+ (Gospelmais): Brazilian online Christian marketplace and content platform covering products, music, and media. Comparable to Shopping do Povo as a digital-first Christian consumer destination, though with a stronger content/media orientation than physical retail.
Direct peers
- Mundo Cristão: Long-established Brazilian Christian publishing house that also sells its own and third-party titles online. Comparable to Shopping do Povo in offering a curated Christian catalog across books, Bibles, and related media to Brazilian consumers.
- Editora Vida: Brazilian Christian publisher with an online store selling books, Bibles, and family/faith content. Comparable to Shopping do Povo in Christian publishing-plus-retail model and Brazil market focus.
- Editora Thomas Nelson Brasil: Brazilian arm of major Christian publisher with online retail of Christian books and Bibles. Comparable to Shopping do Povo in offering faith-based titles and Bibles to Brazilian consumers with a strong publishing brand.
- Central Gospel: Brazilian Christian publisher and online retailer of books, Bibles, music, and faith-based media. Directly comparable to Shopping do Povo as a Brazil-based, multi-category Christian storefront with both publishing and e-commerce operations.
Broad incumbents
- Mercado Livre: Latin America's largest e-commerce marketplace, with a broad assortment that includes third-party Christian books, Bibles, and apparel. Comparable to Shopping do Povo as a competing online retail channel for the same Brazilian consumers, though operating at vastly different scale and category breadth.
- Amazon Brasil: Major general e-commerce marketplace in Brazil with extensive Bible, book, and music catalog. Comparable to Shopping do Povo as a competitor for the same Brazilian retail consumer, with significantly broader assortment and logistics infrastructure.
- Americanas: Large Brazilian general-merchandise e-commerce retailer with books, apparel, and children's products in its assortment. Comparable to Shopping do Povo as a general competing online retail channel, though lacking Shopping do Povo's curated Christian specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Shopping do povo social profiles
Digital presenceShopping do povo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopping do povo leadership team
Management profileNumber of profiles
Profiles1 record
Shopping do povo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shopping do povo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopping do povo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopping do povo
What does Shopping do povo do?
Shopping do Povo (legally "Shopping do Povo no Seu Lar") is a Brazilian online retail store that sells Christian-themed products directly to consumers across Brazil. The catalog includes Bibles in multiple Portuguese translations, evangelical books from established authors, faith-based clothing, music CDs, DVDs/Blu-Ray, Christian magazines, e-books, and children's products. The platform was built on Nuvemshop/Mitiendanube and offers nationwide delivery through Correios and partner carriers.
Is Shopping do povo a public or private company?
Shopping do povo is a private company. It is classified as unknown and is currently operating.
When was Shopping do povo founded?
Shopping do povo was founded in 1982. It employs 11 to 50 people.
Where is Shopping do povo based?
Shopping do povo is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Shopping do povo make money?
One revenue line is on record: retail E-commerce Sales.
Who are Shopping do povo's main competitors?
Emerging players on record are Kadesh Livraria, Livraria Verus and Gospel+ (Gospelmais). Direct peers are Mundo Cristão, Editora Vida, Editora Thomas Nelson Brasil and Central Gospel. Broad incumbents are Mercado Livre, Amazon Brasil and Americanas.
Does Shopping do povo have an API?
No public API is recorded for Shopping do povo.
What industry is Shopping do povo in?
Shopping do povo's product category is Christian Retail E-commerce. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime). Its NAICS code is 45999 and its SIC code is 5331.