Salzbrenner Stagetec Mediagroup GmbH

What Salzbrenner Stagetec Mediagroup GmbH does

Salzbrenner Stagetec Mediagroup GmbH is the Russian and CIS representative entity of the German Salzbrenner Media group, operating as OOO ZALTSBRENNER STEIDZTEK MEDIAGRUP RUSSIA from Moscow with headquarters at the parent in Buttenheim, Germany and engineering at Stage Tec Entwicklungsgesellschaft in Berlin. The company distributes, integrates, and services professional digital audio, video, and telecommunication systems for large institutional venues, drawing on the proprietary Stagetec product family including the Nexus digital audio routing system (matrix capacity up to 8,144 x 8,144 channels), Aurus/Crescendo/Auratus/On Air24 mixing consoles, the modular POLARIS evolution IP-based platform, NIO xcel Dante-networked converters, Vivace electroacoustic room-correction, ASTRO SPATIAL AUDIO based on Fraunhofer IDMT technology, PerformanCeTRL stage management, Delec Oratis intercom, Brähler conference and translation systems, and the BlackCam remote camera brand.

The business model combines hardware sales of the Stagetec/Salzbrenner/Brähler product lines with full-lifecycle system integration services (design, supply, installation, commissioning, training) and recurring post-warranty maintenance and service contracts. Go-to-market runs through enterprise field sales out of the Moscow office supplemented by a network of five certified channel partners and system integrators (NP Avallon, LTM Music Company, MediaProject, Sofit Light, EST Stage Technology). End customers are concentrated in five verticals: theatres and concert halls (Bolshoi, Mariinsky, Maly, Alexandrinsky, Tabakov Studio, Kremlin Palace, Zaryadye), sports venues (Sochi 2014 Olympic stadia, Aquatics Palace Kazan), government buildings, broadcasting/TV facilities, and exhibition/conference centres. Marketing relies on the Prolight+Sound NAMM Russia exhibition, the in-house "Stages" corporate magazine, product brochures in Russian and English, a Moscow demonstration showroom, and certification training programmes. Pricing is project-specific and quote-based rather than list-published, with no public disclosure of contract values, total revenue, or headcount beyond the seven-person figure attached to the Russian entity.

Name

Salzbrenner Stagetec Mediagroup GmbH

Legal name

OOO ZALTSBRENNER STEIDZTEK MEDIAGRUP RUSSIA (ООО «ЗАЛЬЦБРЕННЕР СТЕЙДЖТЕК Медиагруп Руссиа»)

Website

https://stagetec.ru

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Salzbrenner Stagetec Mediagroup GmbH is the exclusive Russian and CIS representative of Germany's Salzbrenner Media, distributing and integrating Stagetec professional audio, routing, mixing, and stage-management systems for theatres, concert halls, sports venues, government buildings, and broadcast facilities.

Ownership category

akta.pro rank

Product category

Professional Audio Systems Integration

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

akta.pro secondary industries

Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE), Backline & Musical Instrument Rental (MPAGAKAJ)

Keywords

• Professional audio systems
• Digital mixing consoles
• Audio routing systems
• Stage management systems
• Venue technology integration

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Supply: Supply of professional audio, video, and telecommunication equipment including mixing consoles, routing systems, stage management systems from Stagetec, Salzbrenner Media, and Brähler brands.
2. System Integration Services: Design, installation, commissioning, and integration of complex technological systems for theaters, concert halls, sports venues, government buildings, and broadcasting facilities.
3. Service and Maintenance: Warranty services, post-warranty maintenance, service contracts, on-site diagnostics and repair, preventive maintenance, and technical support.
4. Training and Certification: Training programs for customer personnel, seminars, workshops, and certification programs conducted in Russia.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Salzbrenner Stagetec Mediagroup designs, supplies, installs, and services professional digital audio, video, and telecommunications systems for theaters, concert halls, sports venues, government buildings, and broadcasting facilities in Russia and CIS. The offering centers on the proprietary Stagetec Nexus digital audio routing system, Aurus/Crescendo/Auratus/On Air24/POLARIS evolution digital mixing consoles, NIO xcel Dante audio converters, Vivace room acoustics correction, PPR stage management consoles, PerformanCeTRL integrated stage automation, and Brähler conference and simultaneous translation systems. Each engagement is delivered as a turnkey project covering design, equipment supply, installation, commissioning, staff training, and after-sales service.

