Star Linen UK | B Corp

What Star Linen UK | B Corp does

Star Linen UK is a privately held, Wales-based B2B and B2C e-commerce supplier of bedding, linens, towels, bathrobes, mattresses, table linens, toiletries, and hospitality accessories, operating from a single headquarters in Ystrad Mynach with 17 employees. The company sells exclusively through its Shopify-based direct online storefront at star-linen.co.uk, offering 231+ products organised across bedroom, bathroom, and dining categories. Pricing is unit-based, ranging from £0.16 (toiletries) to £1,732.50 (sofa beds), with free UK delivery on orders above £60 and volume discounts for bulk buyers. The company explicitly states it cannot offer international shipping, confining its addressable market to the United Kingdom.

Star Linen targets five primary hospitality verticals: hotels and B&Bs (its core segment), student accommodation, holiday accommodation, serviced apartments, and commercial laundries. Named enterprise customers include Leonardo Hotels, Marston's Inns, the University of Oxford, and Beyond Apartments. Distribution is operated in partnership with DPD UK, which provides next-working-day delivery with electric vehicle fleets, and the company reports a 98% next-day delivery success rate. Marketing is digital-first, relying on organic social (Facebook, LinkedIn, Instagram, YouTube), email capture with a 10% first-purchase incentive, a sustainability content blog, and an interactive trade catalogue.

The company's competitive positioning is built around sustainability credentials that are unusual in the hospitality-supply category: B Corp certification, Ecovadis accreditation, Carbon Neutral status, Equality Pledge, and Corporate Knights Global 100 2026. Approximately 60% of its product range is UK-manufactured. The ReStart programme — a not-for-profit circular-economy initiative co-developed with Marston's Inns and processed by The Fletcher Recycling — collects used hotel bedding and repurposes the materials into mattress padding, automotive soundproofing, and other applications. A sustainability-impact partnership with Pledger surfaces per-purchase environmental metrics (trees planted, ocean plastic removed) to consumers. Sub-brands include Purecare (premium mattress protectors with Omniguard technology) and a Laura Ashley licensed bedding collection. The technology stack is intentionally simple: standard e-commerce with no proprietary platform, no API, and no disclosed AI capability.

Name

Star Linen UK | B Corp

Legal name

Star Linen UK

Website

https://star-linen.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Linen UK is a Wales-based B2B/B2C e-commerce supplier selling 231+ hospitality bedding, linen, and bathroom products directly through its Shopify storefront to hotels, B&Bs, student accommodation, holiday lets, serviced apartments, and commercial laundries across the United Kingdom, differentiated by B Corp certification and a circular-economy recycling programme.

Ownership category

akta.pro rank

Product category

Hospitality Linens and Bedding Supply

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Hospitality linens supply
• Hotel bedding wholesale
• Commercial towels supply
• Hospitality e-commerce
• Sustainable hotel supplies

Headquarters

HQ city

Ystrad Mynach

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (B2B/B2C E-commerce): Direct e-commerce sales of bedding, linens, towels, toiletries, and hospitality supplies to hotels, B&Bs, student accommodation providers, serviced apartments, holiday accommodations, and commercial laundries. Transactional one-time purchases with volume discounts for bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Star Linen UK is an e-commerce supplier of commercial-grade bedding, linens, towels, bathrobes, toiletries, dining supplies, beds, and accessories for the UK hospitality sector. The company sells its own curated product range (drawn from 60% UK-manufactured sources) through a Shopify-based online storefront serving hotels, B&Bs, student accommodation, holiday lets, serviced apartments, and commercial laundries. Customers transact via direct one-time purchases with volume discounts available for bulk orders, supported by 98% next-working-day UK delivery.

Product overview

Star Linen UK is a B Corp certified e-commerce company offering a comprehensive portfolio of hotel and hospitality bedding, bathroom, dining, and accessory products. The core offering includes bed linens (duvet covers, fitted sheets, flat sheets, pillowcases), bedding (pillows, duvets, mattress toppers, protectors, encasements, blankets), beds (mattresses, bed bases, headboards), bathroom products (towels, bathrobes, slippers, toiletries, shower curtains), dining & kitchen supplies (tablecloths, napkins, tea towels, welcome packs), and accessories. Key product lines include the premium Kensington and Knightsbridge luxury ranges, the mid-tier Camden and Clarence practical collections, the eco-friendly Ashton and Clevedon recycled ranges, the licensed Laura Ashley luxury line, and the Purecare premium protection sub-brand with Omniguard technology. The company operates a trade catalogue and online store serving hotels, B&Bs, student accommodation, holiday accommodation, serviced apartments, and commercial laundries across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• ReStart: A not-for-profit re-purposing programme that transforms old bedding products into eco-friendly materials, contributing to a circular economy and reducing waste impact on the planet.

