STAR BIKE LTD
STAR BIKE LTD is a family-run bicycle retailer in Hull, UK, holding Pinarello Premier and Bianchi Exclusive dealer status. It sells new and pre-owned bikes, accessories, and provides repair services to individual consumers via a physical store, e-commerce site, and eBay.
- Company typePrivate
- Founded-
- HeadquartersHull, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What STAR BIKE LTD does
STAR BIKE LTD is a family-run independent bicycle retailer headquartered in Hull, United Kingdom, operating with a workforce of approximately six employees. The business is positioned around premium road cycling, holding Premier Dealer status with Pinarello and Exclusive Dealer status with Bianchi, and additionally stocking the Forme range. Beyond road bikes, the catalogue spans mountain bikes, gravel bikes, hybrid bikes, e-bikes, e-scooters, children's bikes, vintage bicycles, and framesets, alongside cycling accessories and parts, with both new and pre-owned units available.
Revenue is generated through three primary streams: bicycle sales (new and pre-owned), accessories and parts, and repair services. Supporting monetised services include a part-exchange programme against new purchases, a White Glove Delivery offering, and a 24-hour repair turnaround. The business also accepts Cyclescheme vouchers, making it accessible to UK cycle-to-work salary-sacrifice participants.
Distribution is multi-channel: a physical Hull storefront, a branded e-commerce website, and an eBay storefront. The customer base is exclusively consumer (B2C), with no disclosed enterprise or fleet customers. No funding rounds, revenue figures, headcount trends, patents, or third-party recognition were disclosed in the source material.
STAR BIKE LTD firmographics
Firmographics- Name
- STAR BIKE LTD
- Legal name
- STAR BIKE LTD
- Website
- https://starbikes.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- STAR BIKE LTD is a family-run bicycle retailer in Hull, UK, holding Pinarello Premier and Bianchi Exclusive dealer status. It sells new and pre-owned bikes, accessories, and provides repair services to individual consumers via a physical store, e-commerce site, and eBay.
- Ownership category
- akta.pro rank
STAR BIKE LTD industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Used & Refurbished Bike Retail (CRAMAHAK)
Keywords
Where STAR BIKE LTD is headquartered
LocationHeadquarters
- HQ city
- Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
STAR BIKE LTD business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Bicycle Sales: Sale of new and pre-owned bicycles including road bikes, mountain bikes, e-bikes, gravel bikes, hybrid bikes, children's bikes, vintage bikes, and framesets. Carries premium brands such as Pinarello, Bianchi, and Forme.
- Accessories and Parts: Sale of cycling accessories including helmets, clothing, wheels, tires, handlebars, stems, saddles, bottle cages, and components. Extensive range of Bianchi and Pinarello branded accessories.
- Repair Services: Road bike repair and servicing including 24-hour bike repair service, part exchange, and collection/drop-off service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full price items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
STAR BIKE LTD product offering
Product offeringCore offering
Star Bikes is a family-run bicycle specialist retailer operating a physical showroom and workshop in Hull, Yorkshire, selling new and pre-owned bicycles (road, mountain, gravel, hybrid, children's, vintage, e-bikes, e-scooters, framesets) with exclusive dealerships for Bianchi and Premier Dealer status for Pinarello. The company also sells branded cycling accessories, offers a 24-hour road bike repair service, part exchange, Cyclescheme voucher redemption, and White Glove delivery within the UK.
Product overview
Star Bikes is a family-run road bike specialist based in Hull, Yorkshire, operating as a Premier Dealer for Pinarello and exclusive dealer for Bianchi. The business offers a comprehensive cycling retail operation combining new and pre-owned bicycles across multiple categories (road, mountain, gravel, hybrid, children's, vintage, e-bikes, e-scooters) with a full-service repair workshop. The product portfolio centers on premium Italian road bikes (Pinarello, Bianchi) and Forme UK bikes, supported by extensive branded accessories from these manufacturers including MOST components, wheels, clothing, and consumables. Services include 24-hour repairs, part exchange, delivery with White Glove option, and Cyclescheme voucher acceptance.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Bikes Specialised road bikes for cyclists, including premium models from Bianchi and Pinarello exclusive dealerships, sold to individual cyclists seeking performance-oriented road machines.
- Mountain Bikes Off-road mountain bikes for trail and mountain cycling, sold to individual cyclists for off-road riding.
- Gravel Bikes Versatile bikes designed for mixed-terrain riding combining road and off-road capabilities, sold to individual cyclists seeking versatility.
- E-Bikes (Electric Bikes) Electric-assisted bicycles for easier pedaling and extended range, sold to individual cyclists seeking assisted cycling.
- E-Scooters Electric scooters for urban transportation, sold to individual consumers for last-mile travel.
- Children's Bikes Bikes designed for children of various ages and skill levels, sold to parents/guardians for younger riders.
- Vintage Bikes Classic vintage-style city bikes with retro aesthetics, sold to individual cyclists seeking vintage-style bicycles.
- Hybrid Bikes Versatile bikes combining features of road and mountain bikes for diverse riding conditions, sold to individual cyclists seeking versatile all-rounders.
- Framesets Bike frames without components, allowing custom builds, sold to individual cyclists building or customising bikes.
