Santa Rosa Consolidated Schools

What Santa Rosa Consolidated Schools does

Santa Rosa Consolidated Schools is a public K-12 school district headquartered at 344 South 4th Street in Santa Rosa, New Mexico, operating under the governance of the New Mexico Public Education Department. The district serves approximately 1,226 students across six sites in Santa Rosa and Anton Chico: Santa Rosa High School (grades 9-12), Santa Rosa Middle School (grades 6-8), Santa Rosa Elementary School (grades K-5), Anton Chico Middle School, Rita M Marquez Elementary School, the Little Cubs Learning Center (early childhood), and TriStar Academy (alternative education). The district reports a 100% graduation rate for 2024 and operates a 1:1 Chromebook program alongside 38 student clubs and athletic offerings.

The district's technology stack is a multi-vendor EdTech ecosystem rather than proprietary infrastructure. Core platforms include PowerSchool for student information management, Canvas for learning management, ParentSquare for parent-school communication, i-Ready and Renaissance Place for assessment, HMH ED for curriculum delivery, Edgenuity for online coursework, and Microsoft 365 for staff communication. Operational systems include SchoolDude for facilities, WorkEasy for HR/payroll, Cariina for IT ticketing, NMPSIA for benefits, and Tyler Technologies' School ERP Pro. The district also uses AI-enabled tools such as MagicSchool AI for teachers and AMIRA Learning for reading instruction.

As a government entity, the district does not generate commercial revenue. Funding flows from New Mexico state per-pupil allocations, federal Title programs, and local property taxes, supplemented by tuition-free enrollment via the Destinations Career Academy of New Mexico — a statewide K-12 online school co-authorized with Chama Valley Independent School District and powered by K12/Stride curriculum. The district's only identified senior leadership is Superintendent Martin Madrid and Executive Secretary Marilyn Dodge.

Name

Santa Rosa Consolidated Schools

Legal name

Santa Rosa Consolidated Schools

Website

https://srlions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Rosa Consolidated Schools is a public K-12 school district in New Mexico serving approximately 1,226 students across six schools in Santa Rosa and Anton Chico, also co-authorizing the statewide Destinations Career Academy online program.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public K–12 Combined Schools (EDAJAAAE)

akta.pro secondary industries

Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

Keywords

• Public K-12 education
• School district services
• Online K-12 learning
• Career technical education
• Alternative education programs

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Distribution channels2 records

Marketing channels3 records

Core offering

Santa Rosa Consolidated Schools is a public K-12 school district that provides tuition-free primary, middle, and secondary education to approximately 1,226 students across its district schools and an authorized statewide online academy. The district supplements classroom instruction with a 1:1 Chromebook program, the Canvas LMS, PowerSchool SIS, and i-Ready assessments, and offers Career and Technical Education, athletics, and 38 student clubs and activities. It also co-authorizes Destinations Career Academy of New Mexico, a tuition-free online K-12 program powered by K12.

Product overview

Santa Rosa Consolidated Schools is a K-12 public school district comprising five traditional schools (Santa Rosa High School, Santa Rosa Middle School, Santa Rosa Elementary School, Anton Chico Middle School, and Rita M Marquez Elementary School), one early childhood program (Little Cubs LC), and one alternative program (TriStar Academy). The district also authorizes an online school program (Destinations Career Academy of New Mexico, powered by K12). Beyond core academics, the district offers Career and Technical Education (CTE) programs, athletics (football, volleyball, cross country, cheerleading), and numerous student clubs and activities (BPA, Drama Club, FFA, Fishing Club, HOSA, MESA, NHS, Student Council, Yearbook). The district operates with various educational technology platforms including Canvas LMS, PowerSchool SIS, ParentSquare communication, and i-Ready assessment tools. District statistics include 1,226 enrolled students, 100% graduation rate for 2024, 38 student clubs and athletics, and 1:1 Chromebook to student ratio.

Differentiator

Problem solved

Functional benefit

Products and services

• Santa Rosa High School
• Santa Rosa Middle School
• Santa Rosa Elementary School
• Anton Chico Middle School
• Rita M Marquez Elementary School
• Little Cubs LC (LCLC) Early Childhood Program
• TriStar Academy
• Destinations Career Academy of New Mexico
• Career and Technical Education (CTE) Program
• Athletics Program
• Student Activities and Clubs

Quantifiable outcome

• 100% graduation rate for 2024

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Chama Valley Independent School DistrictcoreStrategic or Co-development PartnerCo-authorizing partnership for Destinations Career Academy of New Mexico, a tuition-free online public school serving students statewide. Chama Valley ISD and Santa Rosa Consolidated Schools jointly authorize this K-12 online program powered by K12 curriculum.
• K12 Inc. (Stride)coreTechnology or IntegrationK12-powered online education platform provider delivering curriculum and learning management systems for Destinations Career Academy of New Mexico. Stride provides the technical infrastructure and curriculum content.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• New Mexico Connections Academy: Statewide tuition-free online K-12 public school competing in the same New Mexico market as Destinations Career Academy of New Mexico, the district's online program.
• Fort Sumner Municipal Schools: Partner district on the TriStar Academy alternative education program and another similarly sized rural New Mexico district serving a small community.
• Tucumcari Public Schools: Nearby small rural New Mexico public school district of comparable size and demographic profile, serving a similar small-town population in eastern New Mexico.
• Vaughn Municipal Schools: Partner district on the TriStar Academy alternative education program. Similar small rural New Mexico school district structure with overlapping program offerings.
• Chama Valley Independent Schools: Joint authorizing partner of Destinations Career Academy of New Mexico, the district's statewide online K-12 program. Chama Valley shares governance over the online academy and is therefore the closest operational peer.
• Mora Independent Schools: Small rural New Mexico public school district of comparable enrollment and similar funding/demographic pressures, making it a structurally similar peer.

Broad incumbents

• Albuquerque Public Schools: Largest public school district in New Mexico; serves the same state funding and regulatory environment and offers online learning options that overlap with the district's Destinations Career Academy.
• Roswell Independent Schools: Mid-sized New Mexico public school district operating in the same state and facing similar New Mexico PED funding dynamics, though with a substantially larger enrollment base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WeAreSRCS
• LinkedInlinkedin.com/company/santa-rosa-consolidated-schools

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Rosa Consolidated Schools