Product overview

Salzbrenner Stagetec Mediagroup offers a comprehensive professional audio, video, and broadcast technology portfolio consisting of multiple interconnected product families. The core platform centers on Nexus/Nexus Star digital audio routing system (up to 8144x8144 channels) which integrates all audio equipment across venues. The mixing console lineup includes Aurus (flagship, up to 80 faders), Auratus (compact), Crescendo/Crescendo Platinum (with Platinum DSP module), On Air24 (broadcast), and the modular IP-based POLARIS evolution platform (access console + view interface + scala processing module). Audio conversion and networking is handled by NIO xcel series with Dante/AES67/AVB support. Room acoustics correction is provided by Vivace system with HDIR Creator and 3D Acoustics Projector tools. Stage management uses PPR (director assistant) consoles and PerformanCeTRL integrated system. Conference/translation needs are served by Brähler systems, while intercom is Delec Oratis. ASTRO SPATIAL AUDIO enables 3D sound effects. BlackCam provides remote camera systems. Supporting accessories include SSB modules for flexible speaker zoning. The ecosystem is unified through IP networking, standard protocols (Dante, MADI, AES/EBU, HD-SDI), and cross-product integration enabling complex multi-venue installations.

Differentiator

Problem solved

Functional benefit

Brands

• Nexus: Digital audio routing and signal distribution system
• Aurus
• Auratus
• Crescendo
• On Air 24
• Vivace
• POLARIS evolution
• NIO xcel
• PerformanCeTRL
• BlackCam
• ASTRO SPATIAL AUDIO
• Brähler

Products and services

• POLARIS evolution Modular scalable IP-based audio production platform including POLARIS access (16-fader base console with 19" touchscreen), POLARIS view (21.5" multi-touch interface), and POLARIS scala (audio processing module with up to 640 processing channels and 384 buses, passive cooling). Designed for live events, theater, post-production, and broadcast with Dante audio networking, MIDI, and DAW integration.
• Aurus Flagship digital mixing console with direct access philosophy, offering up to 80 faders and capacity for 300 simultaneous audio channels with full automation. Fully integrated with the Nexus routing system for comprehensive signal management across large venues.
• Auratus Compact digital mixing console inheriting many Aurus functions, featuring direct access technology and full Nexus integration. Available in mobile configuration for flexible deployment.
• Crescendo / Crescendo Platinum Digital mixing console available in Platinum version with updated design and software. Equipped with Platinum DSP processing module proven at Montreux Jazz Festival.
• On Air24 Digital mixing console designed for broadcast and on-air applications. Part of the Moscow showroom demonstration equipment lineup.
• Nexus / Nexus Star Digital audio routing/matrix system with capacity up to 8144x8144 audio channels. Nexus Star serves as central router. Supports MADI, Dante, AES/EBU, analog, and video embedding interfaces with redundant fiber optic connectivity.
• NIO xcel Professional audio converter line with Dante networking. Models include 1101/1102 (AES/EBU), 1201 (8 mic inputs with 4-way splitter), and 1202 (8 line inputs/4 outputs). Features 44.1-192 kHz sampling, 4-band EQ, 16x16 configurable mixer per unit, and dynamic range above 152 dB.
• Vivace Electroacoustic room acoustics correction system. Analyzes microphone signals in real-time and outputs through positioned speakers to create virtual acoustic environments. Supports room acoustics modification, 3D panning, and speech intelligibility enhancement. Integrates with AURUS and NEXUS systems.
• Stage Management Systems (PPR) Director assistant consoles for stage management in theaters, concert halls, and multifunctional venues. Features 1-8 video monitors, LED general lighting with dimmer, 32-64 light cue circuits, unlimited notification zones, and SD card sound tracks (WAV/MP3). Mobile version available with adjustable height and tilt.
• Brähler Conference Systems Conference and simultaneous translation systems including equipment for 1+1 to 7+1 interpretation modes. Features infrared receiver technology for delegates. Used in Zaryadye Concert Hall, Maly Theatre, and other venues for multilingual events.
• PerformanCeTRL Integrated stage management and intercom system combining Salzbrenner Media Control with Delec Oratis, providing stage announcements, scene cue management, light signal control, and automatic voice messaging.
• ASTRO SPATIAL AUDIO 3D sound effects system based on Spatial Sound Wave technology from Fraunhofer IDMT. Includes Sara processor for spatial sound rendering, utilizing 46+ distributed speakers. Enables acoustic space simulation and immersive theatrical sound design.
• Delec Oratis Professional intercom/party-line system for production communication. Supports large number of subscribers with LCD key labels, conference types, background audio programs. Configured via PC.
• BlackCam Remote-controlled camera system brand for broadcast and production applications. Concept introduced at Prolight+Sound NAMM Russia 2016.

