StarBet By RMCO

What StarBet By RMCO does

StarBet, operated by RM-COMPANY d.o.o. Čačak, is a Serbian licensed gambling operator providing online and retail sports betting and casino gaming to adult Serbian residents. Founded in May 1998 in Guča with its operating base in Čačak, the company has grown to operate more than 80 physical betting shops across Serbia and a unified digital platform at starbet.rs accessible via web and native Android and iOS applications. The product portfolio centers on pre-match and live sports betting (football, basketball, tennis, hockey, with 51+ bet types including Asian handicaps, systems, and cash-out), supplemented by slot games from third-party providers (EGT Digital, Endorphina, Pragmatic Play, Synot, Amatic, Amusnet, Mascot, Hyperionplay, Excellent Reel), live dealer games (Blackjack, Baccarat, Roulette, Poker), RNG-based virtual games (virtual football, tennis, dog/horse racing, Lucky Balls, Greek Keno) under the ElBet brand, and fast instant games.

The underlying platform integrates nine slot providers, a virtual games engine, and a multi-channel payment stack supporting VISA, Mastercard, Maestro, domestic DINA Card, IPay vouchers, and bank transfers, with deposits accepted both online and at retail shops (minimum 100 RSD in-shop, 500 RSD online). The business is built on three Serbian Ministry of Finance gambling licenses (sports betting 2013, gambling machines 2014, online via electronic communication 2019), making compliance and licensing a core operating discipline rather than an afterthought.

The revenue model is transaction-based across all verticals, monetized through the house edge on sports odds, slot RTP margins, and live/virtual game margins, with no subscription or fee-based component. Customer engagement is layered through the STAR Bet Club / RM Club loyalty program, which converts wagering activity into points redeemable in the STAR Market e-commerce marketplace for physical goods (smartphones, electronics, apparel, bicycles) and slot vouchers, alongside cashback, welcome bonuses, and slot tournaments. Distribution is hybrid omnichannel: retail shops serve as acquisition, deposit, and withdrawal nodes while the website and mobile apps extend reach to digital-native bettors. The company is privately held with no disclosed external funding, operates exclusively within Serbia, and is led by director Ivan Stojković.

Name

StarBet By RMCO

Legal name

RM-COMPANY d.o.o. Čačak

Website

https://starbet.rs

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

StarBet, operated by RM-COMPANY d.o.o. Čačak, is a Serbian licensed online and retail sports betting and casino operator serving adult Serbian residents through 80+ physical shops and a web/mobile platform under three Ministry of Finance gambling licenses.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino Gaming

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

akta.pro primary industry

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB)

akta.pro secondary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Sports betting
• Online casino games
• Slot games
• Virtual sports
• Live dealer games

Headquarters

HQ city

Čačak

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Others

Revenue model

1. Sports Betting: The primary revenue stream. Players place bets on sports events (football, basketball, tennis, hockey, etc.), live events, and virtual sports with odds set by the bookmaker. Revenue is generated through the house edge (margin built into odds). The company offers multiple bet types including singles, combinations, systems, Asian handicaps, and cash-out options. Maximum payout is up to 9,999,999 RSD per ticket depending on the number of selections.
2. Online Casino / Slot Games: Slot games from multiple third-party providers (Endorphina, EGT Digital, Pragmatic Play, Synot, Amatic, Mascot, Hyperionplay, Excellent Reel, Amusnet) and proprietary slot games. Revenue is generated through the house edge on slot games. Promotions drive engagement including free spins, slot tournaments with prize pools up to 20,000 RSD, and daily slot events.
3. Virtual Games: Virtual football, virtual tennis, virtual dog racing, virtual horse racing, Lucky Balls, and Greek Keno games. Outcomes are determined by a Random Number Generator (RNG). Players bet on computer-generated events. Revenue comes from house edge on these games.
4. Live Dealer Games: Live casino games including Blackjack, Baccarat, Roulette, and poker. These are provided as virtual games using random number generators for card generation.
5. STAR Market Products and Vouchers: Loyalty program where players redeem accumulated points for physical goods (electronics, sports apparel, bicycles) and vouchers. Points are earned through betting activity. Products and vouchers are fulfilled at physical shop locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Star Bet operates a regulated online and retail sports betting and casino gaming platform in Serbia. Players place pre-match and live sports bets across football, basketball, tennis, hockey and other sports with 50+ bet types including Asian handicaps and cash-out, and access slot games, virtual games (RNG/AI-powered), live dealer games, and fast games. A loyalty program (STAR Bet Club / RM Club) awards points redeemable in the STAR Market for physical goods and vouchers, and the platform supports omnichannel deposits and withdrawals across retail shops, payment cards, bank transfer, and IPay vouchers.

