SpringHill Suites by Marriott
SpringHill Suites by Marriott is an all-suite select-service hotel brand within Marriott International's portfolio, offering complimentary breakfast and West Elm-designed suites for families and business travelers across 13 countries, distributed through Marriott Bonvoy.
- Company typePublic
- Founded1998
- HeadquartersBethesda, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What SpringHill Suites by Marriott does
SpringHill Suites by Marriott is an all-suite, select-service hotel brand launched in 1998 and operated as part of Marriott International's (NASDAQ: MAR) portfolio of more than 30 hotel brands. The brand offers suite-format accommodations with separate living, sleeping, and working areas; trundle-bed configurations accommodate families or groups of up to six guests. Properties feature complimentary hot breakfast, 24-hour markets, fitness centers, business facilities, and common outdoor spaces with firepit areas. Suite interiors are designed in collaboration with West Elm, providing a differentiated design aesthetic within the select-service tier.
The brand operates on a combination of owned, managed, and franchised properties distributed across 13 countries — primarily the United States, with additional locations in the UK, France, Italy, the Netherlands, Spain, Germany, Sweden, Finland, Poland, Turkey, Japan, and Brazil. Revenue is generated through guest room bookings (dynamic pricing by location, date, and room type) and franchise fees paid by independent property owners. SpringHill Suites participates fully in the Marriott Bonvoy loyalty program, with members earning 10 points per US dollar spent and one Elite Night Credit per night stayed, and accessing best-rate guarantees, mobile check-in, and digital key functionality through the Marriott Bonvoy mobile app.
The customer base is consumer-driven and horizontally segmented: families and group travelers, business travelers needing in-suite workspaces, and sports-event travelers reached through Marriott Bonvoy's official NCAA partnership. Marketing leverages Marriott's integrated platform — brand website, Bonvoy app, the NCAA 'Where Gameday Checks In' campaign, and Bonvoy loyalty benefits — while distribution is anchored on Marriott's direct booking infrastructure with a best-rate guarantee to displace third-party OTAs. Brand-specific revenue is not disclosed publicly; financial performance is reported only at the Marriott International consolidated level.
SpringHill Suites by Marriott firmographics
Firmographics- Name
- SpringHill Suites by Marriott
- Legal name
- Marriott International, Inc.
- Website
- https://springhillsuites.marriott.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SpringHill Suites by Marriott is an all-suite select-service hotel brand within Marriott International's portfolio, offering complimentary breakfast and West Elm-designed suites for families and business travelers across 13 countries, distributed through Marriott Bonvoy.
- Ownership category
- akta.pro rank
SpringHill Suites by Marriott industry classification
Industry- Product category
- Select-Service Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Value Inn / No-Frills Hotels (THAGABAL)
Keywords
Where SpringHill Suites by Marriott is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SpringHill Suites by Marriott business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Room Revenue: Revenue generated from guest room bookings at SpringHill Suites properties. Properties offer all-suite accommodations with free hot breakfast, fitness facilities, and common spaces including firepit areas.
- Franchise Fees: SpringHill Suites operates as a franchise brand under Marriott International, generating revenue through franchise fees from property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | All-Suite Accommodations with Free Breakfast |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
SpringHill Suites by Marriott product offering
Product offeringCore offering
SpringHill Suites by Marriott is an all-suite, select-service hotel brand that operates franchised and managed properties under Marriott International. Each property offers spacious suite accommodations with separate sleeping, working, and relaxing areas, complimentary hot breakfast, 24-hour on-site markets, fitness centers, and business facilities. The brand is integrated into the Marriott Bonvoy loyalty program and distributed through Marriott's global direct booking channels.
Product overview
SpringHill Suites by Marriott is an all-suite hotel brand operating under the Select Service category within Marriott International's portfolio of 30+ brands. The brand offers spacious suite accommodations designed in collaboration with West Elm, featuring separate living, sleeping, and work areas. Core amenities include complimentary hot breakfast, 24-hour markets, fitness centers, and business facilities. The brand participates in the Marriott Bonvoy loyalty program, allowing members to earn and redeem points across Marriott's global portfolio of over 10,000 destinations. Properties accommodate families with trundle beds for up to six guests, and common areas include firepit spaces for socializing. The brand integrates with Marriott's mobile app for booking and check-in services.
Differentiator
Problem solved
Functional benefit
Products and services
- SpringHill Suites by Marriott All-suite, select-service hotel brand offering spacious suite accommodations with separate sleeping, working, and relaxing areas, complimentary hot breakfast, fitness centers, business facilities, and 24-hour markets, designed in collaboration with West Elm. Properties serve individual leisure travelers, families, and business travelers through Marriott's direct booking channels and Bonvoy loyalty program.
- Marriott Bonvoy Loyalty Program (at SpringHill Suites) Loyalty program accessible to SpringHill Suites guests that lets members earn 10 points per $1 USD spent and 1 Elite Night Credit per night stayed, with member benefits including best rates, free Wi-Fi, and mobile check-in privileges.
- Marriott Bonvoy Mobile App Mobile application enabling guests to book reservations, manage stays, access mobile check-in and digital keys, and redeem loyalty points across Marriott's portfolio of 30+ brands including SpringHill Suites.
