Spread Design and Innovation Pvt Ltd

What Spread Design and Innovation Pvt Ltd does

Spread Design and Innovation Pvt Ltd is a Bengaluru-headquartered, privately-held design consultancy founded in 2015 that delivers integrated brand strategy, experience design, digital, film, AI, and art services to enterprise and government clients. Its practice is anchored on proprietary methodologies — most notably the Live Brands™ framework and Vertebrand Arrow™ — through which it conducts design research, co-creation workshops, and end-to-end build of brand identity systems spanning physical environments (airports, campuses, retail spaces) and digital touchpoints. The firm's technical stack is design- and research-led rather than software-driven, but includes an emerging AI practice focused on predictive customer engagement, immersive metaverse-style experiences, and bespoke IP such as custom typefaces (e.g., 'Varg' for ICB, derived from Indus Valley seals) and trademarked brand identity systems.

Spread monetises almost exclusively through bespoke, multi-month project engagements billed to enterprise clients — large education institutions (Manipal, Prarthana, Ekya, Hero Vired), hospital networks (Manipal Hospitals), airport operators (GMR for Goa and Visakhapatnam), corporates (Titan/Taneira, Accenture Ventures, Cloud4C), and government bodies (Government of Karnataka for Bengaluru Tech Summit and Organics & Millets trade fair). A secondary revenue stream exists through the 'Crafters Course' commercial education program run in partnership with UNext via the Design Barn platform. Go-to-market is direct enterprise sales supported by referral-driven pipeline, event presence (notably Bengaluru Tech Summit), and global award positioning following the 2025 Red Dot Design Award win. The company has 36 employees, no external institutional funding, and operates from a single Bengaluru studio (Design Barn).

Name

Spread Design and Innovation Pvt Ltd

Legal name

Spread Design and Innovation Pvt Ltd

Website

https://spread.design

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Spread Design and Innovation is a Bengaluru-based, privately-held design consultancy (founded 2015, 36 staff) delivering integrated brand strategy, experience design, digital, film and AI services to enterprise clients across education, healthcare, aviation, F&B, and government in India.

Ownership category

akta.pro rank

Product category

Brand and Experience Design Consulting

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Brand strategy consulting
• Experience design services
• Identity design studio
• Spatial storytelling design
• Digital experience consultancy

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services — Strategy, Design & Digital: Spread generates revenue through bespoke professional services engagements, offering strategy, brand design, experience design, digital, film, and AI services. Projects are billed on a contract basis, typically multi-month engagements with enterprise clients. Revenue is project-based and recurring through long-term client relationships and new project wins.
2. Creative Leadership Programs (Crafters Course): Spread partners with UNext to deliver the 'Crafters Course — Creative Leadership and Entrepreneurship', a commercial educational program. This represents a secondary revenue stream from training and thought leadership.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Spread Design and Innovation is a radical-imagINATION design consultancy that sells bespoke, project-based Strategy, Design, Digital, Film, AI, and Art services to enterprise and government clients. Engagements span brand strategy, identity design, experience design, environmental graphics, digital platforms, film production, and AI-led customer engagement, delivered through proprietary methodologies including Live Brands™, Vertebrand Arrow™, and the Vintellity Workshop.

Product overview

Spread Design and Innovation is a radical reimagination design consultancy offering six interconnected service practices: Strategy (design research, business design, co-creation workshops), Design (brand, experience, communication), Digital (platforms, metaverse experiences), Film (end-to-end production), AI (customer engagement, predictive systems), and Art (environmental, spatial storytelling). The portfolio includes brand and experience design projects across diverse sectors including ICB Indian Craft Brewery (award-winning Red Dot 2025), Manipal Hospitals, Manohar International Airport Goa, Prarthana Schools, Hero Vired, and Bangalore Tech Summit 2024, spanning education, healthcare, public infrastructure, and policy domains.

Differentiator

Problem solved

Functional benefit

Brands

• ICB Indian Craft Brewery: India's largest craft brewery brand with Indic roots, designed by Spread, winner of Red Dot Design Award 2025.
• Design Barn
• Crafters Course
• Varg
• Live Brand

Products and services

• Strategy Services Design research, business design, and design-systems practice enabling behavior change, radical new business models, and uniquely positioned brands through co-creation workshops, delivered to enterprise and government clients.
• Design Services Brand design, experience design, and communication design spanning conceptualisation through build, for globally successful brands and immersive experiential spaces.
• Digital Services Intuitive platforms, engagement interventions, digital presence, and immersive metaverse experiences that connect brands with audiences through human-centred digital moments.
• Film Services End-to-end film production house (Spread Studios) with in-house talent, modular studio floor, and professional cine equipment covering pre-production, production, post-production, and photography, including mood films for experiential storytelling.
• AI Services AI-led customer engagement, personalised journeys at scale, and predictive adaptive systems transforming engagement across healthcare, education, and retail sectors.
• Art Services Environmental graphics, public-infrastructure experience, high-footfall spatial storytelling, and sensorial placemaking elevating everyday environments into meaningful experiences.
• Crafters Course — Creative Leadership and Entrepreneurship Commercial creative-leadership and entrepreneurship education program co-developed with UNext and delivered through Spread's Design Barn community platform.

