SRY International Traders Pvt. Ltd.

What SRY International Traders Pvt. Ltd. does

SRY International Traders Pvt. Ltd. is an independent market research and advertising services firm operating primarily from Mumbai, India, with claimed PAN India service delivery. The company runs two integrated service lines: SRY International Consultants, which delivers custom qualitative research (depth interviews, ethnography, focus groups, group discussions) and quantitative research (face-to-face interviews, hall tests, telephone interviews, self-completion surveys), including online marketing research, data processing, and analysis; and SRY Ads, a full-spectrum advertising arm offering strategic planning, creative execution, online advertising (SEM, social media, display), offline advertising (print, direct mail, outdoor), integrated marketing campaigns, and analytics/optimization including A/B testing and KPI tracking.

The firm is privately held, founder-led (Rajesh Javeri is the disclosed key contact), and bootstrapped with no funding rounds, institutional investors, or M&A activity on record. Its customer base spans eight verticals — Manufacturing, Retail, Financial Services, Real Estate, FMCG, Media & Entertainment, Beauty & Cosmetics, and Automotive — addressed through a sales-led go-to-market focused on direct engagement with enterprise and mid-market clients, supplemented by an agency-partnership model that positions SRY alongside clients' existing advertising and branding agencies rather than competing with them. Revenue is generated on a professional services basis via project-based or retainer engagements with quote-based, non-standardized pricing.

There is no proprietary technology platform, app, API, or disclosed AI/ML capability; operations are traditional services delivery. The firm claims 20+ years of market research expertise across industries, though the legal entity was incorporated as a Private Limited company in 2017 (per firmographic data) and the company's own history references continuous operation as SRY International Consultants. Headcount is approximately 5 employees, and no revenue figures, awards, patents, or formal partnership agreements are publicly disclosed.

Name

SRY International Traders Pvt. Ltd.

Legal name

SRY International Traders Pvt. Ltd.

Website

https://sryinternational.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SRY International Traders Pvt. Ltd. is a Mumbai-based independent market research and advertising services firm providing custom qualitative/quantitative research and full-spectrum advertising solutions to enterprise and mid-market clients across India, operating through its SRY International Consultants and SRY Ads service lines.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Market research services
• Qualitative research
• Quantitative research
• Advertising services
• Consumer insights

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Market Research Services: Professional services revenue from conducting qualitative research (depth interviews, ethnography, focus groups, group discussions) and quantitative research (face-to-face interviews, hall tests, telephone interviews, self-completion surveys). Services are customized to client requirements and priced as project-based or retainer engagements.
2. Advertising Services: Full spectrum advertising solutions including strategic planning, creative execution, online advertising (SEM, social media, display), offline advertising (print, direct mail, outdoor), and integrated marketing campaigns. Revenue generated through service fees for campaign planning, execution, and optimization.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SRY International Traders Pvt. Ltd. provides custom market research and advertising services to enterprises across India. Through its SRY International Consultants arm, it delivers qualitative and quantitative research (depth interviews, ethnography, focus groups, face-to-face and telephone interviews, hall tests, surveys), plus data processing, analysis, and reporting. Through its SRY Ads division, it delivers end-to-end advertising solutions including strategic planning, creative execution, online advertising (SEM, social media, display), offline advertising (print, direct mail, outdoor), and integrated marketing campaign management with KPI tracking and A/B testing.

Product overview

SRY International Traders Pvt. Ltd. operates two integrated service lines: SRY International Consultants (market research) and SRY Ads (advertising solutions). The research arm provides qualitative and quantitative market research services across India, while SRY Ads delivers comprehensive advertising solutions spanning online advertising (SEM, social media marketing, display advertising) and offline advertising (print, direct mail, outdoor). These offerings are designed to work in an integrated approach alongside clients' advertising and branding agencies.

Differentiator

Problem solved

Functional benefit

Brands

• SRY Ads: Full spectrum advertising solutions including strategic planning, creative execution, data-driven optimization, online advertising (SEM, social media, display), offline advertising (print, direct mail, outdoor), and integrated marketing campaigns.

Products and services

• SRY International Consultants Independent market research agency service providing custom qualitative research (depth interviews, ethnography, focus groups, group discussions) and quantitative research (face-to-face interviews, hall tests, telephone interviews, self-completion surveys) plus online marketing research, data processing, analysis, interpretation, and reporting. Serves enterprise and mid-market clients across manufacturing, retail, financial services, real estate, FMCG, media & entertainment, beauty & cosmetics, and automotive sectors PAN India from Mumbai.
• SRY Ads Full-spectrum advertising solutions service including strategic planning, creative execution, online advertising (SEM, social media marketing, display advertising), offline advertising (print, direct mail, outdoor), integrated marketing campaigns (brand awareness, lead generation, sales conversion), and analytics and optimization services (KPI tracking, A/B testing, campaign reporting). Targeted at enterprise and mid-market clients seeking integrated brand-building support alongside their existing advertising and branding agencies.

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Nielsen India: Global market research and consumer insights incumbent with significant India operations offering syndicated panels, custom research, and advertising effectiveness measurement—competes for enterprise MR budgets that SRY also targets.
• Ogilvy India: Large full-service advertising agency with significant India operations offering creative, media, and digital services—comparable to SRY Ads but at much greater scale, and a typical 'agency partner' alongside whom SRY positions itself.
• Ipsos India: Global market research firm with India presence spanning advertising research, brand health tracking, and consumer studies—competes for the same enterprise RFPs as SRY International.
• Kantar (India): Global research and insights leader offering brand tracking, consumer panels, and advertising research in India—broader portfolio but overlapping service lines with SRY's advertising and consumer research offerings.

Direct peers

• IMRB International (now Velocity MR): One of India's largest independent market research firms offering qualitative and quantitative research, consumer insights, and advertising research—comparable to SRY's research service line in scale ambition and methodology coverage.
• Quantum Consumer Solutions: Indian market research agency focused on consumer insights, product/brand research, and advertising effectiveness studies—competes directly with SRY International Consultants for mid-market FMCG, retail, and beauty clients.
• Hansa Research Group: India-based full-service market research agency offering qualitative, quantitative, and syndicated research across consumer and B2B segments—directly comparable in service mix, methodology, and target verticals (FMCG, retail, automotive) to SRY International Consultants.

Regional players

• Techsci Research: India-headquartered global market research and consulting firm offering custom research across manufacturing, automotive, FMCG, and retail—directly comparable verticals and service mix to SRY International, with broader geographic reach.

Emerging players

• Telmar Helixa: Ad/media research and audience insights platform used by advertisers and agencies—overlaps with SRY's advertising research and media selection capabilities but delivered via software rather than field services.
• LocoBug Solutions: India-based digital/online market research provider focused on survey programming, panel management, and online data collection—represents the technology-enabled, lower-cost alternative to traditional field research that competes with SRY's qualitative/quantitative offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sry-international-traders-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SRY International Traders Pvt. Ltd.