Quantifiable outcome
- Earn 10 points per $1 USD spent
- +2 more outcomes
Companies that use SpringHill Suites by Marriott
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SpringHill Suites by Marriott technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SpringHill Suites by Marriott partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- West ElmcoreSpringHill Suites suites are designed in collaboration with West Elm, bringing stylish, modern design aesthetic to the brand's all-suite accommodations. This design partnership differentiates SpringHill Suites with West Elm-branded furniture and décor in guest suites.
- NCAA (National Collegiate Athletic Association)flagshipMarriott Bonvoy is the official hotel partner of the NCAA. SpringHill Suites participates in this partnership with special 'Where Gameday Checks In' marketing campaigns targeting sports fans, families of student athletes, and group travel for team events.
- Marriott BonvoycoreSpringHill Suites is an integral part of Marriott Bonvoy, Marriott's loyalty program. Guests earn 10 points per $1 spent and 1 Elite Night Credit per night stayed. Members receive best rates, free Wi-Fi, and mobile check-in benefits.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
SpringHill Suites by Marriott competitors and assessment
Company assessmentDirect peers
- Hyatt Place: Hyatt's select-service brand offering spacious rooms with separate workspaces and a complimentary hot breakfast. Direct competitor to SpringHill in the mid-scale, business-and-family traveler segment with similar amenity bundles.
- Comfort Suites (Choice Hotels): Choice Hotels' all-suite select-service brand offering suite-style rooms with separate areas and complimentary breakfast. Competes with SpringHill in the mid-scale, suite-format, complimentary-breakfast category.
- Residence Inn by Marriott: Marriott's extended-stay all-suite brand offering studio and one-bedroom suites with separate living and sleeping areas. Closest direct comparable to SpringHill in the suite-format, multi-guest positioning, with overlap in family and extended-stay demand.
- Embassy Suites by Hilton: Hilton's premium all-suite brand with two-room suites, complimentary cooked-to-order breakfast, and evening reception. Competes with SpringHill for family and group travel at a slightly higher price point.
- Home2 Suites by Hilton: Hilton's newer all-suite extended-stay brand targeting modern, value-oriented travelers with suite layouts and complimentary breakfast. Closely comparable to SpringHill on suite format, free breakfast, and family/group demand.
- Homewood Suites by Hilton: Hilton's all-suite, extended-stay select-service brand with separate living and sleeping areas, complimentary hot breakfast, and evening socials. Direct competitor to SpringHill in the suite-format mid-scale category.
- Holiday Inn Express & Suites (IHG): IHG's select-service brand offering free hot breakfast, modern rooms, and a loyalty program (IHG One Rewards). Competes with SpringHill for value-conscious business and family travelers in the mid-scale segment.
- TownePlace Suites by Marriott: Marriott's extended-stay brand with studio and one-bedroom suites designed for longer visits. Sibling brand to SpringHill with overlapping family and extended-stay positioning, but at a longer-stay price point.
- Hampton by Hilton (Hampton Inn & Suites): Hilton's flagship select-service brand with free hot breakfast and Hilton Honors integration; the Suites variant offers suite-format rooms. Direct competitor to SpringHill in the complimentary-breakfast, mid-scale, loyalty-driven segment.
Emerging players
- Staybridge Suites (IHG): IHG's all-suite extended-stay brand with separate living and sleeping areas, complimentary breakfast, and evening socials. Comparable to SpringHill on suite format and family/group demand, but skewed toward longer-stay guests.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SpringHill Suites by Marriott social profiles
Digital presenceSpringHill Suites by Marriott financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpringHill Suites by Marriott leadership team
Management profileNumber of profiles
SpringHill Suites by Marriott funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpringHill Suites by Marriott M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpringHill Suites by Marriott
What does SpringHill Suites by Marriott do?
SpringHill Suites by Marriott is an all-suite, select-service hotel brand that operates franchised and managed properties under Marriott International. Each property offers spacious suite accommodations with separate sleeping, working, and relaxing areas, complimentary hot breakfast, 24-hour on-site markets, fitness centers, and business facilities. The brand is integrated into the Marriott Bonvoy loyalty program and distributed through Marriott's global direct booking channels.
Is SpringHill Suites by Marriott a public or private company?
SpringHill Suites by Marriott is a public company. It is classified as public and is currently operating.
When was SpringHill Suites by Marriott founded?
SpringHill Suites by Marriott was founded in 1998. It employs 1,001 to 5,000 people.
Where is SpringHill Suites by Marriott based?
SpringHill Suites by Marriott is headquartered in Bethesda, United States, in the North America region.
How does SpringHill Suites by Marriott make money?
Two revenue lines are on record. Hotel Room Revenue is the primary driver. The others are franchise Fees.
Who are SpringHill Suites by Marriott's main competitors?
Direct peers on record are Hyatt Place, Comfort Suites (Choice Hotels), Residence Inn by Marriott, Embassy Suites by Hilton, Home2 Suites by Hilton, Homewood Suites by Hilton, Holiday Inn Express & Suites (IHG), TownePlace Suites by Marriott and Hampton by Hilton (Hampton Inn & Suites). Staybridge Suites (IHG) is listed as an emerging player.
Does SpringHill Suites by Marriott have an API?
No public API is recorded for SpringHill Suites by Marriott.
What industry is SpringHill Suites by Marriott in?
SpringHill Suites by Marriott's product category is Select-Service Hotels. Its primary akta.pro industry code is THAGABAL, Value Inn / No-Frills Hotels. Its NAICS code is 72111 and its SIC code is 7011.