Square Communications Pvt. Ltd.

What Square Communications Pvt. Ltd. does

Square Communications Pvt. Ltd., operating as Square Brand Communication Group (SBCG), is a 360-degree integrated brand communication agency headquartered in New Delhi, India. Incorporated in 1997, the company operates from 16 functional offices across India and is led by founder Dr. Navneet Kapoor (PhD in Brand Management from UNESCO). Its service portfolio spans five independent verticals — ATL & Films, Events/Exhibitions, Digital & Social Media, Retail/Activation, and In-House Production — and includes advertising, media planning, corporate communications, social media management, audio-visual production, rural marketing, research & consultancy, and promotions. The company maintains two wholly-owned operating subsidiaries: NKR WeKreate Solutions Pvt Ltd, an in-house experiential production facility located in Vasai providing venue construction, staging, retail displays, and exhibition booth fabrication; and Square Global, an international division providing cross-border campaign execution via a partner network.

The firm serves a mixed public-private client base with a strong concentration in central and state government departments and large public-sector undertakings (PSUs), alongside marquee enterprise clients. Documented engagements include the GST Implementation Campaign with Amitabh Bachchan, the Government of Assam Tourism rebrand with Priyanka Chopra, Yamaha rural marketing programs, McDonald's and Panasonic product launches, Mercedes Benz campaigns, and events such as the International Yog Festival at Rishikesh and the 400th Birth Anniversary of Lachit Barphukan at Vigyan Bhawan. PSUs and banks such as EIL, BHEL, GAIL, MTNL, BSNL, State Bank of India, Oriental Bank of Commerce, and Bank of Maharashtra appear on the client roster.

Revenue is generated entirely on a project-by-project, quote-based, professional services model — pricing is not publicly disclosed. The company employs roughly 34 people, supports a 16-office domestic footprint plus an international arm, and runs in-house production through WeKreate. Its go-to-market is primarily consultative, direct enterprise/government sales, supplemented by a website portfolio, social media presence across Facebook, Twitter, YouTube, Instagram, and LinkedIn, and participation in events such as SATTE, IITF, WTM London, and ITB Berlin. The firm cites no external funding rounds, no disclosed revenue, no patents, and no public-company status.

Name

Square Communications Pvt. Ltd.

Legal name

Square Communications Pvt. Ltd.

Website

https://squaregroup.info

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Square Communications Pvt. Ltd. (Square Brand Communication Group) is a New Delhi-headquartered 360-degree integrated brand communication agency serving central and state government departments, PSUs, and large enterprises with advertising, events, digital media, and in-house experiential production across 16 India offices.

Ownership category

akta.pro rank

Product category

Advertising & Brand Communication Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL), Technology & B2B PR (MPAAADAC)

Keywords

• Advertising services
• Brand communication
• Experiential marketing
• Event management
• Digital media marketing

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Advertising & Media Services: Revenue generated from advertising planning, media buying, and production of advertising assets across various platforms including radio, newspapers, outdoor publicity, banners, press releases, and TV.
2. Events & Experiential Marketing: Revenue from organizing brand activation events, exhibitions, corporate forums, product launches, and experiential zones for clients.
3. Digital & Social Media Services: Revenue from social media marketing, digital media marketing, content creation, and online reputation management services.
4. In-House Production: Revenue from in-house audio visual production including TVCs, films, explainer videos, and corporate training videos.
5. Rural Marketing Services: Revenue from activating untapped rural markets in India through targeted marketing campaigns and brand activations.
6. Research & Consultancy: Revenue from market research and consulting services for B2B and B2C businesses.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Square Communications Pvt. Ltd. (Square Brand Communication Group / SBCG) is a 360-degree communication agency that plans, designs, and executes integrated advertising, digital media, events, exhibitions, retail activations, and audio-visual production campaigns for government departments, public-sector undertakings, and large private-sector enterprises across India. The firm operates in-house through five service verticals and a wholly-owned experiential production subsidiary (WeKreate), enabling end-to-end campaign delivery from strategy and creative to media buying, production, and on-ground execution.

