SpringHill Suites by Marriott

What SpringHill Suites by Marriott does

SpringHill Suites by Marriott is an all-suite, select-service hotel brand launched in 1998 and operated as part of Marriott International's (NASDAQ: MAR) portfolio of more than 30 hotel brands. The brand offers suite-format accommodations with separate living, sleeping, and working areas; trundle-bed configurations accommodate families or groups of up to six guests. Properties feature complimentary hot breakfast, 24-hour markets, fitness centers, business facilities, and common outdoor spaces with firepit areas. Suite interiors are designed in collaboration with West Elm, providing a differentiated design aesthetic within the select-service tier.

The brand operates on a combination of owned, managed, and franchised properties distributed across 13 countries — primarily the United States, with additional locations in the UK, France, Italy, the Netherlands, Spain, Germany, Sweden, Finland, Poland, Turkey, Japan, and Brazil. Revenue is generated through guest room bookings (dynamic pricing by location, date, and room type) and franchise fees paid by independent property owners. SpringHill Suites participates fully in the Marriott Bonvoy loyalty program, with members earning 10 points per US dollar spent and one Elite Night Credit per night stayed, and accessing best-rate guarantees, mobile check-in, and digital key functionality through the Marriott Bonvoy mobile app.

The customer base is consumer-driven and horizontally segmented: families and group travelers, business travelers needing in-suite workspaces, and sports-event travelers reached through Marriott Bonvoy's official NCAA partnership. Marketing leverages Marriott's integrated platform — brand website, Bonvoy app, the NCAA 'Where Gameday Checks In' campaign, and Bonvoy loyalty benefits — while distribution is anchored on Marriott's direct booking infrastructure with a best-rate guarantee to displace third-party OTAs. Brand-specific revenue is not disclosed publicly; financial performance is reported only at the Marriott International consolidated level.

Name

SpringHill Suites by Marriott

Legal name

Marriott International, Inc.

Website

https://springhillsuites.marriott.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SpringHill Suites by Marriott is an all-suite select-service hotel brand within Marriott International's portfolio, offering complimentary breakfast and West Elm-designed suites for families and business travelers across 13 countries, distributed through Marriott Bonvoy.

Ownership category

akta.pro rank

Product category

Select-Service Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• All-suite hotels
• Select-service lodging
• Extended stay suites
• Hotel franchise brand
• Business travel accommodation

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Revenue: Revenue generated from guest room bookings at SpringHill Suites properties. Properties offer all-suite accommodations with free hot breakfast, fitness facilities, and common spaces including firepit areas.
2. Franchise Fees: SpringHill Suites operates as a franchise brand under Marriott International, generating revenue through franchise fees from property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SpringHill Suites by Marriott is an all-suite, select-service hotel brand that operates franchised and managed properties under Marriott International. Each property offers spacious suite accommodations with separate sleeping, working, and relaxing areas, complimentary hot breakfast, 24-hour on-site markets, fitness centers, and business facilities. The brand is integrated into the Marriott Bonvoy loyalty program and distributed through Marriott's global direct booking channels.

Product overview

SpringHill Suites by Marriott is an all-suite hotel brand operating under the Select Service category within Marriott International's portfolio of 30+ brands. The brand offers spacious suite accommodations designed in collaboration with West Elm, featuring separate living, sleeping, and work areas. Core amenities include complimentary hot breakfast, 24-hour markets, fitness centers, and business facilities. The brand participates in the Marriott Bonvoy loyalty program, allowing members to earn and redeem points across Marriott's global portfolio of over 10,000 destinations. Properties accommodate families with trundle beds for up to six guests, and common areas include firepit spaces for socializing. The brand integrates with Marriott's mobile app for booking and check-in services.

