Spring Grove Nursery
Spring Grove Nursery is a family-owned tree nursery in Mazon, Illinois, cultivating 160+ Midwest-adapted tree varieties on 100 acres for wholesale buyers, retail homeowners, and community legacy plantings.
- Company typePrivate
- Founded-
- HeadquartersMazon, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Spring Grove Nursery firmographics
Firmographics- Name
- Spring Grove Nursery
- Legal name
- Spring Grove Nursery
- Website
- https://springgrovenursery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Spring Grove Nursery is a family-owned tree nursery in Mazon, Illinois, cultivating 160+ Midwest-adapted tree varieties on 100 acres for wholesale buyers, retail homeowners, and community legacy plantings.
- Ownership category
- akta.pro rank
Spring Grove Nursery industry classification
Industry- Product category
- Tree Nursery
- NAICS
- Nursery and Tree Production (111421), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
Keywords
Where Spring Grove Nursery is headquartered
LocationHeadquarters
- HQ city
- Mazon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spring Grove Nursery business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Tree Sales: Sale of trees to wholesale customers including landscape contractors, municipalities, and other nurseries. Orders fulfilled through spring and fall dig seasons with pre-ordering through catalog.
- Retail Tree Sales: Direct sales of trees to retail customers through the on-site Sales Yard and holding yard. Customers can visit to browse and select trees.
- Legacy Tree Program: Special program for commemorative tree plantings, typically to schools, organizations, and community spaces.
- Community Events: Revenue from ticketed events including yoga sessions, bourbon tastings, and gatherings. Free community events also hosted for engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing available to registered wholesale customers through catalog |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Spring Grove Nursery product offering
Product offeringCore offering
Spring Grove Nursery grows and sells more than 160 varieties of trees on 100 acres in Mazon, Illinois, serving both wholesale buyers (landscape contractors, municipalities, and re-wholesalers) through catalog-based ordering and retail customers via an on-site Sales Yard. Offerings are organized into Midwest Natives, SGN Tried & True curated selections, Flowering Trees, Fruit Trees, and Evergreen Trees, with a Legacy Tree Program for commemorative plantings and Gather at the Grove community events.
Product overview
Spring Grove Nursery operates as a single-location tree nursery offering locally-grown trees for the Midwest region. Their core offering is tree sales through two channels: wholesale (for landscape contractors, municipalities, and commercial customers) and retail (for homeowners). The product portfolio includes over 160 varieties organized by category: Midwest Natives, SGN Tried & True (their curated selections), Flowering Trees, Fruit Trees, and Evergreen Trees. Beyond tree sales, they offer complementary programs including the Legacy Tree Program for heritage trees, the Gather at the Grove community event series, and a Holding/Sales Yard for customer selection. The nursery also provides planting guidance resources. Their operations span 100 acres across 7 generations of family ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale and Retail Tree Sales Sale of over 160 varieties of trees organized by genus, served to wholesale buyers (landscape contractors, municipalities, re-wholesalers) via the SPN Catalog and to retail homeowners through the on-site Sales Yard.
- Legacy Tree Program Heritage or commemorative tree offering, providing legacy tree plantings for schools, community organizations, and public spaces.
- Gather at the Grove Community Events Community event series hosted at the nursery that includes ticketed yoga sessions (Solstice Yoga, Fall Color Yoga, Friendsgiving Yoga), bourbon tastings, book clubs, and free community gatherings.
- Holding Yard / SGN Sales Yard Physical retail outlet at the nursery where customers can walk the rows to view and select trees for their orders, serving as the retail buying experience.
Quantifiable outcome
- 7 generations of continuous family operation
- +2 more outcomes
Companies that use Spring Grove Nursery
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Spring Grove Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spring Grove Nursery partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Illinois Arborist Association (UCFF)coreIllinois Arborist Association hosts their Urban and Community Forestry Forum (UCFF) gatherings at Spring Grove Nursery. The October 2026 gathering is titled 'Gather at the Grove' and serves as a peer group meeting for urban forestry professionals.
- Illinois Valley IndustriesminorIllinois Valley Industries, a workforce development organization, visits the nursery and partners on community events. The partnership supports employment opportunities and community engagement.
- 100+ Women Who Care of Grundy CountyminorLocal women's giving circle hosts their Fall Gathering events at Spring Grove Nursery. The organization supports community causes in Grundy County.
- Village of MazonminorCommunity partnership for the Sesquicentennial (150th anniversary) celebration including CommuniTree Gathering and tree planting at Mazon Centennial Park.
- Maureen KeeganminorPartner for seasonal yoga events (Solstice Yoga, Fall Color Yoga, Friendsgiving Yoga) held at the nursery.