Product overview

Square Communications Pvt. Ltd., operating as Square Brand Communication Group (SBCG), is a 360-degree communication agency offering integrated marketing and branding services. The company provides a comprehensive suite of services organized into independent verticals: ATL & Films (above-the-line marketing and film production), Events & Exhibitions, Digital & Social Media, Retail/Activation, and In-House Production. The subsidiary brands include WeKreate (in-house experiential production facility offering venue construction, staging, retail displays, and exhibition booth branding) and Square Global (international market division). Core service modules encompass Advertising, Retail & Activations, Events & Experiential, Digital & Social Media Marketing, Rural Marketing, Research & Consultancy, Audio Visual Production, Corporate Communications, Creative Design & Strategy, Media Planning, and Promotions. The company was incorporated in 1997 and is headquartered in New Delhi with 16 functional offices across India.

Differentiator

Problem solved

Functional benefit

Brands

• WeKreate: In-house experiential production facility providing venue construction, staging solutions, innovative branding solutions, retail display units, event production, and exhibition booth branding services.

Products and services

• 360-Degree Brand Communication Services (SBCG) Integrated 360-degree brand communication offering for government departments, PSUs, and large enterprises, covering advertising planning and buying, creative design, media planning, digital and social media marketing, corporate communications, events, retail activations, rural marketing, and audio-visual production under a single engagement.
• WeKreate Experiential Production Facility Wholly-owned production subsidiary offering venue construction, staging solutions, retail display units, event production, and exhibition booth branding for corporate forums, product launches, and trade shows across India. Operated by NKR WeKreate Solutions Pvt. Ltd.
• Square Global International Services International division of Square Communications providing cross-border advertising, social media marketing, digital media, corporate communications, creative design, media planning, events, and PR services to global clients, leveraging the group's 16 India offices and partner network.
• Rural Marketing Services Targeted rural-market activation and brand campaigns designed for India's unorganized rural consumer base, used by clients such as Yamaha Motor India for two-wheeler launches and child-safety programs.
• Research & Consultancy Services Market research and strategic consulting engagements for B2B and B2C clients, supporting campaign strategy, audience research, and brand positioning decisions.

Quantifiable outcome

• Successfully launched Yamaha Alpha Scooter and generated sales through test ride campaigns across North India including Delhi NCR, UP, HP, J&K, Rajasthan, and Mumbai
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ogilvy India: India arm of the global WPP-owned Ogilvy network offering advertising, branding, digital, PR, and consulting services to major enterprise and government clients, serving as a larger, established benchmark for the same category SBCG operates in.
• Leo Burnett India: India operations of Publicis-owned Leo Burnett network, offering integrated advertising, digital, and brand-building services, directly comparable in service mix and target client base.
• McCann Worldgroup India: India operations of the Interpublic-owned McCann network, providing integrated advertising, digital, and healthcare communications, a global network peer with similar client mix.
• Wunderman Thompson India: India operations of the WPP-owned Wunderman Thompson network providing creative, digital, technology, and brand communication services, a comparable full-service advertising peer at greater scale.

Direct peers

• Enormous Brands: Indian creative and brand communications agency offering advertising, digital, and brand strategy services, comparable as a mid-sized independent peer serving similar enterprise clients in India.
• DDB Mudra Group: One of India's largest integrated advertising and communications agency networks offering creative, digital, media, PR, and event services to enterprise and government clients across India, directly comparable to SBCG's 360-degree model.
• Crayons Advertising: Independent Indian integrated advertising and communications agency offering creative, media, digital, events, and PR services to enterprise and government clients, a closer mid-market peer to SBCG in scale and structure.
• Rediffusion Brand Solutions: Independent Indian advertising and brand communications agency offering creative, digital, and integrated marketing services, a direct mid-market competitor in the same category as SBCG.
• Hakuhodo Percept: Joint venture between Japan's Hakuhodo and India's Percept, providing integrated advertising, digital, media, and event services in India, a comparable integrated communications peer with a similar service breadth.

Emerging players

• The Glitch (VMLY&R India): India-based digital-first creative agency within the WPP/VMLY&R network, offering digital advertising, social media, and content services, an emerging peer particularly relevant to SBCG's stated digital transformation trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/square-communications-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Square Communications Pvt. Ltd.