Star Promotional Products

What Star Promotional Products does

Star Promotional Products (legal entity: StarPromotions) is an Australian wholesale supplier of branded promotional merchandise, founded in 2014 and operated through the nopCommerce e-commerce platform at starpromotions.com.au. The company sells one-time B2B orders of custom-branded goods to corporate, government, education, real estate, automotive, hospitality, and small-business customers across more than a dozen Australian cities including Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, and the Gold Coast. Although the firmographics record lists Magnolia, Texas, the operational footprint evidenced by the .com.au domain, AUD pricing, GST-inclusive quotes, and Australian-only delivery scope points to Australia as the primary operating geography.

The catalogue is organised into 14 major product categories — bags, clothing, drinkware, exhibitions and events, fun and games, headwear, health and personal, home and living, keyrings and tools, leisure and outdoors, office stationery, pens and pencils, USB and tech, and food and drink — supported by an in-house branding platform offering 18 decoration methods including Supacolour, Supaetch, Supasub, Supaflex, pad print, rotary and flatbed screen print, laser engraving, sublimation, embroidery, debossing, and multiple digital print and transfer variants. Identifiable sub-brands include the Premium Range (higher-end corporate gifting), Eco Collection (sustainable and recycled merchandise), Zest (hospitality chef wear), and Nottage (tech accessories and recycled RPET products). The company also operates a custom product sourcing service that accepts customer-supplied images for bespoke manufacturing.

Revenue is generated through B2B wholesale sales with volume-based tiered pricing (typically scaling from single-digit units to 5,000+ units per SKU), GST-inclusive AUD pricing, free shipping on bulk orders, and account registration for repeat buyers. The distribution model is single-country domestic, with no disclosed external funding, parent company, acquisitions, or institutional ownership; the business appears independently owned and operated by a seven-person team.

Name

Star Promotional Products

Legal name

StarPromotions

Website

https://starpromotions.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Star Promotional Products is an Australian wholesale supplier of branded promotional merchandise, operating an nopCommerce e-commerce storefront serving corporate, government, education, and SMB customers nationwide with in-house branding across 14 product categories.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (45999), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Advertising (7310), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Wholesale promotional products
• Custom branded merchandise
• Corporate giveaway supplies
• Logo apparel printing
• Promotional gift distribution

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Promotional Products Sales: One-time sale of branded promotional merchandise including bags, clothing, drinkware, tech accessories, and more. Volume-based pricing with tiered discounts. Free shipping on bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Star Promotional Products is a wholesale distributor of custom-branded promotional merchandise serving Australian businesses, government agencies, and organisations. The company sells thousands of SKUs across 14+ product categories (bags, clothing, drinkware, tech accessories, office stationery, health products, etc.) and applies customer logos/branding via an in-house platform offering 18+ decoration methods including screen printing, embroidery, laser engraving, and digital printing. Products are sold in bulk with volume-based tiered pricing and free shipping on bulk orders.