- Whiskey Acres DistillingminorLocal distillery featured at bourbon tasting events hosted at the nursery.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Spring Grove Nursery competitors and assessment
Company assessmentBroad incumbents
- Bailey Nurseries: One of the largest wholesale nurseries in North America, producing a broad catalog of woody plants, perennials, and shrubs. Directly comparable to Spring Grove as a wholesale tree supplier serving landscape contractors and retailers, though operating at vastly greater scale and geographic reach.
- Monrovia Nursery Company: Major national wholesale grower of premium ornamental trees, shrubs, and perennials sold through garden centers and landscape professionals. Comparable to Spring Grove in serving landscape contractors with branded, curated tree selections, but with far larger scale and national distribution.
- Star Roses and Plants: National wholesale nursery producing woody ornamental plants and branded tree/shrub varieties for garden retailers and landscape professionals. Comparable to Spring Grove as a wholesale woody-plant supplier, though with broader category coverage and a branded-retailer focus.
Emerging players
- Cascade Forestry Nursery: Wholesale nursery producing native and conservation-grade tree seedlings for reforestation and restoration projects. Comparable to Spring Grove on the wholesale tree-production side, particularly for native and adapted species, though with a stronger conservation/reforestation focus.
- Heritage Tree Nursery: Smaller specialty nursery focused on heirloom and legacy tree varieties for commemorative plantings and restoration projects. Comparable to Spring Grove's Legacy Tree Program emphasis, though with a narrower product line and likely smaller scale.
Regional players
- Midwest Groundcovers: Midwest wholesale nursery producing perennials, shrubs, and ornamental grasses for landscape professionals. Comparable to Spring Grove as a wholesale nursery serving Midwest landscape contractors, with broader plant category coverage but less tree-specialist focus.
Direct peers
- Johnson's Nursery: Wisconsin wholesale nursery producing container-grown trees, shrubs, and evergreens for landscape contractors in the upper Midwest. Comparable to Spring Grove in climate specialization, wholesale-to-landscape-pro channel focus, and Midwest-adapted species curation.
- McKay Nursery Company: Long-established Wisconsin-based wholesale and retail nursery growing shade trees, ornamental shrubs, and evergreens adapted to the upper Midwest. Highly comparable to Spring Grove as a multi-generational, Midwest-focused wholesale tree nursery with similar climate-adapted species focus and dual wholesale/retail channels.
- Possibility Place Nursery: Illinois-based wholesale nursery specializing in native trees, shrubs, and perennials for the Chicago region and Midwest. Strongly comparable to Spring Grove's Midwest Natives focus, serving landscape professionals with locally-adapted species.
- Klehm Nursery: Illinois-based nursery specializing in trees, shrubs, and conifers, with significant Midwest wholesale presence. Comparable to Spring Grove as a regional Midwest tree nursery serving landscape contractors with adapted species, though with a larger retail garden center component.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Spring Grove Nursery social profiles
Digital presenceSpring Grove Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spring Grove Nursery leadership team
Management profileNumber of profiles
Spring Grove Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spring Grove Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spring Grove Nursery
What does Spring Grove Nursery do?
Spring Grove Nursery grows and sells more than 160 varieties of trees on 100 acres in Mazon, Illinois, serving both wholesale buyers (landscape contractors, municipalities, and re-wholesalers) through catalog-based ordering and retail customers via an on-site Sales Yard. Offerings are organized into Midwest Natives, SGN Tried & True curated selections, Flowering Trees, Fruit Trees, and Evergreen Trees, with a Legacy Tree Program for commemorative plantings and Gather at the Grove community events.
Is Spring Grove Nursery a public or private company?
Spring Grove Nursery is a private company. It is classified as family owned and is currently operating.
When was Spring Grove Nursery founded?
Spring Grove Nursery was founded in -1. It employs 1 to 10 people.
Where is Spring Grove Nursery based?
Spring Grove Nursery is headquartered in Mazon, United States, in the North America region.
How does Spring Grove Nursery make money?
Four revenue lines are on record. Wholesale Tree Sales are the primary driver. The others are retail Tree Sales, legacy Tree Program and community Events.
Who are Spring Grove Nursery's main competitors?
Broad incumbents on record are Bailey Nurseries, Monrovia Nursery Company and Star Roses and Plants. Emerging players are Cascade Forestry Nursery and Heritage Tree Nursery. Midwest Groundcovers is listed as a regional player. Direct peers are Johnson's Nursery, McKay Nursery Company, Possibility Place Nursery and Klehm Nursery.
Does Spring Grove Nursery have an API?
No public API is recorded for Spring Grove Nursery.
What industry is Spring Grove Nursery in?
Spring Grove Nursery's product category is Tree Nursery. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material). Its NAICS code is 111421 and its SIC code is 100.