What Sunshine Sachs Morgan & Lylis does

Sunshine Sachs Morgan & Lylis (legal entity SS KS LLC) is a privately held, full-service public relations and communications agency founded in 1990 and headquartered in New York City, with approximately 338 employees across seven offices in the United States and the United Kingdom. The firm serves clients across seven verticals: AI/Tech & Startups (its primary segment), Consumer Brands/Lifestyle & Hospitality, Events, Film/TV & Content, Personal Representation, Social Impact & Entertainment Advocacy, and Sports.

The agency's service portfolio spans eight core offerings: Public Relations & Thought Leadership, Social Media, Creative Services & Content Development, Crisis Communications, Brand Integration, Talent & Influencer Integration, Affiliate Marketing, and AI Consulting. These are delivered through retainer-based and project-based engagements using relationship-driven business development rather than a proprietary technology platform. The firm uses data analytics to inform social media strategy and trend monitoring, but its core value proposition rests on human-driven storytelling, cultural access, and decades of relationships with talent, agents, publicists, and media.

Commercially, SSM&L generates revenue as a B2B professional services firm through retainer-based engagements with enterprise clients (Fortune 500 leaders, major film studios, sports leagues), growth-stage companies, nonprofits, and individual talent. The firm does not disclose pricing publicly and operates without external funding as an independent LLC under partner/management ownership. Notable historical engagements include Oscar, Grammy, Emmy, and Tony campaigns; the largest-grossing GoFundMe in history; and representation of global events including the Super Bowl, US Open, and Ryder Cup.

Name

Sunshine Sachs Morgan & Lylis

Legal name

SS KS LLC

Website

https://ssmandl.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunshine Sachs Morgan & Lylis is a privately held, full-service PR and communications agency serving entertainment, tech, consumer, sports, and nonprofit clients across 7 verticals. The 338-person firm operates from 7 US and UK offices via retainer-based engagements anchored in talent relationships and cultural event access.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Technology & B2B PR (MPAAADAC), Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Communications agency
• Crisis communications
• Social media management
• Influencer marketing

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Communications Services: SSM&L generates revenue through retainer-based professional service engagements with clients across entertainment, sports, tech, consumer brands, and social impact sectors. Services include PR & thought leadership, social media management, creative services, brand integrations, talent representation, and event strategy. The firm also earns affiliate commissions through their affiliate marketing service offering, which combines earned media and influencer placements to drive sales for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sunshine Sachs Morgan & Lylis is a PR and communications firm that delivers retainer-based and project-based professional services including public relations and thought leadership, social media management, creative services and content development, crisis communications, brand integration, talent and influencer integration, affiliate marketing, and AI consulting. The firm serves clients across entertainment, film and TV, sports, consumer brands, technology, events, social impact, and personal representation through seven U.S. offices and one London office.

Product overview

Sunshine Sachs Morgan & Lylis is a PR and communications firm offering a unified suite of marketing and communications services rather than a software product platform. The core service portfolio includes Affiliate Marketing, AI Consulting, Brand Integration, Creative Services & Content Development, Crisis Communications, Public Relations & Thought Leadership, Social Media, and Talent & Influencer Integration. These services are organized around key industry verticals including AI/Tech & Startups, Consumer Brands/Lifestyle & Hospitality, Events, Film/TV & Content, Personal Representation, Social Impact & Entertainment Advocacy, and Sports. The company positions itself as a creative storytelling partner that combines data-driven insights with bold creative ideas to help clients break into cultural conversations.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations & Thought Leadership Service that helps clients tell their stories and spark conversations across morning shows, podcasts, Substacks, LinkedIn, speaking opportunities, and awards platforms.
• Social Media Service using sophisticated data analysis to identify where audiences spend time and creating content strategies across platforms including TikTok, Reddit, and Instagram.
• Crisis Communications Counsel and rapid response when reputational crises arise, including identifying and preparing for potential scenarios and mapping internal and external communications ahead of major company announcements.
• Affiliate Marketing Combines analytical capabilities with elite storytelling to connect brands with earned media and influencer placements that drive sales.
• AI Consulting Helps clients communicate AI's impact to all audiences, including external communications around new AI products or features, internal messaging about usage and integration policies, rollout strategy to employees, and proactive planning for potential scenarios.
• Brand Integration Identifies, strategizes, creates, and secures thoughtful partnerships, licensing opportunities, and sponsorships that maximize ROI.
• Creative Services & Content Development In-house creative shop helping clients with all aspects of creative services from copywriting to design, content creation, and brand strategy development.
• Talent & Influencer Integration Builds celebrity and influencer programs using decades of personal relationships with influencers, agents, and publicists, executing earned and paid campaigns at scale from nano to macro.

Quantifiable outcome

• Largest grossing GoFundMe in history for food insecurity
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ssmandl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Sachs Morgan & Lylis