Product overview

StarBet is an online and retail betting platform operated by RM-COMPANY d.o.o. Čačak, Serbia, offering a unified product portfolio centered on sports betting complemented by casino gaming. The core offering includes sports betting (pre-match and live), slot games from multiple providers (EGT Digital, Endorphina, Pragmatic, Synot, Amatic, Amusnet, Mascot, Hyperionplay), live casino games, and virtual games powered by AI and RNG (ElBet brand). The STAR Bet Club loyalty program ties the ecosystem together, offering points redeemable in STAR Market for physical goods and vouchers, plus cashback promotions and tiered bonuses. The platform is accessible via desktop website, native mobile apps (Android/iOS), and over 80 retail locations across Serbia.

Differentiator

Problem solved

Functional benefit

Brands

• STAR BET Club (RM Club): Loyalty program for registered players that awards points convertible to products in the STAR Market or free bets.
• STAR Market
• Second Chance Cashback
• Hot Summer Slot
• Hot Summer Slots Campaign
• Welcome Bonus 100+100 Free Spins
• Global Jackpot
• RMcoBET
• Super Tip
• Star Bet Liga
• Triple Bonus Challenge
• Slot Clash
• Endorphina Week

Products and services

• Sports Betting Pre-match and live sports betting on football, basketball, tennis, hockey, and other sports with 50+ bet types including singles, combinations, systems, Asian handicaps, over/under, correct score, cash-out, and special bets. Available via retail shops, web, and mobile apps to adult Serbian consumers.
• Slot Games Online slot games from ten-plus providers including Endorphina, EGT Digital, Pragmatic Play, Synot, Amatic, Amusnet, Mascot, Hyperionplay, and Excellent Reel, featuring various themes, jackpots, daily tournaments, and promotional free spins for adult Serbian players.
• Live Casino Live dealer games including roulette, blackjack, baccarat, and poker played with real dealers via video stream for adult Serbian players.
• Virtual Games AI- and RNG-generated virtual sports betting including virtual football, virtual tennis, dog racing, horse racing, Lucky Balls, and Greek Keno lottery games for adult Serbian players.
• Fast Games Quick-play instant games with various themes and mechanics available for immediate play to adult Serbian players.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature5 records

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• SuperBet: SuperBet is a large regional (Romania-headquartered) sportsbook and casino operator with a Serbian license; competes with StarBet in online sportsbook, slots, and live casino.
• Mozzart: Mozzart is a leading Serbian and Balkan sportsbook and casino operator with retail shops and a strong online platform; the most directly comparable domestic competitor to StarBet across sportsbook, slots, and omnichannel retail.
• MaxBet: MaxBet is one of the largest Serbian retail sportsbook and online casino brands; competes head-to-head with StarBet for retail locations, online players, and slot content.
• Soccerbet: Soccerbet is a domestic Serbian sports betting operator with retail and online channels, overlapping closely with StarBet on football-led sportsbook offerings.
• Meridian Bet: Meridian Bet is a Serbian-licensed sportsbook and online casino with retail shops and digital channels, offering sports betting, slots, and live casino in the same product categories as StarBet.

Broad incumbents

• Bet365: Bet365 is a global online sportsbook and casino incumbent operating in Serbia; while it lacks StarBet's retail footprint, it competes aggressively on odds depth, live betting, and product velocity in the same online market.
• Betway: Betway is an international online sportsbook and casino operator with presence in Serbia; comparable as a competing online sportsbook and slot brand for Serbian customers, though lacking a retail network.
• Betsson: Betsson is a publicly listed European sportsbook and casino group with operations across multiple regulated markets including parts of the Balkans; comparable as a multi-market online sportsbook competitor.

Regional players

• Fortuna Entertainment Group: Fortuna is a Central European sportsbook and gaming operator with retail and online channels; comparable as a regional omnichannel peer in adjacent Balkan/CEE markets though not directly competing in Serbia today.
• AdmiralBet: AdmiralBet is part of the Novomatic group and operates as a Serbian-licensed sportsbook and casino brand; comparable to StarBet across sports betting, slots, and live casino in the Serbian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RmcoBetSrbija
• Facebookfacebook.com/StarBetSrbija
• Instagraminstagr.am/StarBetSrbija
• LinkedInlinkedin.com/company/starbet-by-rmco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StarBet By RMCO