De Stadscoalitie
De Stadscoalitie is a Dutch ANBI foundation that applies a cultural-intervention methodology to unlock talent from new citizens and build cross-community coalitions for Dutch municipalities, complemented by a podcast, film, and book publishing line.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingServices
What De Stadscoalitie does
De Stadscoalitie (legal entity: Stichting Nieuw Talent in de Stad) is a Dutch public-benefit foundation (ANBI) that operates a cultural-intervention methodology to unlock talent from new citizens and underrepresented groups and to build cross-community coalitions within Dutch cities. Founded as a citizen initiative in 2016 and formalized as a foundation in September 2020 by Esseline van de Sande, the organization works with municipalities (Rotterdam, Den Haag, Leeuwarden), knowledge institutions (VU Amsterdam), cultural partners (Verhalenhuis Belvédère, Stichting Mano), and policy bodies (Ministerie van Binnenlandse Zaken, Platform 31). Its core product is the "Stadscoalitie Methodiek" — a facilitation framework centered on storytelling, physical encounters, mediation, and collective experimental interventions — delivered as paid services (intake exploration, matching/coaching, custom instruments, Skype masterclasses, 30-minute consultations) priced on request.
The organization's product surface also includes a content library: an 11-episode Sleutelpersonen Werken podcast series (2nd prize 2024), approximately 18 documentary films on YouTube, and a publishing line of five books and photobooks (€15–€29.95) including "New Eyes on Rotterdam," "Luisteren Heelt," "Wederopbouw in Rotterdam HIYAT," "Afghaanse Vrouwen," and "Landschap van Mijn Ziel." A flagship policy output is the Nationale Routekaart Sleutelpersonen Werken, co-developed with Migration Inc. and backed by the Ministry of the Interior.
Revenue mechanics blend professional-services contracts with Dutch municipalities, ANBI-exempt donations and gifts (NL20INGB0006224150), and modest direct-to-consumer publication sales. Operating overhead is capped at under 10% of contributions, the board is unpaid and operates under Good Governance codes, and the program-to-foundation spin-off of the Tarab Koor (35+ members, 2023) illustrates the organization's incubation model. The headcount is approximately 5 and the entity has no parent, subsidiaries, or disclosed funding rounds.
De Stadscoalitie firmographics
Firmographics- Name
- De Stadscoalitie
- Legal name
- Stichting Nieuw Talent in de Stad
- Website
- https://stadscoalitie.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- De Stadscoalitie is a Dutch ANBI foundation that applies a cultural-intervention methodology to unlock talent from new citizens and build cross-community coalitions for Dutch municipalities, complemented by a podcast, film, and book publishing line.
- Ownership category
- akta.pro rank
De Stadscoalitie industry classification
Industry- Product category
- Community Coalition Building Services
- NAICS
- Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)
- akta.pro secondary industries
- Public Art, Arts Councils & Grantmaking Programs (BPAGAHAH), Conference Communications, Marketing & Community Engagement (THAHACAN), Community Engagement & Social Integration Programs (Clubs, Events, Volunteering) (EDAIAKAE), Arts, Culture & Humanities Grantmaking Foundations (BPAGAKAJ)
Keywords
De Stadscoalitie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Gifts: As an ANBI (Algemeen Nut Beogende Instelling - Public Benefit Organization), De Stadscoalitie receives tax-exempt donations. All private donations go entirely to their objectives. Bank account: NL20INGB0006224150 for gifts.
- Services and Consulting: Services including intake exploration, matching/coaching, custom instruments, Skype Masterclasses, and 30-minute consultations provided to municipalities and organizations. Pricing is quote-based.
