Starlite Festival

What Starlite Festival does

Starlite Festival, operated by Starlite Music Group, S.L., is a privately held Spanish boutique music festival founded in 2011 and based in a natural quarry (Cantera de Nagüeles) in Marbella's Sierra Blanca. After fourteen consecutive editions, the company runs 60+ consecutive concert days each summer (June–September) at a 3,000-capacity amphitheater where audience proximity ranges from 2 to 39 meters from the stage. Programming has featured A-list artists including Andrea Bocelli, Plácido Domingo, Alejandro Sanz, Lenny Kravitz, Lionel Richie, Ricky Martin, Sting, Bryan Adams, and Niña Pastori, and the 2026 season is hosting Premios Juventud — the Latin music awards gala — for the first time outside the Americas.

The business operates an integrated entertainment ecosystem combining four product pillars: live concerts in the Auditorio, after-party DJ Sessions in the Night Club, five on-site restaurants (Tanabata Nikkei, Temazo Mediterranean grill, Raffaella Italian, Ánima Mexican, and Sandra's Caviar Bar), and a Starlite MICE division offering turnkey corporate event production. Premium revenue is anchored by 42 VIP Boxes and a new Privilege Boxes tier sold by phone for full seasons, months, or individual dates, complemented by add-ons such as Estacionamiento Plus parking, Star Access priority entry, gift cards, and Klarna installment payments. Distribution runs through a direct ticketing platform, authorized resellers (Ticketea/See Tickets, El Corte Inglés, Entradas.com, Baila FM), an Atresmedia media partnership, and institutional sponsorships with Occident as main sponsor alongside Air Europa, Mercedes-Benz, and Coca-Cola.

Go-to-market is event-driven and seasonal: a pre-sale registration system, artist-announcement-led marketing, social media, press coverage across Spanish and international outlets, and high-profile celebrity endorsement via the annual Starlite Gala co-hosted by Antonio Banderas and founder Sandra García-Sanjuán. The company has expanded geographically with a separate Starlite Madrid Christmas edition and is broadening the festival into a year-round lifestyle brand through its foundation, gift cards, and corporate events division. Technology is a standard ticketing and event-management web platform with QR-based entry and a dynamic pricing engine; no AI, no public API, and no disclosed external funding or parent company.

Name

Starlite Festival

Legal name

Starlite Music Group, S.L.

Website

https://starlitefestival.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Starlite Festival is a privately held Spanish boutique music festival founded in 2011 in a natural quarry in Marbella, running 60+ concert days each summer for affluent audiences, corporate hospitality clients, and corporate event buyers. Revenue spans tickets, VIP boxes, five on-site restaurants, and MICE services.

Ownership category

akta.pro rank

Product category

Live Music Festival & Hospitality

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA)

Keywords

• Boutique music festival
• Live concert events
• VIP hospitality services
• Gourmet dining experiences
• Corporate event management

Headquarters

HQ city

Marbella

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concert Ticket Sales: Core revenue from selling tickets to individual concerts across the Auditorium (main stage) and Sessions (after-party/DJ stage) areas. Dynamic pricing model based on artist caché and seat zone.
2. VIP Box Sales (Palcos): Sale of VIP and Privilege Boxes (up to 42 boxes, max 8 people each) to corporations and individuals for entire concert seasons or selected dates. Includes parking VIP, welcome drink, waiter service, priority restaurant reservation, and Privilege Boxes with dinner across 5 restaurants and open bar.
3. Gastronomy / Restaurant Reservations: Revenue from five proprietary restaurants (Tanabata Nikkei, Temazo Grill, Sandra's Caviar Bar, Ánima Mexican, Raffaella Italian) within the venue. Tables can be booked standalone or bundled with concert tickets.
4. Accessory Services: Additional paid services including Estacionamiento Plus (reserved parking), Star Access (priority entry €33.60), and Session-only tickets for DJ/after-party events.
5. MICE / Corporate Events: Starlite MICE division organizes private corporate and social events within the venue, including concept design, artist booking, AV production, and catering. Services offered in Marbella, Madrid, or other locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Starlite Festival operates a seasonal boutique music festival in a natural quarry in Marbella, Spain, featuring 60+ days of concerts by A-list national and international artists in an intimate 3,000-capacity auditorium, after-party DJ sessions, five on-site proprietary restaurants, and premium VIP and Privilege Boxes. The company also runs the Starlite Madrid Christmas festival edition, the Starlite MICE corporate events division, and the annual Starlite Gala charity event, selling tickets and hospitality packages directly and through authorized resellers.

