Stanley Primary School

What Stanley Primary School does

Stanley Primary School is a state-funded primary school located on Wordsworth Avenue, Blackpool, England (FY3 9UT), serving approximately 200-280 pupils aged 4-11 from Reception through Year 6. The school converted to academy status on 1 April 2024 and is a founder member of the Synergy Education Trust (SET), a multi-academy trust that provides shared governance, policies, and collaborative curriculum resources. The school is led by Headteacher Mrs Jane Murphy with 38 employees and operates a 32.5-hour school week (8:35am-3:15pm).

The school's core product is a full National Curriculum offering supplemented by structured curriculum schemes: Read Write Inc phonics, White Rose Maths, Oxford Reading Tree, Language Angels Spanish (from Year 1), KAPOW Science, Access Art, 1Decision PSHE, PE Passport, and Discovery Education / Scratch Junior for computing. Notable specialist provision includes the Embrace unit, a bespoke SEND classroom with a curriculum co-developed with Synergy Education Trust. Wraparound and ancillary services include a Before & After School Club (7:00am-6:00pm, £4.50-£8.00/session), holiday sports camps run in partnership with Blackpool FC Community Trust (£13/day or £55/week), and on-site meals from Lancashire Catering Services.

The business model is dominated by government per-pupil grant funding, supplemented by transactional paid services to parents: paid school meals for Years 3-6 (£3.00/day), wraparound childcare, and holiday camps. The go-to-market is school admissions via Blackpool Council, with no direct consumer marketing of paid services beyond the website. The school has accumulated a strong award stack — Ofsted (November 2023), IQM Inclusive School Award, Green Flag (2024), School Games Gold 2024-2025, Music Mark, and Heritage Award — positioning it as a high-quality local provider within the Synergy trust family.

Name

Stanley Primary School

Legal name

Stanley Primary School

Website

https://stanleyprimaryschool.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Stanley Primary School is a state-funded academy primary school in Blackpool, England, serving children aged 4-11 (Reception to Year 6) under the Synergy Education Trust, offering the full National Curriculum, a specialist Embrace SEND unit, wraparound childcare, and holiday sports camps.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Elementary and Secondary Schools (61111), Sports and Recreation Instruction (611620)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industries

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM), Transition & School-Readiness Support for Special Needs Children (HSAAAIAO)

Keywords

• Primary education
• Primary school services
• Wraparound childcare
• SEND specialist provision
• School meals catering

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. School Meals: Meals provided by Lancashire Catering Services prepared on-site. Universal free meals for Reception, Year 1 and Year 2. Paid meals for Years 3-6 at £3.00 per day.
2. Before & After School Club: Wraparound childcare service operating 7:00am-8:30am (Before) and 3:15pm-6:00pm (After). Before School Club £4.50 per session, After School Club £8.00 per session. Registered for Tax-Free Childcare and Universal Credit.
3. Holiday Camps: Sports camps through Blackpool FC Community Trust running 8:00am-5:00pm, £13 per day or £55 for full week.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stanley Primary School is a state-funded academy primary school delivering National Curriculum education for children aged 4–11 (Reception through Year 6), with wraparound childcare (Before & After School Club and Holiday Camps), a specialist Embrace unit for children with additional needs, school meals, extracurricular clubs (choir, dance, football, multi-skills, table tennis, Taekwondo), and family support services. Operates as one of the founder schools of the Synergy Education Trust, with paid ancillary services including £3.00/day school meals, £4.50/session Before School Club, £8.00/session After School Club, and £13/day holiday sports camps.

Product overview

Stanley Primary School is a primary education provider offering a comprehensive educational programme from Reception through Year 6, operating as one of the founder schools of the Synergy Education Trust. The school provides a unified educational offering centred on its core academic curriculum covering all National Curriculum subjects, supplemented by specialist programmes including Spanish language education, computing with digital literacy, and rich extra-curricular activities. Key services include Embrace (specialist provision for children with additional needs), Before & After School Club, Holiday Camps, and After School Clubs. The school follows structured curriculum schemes including Read Write Inc for phonics, White Rose Maths, Language Angels for Spanish, PE Passport, 1Decision for PSHE, and KAPOW Science, all delivered through the school's five curriculum drivers: Community, Opportunities, Challenge, Character, and Communication.

Differentiator

Problem solved

Functional benefit

Brands

• Embrace: A dedicated specialist enhanced classroom providing bespoke curriculum for children with diverse needs, developed in collaboration with Synergy Education Trust.

