SPRING. Movement

What SPRING. Movement does

SPRING. Movement is a global Pilates teacher training platform that delivers a multi-tier certification pathway combining self-paced online coursework with hands-on in-person teaching labs. Founded in 2020 by physical therapist Talia Williams and East River Pilates founder Kimmy Smith, the company evolved from an internal East River Pilates training program refined over seven years in Brooklyn into a standalone brand. The platform operates a proprietary SPRING Learning Hub offering 24/7 access to video libraries, interactive quizzes, digital manuals, and live virtual teaching labs via Zoom, complemented by in-person labs at six partner studio hubs across the US (Brooklyn, Chicago, Connecticut) and Australia (Sydney, Brisbane, Melbourne).

The certification portfolio spans four core programs — Mat (150 hours, $2,500), Reformer (150 hours, $3,300), Apparatus (120 hours, $2,700), and Prenatal & Postnatal (35 hours) — plus a Bridging Program ($400) for external trainees and a growing Professional Development library covering Anatomy Foundations and DEI/inclusive teaching. Curriculum is aligned with AUSactive and ICREPs industry standards, and every graduate receives a DEI micro-credential in trauma-aware, inclusive teaching as a standard inclusion. To date, SPRING has trained over 1,000 Pilates professionals across its US and Australian markets.

The business model is asset-light and bootstrapped: SPRING generates revenue from one-time certification fees (plus optional installment payment plans) and PD course sales, but does not own the physical studio infrastructure — it delivers in-person labs through exclusive partner studios in each hub city. The customer base is primarily individual career changers and movement professionals (yoga teachers, fitness coaches, dancers, physiotherapists) seeking instructor credentials, with no disclosed enterprise or institutional customers.

Name

SPRING. Movement

Legal name

SPRING Movement

Website

https://springmovement.com

Company type

Private

Operating status

Operating

Short description

SPRING. Movement is a global Pilates teacher training platform offering online and in-person certification programs (Mat, Reformer, Apparatus, Prenatal & Postnatal) across six US and Australian hub studios, serving career changers and movement professionals seeking instructor credentials.

Ownership category

akta.pro rank

Product category

Pilates Teacher Training & Certification

NAICS

All Other Schools and Instruction (61169), Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAL

Yoga Teacher Training (YTT) & Pilates Instructor Training

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAD

Prenatal & Postnatal Yoga/Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Pilates teacher training
• Pilates certification programs
• Reformer instructor training
• Movement education
• Fitness instructor certification

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Mat Pilates Certification: 150-hour certification program covering foundational mat Pilates teaching skills. One-time certification fee with optional payment plan. Includes online coursework, live teaching labs, and career-ready modules.
2. Reformer Pilates Certification: 150-hour certification program for reformer equipment instruction. Prerequisites include Mat certification. One-time fee with payment plan options.
3. Mat + Reformer Bundle: Combined certification pathway at reduced pricing ($5,400 vs $5,800 separately). Most popular career pathway for aspiring instructors. 12-month payment plan available.
4. Apparatus Certification: 120-hour advanced certification covering Cadillac, Chair, and Barrels. Prerequisites: Mat and Reformer certifications. One-time fee with 6-month payment plan.
5. Prenatal & Postnatal Certification: Self-paced on-demand certification (35 hours total). Evidence-based training for supporting clients through pregnancy and postpartum with inclusive, trauma-aware practices.
6. Professional Development Courses: Continuing education courses for working Pilates teachers. Includes Anatomy Foundations (10 hours, $395) and Building Inclusive Spaces DEI course (9 hours). Revenue model for alumni and industry professionals.
7. Bridging Program: $400 program for students who completed training elsewhere to transition into SPRING pathway.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

SPRING. Movement sells Pilates teacher training and certification programs (Mat, Reformer, Apparatus, and Prenatal & Postnatal) delivered through a hybrid model of self-paced online coursework on its proprietary Learning Hub and in-person teaching labs hosted at partner studios across the U.S. and Australia. It also offers a Bridging Program for externally trained instructors and a growing catalog of Professional Development courses (Anatomy Foundations, Building Inclusive Spaces DEI). Certifications range from 35 to 150 hours and are priced individually or as a discounted Mat + Reformer bundle.