Differentiator

Problem solved

Functional benefit

Products and services

• SpringHill Suites by Marriott All-suite, select-service hotel brand offering spacious suite accommodations with separate sleeping, working, and relaxing areas, complimentary hot breakfast, fitness centers, business facilities, and 24-hour markets, designed in collaboration with West Elm. Properties serve individual leisure travelers, families, and business travelers through Marriott's direct booking channels and Bonvoy loyalty program.
• Marriott Bonvoy Loyalty Program (at SpringHill Suites) Loyalty program accessible to SpringHill Suites guests that lets members earn 10 points per $1 USD spent and 1 Elite Night Credit per night stayed, with member benefits including best rates, free Wi-Fi, and mobile check-in privileges.
• Marriott Bonvoy Mobile App Mobile application enabling guests to book reservations, manage stays, access mobile check-in and digital keys, and redeem loyalty points across Marriott's portfolio of 30+ brands including SpringHill Suites.

Quantifiable outcome

• Earn 10 points per $1 USD spent
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• West ElmcoreStrategic or Co-development PartnerSpringHill Suites suites are designed in collaboration with West Elm, bringing stylish, modern design aesthetic to the brand's all-suite accommodations. This design partnership differentiates SpringHill Suites with West Elm-branded furniture and décor in guest suites.
• NCAA (National Collegiate Athletic Association)flagshipGTM or Marketing PartnerMarriott Bonvoy is the official hotel partner of the NCAA. SpringHill Suites participates in this partnership with special 'Where Gameday Checks In' marketing campaigns targeting sports fans, families of student athletes, and group travel for team events.
• Marriott BonvoycoreTechnology or IntegrationSpringHill Suites is an integral part of Marriott Bonvoy, Marriott's loyalty program. Guests earn 10 points per $1 spent and 1 Elite Night Credit per night stayed. Members receive best rates, free Wi-Fi, and mobile check-in benefits.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hyatt Place: Hyatt's select-service brand offering spacious rooms with separate workspaces and a complimentary hot breakfast. Direct competitor to SpringHill in the mid-scale, business-and-family traveler segment with similar amenity bundles.
• Comfort Suites (Choice Hotels): Choice Hotels' all-suite select-service brand offering suite-style rooms with separate areas and complimentary breakfast. Competes with SpringHill in the mid-scale, suite-format, complimentary-breakfast category.
• Residence Inn by Marriott: Marriott's extended-stay all-suite brand offering studio and one-bedroom suites with separate living and sleeping areas. Closest direct comparable to SpringHill in the suite-format, multi-guest positioning, with overlap in family and extended-stay demand.
• Embassy Suites by Hilton: Hilton's premium all-suite brand with two-room suites, complimentary cooked-to-order breakfast, and evening reception. Competes with SpringHill for family and group travel at a slightly higher price point.
• Home2 Suites by Hilton: Hilton's newer all-suite extended-stay brand targeting modern, value-oriented travelers with suite layouts and complimentary breakfast. Closely comparable to SpringHill on suite format, free breakfast, and family/group demand.
• Homewood Suites by Hilton: Hilton's all-suite, extended-stay select-service brand with separate living and sleeping areas, complimentary hot breakfast, and evening socials. Direct competitor to SpringHill in the suite-format mid-scale category.
• Holiday Inn Express & Suites (IHG): IHG's select-service brand offering free hot breakfast, modern rooms, and a loyalty program (IHG One Rewards). Competes with SpringHill for value-conscious business and family travelers in the mid-scale segment.
• TownePlace Suites by Marriott: Marriott's extended-stay brand with studio and one-bedroom suites designed for longer visits. Sibling brand to SpringHill with overlapping family and extended-stay positioning, but at a longer-stay price point.
• Hampton by Hilton (Hampton Inn & Suites): Hilton's flagship select-service brand with free hot breakfast and Hilton Honors integration; the Suites variant offers suite-format rooms. Direct competitor to SpringHill in the complimentary-breakfast, mid-scale, loyalty-driven segment.

Emerging players

• Staybridge Suites (IHG): IHG's all-suite extended-stay brand with separate living and sleeping areas, complimentary breakfast, and evening socials. Comparable to SpringHill on suite format and family/group demand, but skewed toward longer-stay guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marriottbonvoy
• YouTubeyoutube.com/marriott
• Facebookfacebook.com/marriottbonvoy
• LinkedInlinkedin.com/company/springhill_suites_by_marriott
• Instagraminstagram.com/marriottbonvoy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpringHill Suites by Marriott