Sri Sri Yoga

What Sri Sri Yoga does

Sri Sri School of Yoga is a North American yoga teacher training institution operating as part of the Art of Living Foundation founded by His Holiness Sri Sri Ravi Shankar, established in 1981 and currently structured as a non-profit with 37 employees. It delivers Yoga Alliance-approved certification programs in four tracks — a 200-hour foundational teacher training, a 300-hour advanced training, a 100-hour prenatal specialty, and a 95-hour children's specialty — alongside shorter workshops (Sri Sri Yoga Foundation Program, Deep Dive Retreat) and a recurring 21-Day Sri Sri Yoga Challenge. The curriculum emphasizes a "Science + Lineage + Experience" model covering asana, pranayama, meditation, and yogic wisdom, taught by named faculty including Yogacharya Krishan Verma and Dr. Bharti Verma.

The core technology layer is a content-and-scheduling platform built on WordPress with Acuity Scheduling for bookings, supported by a blog, video testimonials, and a public course catalog; the school does not disclose any proprietary software, mobile app, or AI/ML components. Distribution is direct-to-consumer via the website, phone outreach to a US number (+1 828 278 8700), ambassador callbacks, and destination intensives held at the Art of Living Retreat Center in the Blue Ridge Mountains.

Revenue is generated primarily through one-time certification fees for the four teacher training programs and paid workshops/retreats, with a recurring subscription-style component via the 21-Day Challenge. Pricing is not publicly disclosed. The customer base is composed of individual consumers — aspiring yoga teachers, prenatal specialists, children's instructors, and general wellness seekers — with no enterprise or institutional clients identified in the source data. Operating geographies are limited to North America despite Art of Living's global footprint, and no funding rounds, M&A, or external institutional investment are evidenced.

Name

Sri Sri Yoga

Legal name

Sri Sri School of Yoga

Website

https://srisriyoga.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Sri Sri School of Yoga is a non-profit, Art of Living-affiliated yoga teacher training institution serving North American consumers with Yoga Alliance-approved 200H, 300H, 100H Prenatal, and 95H Children's certification programs delivered online, in hybrid format, and at a Blue Ridge Mountains retreat center.

Ownership category

akta.pro rank

Product category

Yoga Teacher Training

NAICS

Professional and Management Development Training (61143), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Yoga teacher training
• Yoga certification programs
• Online yoga courses
• Yoga retreats workshops
• Meditation training

Headquarters

HQ city

Not explicitly stated

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Yoga Teacher Training Certification Programs: One-time certification fees for yoga teacher training programs including 200H, 300H Advanced, 100H Prenatal, and 95H Children's yoga teacher training. Programs are Yoga Alliance approved and available in online/hybrid formats.
2. Workshops and Retreats: Revenue from Sri Sri Yoga Foundation Program workshops and Deep Dive Retreat offerings, providing experiential yoga education and training experiences.
3. 21-Day Challenge Program: Recurring challenge-based program celebrating 45 years and International Day of Yoga, engaging participants in sustained yoga practice.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sri Sri School of Yoga provides Yoga Alliance-approved yoga teacher certification programs, including a 200-hour foundational training, a 300-hour advanced program, a 100-hour prenatal specialization, and a 95-hour children's yoga certification. Programs are delivered online, in hybrid formats, or as destination intensives at the Art of Living Retreat Center in the Blue Ridge Mountains, with curriculum combining asana, pranayama, meditation, and yogic wisdom under the guidance of His Holiness Sri Sri Ravi Shankar.

Product overview

Sri Sri School of Yoga is a yoga teacher training institution offering a multi-tiered certification program architecture. The core offerings include four Yoga Alliance-approved training programs: the 200H Yoga Teacher Training (foundational certification), the 300H Advanced Yoga TTC (advanced level), the 100H Prenatal Yoga Teacher Training (specialized), and the 95H Children's Yoga Teacher Training (specialized). These are supplemented by the Sri Sri Yoga Foundation Program, Deep Dive Retreat, and the 21-Day Sri Sri Yoga Challenge. All programs are guided by Sri Sri Ravi Shankar and emphasize a comprehensive approach combining asana, pranayama, breathing techniques, meditation, and yogic wisdom rooted in ancient yogic science.

