S.P Retail Ventures Limited

What S.P Retail Ventures Limited does

S.P Retail Ventures Limited is an Indian multi-brand apparel retailer headquartered in Coimbatore, Tamil Nadu, operating a portfolio of two principal brands — Crocodile, a menswear label for which the company holds exclusive India distribution rights inherited from its association with promoter entity S.P. Apparels, and Angel & Rocket, a kidswear label. The company serves Indian mass-market and mid-market consumers across the menswear and children's apparel categories. It was operationalized as a distinct retail entity in 2019, carved out from the broader S.P. Apparels group (established 1989).

The company operates a multi-channel distribution architecture comprising 60 company-operated standalone stores, large-format outlets collectively exceeding 100,000 square feet of retail space, brand-operated e-commerce sites, and a wholesale network of approximately 25 retail partners. In aggregate, this footprint extends brand presence to over 500 retail touchpoints across India. Indications of category extension into sportswear and athleisure lines suggest ongoing portfolio broadening beyond the two core labels.

S.P Retail Ventures generates revenue through direct-to-consumer sales via owned physical stores and e-commerce channels, supplemented by wholesale and retail-partner distribution. The company is vertically integrated with S.P. Apparels' apparel manufacturing and supply-chain infrastructure, which provides sourcing cost advantages relative to non-integrated apparel retailers. The company employs approximately 112 people and remains privately held. No disclosed revenue, ARR, GMV, or funding-round figures were available in the input data.

Name

S.P Retail Ventures Limited

Legal name

S.P Retail Ventures Limited

Website

https://sprvl.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

S.P Retail Ventures is an Indian multi-brand apparel retailer operating Crocodile menswear and Angel & Rocket kidswear through 60+ standalone stores, large-format outlets, e-commerce sites, and 25 retail partners spanning 500+ touchpoints across India.

Ownership category

akta.pro rank

Product category

Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

General Apparel Retail (Specialty & Mass) (CRAAABAA)

akta.pro secondary industries

Kids’ & Baby Apparel Retail (CRAAABAD), Men’s Apparel Retail (CRAAABAC)

Keywords

• Apparel retail
• Menswear fashion
• Kids clothing
• Branded apparel
• Fashion retail

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Apparel Retail Sales: S.P Retail Ventures Limited generates revenue through the sale of apparel products under its portfolio of brands including Angel & Rocket (kids wear) and Crocodile (menswear). The company operates retail stores and e-commerce channels, selling directly to consumers through its retail footprint and distribution network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

S.P Retail Ventures Limited sells branded apparel directly to Indian consumers through a multi-brand portfolio that includes Crocodile menswear (timeless casual wear, sportswear, and athleisure) and Angel & Rocket premium kids wear (character-driven designs in premium fabrics). Products are distributed via 500+ retail touchpoints comprising 60 standalone stores, approximately 100,000 sq ft of format stores, 25 retail partners, and brand-operated e-commerce websites (angelandrocket.in, crocodile.in).

Product overview

S.P Retail Ventures Limited operates a portfolio of apparel brands spanning casual menswear, sportswear, athleisure, and premium kids wear. The company manages two primary sub-brands: Angel & Rocket (premium kids' clothing) and Crocodile (menswear). With a retail footprint of 500 stores including 60 standalone stores and 1,00,000 sq ft of format store space, the company distributes through 25 retail partners across India.

Differentiator

Problem solved

Functional benefit

Brands

• Angel & Rocket: A brand for kids going places. Produces unique and distinct designs reflecting individual style of children. Uses premium fabrics, creates unique prints and patterns, focusing on character and personality in kids fashion.
• Crocodile

Products and services

• Angel & Rocket Premium kids wear brand offering unique, design-led clothing with character-driven prints, patterns, and premium fabrics for children; sold to Indian consumers through standalone stores, format stores, brand website, and retail partners.
• Crocodile Menswear brand offering timeless casual fashion, sportswear, and athleisure with an emphasis on quality and functionality; sold in India through 60 standalone stores, format stores, retail partner network, brand website, and e-commerce platforms, with exclusive Indian manufacturing and distribution rights held by S.P. Apparels.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• S.P. ApparelscoreOEM/ Whitelabel/ Licensing Partner · 1 January 1989S.P. Apparels, established in 1989, is a leading integrated manufacturer and exporter of knitted garments in India with over 20 manufacturing facilities. They hold the exclusive rights to manufacture, distribute, and market products under the 'Crocodile' brand in India. S.P Retail Ventures operates in association with S.P. Apparels for the Crocodile brand distribution.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fabindia Limited: Fabindia operates a pan-India chain of stores selling premium Indian apparel and lifestyle products, with a strong own-brand retail model. It is comparable to S.P Retail Ventures in its premium positioning, curated own-label assortment, and nationwide store footprint strategy.
• V-Mart Retail: V-Mart Retail is one of India's largest value-fashion retailers, operating stores predominantly in Tier 2 and Tier 3 cities. It is a direct peer as an Indian apparel specialty retailer competing for similar value-conscious and mid-market consumers across physical retail formats.
• Shoppers Stop: Shoppers Stop operates a nationwide chain of department stores in India offering multi-brand apparel, beauty, and accessories. It is a direct peer given its similar multi-brand department-store retail model and comparable customer segments in Indian urban markets.
• Indian Terrain Fashions Limited: Indian Terrain is an Indian menswear-focused apparel brand with a network of exclusive brand outlets and multi-brand distribution. It directly competes with Crocodile in the casual menswear segment and shares a similar mid-premium price positioning.
• Trent Limited: Trent operates Westside and Zudio, two of India's largest multi-brand specialty apparel retail chains. It is a direct peer given its parallel positioning as an Indian multi-brand apparel retailer with own-label brands, large physical footprint, and value-to-premium segmentation strategy.
• Peter England (Aditya Birla Group brand): Peter England is one of India's largest menswear brands, distributed through extensive exclusive brand outlets and multi-brand retail. It competes directly with Crocodile in the casual and formal menswear segment across price-sensitive and mid-market Indian consumers.

Others

• Page Industries Limited (Jockey licensee): Page Industries manufactures and distributes Jockey and Speedo innerwear and athleisure in India under license. It is thematically comparable to S.P Retail Ventures as an Indian apparel business that has scaled by combining strong licensed international brand rights with integrated manufacturing and broad distribution.

Broad incumbents

• Aditya Birla Fashion and Retail Limited (ABFRL): ABFRL is India's largest fashion retailer, operating Lifestyle, Pantaloons, and several menswear brands including Louis Philippe, Van Heusen, Allen Solly, and Peter England. It is a broad incumbent in the same specialty apparel and menswear categories S.P Retail Ventures competes in, though at much larger scale.

Emerging players

• Myntra (Flipkart Group): Myntra is India's leading online fashion and lifestyle marketplace operated by Flipkart/Walmart. It is an emerging player in the broader apparel retail competitive set, representing the digital channel where Indian consumers are increasingly discovering and purchasing fashion brands like those in S.P Retail Ventures' portfolio.

Regional players

• TCNS Clothing Co. (W, Aurelia, Wishful): TCNS Clothing operates W, Aurelia, and other women's apparel brands through exclusive brand outlets across India. It is a comparable India-focused specialty apparel retailer with a multi-brand portfolio strategy, though its primary focus is women's wear rather than menswear and kidswear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sprvl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S.P Retail Ventures Limited