What Super Plastronics Private Limited - India does

Super Plastronics Private Limited (SPPL) is an Indian Original Equipment Manufacturer and exclusive brand licensee founded in 1990, headquartered in Noida, Uttar Pradesh. The company manufactures LED televisions and home appliances under five licensed international brands — Blaupunkt (German), Thomson (French), Kodak (American), Westinghouse, and White Westinghouse — across three manufacturing facilities in Noida, Una, and Jammu, with annual production capacity of 500,000 units and 100,000 sq. ft. of manufacturing footprint. SPPL partners with Google for Android TV OS integration, enabling Google Play Store access, Chromecast built-in, and Google Assistant across its smart TV range, with proprietary display enhancements such as HDR10+ and a branded audio technology called CyberSound delivering up to 60W output on premium models.

The product portfolio spans 32-inch to 75-inch screens across HD Ready, FHD, 4K UHD, and QLED tiers, with pricing ranging from Rs 12,999-15,999 for entry-level HD Ready models to Rs 34,999-54,999+ for premium 50-65 inch 4K and QLED models. SPPL also produces washing machines and air conditioners under its licensed brand portfolio, extending beyond televisions into broader home appliances.

SPPL's go-to-market is anchored in e-commerce, with Flipkart as the primary partner (exclusive brand stores and major sale-event participation) and Amazon India as the secondary marketplace, supplemented by offline retail through Croma, Reliance Digital, Metro Cash & Carry, and Walmart's Best Price, plus 28+ company-owned branch offices across India for regional distribution. The customer base is predominantly price-sensitive Indian consumers seeking affordable smart TVs, with a secondary segment of value-seeking mid-market households and limited B2B/institutional bulk purchasers. The company is privately held with no disclosed external PE/VC backing; leadership comprises Chairman and Managing Director Amarjeet Singh, CEO Avneet Singh Marwah (joined 2009), and Director Amandeep Marwah.

Name

Super Plastronics Private Limited - India

Legal name

Super Plastronics Private Limited

Website

https://sppl.ind.in

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Super Plastronics Private Limited (SPPL) is a 1990-founded Indian OEM and exclusive India licensee for Blaupunkt, Thomson, Kodak, Westinghouse, and White Westinghouse, manufacturing LED TVs and home appliances across three plants (500,000 units/yr capacity) and selling primarily through Flipkart and Amazon to price-sensitive Indian consumers.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Audio and Video Equipment Manufacturing (334310), Household Appliance Manufacturing (3352)

SIC

Household Audio & Video Equipment (3651), Household Appliances (3630)

akta.pro primary industry

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)

Keywords

• LED TV manufacturing
• Consumer electronics
• Smart TV production
• Brand licensing
• Home appliances

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED TV Hardware Sales: Primary revenue from manufacturing and selling LED televisions under licensed brands (Thomson, Kodak, Blaupunkt, Westinghouse). One-time purchase model with products ranging from budget HD-ready to premium QLED 4K TVs.
2. Home Appliances: Production and sale of washing machines, air conditioners, and coolers under licensed brand portfolios

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Super Plastronics Private Limited (SPPL) is a contract manufacturer and exclusive brand licensee in India that manufactures LED televisions and home appliances under five global brands: Thomson, Kodak, Blaupunkt, Westinghouse, and White Westinghouse. The company produces smart TVs ranging from 32-inch HD Ready to 75-inch QLED/4K models, along with washing machines, air conditioners, and coolers, and sells through e-commerce platforms and retail chains across India.

Product overview

Super Plastronics Private Limited (SPPL) is a manufacturing company established in 1990 that operates as an exclusive brand licensee for multiple global television brands. The company offers a portfolio of licensed television brands including Blaupunkt (German), Kodak TV, Thomson (French), and Westinghouse (American), which are manufactured at SPPL's facilities in Noida, Una, and Jammu. SPPL has partnered with Google for Android TV integration across its smart TV range. The company operates over 28 company-owned branches and sells through major e-commerce platforms including Flipkart, Amazon, Reliance Digital, and Croma. Manufacturing capabilities include 100,000 sq. ft. area with 500,000 units per annum production capacity and 1,000+ dedicated employees.

Differentiator

Problem solved

Functional benefit

Brands

• Kodak TV: Brand licensee for Kodak TV products in India
• Thomson
• Blaupunkt
• Westinghouse
• White Westinghouse

Products and services

• Blaupunkt Smart TVs German-rooted audio-visual brand of smart TVs manufactured by SPPL under license. Products include CyberSound series with screen sizes from 32-inch to 75-inch, featuring Android TV OS, HDR10 support, Dolby Audio, and Google integration. Range includes HD Ready, FHD, and 4K UHD models.
• Kodak TV Licensed brand of smart TVs manufactured and sold by SPPL. Available on major e-commerce platforms including Amazon, Flipkart, and Reliance Digital.
• Thomson TVs Licensed brand of televisions and home appliances manufactured by SPPL. Products include smart LED TVs and washing machines. Available across e-commerce platforms.
• Westinghouse TVs Licensed American brand of televisions manufactured by SPPL. Products available on Amazon ranging from 24-inch to 55-inch screen sizes.
• Electronic Manufacturing Services (EMS) Contract manufacturing services for consumer electronics with 500,000 units per annum production capacity across facilities in Noida, Una, and Jammu.

