Spring Attitude Festival

What Spring Attitude Festival does

Spring Attitude Festival is an independent electronic and contemporary music festival produced in Rome, Italy by the non-profit Associazione Culturale Traccerare. Founded in 2011, the festival is currently staging its 15th edition on May 29-30, 2026 at La Nuvola in Roma EUR, with stated attendance capacity of approximately 20,000 over two days. The core product is a multi-stage music weekend programmed by Artistic Director Andrea Esu, supplemented by a year-round programming slate called Spring Attitude Waves.

The festival's operational technology stack is built around third-party specialist platforms rather than in-house infrastructure: ticketing is distributed exclusively through DICE.fm (which also supports on-platform discovery and resale controls), and on-site payments are processed via Slesh's cashless wristband system, removing cash and card friction from concessions and merchandising. Ancillary partnerships cover attendee mobility (Dott, Cooltra scooter integration), shuttle services (Bussami), booking and concert production (DNA Concerti), creative and branding (Studio Galattico), and press (FAM).

The business model blends consumer ticket revenue with institutionalized public-sector grants. Tickets are sold at three price points — Full Pass at €82, Day 01 at €52, and Day 02 at €42. Operating subsidies come from Regione Lazio, the Italian Ministry of Culture (MiC/MIBACT), and LAZIOCREA SPA, which have funded the festival in every documented year from 2020 through 2026; 2025 grant disbursements totaled approximately €158,983, with a €38,400 balance scheduled for 2026. The organization operates with 11-50 staff under President Brando Giannoni and a board including Alessandro Proietti and Leonardo Scuderi.

Name

Spring Attitude Festival

Legal name

Associazione Culturale Traccerare

Website

https://springattitude.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Spring Attitude Festival is a Rome-based independent electronic music festival (15th edition in 2026) produced by non-profit Associazione Culturale Traccerare, serving roughly 20,000 attendees over two days via DICE.fm ticketing, Slesh cashless payments, and public-sector grants.

Ownership category

akta.pro rank

Product category

Music Festival and Live Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Touring Concert Promoters & Presenters (MPAGAAAA), Concert & Tour Promoters (MPAIAFAA), Concerts & Music Festivals (THAJAFAA)

Keywords

• Live music festivals
• Concert event production
• Electronic music programming
• Italian singer-songwriter showcases
• Festival sponsorship services

Headquarters

HQ city

Roma, Lazio

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: The primary revenue stream. Full Pass (2-day access) priced at €82, Day 01 (Friday) at €52, Day 02 (Saturday) at €42. Tickets sold exclusively through DICE.fm platform. Named/registered tickets required by law for events above 5,000 attendees.
2. Food & Beverage Concessions: On-site food and beverage catering operations within La Nuvola venue. Free water available at water stations; additional food and beverages sold via cashless bracelet. Menu includes vegan and vegetarian options.
3. Sponsorship: Corporate sponsorship arrangements with brands seeking association with the festival. Sponsorship inquiries directed to [email protected] and [email protected]. Multiple partners including e-mobility brands (Dott, Cooltra) provide in-kind sponsorship.
4. Cashless Transaction Fees: A nominal bank transfer fee of €0.50 is charged to attendees requesting reimbursement of unused bracelet credit. This generates a small ancillary revenue stream from the cashless payment system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Spring Attitude Festival organizes an annual two-day, multi-stage live-music festival in Rome, featuring emerging, established, and international artists. It complements the main festival with Spring Attitude Waves club nights and Italian singer-songwriter events held throughout the year and with selected co-presented concerts.

Product overview

Spring Attitude Festival operates as a multi-format music and arts event company centered around its flagship annual two-day festival in Rome. The core offering is the Spring Attitude Festival itself (now in its 15th edition), a major music festival featuring international and national artists at La Nuvola venue. Complementing the festival are year-round Spring Attitude Waves events—club nights and singer-songwriter showcases held at various Roman venues. A cashless bracelet payment system (powered by Slesh) handles all transactions at festival events. The company also produces special concert events like the I Cani performance at Roma Summer Fest. Together these products create a year-round festival experience combining live music, electronic club culture, and Italian singer-songwriter traditions.

Differentiator

Problem solved

Functional benefit

Brands

• Spring Attitude Waves: Year-round event format featuring club-oriented artistic selection and Italian singer-songwriter acts. Events held in various Roman venues before and after the main festival.

Products and services

• Spring Attitude Festival 2026 Annual two-day music festival at La Nuvola in Rome's EUR district, presenting international and national emerging talent, established Italian acts, and other international projects for festival attendees and concert audiences.
• Spring Attitude Waves Year-round event series featuring club nights and Italian singer-songwriter performances, with each event centered on an artist supported by selected opening and closing acts for clubbing and singer-songwriter audiences.
• I Cani Concert Concert featuring Italian band I Cani, presented by Spring Attitude Festival with DNA Concerti within the Roma Summer Fest program for concertgoers and fans of the group.
• Food and Beverage Concessions On-site food and beverage service for Spring Attitude Festival attendees, including vegan and vegetarian options, with free water available at festival water stations.
• Festival Sponsorship Arrangements Corporate sponsorship service for brands seeking association with Spring Attitude Festival, including cash and in-kind partnerships such as e-mobility support.