Product overview

Starlite Festival is a platform-plus-experiences portfolio centered around its flagship boutique music festival held in a natural quarry in Marbella, Spain. The core offering combines live concerts (Auditorio), after-party sessions (Starlite Sessions/Night Club), and five distinct restaurants (Tanabata, Temazo, Raffaella, Ánima, Sandra's Caviar Bar) into an integrated entertainment ecosystem. Premium upgrades include VIP Boxes and Privilege Boxes with hospitality services, while complementary services cover parking (Estacionamiento Plus), gift cards, and corporate events (Starlite MICE). Related products include the Starlite Madrid Christmas festival edition, the annual Starlite Gala charity event, and the Starlite Foundation non-profit organization. The company operates a dynamic pricing model for tickets with installment payment options through Klarna.

Differentiator

Problem solved

Functional benefit

Brands

• Starlite Gala: Annual charity gala event hosted by Antonio Banderas and Sandra García-Sanjuán, raising funds for charitable causes through Starlite Foundation.
• Starlite Sessions
• PJ Fest

Products and services

• Starlite Marbella Festival Flagship boutique music festival held each summer at the Cantera de Nagüeles natural quarry in Marbella, featuring live concerts by A-list national and international artists in a 3,000-capacity Auditorium, Starlite Sessions after-parties, on-site Gastro Experience, VIP Boxes, and the Starlite Gala.
• Starlite Madrid Festival Christmas-themed music festival edition held in Madrid, distinct from the summer Marbella edition, operated under the Starlite brand.
• Starlite Sessions After-party DJ sessions and club nights held at the Starlite Night Club following main Auditorium concerts, featuring rotating DJs and special performances. Session-only tickets are sold separately from concert tickets.
• VIP Boxes (Palcos) Premium VIP boxes at the Auditorium, with 42 boxes available for up to 8 people each. Includes VIP parking, welcome drink, waiter service, and priority restaurant reservation. Boxes can be leased for weeks, fortnights, months, or the full season via phone (+34 672 149 416).
• Privilege Boxes (Palcos Privilege) New exclusive VIP boxes with access from 9 PM, a culinary tour across all 5 festival restaurants with varied dishes and premium drinks until concert end, plus open bar (beer, wine, soft drinks, mixed drinks). Available for individual concert dates.
• Restaurante Tanabata Nikkei restaurant offering Japanese cuisine fused with traditional Peruvian cuisine, named after the Japanese star festival celebrating eternal love. Tables can be booked standalone or bundled with concert tickets.
• Restaurante Temazo Mediterranean grill restaurant using fire as its culinary essence, offering grilled vegetables, fish, and meats in a unique outdoor setting within the festival venue.
• Restaurante Raffaella Italian restaurant blending tradition and modernity, offering authentic Italian recipes reinterpreted with contemporary touches and fresh Mediterranean ingredients.
• Restaurante Ánima Mexican experiential gastronomic restaurant offering authentic Mexican flavors in a fun, cool atmosphere under the stars.
• Sandra's Caviar Bar Luxury caviar bar and gourmet restaurant curated by founder Sandra García-Sanjuán, offering delicatessen and premium selection in an elegant setting.
• Starlite MICE Corporate and private events division offering turnkey event organization including concept design, artist/talent recruitment, audiovisual production, logistics, and on/off-site communication in Marbella, Madrid, or other client-specified locations.
• Starlite Gala Annual charity gala co-hosted by Antonio Banderas and Sandra García-Sanjuán, recognized as Spain's most important philanthropy event, distributing 100% of proceeds through the Starlite Foundation to charitable causes.
• Tarjeta Regalo (Gift Cards) Gift cards available for purchase that allow buyers to gift Starlite festival experiences to others.

