What Sprint Valley does

Sprint Valley is a UK-based, behavioural-science-led strategy consultancy founded in 2017 by Luke Battye and incorporated as Sprint Valley Limited in Alcester, Warwickshire. The firm serves senior leadership teams in mid-size to multinational organisations (FTSE 250 and Fortune 500 profiles), helping them align on strategy, build team ownership of strategic plans, and shift commercial performance through structured experimentation. Its core practice combines behavioural science frameworks (COM-B, MINDSPACE) with design thinking and an "Identify-Experiment-Scale" Test & Learn methodology, delivered through three packaged services: Unlock Decisions (strategic facilitation, 48-hour sprints), Build Ownership (4-week strategy adoption programmes), and Shift Performance (90-day experimentation programmes targeting 5–15% metric improvement). The company complements bespoke engagements with a small suite of downloadable toolkits (Priority Kit, Manifesto Kit, Innovation Kit, Clinic Kit, Research Kit) and pillar guides on behavioural science, facilitation, design thinking, experimentation, and implementation.

The firm operates with a deliberately lean core team of approximately 10 employees, complemented by a distributed global bench of senior subject-matter experts and academic advisors based in the UK, Netherlands, Singapore, Spain, and the US. Sprint Valley goes to market through direct enterprise sales, targeting Directors of Strategy, COOs, Commercial Directors, Chief People Officers, and Innovation/Transformation leads. Engagements begin with a 30-minute "Brief a Partner" scoping call and convert into project-based work priced from £75,000 GBP for experimentation programmes, with no hourly, SaaS, or training offerings. Reported client outcomes include £20m in cost-saving opportunities for National Grid, 1.4m incremental McDonald's India store visits, 70% attrition reduction at Agena, and a claimed £11 return for every £1 invested over seven years across the client base. The firm is privately held, founder-led, and has not disclosed external funding.

Name

Sprint Valley

Legal name

Sprint Valley Limited

Website

https://sprintvalley.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprint Valley is a UK-based, behavioural-science-led strategy consultancy that helps FTSE 250 and Fortune 500 leadership teams make bold decisions, build ownership of strategy, and shift commercial performance through Test & Learn experimentation.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Consulting Engagements: Sprint Valley operates on a project-based pricing model. Typical engagements begin with a 1-2 day strategic sprint and may expand into longer programmes of 6-12 weeks. Pricing varies based on project scope, duration, and number of teams involved. The company does not offer hourly consulting, SaaS tools, or generic training events.
2. Experimentation Programmes: Experimentation programmes start at £75,000 GBP, based on the complexity of the testing environment and duration of the engagement. These are longer-term programmes designed to deliver measurable performance improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sprint Valley is a behavioral-science-led strategy consultancy that helps leadership teams in complex organizations make high-stakes decisions faster and execute them more effectively. It delivers project-based engagements — starting with 1–2 day sprints and scaling to longer adoption and experimentation programmes — built on applied behavioral science, strategic facilitation, and Test & Learn methodology. The firm is headquartered in the UK and serves FTSE 250, Fortune 500, and government clients.

Product overview

Sprint Valley is a behavioral-science-led strategy consultancy offering a portfolio of consulting services and intellectual property products. The core offerings consist of three service lines: Unlock Decisions (strategic facilitation), Build Ownership (Strategy Adoption Programme), and Shift Performance (Test & Learn Programme). These services are complemented by a suite of downloadable toolkits (The Priority Kit, The Manifesto Kit, The Innovation Kit, The Clinic Kit, The Research Kit) and expert guides covering behavioral science, strategic facilitation, design thinking, business experimentation, and strategic implementation. The company operates on a project-based pricing model, typically beginning with 1-2 day sprints that may expand into longer 6-12 week programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlock Decisions
• Build Ownership
• Shift Performance
• Priority Toolkit
• Manifesto Toolkit
• Innovation Toolkit
• Clinic Toolkit
• Research Kit
• One Page Strategy Guide
• Decisions Sprint Guide
• Decisions Sprint Questions Guide

Quantifiable outcome

• Average ROI of £11 return for every £1 invested over 7 years
• +12 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Accenture Song: Accenture's creative and experience transformation arm (formerly including ?What If! innovation consulting) competes with Sprint Valley on design-thinking-led strategic facilitation and customer experience work for large enterprises.
• IDEO: Design and innovation consultancy known for human-centred design and strategic facilitation. Overlaps with Sprint Valley's design thinking and strategic facilitation offerings, though IDEO is much larger and more design-led.
• McKinsey & Company: Global management consulting giant whose Behavioural Science practice and Strategy & Corporate Finance work compete with Sprint Valley at the enterprise leadership-team level — though at vastly different scale and breadth.
• Boston Consulting Group (BCG): Global strategy consulting firm whose BCG Platinion and behavioral science teams overlap with Sprint Valley's strategy + experimentation value proposition for FTSE 250 / Fortune 500 clients.

Direct peers

• BEworks: Behavioural economics consulting firm applying scientific insights to marketing, pricing, and product decisions for enterprise clients. Closely mirrors Sprint Valley's COM-B-style frameworks applied to commercial performance and experimentation programmes.
• ideas42: Nonprofit behavioural science design lab applying insights from behavioural economics to social and commercial problems. Comparable to Sprint Valley in behavioural science methodology, though ideas42 focuses more on social impact and product/program design.
• Irrational Agency: Behavioural science agency helping brands apply cognitive biases to marketing and customer experience. Directly comparable niche peer to Sprint Valley's behavioural-science-led commercial experimentation work.
• The Behavioural Insights Team (BIT): Global behavioural science consultancy applying nudge theory to business and policy. Directly comparable to Sprint Valley in methodology (behavioural frameworks applied commercially), though BIT operates at much larger scale and with strong government clientele.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sprintvalley

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprint Valley