Quantifiable outcome

• 20,000 attendees at the 15th edition in 2026
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DICE.fmcoreChannel Partner/ Reseller/ Distributor · 1 January 2026DICE.fm is the official and exclusive ticketing partner for Spring Attitude Festival 2026. All tickets (Full Pass, Day 01, Day 02) are sold exclusively through DICE.fm. Tickets are named/nominative, activated via the DICE app, and transferable through the platform up to 4 PM on the event day. DICE manages the full ticketing lifecycle including access control and attendee management.
• SleshcoreTechnology or Integration · 1 January 2026Slesh provides the cashless payment infrastructure for Spring Attitude Festival. This includes electronic bracelets distributed at entry, a mobile app for wallet loading and credit transfers, and a refund management system. The service is provided free of charge to attendees, with a €0.50 bank transfer fee only for refund requests.
• DottminorGTM or Marketing Partner · 1 January 2026Dott is an e-mobility partner providing e-bikes and e-scooters for festival attendees to travel to/from La Nuvola. Spring Attitude promotes Dott as the recommended sustainable transport option, and attendees receive a 20% discount on two rides using promo code SAF26, valid May 29–30, 2026.
• CooltraminorGTM or Marketing Partner · 1 January 2026Cooltra is an e-scooter rental partner. Festival attendees receive a €12 discount on new user registration using code springattitude2026, valid from May 29, 2026 to May 29, 2027. A dedicated Cloud Bonus Zone is established near La Nuvola for convenient drop-off/pickup.
• BussamiminorGTM or Marketing Partner · 1 January 2026Bussami is the official shuttle service for Spring Attitude Festival, providing return trips from La Nuvola to various neighborhoods in Rome (San Giovanni/Verano, Metro Porta Furba, Ostiense/Castel Sant'Angelo) at €9 per trip. Additional morning services were added on May 29 due to a national transport strike, at €5 per trip.
• DNA ConcerticoreGTM or Marketing Partner · 1 January 2026DNA Concerti is a co-presenter of specific Spring Attitude events, such as the i cani concert at Auditorium Parco della Musica in September 2026, within the Roma Summer Fest program. The partnership extends Spring Attitude's event programming beyond its main annual festival.
• Studio GalatticominorStrategic or Co-development Partner · 1 January 2026Studio Galattico handles the art direction of Spring Attitude Festival, contributing to the visual identity, branding, and aesthetic presentation of the festival across all touchpoints.
• FAM pressminorGTM or Marketing Partner · 1 January 2026FAM press is the official press and communications agency for Spring Attitude Festival. The agency manages media relations, press inquiries, interviews, and editorial requests. Contact: [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• I-Days Milano: Major Italian rock, indie, and electronic festival held at Ippodromo Snai San Siro in Milan. Directly comparable Italian market competitor with overlapping target demographics and headliner-driven programming model.
• Rock in Roma: Major Rome-based summer concert series running at Ippodromo delle Capannelle and Auditorium Parco della Musica. Directly competes for the same Rome live music audience and overlaps with Spring Attitude's programming scope.
• Primavera Sound: Barcelona-based major international music festival with a programming philosophy mixing headliners, emerging artists, and genre diversity. Directly comparable on artistic curation approach and festival-operating model, though at significantly larger scale.
• Firenze Rocks: Major Italian rock and pop festival held at Visarno Arena in Florence. Comparable in scale, target demographic, and Italian live music market positioning.
• Todays Festival: Turin-based electronic and indie music festival with similar emerging-artist programming philosophy. Comparable in scale, audience profile, and Italian festival market dynamics.
• A Perfect Day Festival: Italian festival focused on electronic and indie music with curated lineups of international and emerging artists. Comparable in size, programming philosophy, and target demographic to Spring Attitude.
• Club To Club (C2C Festival): Turin-based electronic and experimental music festival featuring a similar mix of emerging international talent, club culture programming, and avant-garde headliners. Directly comparable on genre positioning, scale, and Italian festival market dynamics to Spring Attitude.
• Lucca Summer Festival: Long-running Italian summer music festival in Tuscany featuring international headliners. Comparable established Italian festival with similar institutional ties and multi-edition brand positioning.
• Sónar: Barcelona-based electronic and digital culture festival. Comparable to Spring Attitude on electronic music focus, curated discovery mission, and integration of technology (cashless, digital experiences) into the festival format.

Regional players

• Concertone del Primo Maggio: Free annual concert held in Rome's Piazza San Giovanni on May 1st, organised by CGIL and CSV Lazio. Competes for the same Roman live music audience in the same spring/summer window as Spring Attitude, though with different scale and free-ticket model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Springattitude
• Instagraminstagram.com/springattitudefestival/?igshid=NjY2NjE5MzQ%3D
• LinkedInlinkedin.com/company/spring-attitude

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Attitude Festival