- Pre-Owned Bikes Certified pre-owned bicycles including premium models at reduced prices, sold to individual cyclists seeking value or specific models.
- Bicycle Accessories Full range of cycling accessories including Bianchi and Pinarello branded items, helmets, clothing, wheels, tyres, components, lights, pumps, bottle cages, and gifts, sold to individual cyclists.
- Bike Repair Services 24-hour bike repair service with collection and drop-off options, including road bike specialists, provided to individual cyclists needing bike maintenance and repair.
- Part Exchange Trade-in service allowing customers to exchange old bikes for credit toward new purchases, offered to individual cyclists looking to upgrade.
- Delivery Service Delivery and pick-up service within the UK including a White Glove Delivery option for premium bikes, provided to customers purchasing bikes from the store.
Companies that use STAR BIKE LTD
Customer profileSegments1 record
Ideal customer profiles1 record
STAR BIKE LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
STAR BIKE LTD partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PinarellocorePremier Dealer status for Pinarello, one of the world's leading road bike manufacturers. Stock the full range of Pinarello bikes and official Pinarello accessories, components, and spare parts.
- BianchicoreExclusive dealership for Bianchi, the historic Italian bicycle manufacturer. Carries Bianchi bikes and official Bianchi accessories, clothing, and components.
- FormeminorStock Forme brand bicycles as part of their product range.
- CycleschemecoreAccept Cyclescheme vouchers for new bikes at RRP only, allowing employees to purchase bikes through salary sacrifice schemes.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
STAR BIKE LTD competitors and assessment
Company assessmentBroad incumbents
- Halfords: Largest UK high-street cycling and motoring retailer with hundreds of stores selling bikes, e-bikes, accessories and providing in-store servicing — competes broadly with Star Bikes on mass-market bikes, accessories and service.
Direct peers
- Cycle Republic: UK multi-store cycling retailer selling road, mountain, hybrid and e-bikes with in-store servicing — comparable multi-channel bike retail model though at national scale.
- Planet X: UK-based direct-to-consumer cycling brand selling road, gravel, mountain and e-bikes online with aggressive pricing — comparable as a UK online channel competitor in the road and e-bike categories Star Bikes serves.
- Merlin Cycles: UK-based online cycling retailer specializing in discounted premium road, mountain and gravel bikes plus components and accessories — competes with Star Bikes on premium bike and parts/accessories e-commerce.
- Ribble Cycles: UK direct-to-consumer bike brand and retailer selling road, gravel, e-bikes and mountain bikes online with custom builds and workshops — competes with Star Bikes on premium road bike and e-bike sales via e-commerce.
- Evans Cycles: One of the UK's largest multi-store cycling retailers carrying road, mountain, e-bikes and accessories with in-store servicing — directly comparable multi-channel bike retailer, though operating at much larger scale than Star Bikes.
- Wiggle / Chain Reaction Cycles: UK-headquartered online cycling and tri-sports retailer selling bikes, components, clothing and accessories globally — directly comparable on the e-commerce bike and accessories side of Star Bikes' business.
- Sigma Sports: UK-based premium cycling retailer and online bike shop stocking road, mountain and gravel bikes from premium brands including Pinarello, with a strong workshop and mail-order operation — directly comparable to Star Bikes' model and brand portfolio.
Regional players
- Dale Cycles: Regional UK bike retailer based in Yorkshire carrying premium road and mountain bike brands with workshop services — comparable regional peer with similar brand-and-service retail mix but in adjacent Yorkshire territory.
- AW Cycles: Independent UK cycling retailer stocking road, mountain and e-bikes plus accessories and parts with in-store workshop — comparable independent multi-brand bike retailer with similar scale and service model.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
STAR BIKE LTD social profiles
Digital presenceSTAR BIKE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
STAR BIKE LTD leadership team
Management profileNumber of profiles
STAR BIKE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STAR BIKE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STAR BIKE LTD
What does STAR BIKE LTD do?
Star Bikes is a family-run bicycle specialist retailer operating a physical showroom and workshop in Hull, Yorkshire, selling new and pre-owned bicycles (road, mountain, gravel, hybrid, children's, vintage, e-bikes, e-scooters, framesets) with exclusive dealerships for Bianchi and Premier Dealer status for Pinarello. The company also sells branded cycling accessories, offers a 24-hour road bike repair service, part exchange, Cyclescheme voucher redemption, and White Glove delivery within the UK.
Is STAR BIKE LTD a public or private company?
STAR BIKE LTD is a private company. It is classified as family owned and is currently operating.
When was STAR BIKE LTD founded?
STAR BIKE LTD was founded in -1. It employs 1 to 10 people.
Where is STAR BIKE LTD based?
STAR BIKE LTD is headquartered in Hull, United Kingdom, in the Europe region.
How does STAR BIKE LTD make money?
Three revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Parts and repair Services.
Who are STAR BIKE LTD's main competitors?
Halfords is listed as a broad incumbent. Direct peers are Cycle Republic, Planet X, Merlin Cycles, Ribble Cycles, Evans Cycles, Wiggle / Chain Reaction Cycles and Sigma Sports. Regional players are Dale Cycles and AW Cycles.
Does STAR BIKE LTD have an API?
No public API is recorded for STAR BIKE LTD.
What industry is STAR BIKE LTD in?
STAR BIKE LTD's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).