Starbucks Greece / Marinopoulos Coffee Company Single Member S.A.

What Starbucks Greece / Marinopoulos Coffee Company Single Member S.A. does

Starbucks Greece operates the Starbucks retail coffeehouse business in Greece under the legal entity ALSHAYA HELLAS SINGLE MEMBER SOCIETE ANONYME (also referenced historically as Marinopoulos Coffee Company Single Member S.A.), registered in Chalandri, Attica. The business is a single-country franchise of Starbucks Corporation, owned and operated by Kuwait-based Alshaya Group since approximately 2015, when Alshaya acquired the franchise rights previously held by the Marinopoulos Group since 1993. The company serves Greek consumers across all demographics through physical retail stores and a growing off-premise delivery footprint.

The product portfolio spans hot and cold espresso-based beverages, Frappuccino blended drinks, Refresha fruit beverages, hot chocolate and teas, plus a full food line (sandwiches, wraps, salads, sweet and savory snacks, packaged items), at-home coffee (Nespresso-compatible capsules, VIA instant, wholebean), and branded merchandise. Supporting technology is inherited from the global Starbucks platform: three defined roasting profiles (Blonde, Medium, Dark), FlavourLock one-way packaging, and the Starbucks Rewards loyalty program operated locally through the PADU mobile app with 2 Stars per €1 spent and Green/Gold tier mechanics. Delivery is executed through three third-party aggregators (Wolt, efood, Uber Eats) to selected geographies.

The business model is franchise-licensed retail: revenue comes from in-store beverage and food sales, third-party delivery orders, packaged at-home coffee, and merchandise, with pricing not publicly disclosed. The company pursues a direct-to-consumer go-to-market motion augmented by delivery channel partners; the customer base is broad and horizontal with no named enterprise accounts. Marketing relies on the starbucks.com.gr website, PADU app, organic social, email, in-store experience, and the My Starbucks Experience customer survey operated by SMG Limited.

Name

Starbucks Greece / Marinopoulos Coffee Company Single Member S.A.

Legal name

ALSHAYA HELLAS SINGLE MEMBER SOCIETE ANONYME

Website

https://starbucks.com.gr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Starbucks Greece operates the Starbucks retail coffeehouse franchise across Greece as a subsidiary of Kuwait-based Alshaya Group, serving Greek consumers with handcrafted beverages, food, at-home coffee, merchandise, and a PADU-app loyalty program across physical stores and third-party delivery.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Dessert Cafes (Coffee + Desserts) (THAFADAH), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Specialty coffee retail
• Coffeehouse beverages
• At-home coffee products
• Food and snacks
• Loyalty rewards program

Headquarters

HQ city

Chalandri

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Store Retail Sales: Revenue from handcrafted beverages (espresso drinks, frappuccinos, cold drinks, teas), food items (sandwiches, wraps, salads, snacks, sweet snacks), and merchandise sold at physical Starbucks stores in Greece.
2. Delivery/Takeaway Sales: Revenue from orders placed through third-party delivery platforms (Wolt, efood). Menu options may be limited compared to in-store offerings, with pricing potentially differing from restaurant prices.
3. Coffee at Home Products: Revenue from packaged coffee products including capsules (Nespresso compatible), VIA instant coffee, and wholebean coffee for home preparation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Starbucks Greece operates a chain of retail coffeehouses across Greece, offering handcrafted espresso-based beverages, Frappuccino blended drinks, teas, refreshers, and hot chocolate. The menu is complemented by food items including sandwiches, wraps, salads, savory snacks, sweet snacks, and packaged snacks, along with at-home coffee products (capsules, VIA instant, wholebean) and branded merchandise. The business is supported by the Starbucks Rewards loyalty program operated through the PADU mobile application and home delivery via third-party platforms Wolt, efood, and Uber Eats.

Product overview

Starbucks Greece operates as a specialty coffee retailer offering a comprehensive portfolio of products and services centered on coffee beverages. The core offering comprises cold coffee, hot coffee, Frappuccino blended beverages, bottled drinks, Refresha drinks, and hot chocolate. Food offerings include sandwiches, wraps, salads, savory snacks, sweet snacks, and packaged snacks. The at-home coffee segment features capsules (Nespresso-compatible), VIA instant coffee, and wholebean products. Retail merchandise includes drinkware and accessories. The Starbucks Rewards loyalty program, operated through the PADU mobile application, enables customers to collect Stars and redeem rewards across tiers (Green and Gold). Delivery service is provided through integrations with Wolt, efood, and Uber Eats platforms. The company also offers Coffee Talks educational experiences in select stores.

