What STAR ARCTIC OY does

Star Arctic Oy is a Finnish family-owned hospitality company founded in 2016 by two families, operating Star Arctic Hotel — a 57-room felltop resort on top of Kaunispää Fell in Saariselkä, Finnish Lapland, approximately 270km north of the Arctic Circle. The company serves international tourists across four primary segments: aurora hunters and nature enthusiasts, romantic celebrants (honeymoons, weddings, anniversaries), families with children, and adventure tourists. Operations are seasonal, with the hotel closed for summer and autumn from approximately late April through late October, reopening for the winter aurora and activity season.

The company's product portfolio comprises four accommodation types — 30 Scenic Suites (30m² two-floor suites with south-facing views), 12 Sauna Suites (36m² spa suites with private sauna), 15 Aurora Glass Cabins (20m² cabins with three-panel glass roofs for stargazing/aurora viewing), and a newly launched Aurora Sauna Suite (35m² premium spa suite). A core operating asset is the 33-hectare Wilderness Center located 15-20 minutes from the hotel, housing a 100% registered Siberian Husky kennel, a reindeer farm operated by a Skolt Sámi herder, an ice fishing pond, kota huts, and the Wilderness Restaurant. The property is conditioned by a geothermal heating system (maalämpö) with kitchen waste-heat recovery and renewable energy inputs. Reservations run on Mews hospitality software; activities are booked via FareHarbor.

Revenue is generated through accommodation bookings, five all-inclusive experience packages priced from €1,080 to €2,724 per person for 3-7 night stays (Autumn Aurora, Lapland Getaway, Passion for Aurora, Passion for Lapland, Arctic Luxury), à la carte Arctic activities (husky safaris, snowmobile expeditions, reindeer experiences, aurora hunting tours, ice fishing, snowshoeing, cultural tours to Siida Museum and Tankavaara Gold Museum), restaurant operations at Restaurant Kaunis and the Wilderness Restaurant, spa and wellness services (private sauna €80-€400), airport and inter-village transfers, and weddings/events for up to 80-100 guests. Distribution is direct-to-consumer via the hotel's own booking engine with a best-rate guarantee, supplemented by OTAs (TripAdvisor, Booking.com), travel-trade brochures, and Visit Finland destination marketing partnerships. The company holds Green Key and Sustainable Travel Finland certifications and has been recognized with TripAdvisor Travelers Choice (2020), Luxury Lifestyle Awards (2020), and TravelMyth recognition (2019).

Name

STAR ARCTIC OY

Legal name

Star Arctic Oy

Website

https://stararctichotel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Arctic Oy operates Star Arctic Hotel, a 57-room felltop resort on Kaunispää Fell in Saariselkä, Finnish Lapland, serving international aurora hunters, romantic celebrants, families, and adventure tourists with seasonal accommodation, all-inclusive Arctic experience packages, and guided activities from its 33-hectare Wilderness Center.

Ownership category

akta.pro rank

Product category

Boutique Arctic Resort & Activity Operator

NAICS

All Other Traveler Accommodation (721199), Skiing Facilities (713920), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Safari & Wilderness Luxury Resorts (THAGACAD)

Keywords

• Arctic resort
• Northern lights tourism
• Lapland hospitality
• Wilderness activities
• Boutique hotel

