Sprint Horticulture
Sprint Horticulture is a family-owned Australian ornamental young plant distributor founded in 2001, marketing branded proprietary varieties from international breeders to commercial nurseries and landscape customers across Australia through climate-controlled greenhouses and freight logistics.
- Company typePrivate
- Founded2001
- HeadquartersPeats Ridge, Australia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sprint Horticulture does
Sprint Horticulture Pty Ltd is an Australian family-owned ornamental young plant distributor founded by Craig Bryson in January 2001 on the Central Coast of NSW. The company specializes in bringing innovative plant varieties from a global network of breeders (including Walters Gardens Inc., Koppe BV, Graff Breeding in Denmark, Hydrangea Breeders Association BV, Terra Nova Nurseries Inc., and Christopher Hansen) to the Australian horticultural market. It operates climate-controlled greenhouses enabling year-round production and distributes to both domestic and international customers via air freight (Australian Air Express) and road freight (Border Express), with Sydney proximity supporting efficient logistics.
The company's product portfolio spans four categories: Colour (Heuchera/Heucherella under the Lush Botanicals brand, Hydrangea under the Tea Time brand, Hibiscus and Mandevilla under the Flamenco brand), Landscape (Cordyline under the Design Edge brand, Dianella, Fargesia bamboo, Lomandra), Indoor (ferns and Begonia Beleaf varieties under the Inner Beauty collection), and Succulents (Urban Wild collection and Chick Charms Sempervivum). Sprint Horticulture holds trademarked brands (Design Edge®, Electric Flash, Electric Pink, Electric Star, Urban Wild®, Flamenco®, Inner Beauty™, Tea Time™, Lush Botanicals™, Chick Charms®) and protects proprietary varieties under the Plant Breeders Rights Act 1994.
The business operates on a quote-based pricing model with two customer tiers: new customers pay prepaid five business days before shipping, while approved customers receive 30-day terms from end-of-month invoicing (with 1.5% monthly interest on overdue accounts). Revenue is generated through young plant distribution sales and Plant Breeders Rights licensing/royalties. The company is led by founder Craig Bryson (CEO & Product Development) with a small team of approximately seven employees covering sales, accounts, inventory, production planning, and retail management. Orders are processed via phone, fax, post, or email, and the company markets through Facebook, Instagram, LinkedIn, and downloadable product catalogues.
Sprint Horticulture firmographics
Firmographics- Name
- Sprint Horticulture
- Legal name
- Sprint Horticulture Pty Ltd
- Website
- https://sprinthorticulture.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Short description
- Sprint Horticulture is a family-owned Australian ornamental young plant distributor founded in 2001, marketing branded proprietary varieties from international breeders to commercial nurseries and landscape customers across Australia through climate-controlled greenhouses and freight logistics.
- Ownership category
- akta.pro rank
Sprint Horticulture industry classification
Industry- Product category
- Ornamental Young Plants
- NAICS
- Nursery and Floriculture Production (11142), Floriculture Production (111422), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
- akta.pro secondary industries
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Plant Breeding & Variety Development (Conventional) (AFAGAIAF)
Keywords
Where Sprint Horticulture is headquartered
LocationHeadquarters
- HQ city
- Peats Ridge
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Sprint Horticulture business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ornamental Young Plant Distribution: Specialising in the distribution of ornamental young plants to the Australian Horticultural market. Plants are shipped via air with Australian Air Express or by road with Border Express.
- Plant Breeders Rights Licensing: The company holds Plant Breeders Rights for proprietary varieties including Design Edge branded Cordylines, Tea Time Hydrangeas, and other branded collections. Unauthorized commercial propagation is noted as infringement under the Plant Breeders Rights Act 1994.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Prepaid terms for new customers |
| Other | Monthly | Approved Customer Account (30-day terms) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sprint Horticulture product offering
Product offeringCore offering
Sprint Horticulture distributes ornamental young plants to the Australian horticultural market, sourcing genetics through a global network of plant breeders and propagating them in climate-controlled greenhouses on the Central Coast of NSW. The company holds Plant Breeders Rights for proprietary branded collections (Design Edge Cordylines, Tea Time Hydrangeas, Flamenco Hibiscus and Mandevilla, Inner Beauty Begonias, Lush Botanicals Heucheras, Urban Wild succulents, and Chick Charms Sempervivum) and sells directly to commercial growers, landscape professionals, and retail garden centres across Australia and internationally.
Product overview
Sprint Horticulture is a family-owned Australian ornamental young plant distributor founded in 2001, specializing in bringing innovative products to the marketplace through global plant breeder networks. The company operates climate-controlled greenhouses on the Central Coast of NSW and distributes to domestic and international customers. Their product portfolio spans four main categories: Colour plants (flowering plants including Heuchera/Heucherella under the Lush Botanicals brand, Hydrangea under the Tea Time brand, Hibiscus and Mandevilla under the Flamenco brand), Landscape plants (Cordyline under the Design Edge brand, Dianella varieties, Fargesia bamboo, Lomandra, and other ornamental grasses), Indoor plants (ferns and Begonia Beleaf varieties under the Inner Beauty collection), and Succulents (including the Urban Wild collection and Chick Charms Sempervivum). Sprint Horticulture acts as a sales and marketing intermediary between international plant breeders and Australian growers, providing branded plant varieties with Plant Breeders Rights protection.
Differentiator
Problem solved
Functional benefit
Brands
- Design Edge®: Trade mark brand for landscape plants including Cordyline Electric series and Agapanthus Mi Casa and Su Casa.
