Sprint&Sport / Calcio GP

What Sprint&Sport / Calcio GP does

Sprint e Sport is an Italian digital sports news publication focused on youth (giovanili) and amateur (dilettanti) football, with primary coverage of the Piedmont and Lombardy regions. Operated by Lettera 22 scarl (a Turin-based società consortile) and registered as a newspaper at the Tribunale di Torino since September 2016 — with claimed historical lineage to a 1957 registration — the platform is headquartered at Via Alessandro Roccati 20, Turin, and operates with 11–50 employees under Editor-in-Chief (Direttore responsabile) Claudio Verretto. The platform also extends its coverage to include women's football (Femminile), football schools (Scuola Calcio), and national youth competitions (Nazionali, Youth League, Serie C and Serie B youth coverage), with editorial sections including Attualità e Cultura and Storie di Campo.

The product surface is a multi-channel digital content ecosystem: the core news portal (sprintesport.it), separate Piemonte and Lombardia verticals, a dedicated mobile application, the Sprint Video vertical video module, the Radio Sprint e Sport audio/podcast service, the Sprint Analyst analysis module, and the Universo Calcio content section. Distribution spans organic social media (Facebook, Instagram, X, LinkedIn), a YouTube channel (SprinteSport TV), and SEO-driven web traffic. No proprietary technology stack, AI/ML capabilities, API surface, patents, or third-party integrations are disclosed.

The business model is consumer-facing digital media monetization: subscription revenue via the Edizione Digitale (digital edition) and the Summer Pass+ promotional annual tier priced at €9 for 12 months of access (available until August 25, 2026). No enterprise customers, named advertisers, sponsorship deals, or external investment (VC/PE/funding rounds) are documented. The customer base consists of individual readers — primarily youth/amateur football enthusiasts, women's football followers, football industry professionals (coaches, scouts, managers), and youth football academies (Scuola Calcio) — distributed across two Italian regions. Revenue is not publicly disclosed.

Name

Sprint&Sport / Calcio GP

Legal name

Lettera 22 scarl

Website

https://sprintesport.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprint e Sport is an Italian regional digital sports newspaper covering youth, amateur, and women's football across Piedmont and Lombardy, operating as a multi-channel content platform (website, mobile app, video, podcast, radio) under the Lettera 22 scarl publishing entity based in Turin.

Ownership category

akta.pro rank

Product category

Regional Sports Media (Youth & Amateur Football)

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth football media
• Amateur football news
• Digital sports subscription
• Regional sports journalism
• Grassroots football coverage

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Subscription: The company operates a subscription-based model offering digital access to sports content. A Summer Pass+ subscription is offered at €9 for 12 months of access to Sprint e Sport content.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Sprint e Sport is a digital sports newspaper and content platform dedicated to youth, amateur, women's, and grassroots football in the Piedmont and Lombardy regions of Italy. It delivers news articles, match results, standings, player profiles, transfer updates, vertical video content, and audio/podcast programming through its website, mobile application, and digital subscription. The platform monetizes access through paid digital subscriptions (Edizione Digitale and promotional offers like Summer Pass+).

Product overview

Sprint e Sport is a comprehensive sports news portal and content platform dedicated to youth and amateur football (calcio giovanile e dilettanti) in the Piedmont and Lombardy regions of Italy. The platform operates as a multi-channel content ecosystem comprising the main Sprint e Sport news portal, the Sprint Video vertical video module, Radio Sprint e Sport audio streaming service, Sprint Analyst analysis content, and the Universo Calcio section. Revenue is generated through the Edizione Digitale digital subscription and the Summer Pass+ subscription product. The platform covers multiple football categories including Giovanili (Youth), Femminile (Women's), Dilettanti (Amateur), and Scuola Calcio (Football Schools) across both regions.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Sprint e Sport: Radio broadcasting service associated with the publication, featuring live audio content and podcast programming.

Products and services

• Sprint e Sport (digital newspaper) Italian digital sports newspaper providing news, match results, standings, player profiles, transfer updates, and multimedia content covering youth (giovanili), amateur (dilettanti), women's (femminile), and grassroots football in the Piedmont and Lombardy regions, plus national competitions. Target audience: individual football enthusiasts, coaches, scouts, and football-school communities.
• Summer Pass+ subscription Promotional digital subscription offering 12 months of Sprint e Sport content access at a discounted price (€9), targeting new and renewing subscribers ahead of the football season.
• Sprint Video Vertical video content module featuring player profiles, match highlights, and football stories related to youth and amateur Italian football, accessible on the sprintesport.it website and the SprinteSport TV YouTube channel.
• Radio Sprint e Sport Audio streaming and podcast service associated with the Sprint e Sport publication, featuring live radio programming and on-demand podcast episodes covering Italian youth and amateur football.
• Edizione Digitale (digital edition subscription) Annual digital edition subscription providing full access to all Sprint e Sport online content and features for individual readers.
• Sprint e Sport mobile application Dedicated mobile application providing on-the-go access to Sprint e Sport news, results, standings, and multimedia content for youth and amateur Italian football followers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Tuttomercatoweb: Major Italian digital football news platform covering Serie A through lower divisions. Comparable as a football-focused digital media outlet with subscription and advertising revenue, though operating at national scale rather than regional niche.
• Goal.com Italia: International football media brand with an Italian edition covering leagues, transfers, and player news. Comparable digital sports news model but with global content breadth versus Sprint e Sport's grassroots Italian regional focus.
• Sportmediaset (Mediaset Sport): Italian broadcaster's digital sports platform covering multiple sports including football. Comparable as a multi-format (web, video, TV) sports media property in the Italian market.
• Calciomercato.com: Major Italian football news and transfer-focused digital publisher. Comparable as a high-traffic digital sports news platform monetized through advertising and subscriptions, though primarily professional-league focused.
• La Gazzetta dello Sport: Italy's flagship sports newspaper with extensive digital presence covering all football levels including Serie C and youth. Comparable as a subscription-supported Italian sports news brand, though operating at national scale.

Direct peers

• Calcionews24.com: Italian digital football news outlet covering Serie A through lower divisions. Comparable digital news media model in the Italian football content space.
• Gianluca Di Marzio: Italian digital football news site with strong focus on transfers and lower-division/Serie C coverage. Comparable as a digital sports news outlet covering segments of Italian football beyond top-tier leagues.
• Tutto Calcio: Regional/digital Italian football news platforms covering dilettanti and lower divisions. Comparable regional niche football news model targeting amateur and lower-division Italian audiences.
• MondoPrimovera: Italian digital outlet dedicated to youth football (primavera and giovanili). Most direct comparable in subject-matter focus on youth football coverage in Italy.
• Sportface: Italian digital sports news site covering football across multiple divisions and amateur levels. Comparable multi-region Italian digital football news outlet with subscription and advertising monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinktr.ee/Sprint_Social
• YouTubeyoutube.com/c/SprinteSportTV
• Facebooklinktr.ee/Sprint_Social
• LinkedInlinkedin.com/company/sprint&sport-calcio-gp
• Instagramlinktr.ee/Sprint_Social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprint&Sport / Calcio GP