Star Of The Sea

What Star Of The Sea does

Star of the Sea operates a 5-star luxury holiday apartment resort on the Haven Headland overlooking Terrigal Beach on the Central Coast of NSW, Australia. The resort manages 33 privately-owned apartments across 4 separate buildings, comprising 2, 3, and 4-bedroom units categorized by view tier (Garden View, Part Ocean View, Ocean View, Premier Ocean View, and Platinum Ocean View Penthouse), sleeping between 4 and 10 guests per apartment. The site is designed with only 30% land coverage, leaving 70% as open space and recreational facilities including heated indoor and outdoor pools, a waterslide, spa, steam room, tennis and squash courts, gymnasium, billiard room, library, and landscaped gardens. The current management entity has operated the complex since 2016 and is licensed as a real estate agent offering full holiday letting, property management, and owner administration services.

The business generates revenue primarily through nightly short-term accommodation rentals at published rates from $467 to $1,300 per night depending on apartment type, view category, and season, with a $55 non-refundable booking fee charged per reservation. Bundled packages (2-night weekends from $2,000, 3-night weekends from $2,200, weekly stays from $3,500, and midweek packages from $1,400) and seasonal packages including Easter, long weekends, and the Winter Escape (with wine and cafe vouchers) provide yield management across the year. Distribution runs through the direct website using the SecureBOOKIT booking platform with a 'Book Direct & Save' incentive, supplemented by listings on Stayz and AirBnb, and marketing presence on Facebook, Instagram, and email newsletter.

Primary customers are Australian families and groups seeking spacious multi-bedroom beachfront accommodation, weekend escape travelers from Sydney and Newcastle, and wedding parties. Each apartment features a full kitchen, multiple bathrooms (2–4) for privacy, free Wi-Fi up to 1GB per device per day, Foxtel, reverse-cycle air conditioning, and secure undercover parking. Adjacent on-property or partner services include Serenity At Star Spa (in-room massage using LHAMI organic products), Happy Mumma's vetted in-apartment babysitting, Forknknife catering for events, and a boutique Wedding Package. The resort is accredited under the NSW Code of Conduct for the short-term rental accommodation industry, holds a TripAdvisor Certificate of Excellence for four consecutive years, and has been recognized by Hotels Combined as being in the top 3% of resorts globally for customer satisfaction.

Name

Star Of The Sea

Legal name

Star Of The Sea

Website

https://staroftheseaterrigal.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Star of the Sea operates a 5-star luxury holiday apartment resort managing 33 privately-owned units across 4 buildings on the Terrigal headland in NSW, Australia. It serves Australian families, groups, and wedding parties seeking premium beachfront short-term accommodation with resort amenities and ancillary services.

Ownership category

akta.pro rank

Product category

Luxury Holiday Apartment Accommodation

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Beachfront & Waterfront Villas (THAMAEAE)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Luxury holiday accommodation
• Short-term apartment rentals
• Beachfront resort stays
• Self-catering apartments
• Holiday property management

Headquarters

HQ city

Terrigal

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Accommodation Rentals: Nightly rental of luxury self-contained apartments ranging from 2 to 4 bedrooms, with varying ocean and garden views. Revenue generated through per-night rates with seasonal pricing variations.
2. Package Deals: Bundled offerings including weekend packages, midweek getaways, weekly stays, and seasonal packages (Easter, June LWE, Oct LWE, Jan LWE, Summer Vacation). Winter Escape packages include wine and cafe vouchers.
3. Booking Fees: $55 non-refundable booking fee charged at time of booking, in addition to accommodation costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Star of The Sea is a luxury 5-star holiday resort that rents 33 self-contained apartments and penthouses (2, 3, and 4-bedroom configurations) on a nightly basis to families, groups, and wedding parties in Terrigal, NSW. The company also provides holiday property management services for privately owned apartments within the resort, handling listings, guest management, maintenance coordination, and administrative support for owners.

