EHL Swiss School of Tourism and Hospitality (SSTH)

What EHL Swiss School of Tourism and Hospitality (SSTH) does

EHL Swiss School of Tourism and Hospitality (SSTH), operating commercially as EHL Hotel School Passugg, is a private Swiss vocational hospitality school located in Chur-Passugg, Graubünden, founded in 1966 and acquired by EHL Group (EHL Holding SA) in 2013. The school delivers federally accredited Swiss hospitality education through its core programs — the Professional Bachelor in Hospitality Management (HF diploma, three years with 12 months of mandatory internship) and the Hotel Communications Specialist EFZ (HoKo) apprenticeship. HF students can specialize in Culinary Arts, Spa & Wellness Management, or Sustainable Management, and a structured pathway allows graduates to continue to EHL's Bachelor of Science in Lausanne over three additional semesters. The campus serves approximately 450 students and apprentices from over 40 nationalities, supported by ~100 staff (firmographic headcount 168), with practical training delivered through four student-run restaurants (The Essence, Campigiana, Umami, Da Fortunat).

The school's proprietary pedagogical framework is the Affective Hospitality approach, developed in collaboration with the Center for Affective Sciences at University of Geneva, integrating emotional intelligence, mindfulness, and Positive Psychology with hospitality practice. It holds SBFI federal accreditation, THE-ICE C2Q membership, HotellerieSuisse industry membership, Bio Suisse Level 2 certification for Da Fortunat, and the Swiss Location Award for wedding venues. Revenue derives primarily from tuition and program fees (HF diploma, HoKo apprenticeship, continuing education), supplemented by career and placement services to employers, corporate Affective Hospitality training (Taste/Savour/Nourish tiers), event venue rental (weddings, corporate events), and restaurant dining. Distribution is direct-to-student through admissions advisors, open days, campus tours, and EHL Group cross-promotion, with employer engagement routed through a Career Services team maintaining partnerships with luxury and chain hotel operators globally.

Name

EHL Swiss School of Tourism and Hospitality (SSTH)

Legal name

EHL Holding SA

Website

https://ssth.ehl.edu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

EHL Swiss School of Tourism and Hospitality (SSTH), operating as EHL Hotel School Passugg in Chur-Passugg, Switzerland, is a privately held vocational hospitality school serving ~450 students from 40+ nationalities with Swiss-accredited HF diploma and HoKo apprenticeship programs, four student-run training restaurants, and an Affective Hospitality framework developed with the University of Geneva.

Ownership category

akta.pro rank

Product category

Hospitality Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Culinary (EDAGABAM)

Keywords

• Hospitality education
• Hotel management training
• Professional bachelor programs
• Hospitality apprenticeships
• Culinary arts education

Headquarters

HQ city

Chur-Passugg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Tuition and Program Fees: Revenue from Professional Bachelor in Hospitality Management (HF) programs, Hotel Communications Specialist (HoKo) apprenticeship diplomas, and continuing education programs.
2. Career Services for Employers: Placement services for internship and full-time recruitment, connecting students with hospitality industry employers.
3. Event Venue Rental: Hosting events including weddings, corporate events, conferences, and private celebrations at campus facilities.
4. Restaurant Dining: Four student-run restaurants (The Essence, Campigiana, Umami, Da Fortunat) serving external guests. The Essence offers 3-course menu at CHF 36 per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

EHL Swiss School of Tourism and Hospitality (SSTH), operating as EHL Hotel School Passugg, delivers Swiss federally accredited professional hospitality education programs. Core offerings include the three-year Professional Bachelor in Hospitality Management (HF) diploma, the Hotel Communications Specialist EFZ (HoKo) apprenticeship, and the Professional Path to EHL Bachelor of Science. Practical training is delivered through four on-campus student-run restaurants and integrated 12-month internships with international hotel partners.