Products and services

• Core Academic Curriculum

Quantifiable outcome

• Ofsted November 2023: 'The school strives to achieve its value of aiming high for pupils in all aspects of school life'
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Synergy Education Trust (SET)coreStrategic or Co-development Partner · 1 April 2024Stanley Primary School is one of the founder schools of Synergy Education Trust. The school converted to academy status on 1st April 2024 and is now part of the trust family of like-minded schools sharing a child and family centred vision of inclusion, excellence and opportunities. The trust provides governance, policies, and collaborative educational resources including the bespoke Embrace curriculum.
• Blackpool FC Community Trust (BFCCT)coreStrategic or Co-development PartnerPartnership offering fun and engaging Sports Camps during school holidays. Camps run Monday to Friday 8:00am-5:00pm at £13 per day or £55 per week. Stanley Primary is one of seven host venues with sessions led by experienced sports coaches alongside school staff. Open to children aged 5-14.
• Lancashire Catering ServicescoreOthersProvides delicious and healthy school meals, all lovingly prepared on-site by the school's friendly kitchen team. Every day, children can choose from three tasty meal options including a sweet pudding. School has received Schools Healthier Choices Award and perfect 5/5 hygiene score.
• The King's TrustminorStrategic or Co-development PartnerTeam from The King's Trust helped transformed the KS1 dining hall as part of their community project. While they gained valuable hands-on experience to complete their training, the school benefited from a refreshed and welcoming space.
• Dreams Come True CharityminorOthersCharity funded the new Embrace 1 playground which made a significant and lasting difference by providing an inclusive and engaging space for play and development. School raised £855 for the charity through World Dream Day Pyjama Day.
• Brian House Children's HospiceminorOthersSchool has supported Brian House Children's Hospice over several years through their festive Elf Run, raising £782.59 in 2025 to support vital care and services for children and families.
• Gifting GoalsminorOthersCharity co-founded by Jordan Banks' mum in memory of Jordan, a much-loved member of the Stanley family. Uses the power of sport to provide football kits and opportunities for children in Africa. School raised £430.74 through Wear Your Football Shirt Day.
• YoungMinds UKminorOthersSchool celebrated World Mental Health Day with 'Hello Yellow' activities supporting YoungMinds UK and encouraging positive conversations about mental health.
• Cash4KidsminorOthersSchool raised £433 through 'Dress As Your Hero' Day to support local children and families in need.
• Blackpool Music HubminorChannel Partner/ Reseller/ DistributorOrganises peripatetic music teaching offered in brass, woodwind, keyboard, guitar and ukulele at the school.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Learning: Large UK multi-academy trust running primary and secondary schools across England; directly comparable as a state-funded MAT delivering curriculum, wraparound, and inclusion services at multi-site scale.
• Oasis Community Learning: UK multi-academy trust running a network of primary and secondary academies with wraparound care and community partnerships; comparable in mission and operating model.
• Academies Enterprise Trust: One of the larger UK multi-academy trusts operating primary and secondary academies; comparable as a state-funded MAT with shared governance, SEND provision, and after-school offerings.
• Synergy Education Trust: Multi-academy trust of which Stanley is a founder school; operates other like-minded primaries under shared governance, policies, and the bespoke Embrace curriculum framework.

Broad incumbents

• GEMS Education: Large international K-12 schools operator with enrichment and holiday programmes; relevant as a scaled school operator with diversified beyond-classroom services.
• Cognita: International schools group running primary and secondary schools across multiple countries; comparable as a multi-site school operator with extended services beyond the school day.
• Busy Bees: Major UK nursery and childcare provider with wraparound and holiday provision; relevant comparison for the school's paid before/after-school and holiday camp services.
• Nord Anglia Education: International schools group operating premium primary and secondary schools; broader comparator as a multi-site school operator with enrichment and wraparound offerings.
• Bright Horizons Family Solutions: Global provider of early-education and childcare services including school-age wraparound clubs; overlaps with Stanley's Before & After School Club and Holiday Camp offerings at much larger scale.

Emerging players

• SEND-specialist schools (e.g., nasen-affiliated providers): Specialist SEND schools and resource bases focused on inclusion and enhanced needs provision; comparable to Stanley's Embrace unit as the school's primary differentiator in SEND support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/stanley-primary-school

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanley Primary School