- Publications and Books: Sale of published books and photobooks including New Eyes on Rotterdam (€29.95), Luisteren Heelt (€25), Wederopbouw in Rotterdam HIYAT (€20), Afghaanse vrouwen (€18.50), and Landschap van mijn ziel (€15).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Intake Exploration - Price on Request |
| Other | Multi-year contract | Matching/Coaching - Price on Request |
| Other | Multi-year contract | Custom Instruments - Price on Request |
| Other | Multi-year contract | Skype Masterclass - Price on Request |
| Other | Pay-as-you-go | 30-Minute Service - Price on Request |
| One time/ perpetual license | Pay-as-you-go | New Eyes on Rotterdam - €29.95 |
| One time/ perpetual license | Pay-as-you-go | Luisteren Heelt, Het Uitpufspreekuur - €25 |
| One time/ perpetual license | Pay-as-you-go | Wederopbouw in Rotterdam HIYAT - €20 |
| One time/ perpetual license | Pay-as-you-go | Afghaanse vrouwen, vrijheid is ware schoonheid - €18.50 |
| One time/ perpetual license | Pay-as-you-go | Landschap van mijn ziel - €15 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
De Stadscoalitie product offering
Product offeringCore offering
De Stadscoalitie delivers a cultural intervention methodology (the Stadscoalitie Methodiek) that connects people and diverse parties in Dutch cities who would not normally meet, creating collaboration and economic activity through storytelling, physical encounters, mediation, collective experimental interventions, and craft sessions. The foundation works primarily with municipalities (Rotterdam, Den Haag, Leeuwarden) via services such as intake exploration, matching/coaching, custom instruments, Skype masterclasses, and 30-minute consultations, and supplements this with publications, a podcast series, documentary films, and cultural events.
Product overview
De Stadscoalitie is a social organization (ANBI, Stichting Nieuw Talent in de Stad) that operates a methodology-centered offering rather than a traditional software product. The core offering is the Stadscoalitie Methodiek, a cultural intervention methodology combining storytelling, facilitation, and collective experiments to connect diverse city stakeholders. The organization produces content products including the Sleutelpersonen Werken Podcast (11 episodes), documentary Films, and publications such as New Eyes on Rotterdam, Luisteren Heelt Het Uitpufspreekuur, Wederopbouw in Rotterdam HIYAT, Afghaanse Vrouwen, and Landschap van Mijn Ziel. Services include coalition building for municipalities, Masterclasses, and the Nationale Routekaart Sleutelpersonen Werken. The organization functions as an informational and educational platform rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- De Stadscoalitie Methodiek (Cultural Intervention Methodology) A cultural intervention service for municipalities and organizations that uses storytelling, facilitation, physical encounters, mediation, and collective experimental interventions to connect citizens and diverse parties in Dutch cities, creating collaboration and economic activity.
- Municipal Service Engagements (Intake, Matching/Coaching, Custom Instruments) Quote-based professional services offered to municipalities and organizations, including intake exploration of collaboration, personal matching/coaching for key persons and makers, and tailored cultural intervention instruments built for specific municipal or community needs.
- Masterclasses (Cultural Sustainability)
- Sleutelpersonen Werken Podcast Series
Quantifiable outcome
- Citizens feel seen and find space to participate and develop
- +4 more outcomes
Companies that use De Stadscoalitie
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
De Stadscoalitie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
De Stadscoalitie partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and secondary.
- Migration Inc.coreCollaboration on the Sleutelpersonen Werken podcast series, developing the Nationale Routekaart (National Roadmap) for key person work.
- Ministerie van Binnenlandse ZakencoreMinistry supported the development of the Nationale Routekaart through the Programma Agenda Stad and Platform 31.
- Platform 31coreCollaborated on the development of the Nationale Routekaart for key person work.
- Stichting ManocoreCo-published the book 'Luisteren Heelt, Het Uitpufspreekuur' and featured in the Sleutelpersonen Werken podcast series.
- PharossecondaryFeatured in the Sleutelpersonen Werken podcast series sharing insights on key person work.
- WikistadsecondaryPartner in the Sleutelpersonen Werken podcast series, representing Gemeente Amsterdam.
- NidossecondaryFeatured in the Sleutelpersonen Werken podcast series, sharing insights on key person methodologies.
- Verhalenhuis BelvédèrecoreCo-published 'Wederopbouw in Rotterdam HIYAT' and featured in podcast series. Jointly organized cultural events.
- VU SERVUSsecondaryCollaboration on Masterclasses for knowledge transfer through VU Amsterdam.
- Gemeente RotterdamcorePrimary municipality partner for coalition building and cultural sustainability programs.
- Gemeente Den HaagcorePartner municipality for key person work and cultural intervention programs.
- Gemeente LeeuwardensecondaryPartner municipality for coalition building initiatives.
- Nederlands Rode KruissecondaryFeatured in Sleutelpersonen Werken podcast series sharing insights on key person work in humanitarian context.
- LaNSCOsecondaryFeatured in Sleutelpersonen Werken podcast series.
- Stichting Sleutelpersonen UtrechtsecondaryFeatured in Sleutelpersonen Werken podcast series.
- Samen voor OvervechtsecondaryFeatured in Sleutelpersonen Werken podcast series.