Quantifiable outcome

• Smart TV market growth of 65% year-on-year recorded in Q2 2021
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Google (Android TV)coreTechnology or IntegrationSPPL partners with Google for Android TV operating system in their smart TVs. This enables Google Play Store access, Chromecast built-in, and Google Assistant integration across Blaupunkt, Kodak, Thomson, and Westinghouse smart TV ranges.
• ThomsoncoreOEM/ Whitelabel/ Licensing PartnerSPPL is the exclusive brand licensee for Thomson TVs in India. Thomson is a French brand known for home appliances and consumer electronics.
• KodakcoreOEM/ Whitelabel/ Licensing PartnerSPPL holds exclusive brand license for Kodak TV in India. Kodak is an American photography and imaging brand that has expanded into consumer electronics.
• BlaupunktcoreOEM/ Whitelabel/ Licensing PartnerSPPL is the exclusive brand licensee for Blaupunkt TVs in India. Blaupunkt is a German heritage brand (100+ years) specializing in audio-visual equipment.
• WestinghousecoreOEM/ Whitelabel/ Licensing PartnerSPPL is the exclusive brand licensee for Westinghouse TVs in India. Westinghouse is an American multinational company known for consumer electronics.
• White WestinghousecoreOEM/ Whitelabel/ Licensing PartnerSPPL is the exclusive brand licensee for White Westinghouse appliances and electronics in India.
• Be Kind OrganisationminorStrategic or Co-development PartnerCSR partnership for capacity building, skill development, training, and employment generation initiatives. Collaboration focuses on education programs in slum areas and skill development projects for women.
• Mata Gujri Educational SocietyminorStrategic or Co-development PartnerCSR partnership focused on promoting education and alleviating poverty in communities. Supports education and essential needs programs in slum areas.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Xiaomi India (Mi TVs): One of India's leading smart TV brands by volume with Android TV platform integration. Competes head-to-head with SPPL's Blaupunkt/Kodak/Thomson smart TVs in the budget and mid-range segments via Flipkart-led distribution.
• Samsung India Electronics: Market leader in Indian premium TV segment with extensive R&D, panel manufacturing, and brand equity. Competes across all price tiers where SPPL operates, including the premium QLED/OLED space SPPL is moving into via Blaupunkt QLED.
• Realme India: Aggressive Chinese newcomer in Indian smart TV market, focused on budget and mid-range segments sold primarily via Flipkart. Competes directly with SPPL's Kodak and Thomson brands on price-led positioning for first-time smart TV buyers.
• TCL India: Chinese TV giant with growing Indian presence, vertically integrated panel manufacturing, and aggressive pricing in the smart TV segment. Competes with SPPL brands across budget and mid-range tiers with similar Android TV integrations.
• LG Electronics India: Major Korean TV and appliance manufacturer with strong Indian retail presence (Croma, Reliance Digital) and OLED leadership. Directly comparable as a TV + home appliance player; SPPL's expansion into washing machines and ACs puts it in LG's appliance orbit as well.
• OnePlus India: Premium Chinese smart TV brand with strong position in Indian mid-premium segment via Flipkart and Amazon. Comparable to Blaupunkt's premium positioning (QLED 4K at Rs 35K-55K range) where both compete for the value-seeking premium consumer.
• Hisense India: Chinese TV and appliance brand with strong presence in Indian e-commerce channels, especially Amazon. Competes with SPPL in the smart TV segment with similar panel technology and Android TV integration.

Direct peers

• Optiemus Infracom Limited: Indian electronics manufacturer and brand licensee (Zebronics, Intex partnerships, former BlackBerry brand licensee in India). Comparable to SPPL as a domestic OEM using third-party brand licenses to manufacture consumer electronics for the Indian market.
• Dixon Technologies (India) Limited: India's largest Electronics Manufacturing Services (EMS) company, manufacturing LED TVs, mobile phones, and consumer electronics for global brands. Most direct comparable to SPPL as a domestic TV contract manufacturer with similar B2B/B2C brand licensee model.
• Videotex International: Indian OEM/ODM for LED TVs and consumer electronics with similar brand licensing and private-label manufacturing model. Comparable in scale and business model as a domestic TV manufacturer serving retail and e-commerce channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/super-plastronics-private-limited---india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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