Headquarters

HQ city

Inari, Lappi

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Room bookings for 4 room types: Scenic Suite (30 units), Sauna Suite (12 units), Aurora Glass Cabin (15 units), and Aurora Sauna Suite. Direct booking through their own engine with rates varying by season.
2. Restaurant Services: Restaurant Kaunis offers dinner service with panoramic views, lounge bar, cocktail menu featuring local berries, and breakfast included with room bookings. Wilderness Restaurant serves activity lunches and special dinner experiences.
3. Arctic Activities & Excursions: Wide selection of activities including husky safaris, snowmobile tours, reindeer experiences, aurora hunting, ice fishing, snowshoeing, and cultural tours. Booked through FareHarbor or as part of packages.
4. Experience Packages: All-inclusive packages (3-7 nights) combining accommodation, full/half board, airport transfers, winter gear, activities, and welcome amenities. Packages range from Autumn Aurora (1080€) to Arctic Luxury (2724€) per person.
5. Transportation Services: Airport transfers (Ivalo Airport to hotel 85€ for 1-4 persons), village transfers, and long-distance transport to Rovaniemi, Inari, and other Lapland destinations.
6. Spa & Wellness Services: Private sauna experiences (80€-200€), champagne and jacuzzi packages (400€), and romantic celebration packages (50€-400€) for honeymoons and special occasions.
7. Event & Wedding Services: Wedding venue rental (Restaurant Kaunis fits 80-100 persons, Wilderness Restaurant fits 40-80 persons) with tailored menus, accommodation packages, and event planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Star Arctic Oy operates a felltop resort on Kaunispää Mountain in Saariselkä, Finnish Lapland, offering four accommodation types (Scenic Suite, Sauna Suite, Aurora Glass Cabin, Aurora Sauna Suite) totaling 57 keys. The resort bundles lodging with restaurant service (Restaurant Kaunis and Wilderness Restaurant), Arctic excursions (husky safaris, reindeer experiences, snowmobile tours, aurora hunting, ice fishing, snowshoeing, cultural tours), and all-inclusive 3–7 night experience packages including transfers, winter gear, meals, and activities.

Product overview

STAR ARCTIC OY operates Star Arctic Hotel, a felltop resort on Kaunispää Mountain in Saariselkä, Finland. The company offers a portfolio of four distinct accommodation types: Scenic Suite (30m² two-floor suite), Sauna Suite (36m² with private sauna and kitchen), Aurora Glass Cabin (20m² with glass roof for stargazing), and the premium Aurora Sauna Suite (35m² spa suite with panoramic windows and private sauna/tub). The resort's activity portfolio includes guided Arctic adventures from its Wilderness Center (33-hectare private area) featuring Siberian husky safaris, traditional reindeer experiences led by Skolt Sámi herders, snowmobile expeditions, aurora hunting tours (by heated sleigh, minibus, snowmobile, husky sled, or snowshoes), snowshoeing, ice fishing, and cultural museum tours. Dining options include Restaurant Kaunis (panoramic views, seasonal Lappish menus) and Wilderness Restaurant (fire-cooked Lappish buffet). The company bundles offerings into five experience packages: Autumn Aurora (3-4 nights, from €1,080), Lapland Getaway (3-4 nights, from €1,492), Passion for Aurora (5-7 nights, from €2,191), Passion for Lapland (5-7 nights, from €2,359), and Arctic Luxury (5-7 nights, from €2,724). Transportation and private event planning services complement the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Scenic Suite Two-floor 30m² suite with large windows facing south towards Saariselkä village, offering panoramic views of Urho Kekkonen National Park and aurora viewing. Accommodates up to 4 guests.
• Sauna Suite 36m² spa suite with private sauna and kitchen facilities, available in 1 or 2 floor configurations. Family favorite, accommodating up to 4 guests with a convertible sofa bed.
• Aurora Glass Cabin 20m² glass-roof cabin with three-panel glass ceiling above the bed, enabling direct viewing of northern lights and stars. Accommodates up to 3 guests.
• Aurora Sauna Suite Premium 35m² spa suite with floor-to-ceiling panoramic windows, private sauna, bathtub, queen-size bed, minibar, Chromecast TV, and geothermal heating. Accommodates up to 4 guests.
• Restaurant Kaunis Hotel restaurant with panoramic views of Saariselkä and surrounding nature. Serves seasonal Lappish menus, cocktails with local berries, and terrace dining for dinner 17:00-23:00 and lunch 13:00-15:00. Fits 80-100 persons for private events.
• Siberian Husky Safaris Self-driven husky sled safaris through wilderness forests at the Wilderness Center, where all dogs are registered 100% Siberian Huskies. Options include 2-hour (5–6 km), 3.5-hour (10–12 km with Wilderness Restaurant lunch), and 4-hour (15 km with kota lunch) expeditions.
• Reindeer Experiences