Products and services

• Clarence Pillow 100% cotton down-alternative pillow available in multiple firmness levels (soft, firm, extra long) and sizes for hotels and hospitality.
• Hilltop Pillow Plump hollowfibre pillow with soft microfibre cover, available in various firmness options for commercial use.
• Brooklands Pillow Luxury down-alternative pillow with silky fibres and 300TC cotton cover, designed for premium hotel comfort.
• Belvedere Luxury Pillow Luxury natural feather and down pillow for high-end hospitality establishments.
• Kensington Luxury Duvet Covers 400 thread count cotton sateen duvet covers providing a luxury finish for hotel bedrooms.
• Knightsbridge Soft Duvet Covers 300 thread count cotton sateen duvet covers offering a soft, hotel-grade finish.
• Camden White Duvet Covers 144 thread count plain polycotton duvet covers as an affordable hotel bedding option.
• Clarence Luxury Mattress Topper Luxury microfibre cover with 600gsm or 1000gsm hollowfibre filling for enhanced guest comfort.
• OmniGuard Mattress Encasements Hotel mattress encasements providing total mattress coverage and protection from spills, moisture, dust, bacteria and bed bugs with locking zip protection.
• Purecare Range Premium mattress protectors and encasements with innovative OmniGuard sleep technology, offering 10-15 year warranties for lasting luxury and hygiene.
• Capella Luxury Hotel Towels Premium hotel towels designed for luxury hospitality environments with superior absorbency and durability.
• Aspen Velour Bathrobes Indulgent velour bathrobes for ultimate luxury hotel guest experience.
• Beverly Hills Towelling Bathrobes Classic towelling bathrobes with 470GSM weight for plush hotel comfort.
• Clarence Siliconised Fibre Hypoallergenic Duvet 10.5 tog hypoallergenic duvet with soft cotton cover for guest comfort and allergy prevention.
• Brooklands Luxury Duvet 10.5 tog all-season duvet with ultra-soft fibre filling and cotton cover for premium hotel bedding.
• Ashton Eco Pillow Eco-friendly recycled pillow made from PET plastic bottles, providing sustainable bedding options.
• Ashton Eco Duvet 10.5 tog recycled microfibre hypoallergenic duvet made from PET plastic bottles for sustainable hospitality.
• Clevedon Pillow Eco-friendly recycled PET-fibre pillow with 100% cotton cover for sustainable hotel bedding.
• Clevedon Duvet Eco-friendly duvet with recycled fibres and cotton cover for environmentally conscious hospitality.
• Lucca Mattress Hotel-grade mattress designed for commercial use with BS7177 source 5 flame retardant compliance.
• Rome Mattress Premium pocket spring mattress for exceptional individual sleeper support in hotel environments.
• Florence Bed Base Durable bed base designed for commercial hotel use with flame retardant materials.
• Verona Headboard Hotel headboard available in leather, chenille, and Berwick finishes for bedroom style upgrades.
• Turin Headboard Hotel headboard in leather and chenille materials, providing essential support and style.
• Kitchen Welcome Packs Essential consumables packs (Bronze, Silver, Gold tiers) and cleaning packs for self-catering accommodation.
• Lemongrove Tablecloths & Napkins 100% polyester table linens with stain resistance and superior colour brightness for hotel dining.
• Laura Ashley Pillows & Duvets Luxury bedding collection including Duck Feather and Down, Goose Feather and Down, Wool, Silk, and Soft as Down pillows and duvets under the Laura Ashley brand.
• ReStart Programme Not-for-profit re-purposing programme that collects old bedding from customers and transforms it into eco-friendly materials (mattress padding, kevlar vests, automotive soundproofing, polyester wadding), contributing to circular economy and waste reduction.

Quantifiable outcome

• 98% of deliveries arrive next working day
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Marston's InnscoreStrategic or Co-development PartnerMarston's worked closely with Star Linen to develop the ReStart recycling program. Star Linen collected over 5,500kg of old pillows and duvets from Marston's hotels, diverting them from landfill. The materials were repurposed into new products including mattress padding, kevlar vests, soundproofing for automotive industry, and polyester wadding.
• Leonardo HotelscoreChannel Partner/ Reseller/ DistributorLeonardo Hotels is listed as a hotel partner/customers of Star Linen, purchasing bedding and hospitality supplies.
• DPD (UK)coreOthersDPD handles Star Linen's UK delivery operations, utilizing their network of electric vehicles to help reduce emissions in the supply chain.
• TFR (The Fletcher Recycling)coreOthersTFR handles the physical recycling process for the ReStart program, collecting old bedding from customers and producing waste transfer certificates for sustainability reporting.
• Action Mental HealthminorOthersStar Linen has raised £6,599.69 to support Action Mental Health through customer purchases and charitable initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Linen Connect: UK provider of linen and laundry solutions to hotels, B&Bs, and short-term rental properties. Overlaps with Star Linen's hospitality and serviced apartment segments, particularly in the short-term rental space.
• Christy (Christy & Co): Heritage UK towel and bath linen brand with both consumer and hospitality channels. Star Linen sells competing bath towels (Capella, Aspen) and bathrobes, making this a direct product-line competitor.
• Belledorm: UK direct-to-consumer and trade bedding retailer offering duvets, pillows, mattress protectors, and bed linens. Comparable product catalog and online retail model to Star Linen, with overlap in customer acquisition channels.
• Direct Linen: UK-based supplier of bed, bath, and table linens to the hospitality and commercial laundry sectors. Closely comparable dual B2B/B2C model and product range to Star Linen.
• Richard Haworth: Long-established UK supplier of bed, bath, and table linens to hotels, restaurants, and healthcare. Comparable product mix and customer base to Star Linen, with similar commercial-grade hospitality positioning.
• Mitre (Mitre Hospitality): One of the UK's largest dedicated hospitality linen and tableware suppliers, offering bedding, towels, and table linens to hotels, B&Bs, and serviced apartments. Directly competes with Star Linen across the same core product categories and customer segments in the UK.
• Tielle Love Luxury: Specialist UK supplier of luxury bedding, duvets, pillows, and mattress protection for the hospitality sector. Overlaps with Star Linen's premium Clarence, Kensington, and Knightsbridge ranges.
• Vision Linens: UK supplier of hospitality linens, tablecloths, and bedding to hotels and restaurants. Direct competitor in the same geography with overlapping product categories and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@StarLinenUK/videos
• Facebookfacebook.com/starlinenuk
• LinkedInlinkedin.com/company/star-linen-uk
• Instagraminstagram.com/starlinenuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Linen UK | B Corp