Product overview

EHL Swiss School of Tourism and Hospitality (SSTH), operating as EHL Hotel School Passugg, offers a portfolio of hospitality education programs and training facilities. The core academic offerings include the Professional Bachelor in Hospitality Management (HF) and the Hotel Communications Specialist (HoKo) apprenticeship, with specializations in Culinary Arts, Spa & Wellness Management, and Sustainable Management. A pathway program enables HF graduates to continue to EHL's Bachelor of Science degree. For practical training, the school operates four student-run restaurants: The Essence (fine-dining), Da Fortunat (Bio Cuisine), Campigiana (bistro), and Umami (Asian). The school also offers the Affective Hospitality program combining emotional intelligence with hospitality education, event venue rental services, and comprehensive career services for students and graduates.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Bachelor in Hospitality Management (HF) Three-year Swiss federally accredited diploma program combining hands-on professional training, 12 months of integrated international internships, and management theory, preparing students for hospitality industry careers. Graduates can continue to EHL's Bachelor of Science degree in 3 additional semesters.
• Hotel Communications Specialist EFZ (HoKo) Federally certified Swiss Hotel Communications Specialist apprenticeship diploma, offered in German, serving as an entry pathway into the hospitality industry with practical training at partner hotels.
• Professional Path to EHL Bachelor of Science Continuation pathway enabling HF graduates to earn EHL's Bachelor of Science degree in three additional semesters, with the first semester at Passugg and final two at the Lausanne campus.
• Affective Hospitality Corporate Training Programs Proprietary corporate training programs (Taste half-day essentials workshop, Savour 2-3 day development over months, Nourish individual long-term transformation) combining emotional intelligence, mindfulness, and Positive Psychology for hospitality teams, leadership development, and organizational culture.
• Event Venue Services Event hosting services on the historic Passugg campus for weddings, birthdays, anniversaries, corporate events, conferences, and Christmas parties, with on-site catering and event planning support.
• Career Services Comprehensive career support offering networking opportunities, career coaching, internship supervision, and connections to international partner companies for students and graduates of EHL Passugg.
• The Essence Fine-Dining Restaurant Fine-dining student training restaurant open to external guests, offering a 3-course lunch menu at CHF 36 per person with vegetarian and non-vegetarian options, led by Fachdozent Chef Michael Pilman and Service Maestro Martin Jeffrey.
• Da Fortunat Bio Cuisine Restaurant Bio Cuisine-certified student training restaurant and the first school restaurant to receive the Bio Cuisine Level 2 label from Bio Suisse (60-90% bio-certified ingredients), serving seasonal and regional cuisine.
• Campigiana Bistro Restaurant Bistro-style student training restaurant offering casual dining with Caesar salads, club sandwiches, burgers, and vegan/vegetarian options, led by Assistent Leiter Restauration Andre Messmann.
• Umami Asian Restaurant Asian student training restaurant offering authentic cuisines including Vietnamese spring rolls, Tom Yam Gung, pad thai, and other Asian specialties, led by Asian Specialty Chef Cute Sansri.