Differentiator

Problem solved

Functional benefit

Brands

• Starbucks Rewards: Loyalty program operated via PADU app allowing members to collect Stars and redeem for free products and add-ons.

Products and services

• Hot Coffee Traditional hot coffee beverages including espresso-based drinks such as Americano, cappuccino, and latte variations, handcrafted in-store for individual consumers.

Quantifiable outcome

• Over 32,000 stores in 80 countries as of 2024
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WoltcoreChannel Partner/ Reseller/ DistributorWolt is a food delivery platform that enables customers to order Starbucks products for home delivery. Orders are placed through the Wolt app, with delivery available in selected areas and limited menu options. Prices on the platform may differ from in-store prices.
• efoodcoreChannel Partner/ Reseller/ Distributorefood is a Greek food delivery platform that partners with Starbucks to provide home delivery services. The partnership extends Starbucks' reach beyond physical stores to customers who prefer delivery.
• SMG Limited (Service Management Group)minorImplementation/ SI/ Consulting PartnerSMG Limited conducts the My Starbucks Experience customer satisfaction survey on behalf of Starbucks Greece. The survey collects anonymous feedback about orders and service quality to help improve customer experience.
• Conservation InternationalcoreStrategic or Co-development PartnerConservation International is a global NGO with which Starbucks partners to protect forests in coffee-growing regions threatened by climate change and improve quality of life for coffee farmers. This partnership supports Starbucks' ethical sourcing and sustainability commitments.
• PADU AppcoreTechnology or IntegrationPADU is the mobile application platform through which Starbucks Rewards is implemented in Greece. Members download the PADU app, register for Starbucks Rewards, scan receipts to collect Stars (2 per €1 spent), and redeem rewards. The app supports Gold level status tracking and birthday rewards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tim Hortons: Canadian coffee and donut chain expanding internationally. Competes with Starbucks in the premium coffee chain segment with similar handcrafted beverages, food items, and loyalty programs.
• Caffè Nero: Independent UK-based coffee chain operating thousands of stores across Europe. Direct competitor in the premium espresso/coffee chain segment, with similar menu, store format, and target demographic as Starbucks.
• Coffee Island: Greece's largest domestic specialty coffee chain, operating franchised stores across Greece. Directly competes with Starbucks Greece in the premium coffee chain segment, targeting similar urban consumer segments with espresso-based beverages and grab-and-go food.
• Costa Coffee: UK-based global coffee chain (owned by Coca-Cola) competing in the same premium coffee chain category as Starbucks. Serves similar handcrafted espresso-based beverages and food items across international markets with comparable store formats.
• Gregory's: Major Greek coffee/snack chain with hundreds of stores across Greece. Competes directly with Starbucks in the casual coffeehouse segment, offering espresso beverages, sandwiches, and snacks at typically lower price points.

Broad incumbents

• McCafé: McDonald's coffee-focused sub-brand operating globally within McDonald's restaurants. Competes with Starbucks at the lower price-point end of the coffee chain market, with broad geographic reach in Greece.
• Dunkin': US-based coffee and donut chain with international presence. Competes with Starbucks in espresso-based beverages and sweet snacks, with similar drive-thru and on-the-go meal positioning.
• Lavazza (Espresso Point / Cafés): Italian coffee brand with both retail coffee shops and packaged coffee products. Overlaps with Starbucks Greece in both specialty coffee retail and at-home capsules/wholebean categories.

Others

• Wolt (Delivery Hero): Greek/Nordic food delivery platform that is a delivery channel partner for Starbucks Greece. Comparable as an ecosystem enabler—delivery platform is a critical distribution channel for the business.

Regional players

• National Coffee Roasters (Greek specialty coffee): Greek coffee roasting company supplying both retail packaged coffee and foodservice. Comparable to Starbucks Greece's at-home coffee business (capsules, wholebean, instant) for the Greek consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/starbucksgreece

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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