Product overview

SPRING. Movement is a global Pilates teacher training platform offering a multi-tiered certification pathway across four core programs (Mat, Reformer, Apparatus, and Prenatal & Postnatal Certifications), supplemented by a Bridging Program for external students and a growing library of Professional Development courses (including Anatomy Foundations and Building Inclusive Spaces). The platform combines online coursework through its proprietary Learning Hub with in-person teaching labs at partner studio locations worldwide. Core certifications range from 120-150 hours, progressively building from Mat foundations through advanced Apparatus training, with all programs aligned to AUSactive and ICREPs industry standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Mat Pilates Certification Foundational 150-hour Pilates teacher certification covering 100+ mat exercises with evidence-based anatomy, inclusive teaching skills, and career-ready portfolio development. Delivered through three phases (CORE, Teaching Labs, Career Ready) combining online modules, live teaching labs, and 70-hour logbook practice. Prerequisite for advanced SPRING certifications.
• Reformer Pilates Certification
• Apparatus Certification
• Prenatal & Postnatal Certification
• Bridging Program
• Anatomy Foundations Certification
• Building Inclusive Spaces: Diversity, Equity & Inclusion for Movement Professionals
• Teacher Training Info Session Recording

Quantifiable outcome

• 100% of graduates complete with job-ready portfolio including class plans, modification maps, teaching philosophy, and assessment templates.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• East River PilatescoreStrategic or Co-development PartnerSPRING's founding studio and co-development partner. Founded by Kimmy Smith, East River Pilates is where SPRING was born and developed/refined over seven years. Serves as SPRING's primary Brooklyn training hub with 5 locations. Co-founder Talia Williams is a physical therapist at East River Pilates. The studio has been featured in Vogue, Well+Good, Observer, Refinery29, and Romper.
• Page One PilatescoreChannel Partner/ Reseller/ DistributorSPRING's exclusive Chicago home studio partner. Founded by Page Barker (also co-founder of Class Choreography). Hosts SPRING's Mat and Reformer Pilates Teacher Training programs at their Chicago West Loop location.
• Luxe PilatescoreChannel Partner/ Reseller/ DistributorSPRING's exclusive Connecticut home studio partner. Founded by Andrea Chappelle-Pinnock. Located in coastal town of Niantic. Hosts SPRING's Mat and Reformer Pilates Teacher Training programs.
• Scout StudioscoreChannel Partner/ Reseller/ DistributorSPRING's exclusive Sydney home studio partner with 3 locations (St Peters, Marrickville, Redfern). Founded by Lucy Beaumont. Hosts Mat, Reformer, and Apparatus Pilates Teacher Training programs.
• Power MovescoreChannel Partner/ Reseller/ DistributorSPRING's exclusive Brisbane home studio partner with 2 locations (West End, Newstead). Founded by Mike and Morgan. Dynamic warehouse-style studios. Hosts Mat and Reformer Pilates Teacher Training programs.
• Good Times PilatescoreChannel Partner/ Reseller/ DistributorSPRING's exclusive Melbourne home studio partner with 4 locations (Fitzroy, Brunswick, Richmond, Northcote). Founded by Cat Webb. Hosts Mat and Reformer Pilates Teacher Training programs.
• Class ChoreographyminorStrategic or Co-development PartnerCo-founded by Page Barker (founder of Page One Pilates, SPRING's Chicago partner). Provides class choreography tools and resources. SPRING offers 3 months' complimentary access to Class Choreography with certification enrollment.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BASI Pilates: Global Pilates education company offering comprehensive teacher training programs across Mat, Reformer, and Apparatus. Directly comparable to SPRING as a multi-tier certification provider with international hubs and similar target audience of aspiring instructors.
• Polestar Pilates: Internationally recognized Pilates education organization with comprehensive, evidence-based curriculum and global studio network. Competes directly with SPRING in the comprehensive Pilates teacher training category.
• Romana's Pilates: Classical Pilates education lineage offering teacher certification programs rooted in the original Pilates method. Direct competitor targeting aspiring Pilates instructors with similar comprehensive certification pathways.
• Pilates Sports Center: Pilates teacher training provider offering online and in-person certification programs across multiple disciplines. Comparable to SPRING in delivery model (hybrid online + in-person) and target audience of career changers.
• Pilates Academy International: International Pilates education provider offering comprehensive certification programs with multiple locations. Directly comparable to SPRING as a multi-tier certification provider serving aspiring instructors.

Broad incumbents

• Merrithew (STOTT Pilates): Major Pilates education and equipment brand with worldwide instructor training programs. Comparable to SPRING as a comprehensive certification provider, but at significantly larger scale and broader scope including equipment manufacturing.
• Balanced Body: Major Pilates equipment manufacturer and education provider offering comprehensive teacher training programs. Comparable to SPRING in certification offerings, though broader scope including equipment manufacturing and sales.

Regional players

• The Pilates Center: Boulder, Colorado-based Pilates education program offering comprehensive teacher training. Comparable to SPRING in curriculum depth and teacher training focus, though primarily US-focused.
• Core Pilates NYC: New York-based Pilates studio and teacher training program. Local competitor in SPRING's home market with comparable comprehensive certification offerings.
• Kinected Pilates: New York-based Pilates studio and teacher training program. Local competitor in SPRING's Brooklyn market with similar comprehensive instructor training offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/springmovement
• Instagraminstagram.com/springmovement
• Facebookfacebook.com/springmovement
• YouTubeyoutube.com/@springmovement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPRING. Movement