Quantifiable outcome

• Northern Lights visible over 200 nights per year in Saariselkä region
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Visit FinlandcoreStrategic or Co-development PartnerOfficial Finnish tourism organization partnership. Hotel participates in Visit Finland marketing, certification programs, and sustainable tourism initiatives. Siida Museum (European Museum of the Year 2024) is also promoted through Visit Finland channels.
• Sustainable Travel Finland (STF)coreStrategic or Co-development PartnerHotel is part of STF program managed by Visit Finland, on journey toward more responsible Lapland tourism practices.
• FinnairminorChannel Partner/ Reseller/ DistributorRegular direct flights from Helsinki to Ivalo Airport facilitate guest arrivals. Part of destination accessibility infrastructure rather than formal partnership.
• Norwegian AirminorChannel Partner/ Reseller/ DistributorDirect flight connections from Helsinki to Ivalo Airport supporting guest access to the region.
• LufthansaminorChannel Partner/ Reseller/ DistributorInternational route from Frankfurt to Ivalo provides accessibility for European market beyond Nordic region.
• Siida Museum (Sámi Museum and Nature Centre)minorStrategic or Co-development PartnerWilderness Center offers day trips to Siida Museum in Inari, winner of European Museum of the Year Award 2024. Partnership provides cultural tourism experience complementing hotel's adventure offerings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Northern Lights Village (Saariselkä): Glass-roof aurora-viewing cabins in Saariselkä with activity packages — directly overlapping product (glass cabins + arctic activities) in the same destination.
• Levin Iglut (Levi, Lapland): Glass-igloo resort in Levi ski resort with aurora-viewing cabins and Lapland activity packages — directly comparable glass-roof aurora + activity product in the same Finnish Lapland market.
• Wilderness Hotels (Lapland): Network of Lapland wilderness hotels with activity packages (huskies, reindeer, snowmobile) in Inari/Saariselkä area — comparable remote-location all-inclusive Lapland experience model.
• Arctic SnowHotel & Glass Igloos: Year-round Arctic resort near Rovaniemi combining snow-and-ice accommodation with glass igloos and Lapland activities — directly comparable glass-roof aurora viewing + activity bundle product.
• Hotel & Igloo Village Kakslauttanen: Arctic resort in Saariselkä region famous for glass-roof igloos, offering aurora viewing and Lapland activity packages — directly comparable felltop/wilderness experience product targeting the same aurora-seeking guests.
• Harriniva Hotels & Safaris (Muonio): Family-run Lapland hotel operator with husky, snowmobile, and reindeer safari packages near Muonio — comparable family-owned activity-centric Lapland hospitality model.
• Glass Resort (Rovaniemi): Glass-roof accommodation resort near SantaPark, Rovaniemi, with luxury suites and activity packages — comparable premium glass-roof aurora cabin product targeting luxury Arctic travelers.

Broad incumbents

• Lapland Hotels: Finland's largest private hotel chain with multiple Lapland properties and activity packages, including locations near Saariselkä — broader portfolio competitor targeting similar Arctic tourism demand.
• Santa Claus Holiday Village (Rovaniemi): Large Lapland resort complex near Rovaniemi with cabins, activities, and Santa-themed experiences — broader but comparable bundled accommodation + Arctic activity offering targeting international tourists.

Regional players

• Hotel Inari: Hotel in Inari village, Northern Lapland, offering accommodation and activity packages near Lake Inari — nearby regional competitor in the same northern Lapland destination market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCJvVSHK1gT7qZ70VNZNtP1A
• Facebookfacebook.com/stararctichotel
• Instagraminstagram.com/stararctic_hotel
• LinkedInlinkedin.com/company/star-arctic-oy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAR ARCTIC OY