STAR MEDIA NETWORK PRIVATE LIMITED

What STAR MEDIA NETWORK PRIVATE LIMITED does

Star Media Network Private Limited is an Indian private limited company founded in 2016 by Shakti Deep Pandey and Shekhar Kulshreshtha, operating as a vertically integrated media and entertainment enterprise from a headquarters in Noida with additional offices in Mumbai, Bengaluru, Pune, and Kolkata. The company delivers a 360-degree portfolio spanning film and series production, music production and distribution, advertising and commercial production, PR and media relations, brand strategy and creative services, media buying across ATL/BTL and digital channels, event production and experiential marketing, talent casting and development, and political campaign strategy. Its core proprietary technology is Star Prime Videos, a proprietary OTT streaming platform available on iOS, Android, and Web, which provides subscription and licensing-based content distribution; it is complemented by two wholly-owned ventures — Star Kids Casting (a pan-India kids talent casting and grooming studio network) and The Casting World (a quarterly industry magazine). The business model is predominantly project-based professional services across most service lines, with subscription and content-licensing recurring revenue from Star Prime Videos and licensing/royalty revenue from music distribution across Spotify, Apple Music, YouTube, and other platforms. The company serves a hybrid customer mix including startups and early-stage businesses, established brands and enterprises, FMCG and consumer brands, film/TV/entertainment industry clients, political campaigns, and individual talent and content creators.

Name

STAR MEDIA NETWORK PRIVATE LIMITED

Legal name

STAR MEDIA NETWORK PVT. LTD.

Website

https://starmedianetwork.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Media Network is an Indian integrated media and entertainment company that provides film production, PR, advertising, events, talent casting, political campaign services, and the Star Prime Videos OTT platform to brands, startups, enterprises, and creators across India.

Ownership category

akta.pro rank

Product category

Media and Entertainment Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Media production services
• Public relations agency
• Event management
• OTT streaming platform
• Talent casting

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Film & Series Production Services: Full-scale production services for films, web series, documentaries, and branded storytelling. Revenue generated through project-based fees for production, creative direction, and talent coordination.
2. Advertising & Commercial Production: High-impact ad films, brand shoots, corporate videos, and digital campaigns. One-time project fees for TVCs, digital video ads, product shoots, and corporate films.
3. PR & Media Relations: Public relations services including press release creation, media outreach, influencer collaboration, and crisis management. Retainer or project-based revenue model.
4. Event Production & Experiential Marketing: Event management services from intimate brand activations to large-format events including product launches, fashion shows, award nights, and talent shows.
5. OTT Platform & Digital Distribution: Star Prime Videos platform generates revenue through content licensing, subscriptions, and digital monetization strategies for content creators and businesses.
6. Talent Casting & Development: Casting services for adult and kids segments across film, TV, and ads. Revenue from artist grooming programs, portfolio creation, workshops, and talent management.
7. Music Production & Distribution: End-to-end music production including composition, music videos, and global digital distribution across Spotify, Apple Music, and other platforms. Revenue from production fees and distribution rights management.
8. Brand Strategy & Creative Services: Brand identity, positioning, campaign conceptualization, packaging design, and digital strategy services. Project-based professional services revenue.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Star Media Network is an integrated 360-degree media and entertainment enterprise offering production, PR, branding, event management, talent casting, music production, and content distribution services. The company operates three core ventures: Star Prime Videos (OTT streaming platform), The Casting World (industry magazine), and Star Kids Casting (kids talent studio). Services span film/series production, advertising production, PR/media relations, brand strategy, media buying, event management, OTT distribution, and studio infrastructure for enterprises, brands, political campaigns, and content creators.

Product overview

STAR MEDIA NETWORK PVT. LTD. is a next-generation media and entertainment enterprise offering an integrated portfolio of services under a unified platform architecture. The company's offerings include three core ventures: Star Prime Videos (proprietary OTT platform), The Casting World (quarterly industry magazine), and Star Kids Casting (kids talent casting studio). The service portfolio spans Film & Series Production, Music Production & Distribution, Talent Casting & Development, PR & Media Relations, Brand Strategy & Creative Services, Media Buying & Planning, OTT & Digital Distribution, Event Production, Content Distribution, Studio Services, and R&D — all delivered as integrated 360-degree solutions for brands, creators, businesses, and talent.

Differentiator

Problem solved

Functional benefit

Brands

• The Casting World: Official quarterly magazine published by STAR MEDIA NETWORK PVT. LTD., dedicated to providing in-depth insights into the entertainment and casting ecosystem.
• Star Kids Casting
• Star Prime Videos

Products and services

• Star Prime Videos
• Star Kids Casting
• The Casting World Magazine
• Film & Series Production
• Advertising & Commercial Production
• PR & Media Relations
• Event Production & Experiential Marketing
• Music Production & Distribution
• Brand Strategy & Creative Services
• Media Buying & Planning
• Film, Music & Content Distribution
• Studio Services & Infrastructure
• Talent Casting & Development

Quantifiable outcome

• 93% growth from last year 2024
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Crayons Advertising: Indian independent full-service advertising agency offering creative, digital and media services to enterprise clients. Comparable mid-tier Indian agency with overlapping services and target market.

Broad incumbents

• Edelman India: Global PR firm's India operations providing communications, reputation management and public affairs — directly comparable to Star Media's PR & Media Relations revenue stream but backed by a global network and large corporate clients.
• Ogilvy India (WPP): WPP-owned full-service advertising and PR network with deep India operations across creative, media buying, PR and digital. Competes for the same brand-and-enterprise clients as Star Media but at significantly larger scale and global reach.
• Dentsu India (Dentsu Creative / Dentsu Media): Global network's India operations spanning creative, media, PR and digital. Competes for the same enterprise clients as Star Media with much larger headcount, data infrastructure and cross-market capabilities.

Direct peers

• Madison World: Indian independent media, advertising and communications group spanning media buying, outdoor, PR and digital. Comparable independent-agency positioning against Star Media, with similar client mix of corporate and consumer brands.
• Balaji Telefilms (ALTBalaji): Indian TV/film production company that also operates the ALTBalaji OTT platform — directly parallel to Star Media's dual production-and-OTT play, with similar content genres (drama, originals) and distribution approach.
• Adfactors PR: India's largest independent PR firm serving corporates, governments and startups. Direct peer on the PR/media relations and reputation management revenue streams that Star Media highlights as core.
• Hungama Digital Media Entertainment: India-based digital media company operating an OTT streaming platform alongside content production and distribution — closely comparable to Star Media's Star Prime Videos + film/music production combination, though at meaningfully larger scale.
• Eros International (now Eros STX Global / Eros Media): Indian film production and global OTT/content distribution company with theatrical, satellite and digital monetization. Highly comparable to Star Media's film + OTT + global distribution model though at much greater scale.
• Percept Limited: Indian media conglomerate offering advertising, PR, events, celebrity management and entertainment production. Operates a similarly diversified 360° model serving brands, political clients and entertainment industry — directly comparable to Star Media's integrated agency-plus-entertainment positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/star-media-network-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAR MEDIA NETWORK PRIVATE LIMITED