UC Davis Student Recruitment and Retention Center

What UC Davis Student Recruitment and Retention Center does

The Student Recruitment and Retention Center (SRRC) is a student-run, student-initiated department within the University of California, Davis that delivers educational equity programming for historically underrepresented, low-income, and educationally disadvantaged students. Established in 1998 following a UCLA student conference and embedded into campus operations via the Facilities and Campus Enhancement Initiative (FACE) student fee, SRRC became operationally active by February 2000. The center is governed by the Recruitment & Retention Organizing Committee (RROC), a board dominated by undergraduate students, and is led by a small staff team that includes an Operations Director, an Office Coordinator, a Community Advisor for Recruitment, coordinators for campus visits, and a Community Counselor provided through Student Health and Counseling Services. All services are delivered free of charge to UC Davis students and community members.

SRRC's core offering consists of seven identity-centered community programs: ACE (African Diaspora Cultivating Education), AIRR (American Indian Recruitment & Retention), BRIDGE (Pilipinx Outreach & Retention), COLLECTIVE (Transfer and Non-Traditional Student Empowerment), GAAAP (Graduate Academic Achievement and Advocacy Program), SAFE (Southeast Asians Furthering Education), and SOL y LUNA (formerly Yik'al Kuyum, serving Chicanx/Latinx students). Layered on top of these programs are the Campus Visits Experience (K-12 and community college pipeline outreach in the Sacramento/Yolo region), the Volunteer and Internship Program (VIP), Inclusive Fellowships (Community Advocate for Liberatory Retention, Community Advocate for Access and Outreach), the SRRC Grant, the Graduate and Professional Scholar Summer Research Award, and student-led graduation celebrations including FilGrad and SEA Grad. The center has no proprietary technology platform, no AI/ML capabilities, and no commercial product; its technology footprint is limited to a website, organic social media (Instagram, Facebook), and email newsletters.

The business model is that of a publicly funded university department rather than a commercial enterprise. Operating revenue is derived from student fees allocated through the FACE initiative and from broader UC Davis institutional funding; no pricing model exists because all services are free to end users, and there are no external customers, contracts, or revenue lines. Distribution is primarily direct: on-campus at the Student Community Center for UC Davis students, supplemented by regional outreach to K-12 schools and community colleges for pipeline recruitment.

Name

UC Davis Student Recruitment and Retention Center

Legal name

The Regents of the University of California, Davis campus

Website

https://srrc.ucdavis.edu

Company type

Public

Founded year

1998

Operating status

Operating

Short description

The Student Recruitment and Retention Center (SRRC) is a student-run, student-initiated department within UC Davis that delivers free educational equity programming — seven identity-centered community programs plus pipeline, retention, grantmaking, and graduation services — for historically underrepresented, low-income, and educationally disadvantaged students on and around the UC Davis campus.

Ownership category

akta.pro rank

Product category

Higher Education Student Services

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDALABAD

Retention, Persistence & Completion Programs

Education/Student Services & Campus Operations/Academic Advising, Career Services & Student Success

SECONDARYEDALABAJ

Student Engagement & Belonging Initiatives

Education/Student Services & Campus Operations/Academic Advising, Career Services & Student Success

SECONDARYEDAHADAE

Comprehensive Community Colleges (Transfer + Workforce)

Education/Higher Education (Colleges & Universities)/Community & Junior Colleges

SECONDARYEDAHADAF

Transfer/University-Parallel Community Colleges

Education/Higher Education (Colleges & Universities)/Community & Junior Colleges

SECONDARYEDAIAIAJ

Faculty-Led Study Tours & Embedded Short Programs (Home Institution-Led)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Student recruitment services
• Educational equity programs
• Academic retention support
• Culturally responsive programs
• Higher education outreach

Headquarters

HQ city

Davis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels3 records

Marketing channels7 records

Core offering

The SRRC delivers free recruitment and retention programming for historically underrepresented, low-income, and educationally disadvantaged students at UC Davis. Its offerings span K-12 pipeline outreach, community college outreach, culturally responsive retention services (peer mentorship, study halls, community retreats, wellness and counseling support), and student-led graduation celebrations, organized through seven community programs: ACE, AIRR, BRIDGE, COLLECTIVE, GAAAP, SAFE, and SOL y LUNA. Supporting programs include the Campus Visits Experience, Volunteer and Internship Program, Inclusive Fellowships, SRRC Grant funding, and the Graduate and Professional Scholar Summer Research Award.

