What Squadra does

Squadra is a Lisbon-headquartered private company founded in 2021 that operates a curated collective of 54 vetted fractional C-level executives, mentors, and leadership coaches. The company connects early-stage startups and scale-ups in Europe and the United States with on-demand senior leadership across all core C-suite functions — Revenue, Finance, General Counsel, Customer Success, People/HR, Marketing, and Brand — without requiring clients to commit to full-time executive hires. Its three published service lines are Mentoring (€600 per hour, 10-hour minimum), Leadership Coaching (€1,500 per month, 3-month minimum with two sessions monthly), and Fractional CxO engagements (€1,500 per day, starting from one day per week). The collective spans 18 nationalities with 40% female representation and includes leaders with backgrounds at companies such as Dropbox, Loom, Slack, Airbnb, Apple, and Meta; members are recruited through a waitlist and vetting process.

The business model is a professional services and subscription-coaching marketplace with a thin internal team of 19 employees supporting the operations layer. Revenue is generated by Squadra billing clients directly and remitting to collective members, with services delivered remote-first by default and on-site available in London and San Francisco. Go-to-market is sales-led and community-led, driven by a direct website funnel with 'Talk to us' and 'Hire' CTAs, a monthly email newsletter, and bottom-of-funnel client testimonials from named accounts including Cowboy, Attractions.io, Fitwise.ai, Peak Sports Media, and Full Fabric. Squadra is founder-led by Benoît Simeray, a 25-year tech industry veteran and Co-Active Institute-trained executive coach who previously served as CMO of Cowboy. The company is privately held with no disclosed institutional investors or funding rounds.

The underlying technology is a human-matchmaking platform rather than a software product: there are no proprietary AI/ML systems, APIs, or software applications identified, and no patents or certifications are on file. Marketing channels are limited to owned media — the website, a monthly newsletter, and referral-driven word-of-mouth from satisfied clients. Geographic reach is claimed across Europe, the United States, and specific city markets (London, San Francisco), with the legal entity governed under Portuguese law at Rua Dom Luís I 19, Lisbon.

Name

Squadra

Legal name

Squadra

Website

https://squadra.team

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Squadra operates a curated collective of 54 vetted fractional C-level executives, mentors, and leadership coaches, providing on-demand senior leadership to startups and scale-ups across Europe and the United States via Mentoring, Fractional CxO, and Leadership Coaching services.

Ownership category

akta.pro rank

Product category

Executive Consulting Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Coaching, Feedback & Mentoring Skills (EDABAMAM), Coaching Leadership & Mentoring Skills (EDABAAAG), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

Keywords

• Fractional executive services
• Leadership coaching
• Executive mentoring
• C-suite consulting
• Startup advisory

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fractional CxO Services: Providing part-time C-suite executives to companies on a daily rate basis, starting from 1 day per week. Executives cover all core C-suite functions with strategic leadership and specialized expertise.
2. Mentoring Services: Hourly mentoring services connecting clients with full-time CEOs and CxOs for personalized guidance, industry insights, and supportive relationships. Minimum 10 hours required.
3. Leadership Coaching: Executive coaching services provided by trained and certified coaches. Billed monthly with a 3-month minimum contract commitment, including 2 sessions per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Squadra operates a curated collective of approximately 54 vetted C-level executives, mentors, and certified leadership coaches that startups and scale-ups can engage on a fractional basis. The company sells three distinct services: Mentoring (hourly guidance from experienced founders and leaders), Fractional CxO engagements (part-time executive support covering all C-suite functions starting at one day per week), and Leadership Coaching (recurring monthly executive coaching from certified coaches). All services are delivered remotely-first with optional on-site support in London and San Francisco.

Product overview

Squadra is a curated collective of 50+ fractional C-level executives offering three core human-powered services: Mentoring (hourly guidance from experienced leaders), Fractional CxO's (part-time executive support starting at 1 day/week), and Leadership Coaching (professionally certified executive coaching). The platform connects startups and scaleups with vetted executives from companies like Dropbox, Slack, and Loom, providing flexible access to senior leadership expertise without full-time hiring commitments.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentoring Hourly mentoring services connecting founders and emerging leaders with experienced C-level executives and full-time CEOs for personalized guidance, industry insights, and supportive relationships. Available starting from 1 hour per month with a 10-hour minimum commitment and billed at €600 per hour.
• Fractional CxO On-demand part-time executive leadership covering all C-suite functions (Revenue, General Counsel, Finance, Customer Success, People/HR, Marketing, Brand) starting from one day per week, billed at €1,500 per day. Executives have a minimum of 5 years of C-level experience and provide strategic leadership and specialized expertise to startups and scale-ups without the cost of full-time hires.
• Leadership Coaching Executive coaching services delivered by professionally trained and certified coaches from leading global coaching institutes, partnering with founders and leaders to develop self-awareness, decision-making, and leadership potential. Includes 2 sessions per month, billed monthly from €1,500 per month on a 3-month minimum contract with monthly rolling renewal thereafter.

Quantifiable outcome

• Record year on Net Revenue Retention for Attractions.io customer
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teamsquadra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squadra