- SagessesecondaryFeatured in Sleutelpersonen Werken podcast series.
- P4Mi (Platform for Migration and Integration)secondaryFeatured in Sleutelpersonen Werken podcast series.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
De Stadscoalitie competitors and assessment
Company assessmentDirect peers
- New Dutch Connections: Dutch cultural organization focused on artistic talent development among newcomers and cultural exchange in cities. Highly comparable to De Stadscoalitie in mission (talent activation of newcomers via cultural projects) and target beneficiaries.
- Stichting Mano: The Hague-based social organization working with newcomers and undocumented residents. Co-publisher of 'Luisteren Heelt' with De Stadscoalitie; comparable in target segment, geography, and cultural-intervention approach.
- Migration Inc. Dutch social enterprise developing key-person ('sleutelpersoon') methodologies for municipalities. Direct collaboration partner on the Sleutelpersonen Werken podcast and the Nationale Routekaart; the closest direct methodological peer.
- Verhalenhuis Belvédère: Rotterdam-based storytelling organization co-publishing 'Wederopbouw in Rotterdam HIYAT' with De Stadscoalitie. Comparable in its use of narrative/storytelling as a tool for community cohesion among newcomer populations.
Broad incumbents
- VluchtelingenWerk Nederland: The largest Dutch NGO dedicated to refugee support and integration, operating nationwide with a much broader service portfolio. Comparable as an incumbent newcomer-integration peer addressing the same municipal-policy problems De Stadscoalitie engages.
- Pharos: Dutch national expertise center on health and participation of refugees and migrants. A featured podcast partner; comparable as an established knowledge institution working on key-person and integration methodologies.
- Platform 31: Dutch knowledge platform on urban and regional development, collaborating on the Nationale Routekaart Sleutelpersonen Werken. Comparable as a municipal-partnership entity addressing social cohesion and talent activation in Dutch cities.
- DutchCulture: Dutch knowledge center for international cultural cooperation. Comparable as a broader cultural-policy and storytelling entity engaging municipalities and cultural stakeholders in the Netherlands.
Regional players
- LaNSCO: Dutch network focused on key persons in neighborhoods, featured in the Sleutelpersonen Werken podcast. Operates in similar territory and shares methodological overlap with De Stadscoalitie's sleutelpersonen approach.
Emerging players
- Stichting UAF: Dutch foundation supporting refugee students and professionals in higher education and the labor market. Comparable in its talent-activation mission for newcomers and in serving as a coalition partner to municipalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
De Stadscoalitie social profiles
Digital presenceDe Stadscoalitie compliance and trust
Trust signalCompliance1 record
De Stadscoalitie financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Stadscoalitie leadership team
Management profileNumber of profiles
Profiles4 records
De Stadscoalitie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Stadscoalitie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Stadscoalitie
What does De Stadscoalitie do?
De Stadscoalitie delivers a cultural intervention methodology (the Stadscoalitie Methodiek) that connects people and diverse parties in Dutch cities who would not normally meet, creating collaboration and economic activity through storytelling, physical encounters, mediation, collective experimental interventions, and craft sessions. The foundation works primarily with municipalities (Rotterdam, Den Haag, Leeuwarden) via services such as intake exploration, matching/coaching, custom instruments, Skype masterclasses, and 30-minute consultations, and supplements this with publications, a podcast series, documentary films, and cultural events.
Is De Stadscoalitie a public or private company?
De Stadscoalitie is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Stadscoalitie founded?
De Stadscoalitie was founded in 2020.
How does De Stadscoalitie make money?
Three revenue lines are on record. Donations and Gifts are the primary driver. The others are services and Consulting and publications and Books.
Who are De Stadscoalitie's main competitors?
Direct peers on record are New Dutch Connections, Stichting Mano, Migration Inc. and Verhalenhuis Belvédère. Broad incumbents are VluchtelingenWerk Nederland, Pharos, Platform 31 and DutchCulture. LaNSCO is listed as a regional player. Stichting UAF is listed as an emerging player.
Does De Stadscoalitie have an API?
No public API is recorded for De Stadscoalitie.
What industry is De Stadscoalitie in?
De Stadscoalitie's product category is Community Coalition Building Services. Its primary akta.pro industry code is BPAGALAO, Community Arts, Culture & Creative Placemaking Enterprises, with a secondary code of BPAGAHAH, Public Art, Arts Councils & Grantmaking Programs. Its NAICS code is 813410 and its SIC code is 8300.