Product overview

The Student Recruitment and Retention Center (SRRC) is a student-run, student-initiated center at UC Davis that stands for educational equity. The core offering consists of seven community programs (ACE, AIRR, BRIDGE, COLLECTIVE, GAAAP, SAFE, and SOL y LUNA) that provide holistic recruitment and retention support for historically underrepresented, low-income, and educationally disadvantaged students. Supporting services include the Campus Visits Experience, Volunteer and Internship Program, Inclusive Fellowships, SRRC Grant funding program, Graduate and Professional Scholar Summer Research Award, and Student-Led Graduation Celebrations. The SRRC operates as a unified student services organization where all programs and services are designed to educate, engage, and empower students to act as dynamic leaders for their communities.

Differentiator

Problem solved

Functional benefit

Brands

• ACE: African Diaspora Cultivating Education: Community program serving African and African American students through recruitment and retention efforts
• AIRR: American Indian Recruitment & Retention
• BRIDGE: Pilipinx Outreach & Retention
• COLLECTIVE: Transfer and Non-Traditional Student Empowerment
• GAAAP: Graduate Academic Achievement and Advocacy Program
• SAFE: Southeast Asians Furthering Education
• SOL y LUNA: Students Obtaining Leadership y Latinxs United in Navigating Academia

Products and services

• Student Recruitment and Retention Center (SRRC)
• ACE: African Diaspora Cultivating Education

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights5 records

Direct peers

• UCLA Academic Advancement Program (AAP): UCLA's AAP is a closely analogous UC-wide equity and retention program serving historically underrepresented undergraduate students through academic support, mentorship, and graduate school preparation, with a comparable mix of recruitment and retention services for low-income and first-generation students.
• UC Berkeley Educational Opportunity Program (EOP): EOP is the systemwide UC program providing recruitment, admissions, and retention services to historically underrepresented students at UC Berkeley. It overlaps directly with SRRC's mission of supporting low-income, first-generation, and educationally disadvantaged students through holistic wraparound services.
• College Track: College Track is a college access and success nonprofit serving first-generation students from high school through college graduation and into career, mirroring SRRC's end-to-end K-20 pipeline approach with academic, social-emotional, and wellness supports.
• UC San Diego Student Success and Retention Programs: UC San Diego operates comparable student success and retention programs serving underrepresented students within the UC system, making it a peer campus for benchmarking SRRC's programmatic approach and resource model.

Broad incumbents

• AVID (Advancement Via Individual Determination): AVID is a national K-16 college readiness system that prepares underrepresented students for higher education through school partnerships, professional development, and student support, comparable to SRRC's K-12/community college pipeline function but at much larger scale.

Regional players

• Cal-SOAP (California Student Opportunity and Access Program): Cal-SOAP is a statewide California program that provides college access services to underrepresented K-12 students, overlapping with SRRC's regional outreach to schools and community colleges in the Sacramento/Yolo region.

Emerging players

• UNITEK College / Niche Direct-Peer Center Alternatives: Culturally specific student centers at other UC campuses (e.g., UCLA's Black, Chicano, and Asian Pacific centers) provide community-based retention services similar to SRRC's seven program model and serve as natural comparators.

Others

• NASPA - Student Affairs Administrators in Higher Education: NASPA is the professional association supporting student affairs and retention programming in higher education, providing research, policy, and capacity-building resources that shape the operating environment for organizations like SRRC.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/srrc.davis
• Instagraminstagram.com/ucd.srrc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UC Davis Student Recruitment and Retention Center