Product overview

Star Promotional Products is a wholesale promotional merchandise platform serving businesses throughout Australia. The company offers an extensive catalog organized into 14 major product categories: Bags, Clothing, Drinkware, Exhibitions & Events, Fun & Games, Headwear, Health & Personal, Home & Living, Keyrings & Tools, Leisure & Outdoors, Office Stationery, Pens & Pencils, USB & Tech, and Food & Drink. The platform features sub-brands including Premium Range (premium quality items with refined design), Eco Collection (sustainable eco-friendly products), and the Zest chef jacket line. Star Promotions provides a comprehensive in-house branding platform offering 18 different decoration methods such as Supacolour, Supaetch, Supasub, embroidery, screen printing, laser engraving, and digital printing. The Health & Personal category includes specific products like sunscreens (TRENDS Everyday SPF50+), lip balms (bamboo, classic, zinc-based varieties), hand sanitisers (various sizes and formats), and first aid kits. The company also offers digital flip catalogues and serves diverse industries including government, real estate, hospitality, education, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Promotional Bags Custom branded bags including backpacks, cooler bags, tote bags, drawstring bags, laptop bags, satchels, shoppers, toiletry bags, travel bags, and eco-friendly options like calico and bamboo bags. Sold wholesale to businesses for marketing campaigns.
• Corporate Apparel Custom branded apparel including polo shirts, t-shirts, hoodies, jackets, pants, shorts, aprons, socks, singlets, and the Zest chef jacket collection. Sold wholesale for corporate uniforms and events.
• Promotional Drinkware Custom branded drinkware including beer glasses, cups and tumblers, drink bottles, flasks, glassware, mugs, reusable coffee cups, sports shakers, stubby holders, travel mugs, and wine glasses. Sold wholesale to businesses and hospitality venues.
• Exhibitions & Events Merchandise Custom branded event and exhibition promotional products including banners, flags and bunting, lanyards, name badges, table covers, wrist bands, marquees, badge holders, and awards and trophies, for use at trade shows, conferences, and corporate events.
• USB & Tech Accessories Custom branded technology products including Bluetooth speakers, charging cables, cleaning cloths, earbuds, headphones, phone accessories, powerbanks, travel adapters, USB drives, USB hubs, wireless chargers, car chargers, and tablet covers. Sold wholesale for corporate gifts and tech giveaways.
• Health & Personal Care Products Custom branded personal care and health promotional products including face masks, towels, fans, first aid kits, hand sanitisers, lip balms, and sunscreens (including SPF50+ products and UV-sensitive sunburn alert stickers). Sold wholesale for health campaigns and corporate wellness giveaways.
• Promotional Headwear Custom branded headwear including baseball caps, beanies, bucket and sun hats, straw hats, trucker caps, visors, and headbands. Sold wholesale for sports, outdoor, and corporate marketing.
• Office Stationery Custom branded office and stationery promotional products including business card holders, compendiums, desk accessories, notebooks, notepads, pencil cases, rulers, sticky notes, calculators, and diaries. Sold wholesale for corporate office use and conferences.
• Promotional Pens & Pencils Custom branded writing instruments including coloured pencils, erasers, highlighters, lead pencils, metal pens, novelty pens, plastic pens, stylus pens, eco pens, and pencil sharpeners. Sold wholesale for trade shows and corporate giveaways.
• Leisure & Outdoor Products Custom branded outdoor and leisure promotional products including BBQ sets, chairs, golf accessories, picnic sets, sports balls, sports gear, sunglasses, umbrellas, camp and hike gear, and picnic rugs. Sold wholesale for outdoor marketing campaigns.
• Home & Living Products Custom branded home and living promotional products including bottle coolers, pet accessories, watches, cheese boards, coasters, picture frames, admats, and kitchenware. Sold wholesale for corporate gifts and homeware promotions.
• Keyrings & Tools Custom branded keyrings and tools including bottle openers, keyrings, tool sets, torches, tape measures, and multi tools. Sold wholesale for trade shows and corporate merchandise.
• Fun & Games Custom branded promotional games and novelty items including games, novelty items, puzzles, soft toys, stress shapes, and toys. Sold wholesale for family-friendly marketing campaigns and events.
• Food & Drink Custom branded edible promotional products including chocolates, lollies, lollipops, mints, and bottled water. Sold wholesale for trade shows, conferences, and corporate giveaways.
• Custom Branding Services In-house branding service offering 18 decoration methods including Supacolour, Supaetch, Supasub, Supaflex, Pad Print, Rotary Digital Print, Rotary Screen Print, Flatbed Screen Print, Imitation Etch, Laser Engraving, Resin Coated Finish, Digital Transfer, Sublimation Print, Digital Print, Digital Label, Direct Digital, Debossing, and Embroidery, applied to customer-purchased products.
• Premium Range Sub-Brand Premium branded merchandise collection featuring refined design with exceptional quality and presentation, including the Legend Black line, premium bags, home and living items, drinkware, and headwear. Targeted at enterprise clients seeking high-end corporate gifts.
• Eco Collection Sub-Brand Eco-friendly promotional products emphasizing sustainability and environmental responsibility, including eco bags made from calico and bamboo materials, and recycled RPET products. Targeted at businesses with sustainability mandates.
• Zest Chef Jackets Sub-Brand Premium chef jackets made from 65% Polyester, 35% Cotton twill with 180 GSM fabric, featuring vented back mesh panels, underarm mesh inserts, snap-front double-breasted style, UPF 50+ rating, available in men's and women's cuts with short or long sleeve options. Targeted at hospitality businesses.
• Custom Product Sourcing Service Service enabling customers to send images of personalised promotional products for imitation and manufacturing, extending beyond the standard catalogue offering to produce bespoke branded merchandise.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/star_promotions
• YouTubeyoutube.com/embed/ScEK7q6PSTU
• Facebookfacebook.com/StarPromotionsAustralia
• LinkedInlinkedin.com/company/star-promotional-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star Promotional Products