Product overview

Star Of The Sea is a 5-star luxury holiday resort offering 33 privately-owned apartments across multiple buildings on the Terrigal headland in NSW, Australia. The portfolio includes 2, 3, and 4-bedroom apartments categorized by view type (Garden View, Part Ocean View, Ocean View, Premier Ocean View, and Platinum Ocean View Penthouse), with accommodation sleeping 4-10 guests. Properties feature full kitchens, multiple bathrooms, free Wi-Fi (up to 1GB/device/day), and Foxtel. The resort provides additional services including Serenity At Star Spa (in-room massage treatments), wedding packages, babysitting services, and maintains extensive on-site facilities (heated pools, spa, steam room, gym, tennis court, BBQ areas, gardens). The company also offers holiday property management services for owners and listings on third-party portals including Stayz and AirBnb.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Forknknife CateringminorOthersExternal catering partner providing food services for events and special occasions at the resort. Partners with Forknknife for catering needs.
• Happy Mumma's Babysitting ServiceminorStrategic or Co-development PartnerIn-resort babysitting service offering experienced adult babysitters with Police Check, Working with Children Check, First Aid and references. Provides convenient childcare within guest apartments for date nights or special occasions.
• Hotels CombinedminorOthersTravel aggregation platform that recognized Star of the Sea in their customer satisfaction rankings, placing the resort in the top 3% globally.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Halcyon House: Boutique luxury beachfront hotel on Cabarita Beach, NSW, with a small number of rooms and a strong premium positioning. Comparable to Star of the Sea as a small, design-led Australian beachfront property with high ADR and review-driven demand.
• Bells at Killcare Boutique Hotel: Boutique restaurant-and-lodge property on the NSW Central Coast, mixing cottages and hotel rooms with strong wedding/event business. Overlaps with Star of the Sea on Central Coast geography, multi-bedroom cottage configurations, and wedding/event positioning.
• Pretty Beach House: Ultra-luxury boutique guesthouse on the Bouddi National Park headland near Terrigal, with a small key count and high nightly rates. A direct comparable in the same Central Coast region targeting a similar premium couples/small-group guest.
• Spicers Retreats: Australian collection of boutique luxury retreats and lodges across NSW and Queensland. Comparable as a multi-property boutique operator scaling the premium experiential lodging model that Star of the Sea targets with its terrigal apartments.
• Ovolo Hotels: Design-led boutique hotel group operating across Australia and Hong Kong, with multi-bedroom configurations and a strong direct-booking proposition. Overlaps with Star of the Sea on boutique positioning, larger group/family configurations, and self-catering apartment inventory.
• Meriton Serviced Apartments: Australia's largest owner/operator of serviced apartments, including 2–4 bedroom configurations in coastal and city markets. Comparable to Star of the Sea on apartment-style accommodation, family/group bookings, and online booking infrastructure.
• Quest Apartment Hotels: Franchised serviced apartment network across Australia and New Zealand, with predominantly multi-bedroom configurations. Comparable to Star of the Sea on apartment-style stays, families and groups, and a regional/Australian operating footprint.

Broad incumbents

• Crystalbrook Collection: Australian luxury hotel and resort portfolio (Queensland, NSW and beyond) operating multiple premium properties. Comparable as a broader luxury operator in Australia, but larger and more diversified than Star of the Sea's single headland.
• The Hydro Majestic Hotel: Heritage luxury resort in the Blue Mountains NSW combining hotel rooms with event and wedding facilities. Overlaps with Star of the Sea on NSW regional luxury positioning, multi-day leisure packages, and wedding/event accommodation demand.
• Wyndham Vacation Resorts Asia Pacific: Large timeshare and apartment-style resort operator across Australia and New Zealand. Comparable to Star of the Sea on multi-bedroom apartment configurations, leisure traveler base, and short-term holiday rental distribution, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Staroftheseaholidays
• Instagraminstagram.com/staroftheseaholidays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Of The Sea