- Urban Wild®
- Inner Beauty™
- Tea Time™
- Flamenco®
- Lush Botanicals™
- Chick Charms®
Products and services
- Tea Time Hydrangea Range
- Sprint Horticulture Ornamental Young Plant Portfolio
- Design Edge Cordyline Range
- Flamenco Hibiscus and Mandevilla Range
- Lush Botanicals Heuchera and Heucherella Range
- Inner Beauty Begonia Beleaf Collection
- Urban Wild Succulent Collection
- Dianella (Flax Lily) Landscape Varieties
- Fargesia Bamboo Varieties
- Plant Distribution and Freight Services
Quantifiable outcome
- Year-round plant production capability
- +1 more outcomes
Companies that use Sprint Horticulture
Customer profileSegments2 records
Ideal customer profiles3 records
Sprint Horticulture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sprint Horticulture partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Walters Gardens Inc.coreBreders of the Lush Botanicals Heuchera and Heucherella collection. Sprint Horticulture has an exclusive or preferred arrangement to market these varieties in Australia.
- Terra Nova Nurseries Inc.coreBreeder of Heuchera Fire Alarm variety in the Lush Botanicals collection.
- Koppe BVcoreBreeder of the Inner Beauty Begonia collection including 16 varieties. Sprint Horticulture markets these varieties in Australia.
- Graff Breeding (Denmark)coreDeveloper of the Flamenco Hibiscus range including Adonicus, Petit, and standard varieties.
- Hydrangea Breeders Association BVcoreBreeder of the Tea Time Hydrangea collection and Avantgarde Hydrangea varieties marketed by Sprint Horticulture.
- Christopher HansenminorDeveloper of the Chick Charms Sempervivum collection. Chick Charms is a Trade Mark of Christopher Hansen, distributed through Sprint Horticulture.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Sprint Horticulture competitors and assessment
Company assessmentDirect peers
- Anthony Tesselaar Plants: Australian family-owned plant introduction and marketing specialist that introduces new ornamental varieties to the Australian market under branded concepts, very similar business model to Sprint Horticulture's branded collections approach.
- Spring Meadow Nursery: US-based woody ornamental liner producer behind the Proven Winners ColorChoice brand, an analogous branding and licensing business model that markets breeder-developed genetics to growers under a unified trademark.
- Benara Nurseries: Large Australian wholesale nursery producing a wide range of ornamentals and landscape lines for retail garden centres; directly competes with Sprint in supplying Australian commercial growers and retailers.
- Greenleaf Nurseries: Australian wholesale nursery supplying landscape-grade ornamental plants and trees to the trade; directly comparable customer base and product overlap with Sprint's landscape category.
Broad incumbents
- Ball Horticultural Company: Global horticulture leader breeding, producing, and distributing ornamental plants and seeds worldwide; competes with Sprint at the breeder-distributor interface and overlaps in supplying growers with innovative genetics.
- Dümmen Orange: One of the world's largest ornamental plant breeders producing cut flowers, potted plants, and bedding plants; directly comparable as a global breeder whose genetics Sprint markets locally under license-style arrangements.
- Syngenta Flowers: Global breeder and producer of potted and bedding plants, supplying growers worldwide; competes in the same breeder-to-grower distribution channel Sprint operates in.
Others
- Walters Gardens: US-based wholesale perennial grower and breeder that supplies Heuchera genetics to Sprint under the Lush Botanicals brand; comparable as an upstream breeder partner and analogous branded perennial producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sprint Horticulture social profiles
Digital presenceSprint Horticulture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sprint Horticulture leadership team
Management profileNumber of profiles
Profiles5 records
Sprint Horticulture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sprint Horticulture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sprint Horticulture
What does Sprint Horticulture do?
Sprint Horticulture distributes ornamental young plants to the Australian horticultural market, sourcing genetics through a global network of plant breeders and propagating them in climate-controlled greenhouses on the Central Coast of NSW. The company holds Plant Breeders Rights for proprietary branded collections (Design Edge Cordylines, Tea Time Hydrangeas, Flamenco Hibiscus and Mandevilla, Inner Beauty Begonias, Lush Botanicals Heucheras, Urban Wild succulents, and Chick Charms Sempervivum) and sells directly to commercial growers, landscape professionals, and retail garden centres across Australia and internationally.
Is Sprint Horticulture a public or private company?
Sprint Horticulture is a private company. It is classified as family owned and is currently operating.
When was Sprint Horticulture founded?
Sprint Horticulture was founded in 2001.
Where is Sprint Horticulture based?
Sprint Horticulture is headquartered in Peats Ridge, Australia, in the Oceania region.
How does Sprint Horticulture make money?
Two revenue lines are on record. Ornamental Young Plant Distribution is the primary driver. The others are plant Breeders Rights Licensing.
Who are Sprint Horticulture's main competitors?
Direct peers on record are Anthony Tesselaar Plants, Spring Meadow Nursery, Benara Nurseries and Greenleaf Nurseries. Broad incumbents are Ball Horticultural Company, Dümmen Orange and Syngenta Flowers. Walters Gardens is listed as an others.
Does Sprint Horticulture have an API?
No public API is recorded for Sprint Horticulture.
What industry is Sprint Horticulture in?
Sprint Horticulture's product category is Ornamental Young Plants. Its primary akta.pro industry code is AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs), with a secondary code of AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses). Its NAICS code is 11142 and its SIC code is 100.