Quantifiable outcome

• The venue achieves extraordinary acoustics in a natural amphitheater setting, with the farthest spectator only 39 meters and the closest just 2 meters from the stage.
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Air EuropacoreGTM or Marketing PartnerAir Europa, a Spanish airline member of SkyTeam operating since 1986 with a fleet of 59 aircraft flying to 55+ destinations, is listed as a sponsor with a dedicated landing page. The partnership provides travel connectivity for international festival attendees.
• Mercedes-BenzminorGTM or Marketing PartnerMercedes-Benz appears in the sponsor section, indicating a marketing partnership with the luxury automotive brand for the festival.
• AtresmediacoreGTM or Marketing PartnerAtresmedia, one of Spain's largest media groups, is listed as a media partner, providing editorial and broadcast coverage across its television and digital channels.
• Hard Rock Hotel MarbellaminorGTM or Marketing PartnerHard Rock Hotel Marbella is listed as an official hotel partner, providing accommodation options for festival attendees.
• METT Marbella – EsteponaminorGTM or Marketing PartnerMETT Marbella-Estepona is an official hotel partner for Starlite 2026, described as the meeting point for those seeking to combine rest, gastronomy, wellness, and entertainment during the festival season.
• MesoesteticminorGTM or Marketing PartnerMesoestetic, a medical-aesthetic brand, is listed as a sponsor in the festival's partner ecosystem.
• Ayuntamiento de MarbellaminorOthersThe Marbella municipal government is listed as providing institutional support for the festival, appearing under 'With the Support' section.
• Junta de AndalucíaminorOthersThe regional government of Andalusia is listed as providing institutional support for the festival, appearing under 'With the Support' section.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is listed as a collaborator/sponsor of the festival.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Live Nation Entertainment: Global live entertainment conglomerate promoting concerts, festivals, and venue operations. Comparable as the broader promoter/operator landscape in which Starlite competes for artist bookings, sponsorship dollars, and MICE clients.
• Montreux Jazz Festival: Iconic Swiss lakeside music festival with seven decades of history and a globally recognized brand. Comparable as a high-prestige European boutique-adjacent festival with a strong institutional brand, though it operates at materially larger scale and broader genre scope.

Direct peers

• Noches del Botánico: Madrid-based summer concert series held in the Real Jardín Botánico featuring pop, rock, jazz, and flamenco artists. Comparable as a Spanish boutique summer concert product with premium positioning and curated artist lineups.
• Sónar Festival: Barcelona-based electronic music and creative technology festival with international reach. Comparable as a marquee Spanish summer festival; while stylistically distinct, it competes for the same Spanish/Latin premium festival calendar and audience.
• Les Nuits de Fourvière: Summer performing arts festival in the historic Roman theatre of Lyon, France, blending music, theatre, dance and circus. Comparable as a European summer boutique festival with a unique heritage venue, premium programming, and integrated dining/nightlife ecosystem.
• WOMAD Festival: World-music festival originally founded by Peter Gabriel running multi-day outdoor programming across multiple countries. Comparable as a long-running European summer boutique festival with multi-revenue monetization (tickets, food, market stalls) in a distinctive outdoor venue.
• Festival de Cap Roig: Long-running boutique open-air music festival in Calella de Palafrugell, Costa Brava, Spain, featuring major Spanish and international artists in a similarly intimate coastal setting. Directly comparable as a Mediterranean boutique festival targeting a similar premium Spanish audience.
• Festival Jardins de Pedralbes: Barcelona summer concert series staged in the Pedralbes Palace gardens, programming international headliners in an intimate outdoor setting. Comparable as a Spanish premium boutique festival targeting a similar HNW, tourism-aware audience.

Others

• Marbella Four Seasons / Luxury Costa del Sol Hotels: Luxury hospitality brands on the Costa del Sol (e.g., Four Seasons, Puente Romano, Marbella Club) that share Starlite's HNW tourist clientele and frequently partner with the festival. Comparable as adjacent ecosystem participants in the Costa del Sol luxury entertainment economy.

Regional players

• IFE – Institución Ferial de Extremadura / IFEMA Madrid: Major Spanish trade fair, congress, and event venue operator (IFEMA Madrid) running large-scale exhibitions and corporate events. Comparable as a domestic Spanish venue-based event operator competing for MICE and corporate event budgets; offers a regional alternative for event production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/StarliteFestival
• Facebookfacebook.com/starliteoccident
• Instagraminstagram.com/starlitefestival
• TikToktiktok.com/@starlitefestival_
• LinkedInlinkedin.com/company/starlite-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starlite Festival