Quantifiable outcome

• 500,000+ guests at ICB within 9 months of launch; rated Best Airport under 5Mn category by Skytrax for GOX; 1.2 lakh+ footfalls at OMITF in 3 days
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• MMActivmajorStrategic or Co-development Partner · 1 January 2024MMActiv partnered with Spread Design and Innovation and the Dept. of E, IT and BT, Govt. of Karnataka to conceive, design, and launch the visual vocabulary and experience for Bengaluru Tech Summit 2024 (BTS), Asia's largest tech conclave. Spread had previously designed the first avatar of BTS (BengaluruITE.biz) in 2017.
• World Design Organisation (WDO)coreStrategic or Co-development Partner · 1 January 2015Spread is a proud member of the World Design Organisation (WDO). Founding Partner Sonia Manchanda serves as a Board Member of WDO. This membership positions Spread as a global design voice representing India and enables participation in international design discourse, contributing to the elevation of Indian design on the world stage.
• Dept. of Agriculture, Govt. of KarnatakamajorStrategic or Co-development PartnerSpread served as the design partner for the Dept. of Agriculture, Govt. of Karnataka for the Organics and Millets 2018 International Trade Fair. Spread created the strategy, design, and communication for the event, positioning Karnataka as the hub of next-gen smart foods, with a 25,000 sq ft foodcourt (Khanavali) and 1.2 lakh+ footfalls in 3 days.
• UNextminorStrategic or Co-development PartnerSpread partnered with UNext to create the 'Crafters Course — Creative Leadership and Entrepreneurship', a commercial educational program offered through the Design Barn platform. This partnership enables Spread to monetise its expertise through course delivery while extending its brand to the education/learning vertical.
• GMR Aero Enterprise / ADPmajorStrategic or Co-development PartnerGMR Aero Enterprise (world's largest private airport operator and only Indian airport developer to operate airports internationally) partnered with ADP to develop New Goa International Airport (Mopa). Spread was engaged as the exclusive brand and experience design partner for India's first Destination Airport, delivering brand strategy, identity, wayfinding, environmental graphics, film design, and community programs (Projeto Goa).
• Sandur Kushala Kala KendraminorStrategic or Co-development PartnerCollaborating with women artisans of Sandur Kushala Kala Kendra, Spread designed and developed a unique Angavastram (traditional shawl) as Karnataka's gift to distinguished guests and dignitaries at Bengaluru Tech Summit 2024, merging craft with tech on a global platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thought Over Design (TOD): An independent Indian design consultancy offering brand strategy, identity, and experience design. Comparable as a domestic peer in craft-driven, multi-disciplinary design work for enterprise clients, though with a different scale and client base.
• Pentagram: A partner-led, multi-disciplinary design studio offering brand identity, digital, environmental, and editorial design. Directly comparable in operating model (multi-disciplinary partner studio), craft-driven positioning, and serving marquee enterprise clients.
• Happy Creative Services: An independent Indian creative and brand agency. Comparable as a domestic peer offering brand, design, and creative services to enterprise clients with similar scale, though Spread is more focused on design strategy while Happy skews toward advertising/creative campaigns.
• Saffron Brand Consultants: An independent global brand consultancy founded in 2001 with Indian-origin roots. Directly comparable in strategy-led brand work, cultural grounding, and serving large multinational clients from a position independent of holding companies.
• Elephant Design: An India-based multi-disciplinary design consultancy with similar craft-led positioning and service breadth spanning brand, digital, environmental, and film. A direct domestic peer given comparable scale, Indian market focus, and design-led enterprise client work.

Broad incumbents

• Interbrand: A global brand consultancy (Omnicom-owned) offering strategy, naming, identity, and experience design. Comparable in serving large enterprise brand mandates, though with global scale and broader service portfolio than Spread.
• Superunion (Brand Union): A WPP-owned global brand and design consultancy offering brand strategy, identity, and experience design. Comparable in integrated strategy-through-execution model and enterprise client focus, though operating as part of a large holding company.
• Wolff Olins: A global brand consultancy (Omnicom-owned) providing brand strategy, identity, and experience design. Comparable to Spread in offering brand strategy through execution, though operating at significantly larger scale and with global geographic reach.
• Landor & Fitch: A global brand consulting and design firm (WPP-owned) offering strategy, brand identity, and experience design. Directly comparable to Spread as a full-service brand and experience consultancy serving large enterprise clients, though at much larger global scale.

Emerging players

• Tribe: An India-based design and brand experience firm. Comparable in offering design-led brand and experience work for enterprise clients in India, though at smaller scale and with less developed proprietary methodology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/spreaddesigninnovation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spread Design and Innovation Pvt Ltd