SPR Stowarzyszenie Producentów Reklamowych

What SPR Stowarzyszenie Producentów Reklamowych does

SPR Stowarzyszenie Producentów Reklamowych (the Polish Advertising Producers Association) is a non-profit industry association founded in 2022 and headquartered in Warsaw at ul. Senatorska 2, 00-075 Warszawa. It represents approximately 30 Polish advertising production and post-production studios — including ATM Virtual, Baltica Film, F25, FeelMovie, Film Produkcja, and Graffiti — and advocates on their behalf with agencies, clients, and regulatory bodies. Membership is gained through a referral process requiring endorsement from two existing member studios, which creates a curated, self-reinforcing membership structure.

SPR's product surface is organized around six core initiatives: the CRAFTY SPR Awards (annual industry recognition for commercial filmmaking, third edition scheduled for September 30, 2026 at Mała Warszawa); SPR TALKS (a podcast channel on YouTube featuring production professionals); Shoot in Poland (a platform promoting Poland as a filming destination); SPR AI (a research initiative with an annual report on AI in advertising production, the 2026 edition co-developed with IQS); an ESG Program (sustainable production guidelines and checklists); and Industry Recommendations (standardization documents including production briefs, RFI templates, cost estimates, and NDA templates). The association is a member of the European Producers Association (EPA).

SPR is governed by a Board (Zarząd) led by President Arleta Mikuła-Robinson, Vice Presidents Marcin Dworucha and Konrad Mikołajczyk, and Board Members Monika Wagner and Piotr Sójka, with a Supervisory Council (Rada SPR) comprising Tomasz Dławichowski, Jakub Laskus, and Piotr Miklaszewski. The organization operates with approximately 5 employees and is funded through member dues and event revenue, including CRAFTY Awards gala ticketing (150 PLN for SPR member studios, 300 PLN for guests). As a non-profit association, SPR does not have external shareholders or funding rounds and is collectively controlled by its member studios.

Name

SPR Stowarzyszenie Producentów Reklamowych

Legal name

Stowarzyszenie Producentów Reklamowych

Website

https://sprfilm.pl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

SPR Stowarzyszenie Producentów Reklamowych is a Polish non-profit industry association founded in 2022 that represents 30+ advertising production and post-production studios, providing standardization, advocacy, awards, and educational initiatives across Poland.

Ownership category

akta.pro rank

Product category

Advertising Production Industry Association

NAICS

Advertising, Public Relations, and Related Services (5418), Teleproduction and Other Postproduction Services (512191)

akta.pro primary industry

ADR Recording & Supervision (Looping, Casting, Studio Services) (MPAHAEAB)

Keywords

• Advertising production services
• Post-production studios
• Industry association membership
• Commercial filmmaking standards
• Production studio advocacy

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Member Dues and Event Revenue: SPR operates as a non-profit association funded by member dues from production and post-production studios. The association also generates revenue through event ticketing (CRAFTY Awards gala) and potentially membership fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SPR Stowarzyszenie Producentów Reklamowych is a Polish non-profit industry association that unites leading advertising production and post-production studios. It delivers member services including industry standardization (production briefs, RFI forms, cost estimates, NDA templates), advocacy with agencies, clients and regulators, professional development (training, workshops, networking), ESG guidelines for sustainable production, the annual CRAFTY SPR Awards gala, the SPR TALKS podcast, the Shoot in Poland destination initiative, and SPR AI research reports on AI in advertising production.

Product overview

SPR Stowarzyszenie Producentów Reklamowych is a Polish advertising producers association founded in 2022 that brings together leading production and post-production studios. The organization operates as an industry association rather than a software product company. Its offerings include: CRAFTY SPR Awards (annual industry awards), SPR TALKS (podcast platform), Shoot in Poland (location promotion platform), SPR AI (AI research initiative), ESG Program (sustainable production initiative), and Industry Recommendations (standardization documents). The association serves as a platform for industry knowledge exchange, professional development, and promoting high standards in Polish advertising production.

Differentiator

Problem solved

Functional benefit

Brands

• CRAFTY SPR Awards: Annual awards organized by SPR to recognize creators and production/post-production studios that deliver the highest quality advertising films.
• SPR TALKS
• SHOOT IN POLAND
• SPR AI
• SPR ESG

Products and services

• CRAFTY SPR Awards Annual awards program organized by SPR to recognize creators and production/post-production studios that deliver high-quality Polish advertising films across categories including Direction, Cinematography, Art Direction, Make-up, Costumes, Editing, and Color Grading. Functions as both an industry recognition program and an integration event with ticketed gala attendance open to member studios and guests.
• Industry Recommendations (Rekomendacje) Standardization documents and recommendations for professional advertising production in Poland, including production brief templates, RFI forms, production cost estimates, and NDA agreement templates. Freely available to both member and non-member companies, serving as the official industry framework for production workflows.
• ESG Program ESG initiative promoting sustainable practices in advertising production, providing a catalog of sustainable practices and checklists that member studios can apply to achieve greener production workflows and meet ESG requirements from clients and agencies.
• SPR TALKS Podcast Podcast channel produced by SPR featuring conversations with advertising production and post-production professionals about new technologies, workflows, and industry trends. First season includes 12 episodes covering directors, VFX artists, editors, cinematographers, and production managers, hosted by Arleta Robinson and Tomasz Dławichowski.
• Shoot in Poland Destination-promotion initiative that showcases Poland as a filming location by presenting cinematic locations, technical resources, creative talent, casting options, post-production capabilities, and hospitality infrastructure to international productions and agencies considering filming in Poland.
• SPR AI AI initiative by SPR focused on research and education about artificial intelligence applications in advertising production, including an annual industry report (e.g., 'AI w produkcji reklamowej 2026') developed in partnership with IQS research firm through quantitative research and expert interviews.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EPA (European Producers Association)coreStrategic or Co-development Partner · 1 January 2022SPR is a member of the European Producers Association (EPA), connecting Polish advertising production studios with the broader European film and advertising production community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APA (Advertising Producers Association): UK-based trade association representing advertising production companies, offering a directly comparable model of member representation, industry standards, and training for the British commercial production sector.
• EPA (European Producers Association): Pan-European umbrella organization for advertising production companies, of which SPR is already a member. EPA operates at a higher geographic level but performs a structurally analogous function in advocacy, knowledge sharing, and standards across European commercial production markets.
• AICP (Association of Independent Commercial Producers): US-based trade association representing independent commercial production companies, with a comparable structure of member studios, industry standards work, and awards programs (AICP Show/Honors). It serves the same functional role for the American advertising production ecosystem that SPR serves for the Polish one.

Regional players

• APCIP (Association des Producteurs de Cinéma et Télévision Indépendants de Publicité): French trade body representing commercial film and television production companies, a regional peer offering comparable advocacy and industry-standardization services to the French advertising production market.
• Commercial Producers Association of Australia: Australia-based trade association for commercial production companies, performing a comparable representation and standards role in a distinct regional market with similar industry structure to Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SPRtalks-v5v
• LinkedInlinkedin.com/company/stowarzyszenie-producentow-reklamowych

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPR Stowarzyszenie Producentów Reklamowych