Quantifiable outcome

• Nexus routing capacity supports up to 256 audio signals simultaneously on dual fiber-optic lines
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Stagetec (Stage Tec Entwicklungsgesellschaft für professionelle Audiotechnik)coreTechnology or IntegrationPrimary technology partner and manufacturer. Provides Nexus routing systems, Aurus/Crescendo/Auratus mixing consoles, based in Berlin, Germany. Salzbrenner Media Group is a key distributor and integrator of Stagetec products.
• BrählercoreTechnology or IntegrationSupplier of conference systems and simultaneous translation equipment. Used in Zaryadye Concert Hall, Maly Theatre, and other installations for multilingual interpretation.
• Delec (part of Salzbrenner Group)coreTechnology or IntegrationSupplier of Oratis intercom/communication systems used in theater stage management and sports venue communication systems.
• OOO NP Avallon LimitedmajorChannel Partner/ Reseller/ DistributorMoscow-based distributor and integrator of Salzbrenner/Stagetec products in Russia.
• LTM Music CompanymajorChannel Partner/ Reseller/ DistributorMoscow region distributor for audio technology products.
• OOO MediaProjectmajorChannel Partner/ Reseller/ DistributorSt. Petersburg-based integrator and distributor.
• OOO Sofit LightmajorImplementation/ SI/ Consulting PartnerMoscow-based system integrator that installed sound reinforcement at Aquatics Palace in Kazan using Stagetec equipment.
• EST Stage TechnologyminorImplementation/ SI/ Consulting PartnerMoscow-based stage technology integrator.
• I.S.P.A.-EngineeringminorImplementation/ SI/ Consulting PartnerRussian system integrator that collaborated with Sony Professional Services UK on Mariinsky Theatre mobile TV studio project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lawo: German manufacturer of professional audio consoles, audio routing systems (Nova73/Power Core) and IP-based broadcast infrastructure for broadcast, theater and live events — directly competes with Stage Tec Nexus and Aurus consoles in the same venues.
• Calrec Audio: UK manufacturer of broadcast-focused digital mixing consoles (Apollo, Artemis, Type R, Impulse) plus AoIP routing — competes head-to-head for HD OB trucks, broadcast studios and theater/broadcast hybrid venues.
• Solid State Logic (SSL): UK-based maker of high-end digital broadcast and music mixing consoles (System T, S300, Live) with overlapping customer base in theater, broadcast and live production — directly comparable to Aurus/On Air24 for tier-1 installs.
• Studer (by Harman): Swiss brand (Harman) producing broadcast and live digital mixing consoles and routing (Vista, Glacier, Infinity Core) — direct competitor for Aurus and On Air24 in broadcast and theater installations.
• DiGiCo: British maker of digital mixing consoles (SD, Quantum, Quantum338) widely deployed in live touring, theater and broadcast — directly comparable to Aurus and Crescendo in live/stage and broadcast applications.
• Riedel Communications: German provider of intercom, signal distribution and stage management systems (Artist, Bolero, MediorNet) — overlaps directly with Salzbrenner's Delec Oratis intercom and PerformanCeTRL stage management offerings for theaters and sports venues.
• Clear-Com (HME): US manufacturer of professional intercom and party-line systems (HelixNet, FreeSpeak, Encore) widely used in theater, broadcast and live events — directly comparable to Delec Oratis intercom portfolio.

Broad incumbents

• L-Acoustics: French premium loudspeaker and sound reinforcement manufacturer (K2, Kara, L-ISA immersive) deployed in concert halls, theaters and Olympic venues — comparable for the venue sound reinforcement portion of Stagetec installations, even though Salzbrenner primarily does consoles and routing.
• Harman Professional Solutions: Broad US incumbent owning Soundcraft, Studer, AKG, JBL Professional, Martin lighting and AMX — competes across mixing consoles, microphones, loudspeakers and venue AV, similar to Salzbrenner/Stagetec's full venue stack.
• Yamaha Pro Audio: Major Japanese pro audio incumbent with PM/CL/Rivage digital consoles, Dante-native networking, and NEXO loudspeakers — broader portfolio overlapping with Aurus/Auratus/Crescendo and stage systems across venue types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salzbrenner-stagetec-mediagroup-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salzbrenner Stagetec Mediagroup GmbH