Quantifiable outcome

• 12 months of practical work experience integrated into curriculum before graduation
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• MovetiacoreStrategic or Co-development PartnerThrough Swiss-European Mobility Programme (SEMP), Movetia provides financial support to EHL Passugg students for internships abroad. Since 2022, many students have benefited from Movetia's assistance for international internship experiences.
• 7132 Hotel, ValsminorStrategic or Co-development PartnerRegular internship partner where EHL Passugg students complete operational hospitality internships.
• Weisse Arena Gruppe, LaaxminorStrategic or Co-development PartnerRegular internship partner offering hospitality operations experience in mountain resort setting.
• Belvedere Hotel Familie, ScuolminorStrategic or Co-development PartnerRegular internship partner in Engadin region offering hospitality management experience.
• Hotel Schweizerhof, LenzerheideminorStrategic or Co-development PartnerRegular internship partner offering alpine hospitality experience.
• Grand Resort Bad RagazminorStrategic or Co-development PartnerRegular internship partner offering luxury wellness resort hospitality experience.
• Hotel Baur au Lac, ZurichminorStrategic or Co-development PartnerRegular internship partner offering luxury hotel experience in Zurich. Also provides employment for graduates.
• Krafft Gruppe, BaselminorStrategic or Co-development PartnerRegular internship partner offering urban hospitality operations experience.
• ZFV-Unternehmungen / Sorell HotelsminorStrategic or Co-development PartnerSwitzerland-wide internship partner with multiple hotel properties across the Sorell Hotels brand.
• Althoff GruppeminorStrategic or Co-development PartnerEurope-wide internship partner offering luxury hotel hospitality experience across multiple countries.
• Hyatt HotelsminorStrategic or Co-development PartnerInternational internship partner offering global hospitality chain experience across Hyatt properties worldwide.
• Center for Affective Sciences, University of GenevacoreStrategic or Co-development PartnerAcademic partnership for development of Affective Hospitality approach. The center collaborated with EHL Passugg to develop emotional intelligence framework combining science-based methods with hospitality practice.
• Bio SuisseminorStrategic or Co-development PartnerCertifying body for Da Fortunat restaurant's Bio Cuisine Level 2 certification. Da Fortunat was first school restaurant to receive Bio Cuisine label, with 60-90% bio-certified ingredients.
• HotellerieSuisseminorOthersIndustry association membership. EHL Passugg is a member of HotellerieSuisse, which has over 3,000 industry members across Swiss hospitality sector.
• THE-ICEminorOthersInternational quality label for tourism and hospitality education. EHL Passugg is a C2Q member of THE-ICE.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glion Institute of Higher Education: Swiss hospitality school with campuses in Glion and Bulle, offering bachelor and master programs in hospitality, luxury, and event management. Directly comparable in target market, tuition band, and industry placement model.
• Les Roches International School of Hotel Management: Swiss-based luxury hospitality management school offering bachelor and master degrees with similar international student body and industry placement focus. Closest direct competitor in the Swiss premium hospitality education segment.
• EHL Hospitality Business School: The flagship Lausanne campus of EHL Group and direct sister school to EHL Passugg. Offers the BSc and MSc in Hospitality, sharing the same parent and overlapping student demographic, but at a higher price point and broader program portfolio.
• SHMS Swiss Hotel Management School: Swiss hotel management school offering Swiss-accredited bachelor and master programs in Caux and Leysin. Comparable in Swiss hospitality training positioning and international student recruitment.
• César Ritz Colleges Switzerland: Swiss hospitality school with campuses in Le Bouveret and Brig, offering Swiss-trained hospitality degrees with similar international recruitment and Swiss vocational education positioning.
• Hotelschool The Hague: Leading Dutch hospitality management school with bachelor programs in hospitality business administration. Comparable in curriculum structure, four-year integrated internship model, and industry placement emphasis.
• Vatel International Business School: France-based international hospitality and hotel management school with campuses across Europe, Asia, Africa, and the Americas. Comparable in undergraduate hospitality training and global industry placement.

Emerging players

• École Ducasse: French culinary arts and hospitality school operating under the Alain Ducasse umbrella. Comparable on culinary specialization and hospitality training, but with stronger focus on culinary arts than on general hotel management.
• IMHI Cornell-ESSEC: Joint MSc in Hospitality Management between Cornell's School of Hotel Administration and ESSEC Business School. Comparable on postgraduate hospitality education and industry placements, but at master level only.

Broad incumbents

• Boston University School of Hospitality Administration: Larger US university-based hospitality school offering bachelor and master degrees as part of a broader research university. Comparable on hospitality management curriculum but with substantially larger scale and US-centric placement network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@webmasterssth
• LinkedInlinkedin.com/school/ehl-swiss-school-of-tourism-and-hospitality

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHL Swiss School of Tourism and Hospitality (SSTH)