Stadshart

Name

Stadshart

Legal name

Vereniging Promotie Stadshart Zoetermeer

Website

https://stadshart.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Shopping Center Operations

NAICS

Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Shopping center operations
• Retail leasing services
• Shopping mall management
• Consumer retail destination
• Pop-up retail space

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Retail Tenant Rent: Stadshart Zoetermeer generates revenue primarily through leasing retail space to merchants. The shopping center hosts over 135 stores ranging from anchor tenants like Albert Heijn XL, Primark, TK Maxx, and Media Markt to specialty retailers and 60+ dining establishments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stadshart Zoetermeer operates a covered physical shopping center in Zoetermeer, Netherlands, leasing retail space to more than 135 stores and 60+ dining establishments and managing the surrounding common areas, parking, security, and events. Beyond the core tenant mix, the center offers paid temporary-retail services such as the Promenade 7 Pop-up Shop, the Closet Sale vendor concept, and the periodic Vintage Markt for small entrepreneurs and second-hand sellers.

Product overview

Stadshart Zoetermeer is a unified shopping center platform offering a physical retail ecosystem combining more than 135 retail stores and over 60 restaurants/dining establishments. The offering is structured around the core shopping center complemented by temporary retail services (Pop-up Shop, The Closet Sale) and periodic events (Vintage Markt). The recently launched Daily Plaza rebranding positions a renovated passage section as the daily essentials destination within the center.

Differentiator

Problem solved

Functional benefit

Products and services

• Winkelcentrum Stadshart Zoetermeer A physical, covered shopping center in Zoetermeer, Netherlands with more than 135 retail stores and over 60 restaurants and dining establishments, offering a range from specialty shops to large anchor department stores for everyday consumers in the Zoetermeer region.
• Pop-up Shop (Promenade 7) A furnished short-term retail unit at Promenade 7 inside the shopping center that brands, designers, and entrepreneurs can rent by the day or as a weekend package for product launches, concept testing, or stock clearance, with daily rates of €99 (Monday) or €115 (Tue-Thu) and a Friday-Sunday package of €517.
• The Closet Sale A temporary second-hand clothing and accessories sales concept at Promenade 40 where individuals or groups can rent a selling spot for one day to sell pre-owned clothing, accessories, and home decor, with individual tickets at €45 (Mon-Thu) or €55 (Fri-Sun) and group tickets at €70 (weekdays) or €80 (weekend), both requiring a €50 deposit.
• Vintage Markt A periodic vintage and second-hand market held at Promenadeplein in Zoetermeer featuring approximately 25 vendor spots focused on sustainability, second-hand goods, and supporting local entrepreneurs.

Quantifiable outcome

• 23,000 average Saturday visitors
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PingPropertiescoreStrategic or Co-development PartnerPingProperties is involved in the renovation and development of the Daily Plaza (formerly known as the covered passage of Stadshart). Representatives Luc Baas and Wilson Wong attended the launch event on January 16. PingProperties is working on upgrading this central area that had been vacant since V&D departed.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ECE Marketplaces: German-managed European shopping center operator (now part of Otto Group) running ~200 centers across Europe; comparable in asset management of regional enclosed shopping centers though typically larger in scale than Stadshart.
• Klépierre: Major continental European shopping center operator owning/controlling ~70 prime centers; comparable business of leasing space to anchor tenants and managing center marketing at scale, though focused on larger flagship centers than Stadshart.
• Unibail-Rodamco-Westfield: Largest publicly listed European shopping center operator (Westfield, Centrum galleries) with multi-country portfolios including major Dutch destinations like Westfield Mall of the Netherlands; comparable business model of leasing space to national and international retail tenants at high-footfall enclosed centers.

Direct peers

• Wereldhave: Dutch-listed REIT focused on mid-sized regional shopping centers in the Netherlands and Belgium (e.g., Vier Meren in Hoofddorp, Eggert in Purmerend), directly comparable in scale, format, and tenant mix to Stadshart Zoetermeer.
• Mall of the Netherlands (Leidschendam): Largest shopping center in the Netherlands (~230 stores, ~28,500 daily visitors in peak), operated by Unibail-Rodamco-Westfield; the closest direct Dutch competitor for regional destination shopping traffic.
• Batavia Stad Fashion Outlet: Large outlet-style shopping village in Lelystad with ~250 stores in an open-format destination; comparable Dutch regional retail destination positioning and tenant mix though focused on off-price rather than full-price retail.
• Hoog Catharijne (Utrecht): Major Dutch inner-city shopping center with 150+ stores and ~25 million annual visitors; directly comparable multi-category retail destination serving a regional catchment.
• Markthal (Rotterdam): Iconic Dutch covered market and residential development combining fresh food, dining, retail and apartments; comparable hybrid covered-retail destination model combining permanent tenants with pop-up and event programming.

Others

• De Bijenkorf: Iconic Dutch premium department store chain that operates stores within major Dutch shopping centers including Stadshart-adjacent malls; comparable as an anchor tenant category and Dutch premium retail destination operator rather than as a center competitor.

Emerging players

• Multi Corporation: Dutch-based retail real estate developer/manager operating enclosed and outlet shopping centers across Europe; comparable in mid-market European shopping center management and redevelopment (e.g., rebranding/relaunches like Daily Plaza).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stadshart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadshart