Saina Sanat Gharb

What Saina Sanat Gharb does

Saina Sanat Gharb is registered in Tehran, Iran (founded 2010, 6 reported employees) and operates a Chinese-language international sports information and betting portal branded "乐鱼体育" (Leyu Sports) at ssghco.com under the operating entity "乐鱼体育传媒" (Leyu Sports Media). The platform organizes its offering into five consumer-facing sections: live scores (即时比分), a schedule and historical database covering 35+ national leagues and 80+ international tournaments (赛程资料), sports news (新闻资讯), an AI-powered data prediction center (数据预测), and a fan community with team-specific circles (球迷社区). Technically, the platform runs a multi-CDN web architecture with ≤200ms cross-region latency and a 5-model AI ensemble (xG, Elo, Poisson, Random Forest, Gradient Boosting) that produces win/draw/loss probabilities, expected goals, and over/under forecasts with monthly recalibration against a rolling 1,000-match window and a stated 62%+ 90-day hit rate. Inputs are drawn from Opta, WyScout, and official league data feeds, cross-verified before publication.

The platform generates revenue through three streams: transaction fees / take rates on sports wagers placed across 40+ sports with pre-match, in-play (滚球), parlay (up to 10 selections), and cash-out functionality (soccer, basketball, esports, and virtual sports); a VIP subscription tier offering weekly deep-dive columns, exclusive player interviews, expert tips, calendar sync, and ad-free reading; and a community points-commerce layer where users earn points through engagement and redeem them for merchandise, VIP access, and other rewards in a points mall. Distribution is web-first, mobile-optimized, and globally targeted, with no public app stores, resellers, or enterprise channel. Customer segments are horizontal consumer personas — general sports fans and serious sports bettors — with no enterprise contracts, no disclosed funding, no institutional investors, and no revenue figures in the available source material.

Name

Saina Sanat Gharb

Legal name

乐鱼体育传媒

Website

https://ssghco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Saina Sanat Gharb, registered in Tehran, Iran, operates the Chinese-language Leyu Sports (乐鱼体育) international sports information and betting portal at ssghco.com, serving general sports fans and serious bettors with live scores, AI-powered predictions, and betting markets across 40+ sports.

Ownership category

akta.pro rank

Product category

Sports Information & Betting Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)

Keywords

• Sports betting platform
• Real-time scores
• Sports data analytics
• AI match predictions
• Fan community platform

Headquarters

HQ city

Not specified

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Betting (Transaction Fees / Take Rate): The platform operates as a sports betting portal, generating revenue primarily from betting transaction fees (take rates) on sports wagers placed across its platform. The site provides extensive betting markets covering 40+ sports categories with pre-match and in-play (滚球) options, as well as cash-out functionality.
2. VIP Subscription: A paid VIP tier provides exclusive content — weekly deep-dive columns, exclusive player interviews, expert tips, calendar sync, and ad-free reading — targeting heavy sports fans and bettors willing to pay for premium analysis.
3. Community / Gamification (Points Commerce): Fan community operates a points-based economy where users earn points through daily sign-in, posting, predictions, and polls, redeemable in the points mall for merchandise, VIP subscriptions, and official周边 (merchandise).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Saina Sanat Gharb operates the 乐鱼体育 (Leyu Sports) international sports information portal, providing real-time match scores, sports news, AI-powered match predictions, comprehensive league/team/player databases, a fan community with team-specific forums, and a full suite of sports betting products (soccer, basketball, esports, virtual sports) across 40+ sports categories. Content is published in Chinese and distributed globally via web, with editorial operations running 7×24 and data cross-verified against Opta, WyScout, and official league interfaces.

Product overview

乐鱼体育 (Saina Sanat Gharb/Leyu Sports) is a comprehensive sports information and betting platform offering five core sections: Live Scores (即时比分) for real-time match updates, Schedule Database (赛程资料) covering 35+ leagues, News (新闻资讯) for sports reporting, Data Prediction (数据预测) with AI-powered analytics using 5 ML models, and Fan Community (球迷社区). The platform provides betting products across soccer, basketball, tennis, esports, and virtual sports (virtual soccer league, virtual basketball league, virtual World Cup). Key features include parlay betting (连串过关) up to 10 selections and cash-out (提前兑现) for early settlement.

Differentiator

Problem solved

Functional benefit

Products and services

• 即时比分 (Real-Time Scores)

Quantifiable outcome

• 90-second score push for key events; 2-minute图文 update; 10-minute contextual analysis
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Opta (Sports Data)coreTechnology or IntegrationOpta is cited as one of three data sources used to cross-verify match statistics (xG, passing networks, player heat maps). The platform uses Opta event stream data as a primary input for its tactical visualizations and AI prediction models.
• WyScout (Sports Data)coreTechnology or IntegrationWyScout is listed alongside Opta and official league interfaces as a multi-source data provider for the platform's 12-feature match input set used in AI prediction models and tactical analysis articles.
• Official League InterfacescoreTechnology or IntegrationOfficial league data feeds are used as the third source in the multi-source cross-verification system, alongside Opta and WyScout, to ensure data integrity before publication and model input.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Flashscore (Livescore): Global real-time scores and sports data platform covering 30+ sports with fast score push, statistics, and community features. Closely comparable in the scores/data product layer and editorial positioning.
• Sohu Sports (搜狐体育): Established Chinese sports media portal with scores, news, and editorial coverage across global leagues. Comparable Chinese-language sports information competitor with overlapping content categories.
• OddsPortal: Global odds comparison and sports data platform aggregating bookmaker prices across leagues. Comparable in the sports data and odds/AI prediction layer feeding sports betting decisions.
• Hupu (虎扑): Leading Chinese sports community platform with deep team-specific discussion, news, and fan engagement. Closely comparable as a Chinese-language sports community with team-circle dynamics and data-driven content.
• Sina Sports (新浪体育): Major Chinese-language sports media portal covering scores, news, and data across global leagues. Directly comparable as a Chinese-language destination for sports fans with similar editorial verticals and target audience.

Broad incumbents

• Bet365: Global sports betting incumbent with deep markets across 40+ sports, real-time scores, and odds engines. Comparable as the dominant sportsbook whose odds and product surface this portal competes with or routes traffic toward.
• ESPN: Global sports media leader with scores, news, betting content, and analytics across all major leagues. Comparable as the editorial and data benchmark this portal positions against in the global sports information market.
• 500.com: Chinese-listed sports lottery and online betting operator historically focused on the Chinese market. Comparable as a Chinese-facing sports betting brand navigating similar regulatory constraints.
• Tencent Sports (腾讯体育): Dominant Chinese-language sports media and rights holder with NBA and major event coverage. Comparable as the largest Chinese-language sports destination whose content depth and distribution this portal competes against.

Others

• Stats Perform (Opta): Official sports data provider whose Opta feed this platform licenses as a primary input. Comparable as the upstream data infrastructure and a potential partner/competitor if Stats Perform launches competing consumer products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/saina-sanat-gharb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saina Sanat Gharb