Differentiator

Problem solved

Functional benefit

Products and services

• 200H Yoga Teacher Training A 200-hour Yoga Alliance-approved certification program that trains individuals to become qualified yoga teachers, offered in online and hybrid formats with comprehensive coverage of asana, pranayama, meditation, and yogic wisdom.
• 300H Advanced Yoga TTC An advanced 300-hour Yoga Alliance-approved yoga teacher training program for experienced practitioners seeking to deepen their expertise and teaching capabilities.
• 100H Prenatal Yoga Teacher Training A specialized 100-hour training program focused on teaching yoga to pregnant women, covering prenatal yoga techniques, safety considerations, and modifications.
• 95H Children's Yoga Teacher Training A 95-hour certification program training instructors to teach yoga to children, with age-appropriate methodologies and engagement techniques.
• Sri Sri Yoga Foundation Program An introductory workshop providing foundational knowledge of yoga practices including asana, breathing, and meditation techniques for new participants.
• Deep Dive Retreat An immersive retreat experience offering intensive yoga practice and deeper exploration of yogic teachings in a retreat setting.
• 21-Day Sri Sri Yoga Challenge A structured 21-day yoga challenge program designed to help participants establish and maintain a consistent daily yoga practice.

Quantifiable outcome

• Yoga Alliance approved certification upon completion

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Art of Living (Global Organization)coreStrategic or Co-development PartnerSri Sri School of Yoga is part of the Art of Living global organization founded by His Holiness Sri Sri Ravi Shankar. The school leverages Art of Living's infrastructure, retreat centers, and membership platform for course delivery and student enrollment. Programs are guided by the Art of Living philosophy.
• Yoga AlliancecoreStrategic or Co-development PartnerYoga Alliance is the primary credentialing body for yoga teachers worldwide. Sri Sri School of Yoga offers Yoga Alliance approved/registered 200-hour and 300-hour teacher training programs, as well as specialty programs (Prenatal, Children's).
• Art of Living Retreat CentercoreStrategic or Co-development PartnerDestination venue for in-person yoga teacher training intensives. Located in the Blue Ridge Mountains, featuring pristine natural surroundings, amenities, and delicious food. Used for immersive training experiences described as 'life-changing.'

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sivananda Yoga Vedanta Centres: Global network of ashrams and YTT centers delivering Yoga Alliance approved 200H teacher training at residential retreat locations; comparable because of standardized curriculum, lineage-based teaching, and destination intensives.
• Ananda (yoga/spa program): Residential yoga and meditation retreat operator with online/in-person YTT components, comparable to Sri Sri Yoga in offering teacher certification integrated with a broader wellness retreat product.
• Himalayan Institute (PureVision/Yoga): Multi-decade spiritual organization offering residential YTT and meditation retreats rooted in an established lineage; comparable in combining retreat-based certifications with a broader yogic-philosophy curriculum.
• Kripalu Center for Yoga & Health: Residential yoga and meditation center in Stockbridge, MA offering 200H YTT and immersion programs with a retreat-based model and holistic-mindfulness curriculum that closely parallels Sri Sri Yoga's structure.
• Mount Madonna Center: Retreat and YTT center in California providing residential teacher training with a focus on classical Hatha and yogic philosophy, directly mirroring Sri Sri Yoga's destination-retreat plus lineage pedagogy.

Emerging players

• Esalen Institute: Residential retreat center with experiential learning programs including yoga and meditation; competes for the same destination retreat-seeker customer segment.
• Yoga International (Gaia): Subscription-based digital yoga education platform with YTT content comparable to Sri Sri Yoga's online offerings; overlapping audience of aspiring and practicing yoga teachers served via streaming.
• Omega Institute for Holistic Studies: Holistic learning retreat center offering workshops and trainings in yoga, meditation, and wellness; competes indirectly for the same retreat/YTT-seeking consumer with a broader program portfolio.

Broad incumbents

• Spirit Rock Meditation Center: Established residential mindfulness and meditation training center that overlaps Sri Sri Yoga on the meditation/wisdom portion of its curriculum; broader secular mindfulness framing vs. Sri Sri's lineage-rooted approach.

Others

• Yoga Alliance: The credentialing body whose approval Sri Sri Yoga's programs rely on; a registry/regulator rather than competitor, but materially shapes the addressable market and competitive dynamics that drive Sri Sri's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sri-sri-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sri Sri Yoga