SRI TIRUMALA HOUSING PRIVATE LIMITED

What SRI TIRUMALA HOUSING PRIVATE LIMITED does

Sri Tirumala Housing Private Limited is a Hyderabad-based, founder-led real estate developer incorporated in 1981 (originally as Sri Balaji Real Estate) by Sri N. Ashok Kumar. The company specializes in plotted residential developments and open plots across Telangana and Andhra Pradesh, with 51+ delivered projects and a cumulative customer base of more than 2.3 lakh buyers. Its current venture portfolio includes HMDA-approved ARKP Phase-2 on the Hyderabad–Vijayawada Highway, DTCP-approved AM Nagar Phase-III in Nalgonda, and ALNE EXT-1, each registered with TS-RERA where applicable.

The core commercial differentiator is a 43-year-old, self-funded 0% interest EMI facility for plot purchases, paired with complimentary 24/7 maintenance and security services. The technology stack is conventional for the category: a company website with venture selection and enquiry forms, a self-serve customer portal, blog-driven content marketing, WhatsApp/phone sales, and 14 consecutive years of presence at the Nampally Exhibition as the principal offline acquisition channel. In 2024 the company added bank-financing partnerships with ICICI Bank and TATA Capital to complement its in-house EMI model.

The revenue model is one-time plot sales within HMDA, TS-RERA, and DTCP-approved layouts, sold directly through an in-house sales team to individual retail buyers, predominantly middle-class families and first-time homebuyers. The customer base is highly distributed with no enterprise anchors, supported by a stated 60% repeat-customer rate. Ownership is concentrated with the founding family; there are no external institutional investors, no public listing, and no disclosed funding rounds.

Name

SRI TIRUMALA HOUSING PRIVATE LIMITED

Legal name

Sri Tirumala Housing Private Limited

Website

https://sritirumalahousing.in

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Sri Tirumala Housing Private Limited is a Hyderabad-based, founder-led plotted real estate developer operating since 1981, selling HMDA/DTCP/TS-RERA-approved residential plots to middle-class retail buyers across Telangana via a self-funded 0% interest EMI model and direct sales.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential plotted developments
• Affordable housing plots
• EMI land financing
• HMDA approved layouts
• DTCP RERA plots

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Land/Plot Sales: Primary revenue from sale of residential plots in HMDA, TS-RERA, and DTCP approved layouts. Customers purchase plots with EMI financing at 0% interest rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sri Tirumala Housing Private Limited is a Hyderabad-based real estate developer that develops and sells residential plot layouts (open plots and villa plots) in approved layouts across Telangana and Andhra Pradesh. All projects carry HMDA, DTCP, and TS-RERA approvals. The company differentiates itself by offering a 0% interest EMI facility for plot purchases along with complimentary 24/7 maintenance services.

Product overview

Sri Tirumala Housing Private Limited is a real estate developer offering residential plot layouts across Telangana. The core product portfolio consists of DTCP and TS-RERA approved plotted developments including ARKP Phase-2 (HMDA approved), AM NAGAR 3, and ALNE EXT-1. The company differentiates itself through a unique 0% interest EMI financing option and complimentary 24/7 maintenance services. With 51+ completed projects and 2.3 lakh satisfied customers over 43 years, the company operates from Hyderabad serving the middle-class segment seeking affordable land ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• ARKP Phase-2 (Adi Ramakrishna Puram Phase-2) HMDA approved gated community layout of open plots and independent houses located in Tangadpally Village, Choutuppal Municipality Region, on Hyderabad Vijayawada Highway NH 65. Features include avenue plantation, 24/7 security, children's play area, electricity provisions, street lights, CC roads, and underground drainage system. Targeted at individual homebuyers and land investors.
• AM NAGAR 3 (Adi Madhava Nagar Phase-III) DTCP approved and TS-RERA registered residential plot layout in Tammadapally and Tirugandlapally villages, Nalgonda district, near Mall Town, Tirugalapally Village, Nagarjunasagar. Features include avenue plantation, complete electrification, drainage system, water supply with overhead tank, and public transport facility. Targeted at first-time homebuyers and middle-class families.
• ALNE EXT-1 (Adi Lakshmi Narasimha Estates Extension-1) DTCP approved and TS-RERA registered residential plot layout with 100% clear title, all blacktop roads, electricity provisions, water supply with overhead tank, avenue plantation, street lights, drainage system, and public transport facility. Ready for registration. Targeted at individual homebuyers and land investors.

Quantifiable outcome

• 60% repeat customer rate indicating high customer satisfaction and loyalty
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lodha (Macrotech Developers): India's largest listed residential developer with pan-India plotted-development and township offerings; its Hyderabad push overlaps with Sri Tirumala's market and signals competitive intensity.
• Shriram Properties: Listed affordable and mid-income housing developer with South India plotted and apartment projects, competing with Sri Tirumala for the same middle-class plot buyer.
• DLF Limited: India's largest real estate developer with plotted colonies, townships, and apartments nationwide; its Hyderabad plotted-segment activity creates direct competition at the project level.
• Prestige Group: Large South India-based developer with plotted layouts and integrated townships across multiple states; competes with Sri Tirumala for middle-class land buyers in Hyderabad.
• Brigade Group: South India-focused real estate developer with residential plotted and apartment projects, increasingly active in Hyderabad and directly comparable in customer segment.
• Godrej Properties: Pan-India residential real estate developer with growing presence in Hyderabad's plotted and apartment segments, targeting overlapping buyer demographics.
• Sobha Limited: National residential developer with strong South India footprint including plotted and villa developments, serving a buyer demographic that overlaps with Sri Tirumala's affordable-housing focus.

Direct peers

• Anuhar Homes: Hyderabad-focused residential real estate developer offering plotted and apartment projects in the affordable-to-mid segment, directly competing for the same Telangana buyer base.
• Hallmark Builders: Hyderabad-area residential plot and villa developer targeting similar middle-class buyers in the same Telangana micro-markets, with overlapping approved-layout and EMI-driven sales positioning.
• My Home Group: Hyderabad-based real estate developer focused on plotted layouts and residential projects in Telangana, with a similar long-standing regional presence and middle-class customer orientation as Sri Tirumala Housing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sri-tirumala-housing-private-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRI TIRUMALA HOUSING PRIVATE LIMITED